The Los Angeles Times from Los Angeles, California • 395

Sunday September 4 1983Part IX 3 STREET: Rebounding From Decline iloo Andes Mimeo c' ill I 0 ZIT- 1:3 op 01 CO COPQMG cD Quantities Limited to stock on hand No rainchecks No layaways RICK CORRALES Los Angeles Times Robert Wineman Sr holds photo of first Wineman store in Ventura Wineman store weathered the Huntington Park slump Continued from First Page The decline of Pacific Boulevard was an unexpected setback in the fortunes of a street which with the help of convenient electric trolley service had been the shopping center for the Southeast area since the mid- '30s Then in the mid- '70s the street started to come back to life revived by a large population influx In Huntington Park population jumped from 33400 in 1970 to 46000 in 1980 a healthy 36 increase By 1982 it had grown to 48600 The Southeast cities of Maywood South Gate and residents had traditionally shopped on the boulevard grew by 283 173 and 165 respectively from 1970 to 1980 The newcomers were mostly Latino According to the census Latino residents comprised 81 of the population of Huntington Park in 1980 compared to 36 in 1970 Latinos made up 80 of Maywood in 1980 compared to 35 in 1970 and more than tripled in South Gate to 58 of the population in 1980 "With the big influx of people with families that lived in town and shopped in town the boulevard started to get turned around" Perez said "It started booming" Now there are only one or two vacant buildings on the street and according to Maes businessmen "are fighting to get in there" "Everybody's prosperous here" boasted Tom Jackson a Huntington Park city councilman since 1968 "Almost overnight things have gone crazy The people who moved out (in the '60s) decided something bad happened here That's absolutely not the case" Jackson credited Latino shoppers for much of the prosperity of Pacific Boulevard today "The Hispanic is a parochial-type guy" he said "He shops around the corner from where he lives" Jackson said that in 1976 the city spent about million in federal funds to dress up the boulevard Graffiti was cleaned up and new curbs gutters and street lights wider sidewalks diagonal parking public parking lots bus benches and pedestrian walkways were put in Sidewalk sales organized by the Chamber of Commerce four times a year also have helped business he said "Obviously Pacific Boulevard) is not as attractive as the air-conditioned malls with escalators" Jackson said "But we have continued to Sale $3900 Texas Instruments Thermal Printer Display Calculator TI-5040-11 Use display alone or display plus the quiet thermal printer Features 4-function memory and independent odd register 2488-G07-6X $5995 Your Cost164040- $3900 Electra Freedom Phone 2000 Cordless Telephone Make or receive calls up to 750 ft from base Includes base and handset Auto redial Works on tone dial or rotary phone systems 6204-007-6X $21995 Your Cost 11194 $9490 manyTif the businesses that left did not have Spanish-speaking employees he said One major store that chose to move rather than adapt to its new customers was Aaron Bros Picture and Frame store now Aaron Bros Art Mart) which left the boulevard in 1974 "Business there was not satisfactory for us" said vice president Martin Smith who worked in the store on Pacific Boulevard "We felt it was not our market area" Smith said that the company's most successful stores have been in affluent beach communities and areas with a large population of new homeowners The stores and the faces have changed on Pacific Boulevard but the crowds are back On a recent afternoon the customers along one block of the boulevard included a Mexican family a Chinese family a black family a Cuban couple and two Mexican-American teen-agers They live in Cudahy Huntington Park and South-Central Los Angeles and all said they regularly come here to shop because it is close to their homes The elderly couple from Cuba were out for a stroll on the they do several times a week they said "Sometimes we come with no idea of buying anything" the man said in Spanish "But we see things that are useful andwe buy them" be a regional shopping center We have some major stores all side by side" One of those stores is Wineman's the largest and oldest retail store on' the street Wineman's "never thought of moving out" according to president Robert Wineman Sr son of AH Wineman Sr who built the clothing store on Pacific Boulevard in 1924 "If you merchandise to the community that's here whether it's Hispanic black Oriental or white can be very successful" Robert Wineman said Wineman said that the store has changed its merchandise to respond to its new customers For example it stocks smaller sizes and has expanded its children's department The Pacific Boulevard store sells higher-priced merchandise for children than the Wineman's in Mission Viejo a more affluent community he said "Don't let anybody kid you about Pacific Boulevard" he said "We can sell expensive merchandise here The customer is after quality" Peter Van den Akker manager of Dearden's said that many stores on the boulevard went out of business because they failed to keep up with the changing demographics of the community or "cater to the Latino trade" Van den has worked at Dearden's since 1967 selling TVs stereos furniture and out that he and all his salesmen speak Spanish But Sale $4" A ET Figure 3 34" 8285-001-7X $4 50 Your Cost 42750 S99 Walking LT 8285-002-5X $395 Your Cost $3--00 $99 ET Figure 2" 8285-004-1X $2 50 Your Cost SI--50 $99 Mattel Bye Bye Diapers Doll Drinks from her bottle "wets" when you put on her training seat and claps her hands Pull string mechanism No batteries needed Wt 32 lbs 8094-216-2X 695 Your Cost P9O-S490 0 Sale $34900 II Pair of Butterfly Wall Plaques Pecan finish Hardwood Construction 5 12" diameter 3034-007-9X $1199 Your Cost WO $199 Rock Stereo System 6131-002-5X $65000 Your Cost 139974111 Your Cost S399700 $34900 Buy a KODAK alSC Camera 11 orome Kodak will II kir give you 6S- 11 Kodak 0 1 these! I A super a tyA summer offer for kOdhIm ts picture-taking fun Uci E-c-2 EAOLIT 1DAnio oc 3DAJ a 'vrEk OA LE Z81111111 MINgTo 12 For a limited time when you buy any KODAK Disc Camera (or Camera Outfit) and submit proof of purchase Kodak will send you either one two-disc package or two single-disc packages of KODACOLOR HR Disc Film free See us for full details )Es Ger arrrero Don't delay! Offer good through September 11 on any KODAK Disc Camera or Camera Outfit Kodak Disc 4000 Camera Automatic built-in flash Motorized film advance 5-year warranty 6720-098-0X $5495 Your Cost $4497 Kodak Disc 8000 Camara Features rapid sequence motor drive Self-timer LCD digital alarm clock Close-up lens 5-year warranty 6720-099-8X $12000 Your Cost Oak? 88494 Kodak Disc 6000 Camera Automatic built-in flash Motorized film advance Close-up capability to 18" 5- year warranty 6720-100-4X $7995 Your Cost $63-90- 1 P' ogre 44" Save 20 to 45 on our entire stock Our Summer Sale comes only once a year and this year it ends on Monday September 5th Which means you have only three days left to save 20 to 45 on any item names like Henredon Pennsylvania House Thomasville and Karges We'll even discount special orders Our interior design service and delivery are still free just like all year long But our Summer Sale ends Monday VISA MasterCard or credit terms available Win A Shopping Spree! 404)445P $1000 in merchandise to be awarded yap to three winners (one in each store) eet Nothing to buy Simply come in and register for drawing to be held Sept 6 im masteruara or crecut terms avallaole omv Wi A opping pree! loorb 404sifiiiLi $1000 in merchandise to be awarded ir: to three winners (one in each store) -1ZIPZv -A Nothing to buy -k '1k '44k Simply come in and register for drawing to be held Sept 6 Sale $5797 Sale $8494 Compare fine furniture since 1925 Hours: Daily Sun LONG BEACH 1250 Pacific Coast Hwy (213) 599-1357 SLEEP LOUNGE SHOP 1400 Pacific Coast Hwy LAGUNA HILLS 23401 Avenida de la Carlota (714) 770-1744 LA HABRA 1530 Whittier Blvd (714) 870-6062 (213) 694-3633 eB WHITTIER TiNITTWOOD CENTER 15701 Whittwood Lane VISA (213) 943-3754 DOWNEY STONE WOOD SHOPPING CENTER 9220 Stonewood Street (213) 869-1574 OPEN LABOR DAY MON SEPT 5TH 1 WHITTIER DOWNEY OPEN eS M11777009 STONEWOOD LABOR DAY SEPT 5TH 15701 Whittwood Lane 9220 Stonewood Street CENTER SHOPPING CENTER MON visit (213) 943-3754 (213) 869-1574 somoompi I If I I furniture Hours: Daily Sun ALONG BEACH 1250 Pacific Coast Hwy (213) 599-1357 SLEEP LOUNGE SHOP 1400 Pacific Coast Hwy LAGUNA HILLS 23401 Avenida de la Carlota (714) 770-1744 Li ne iuriure since 1925 LA HABRA 1530 Whittler Blvd (714)870-6062 (213)694-3633.