Fort Worth Star-Telegram from Fort Worth, Texas • 146

r1 -wm- t' yirr'yvT S- Vi 1 TnnnnryT1 fTYY'Vrfy t-tt i i t-w- VV -r- 1 4H iJ981FORT WORTH STAR-TELEGRAM SUNDAY FEBRUARY 1 1981 SmuracOcay bgjsiraess report $20 fees add up to a big total Miller elected to Federated board CINCINNATI (AP) Former US Treasury Secretary William Miller has been re-elected to the board of directors of Federated Department Stores Inc the company announced Friday Cash Dividend Increased 106 181st CONSECUTIVE QUARTERLY CASH DIVIDEND Announced by Community Public Service Company Directors of Community Public Service Company announced a quarterly cash dividend of 52 per chare of common stock outstanding This Is an increase of 5 per share per quarter a 10 6 increase Dividends are payable March IS 1981 to stockholders of record February 23 1981 rfe Community Public Service Company I 501 West Sixth Street Fort Worth Texas 76102 CMM on the New York Stock Exchange Serving Fort Vorth and Texas Since 1952 Amoco reports new production NEW ORLEANS Amoco Production Co has started production from its Moore-Sams field in the Tuscaloosa Trend 25 miles northwest of Baton Rouge La at the rate of 84 million cubic feet of gas and 376 barrels of condensate daily Production from the field is expected to increase to approximately 30 million cubic feet of gas and 1060 barrels of condensate daily by next week The new gas sweetening plant has a design capacity of 60 million cubic feet daily Initial production is from the No 1 A Wilberts Sons Lumber Co a west offset to the field opener the No 1 Hurst completed in 1979 Amoco plans to begin production from the No 1 Hurst and the No 1JT Butler an east offset to the discovery The three wells produce from pay between 18000 and 19000 feer and are the first to be completed in the field The gas production qualifies for free market prices under the provisions of the Natural Gas Policy Act Two rigs are working on development wells in the field $100-MINIMUM 2'i-YEAR CERTIFICATE operators is each other And the competition may not be pretty definitely going to be a battle between the four pay television services There is going to be gutter fighting This is going to be fought in the marketing says David Buttecali direct sales manager with ON-TV is war" The skirmishes are going to reach wide among the outposts of the 70-mile territory that is the militarized zone But the marketing missives and messages are going to be hardest to dodge in heavily populated portions of Tarrant and Dallas counties wired for cable the operators say All the traditional marketing ploys will be trundled out An organization like VEU is likely to spend $100000 a month in the market-building phase on broadcast print and billboard The ploys will extend further however for the game may well go to that outfit which can best educate the general public as to what a pay television service is not so much what each service is separately Phone banks are among the primary lines of offense Golden West has installed an elaborate computer-based phone bank of 18 operators to handle subscription and service calls which will find its comparable number at ON-TV and Preview "It's almost a foregone crows Petty when they call going to sign But they have to be convinced to call up so operations are moving into the malls and shopping centers with direct retailing efforts ON-TV plans retail outlets of its own to promote subscriptions Preview is looking to department stores and stereo-television stores for its retail efforts VEU has arranged for Zenith electronics dealerships to sell its subscriptions Direct mail efforts are being used and at least one operator Preview will try door-to-door selling in selected portions of Dallas and Fort Worth The maneuvering is likely to be intense and will take the shape of sometimes subtle spying already getting espionage Buttecali "People Please see Charges on Page 511 0 7o ANNUAL EFFECTIVE YIELD CURRENT RATE assumes interest compounded daily credited quarterly and deposited for 1 year Substantial penalty for early withdrawal 800 Henderson Phone (817) 332-7576 Continued from Page 311 underground mile and $10000 for every above ground mile Blanket coverage of a territory spreading 140 miles in diameter would be out of consideration Pay television operations however are relatively easy to set up and get going Federal Communications Commission approval aside the work boils down to setting up some signal processing equip-' ment and transmitter at a central site delivering converters to homes and attaching them to TV sets and broadcasting Roughly $15 million to $25 mil- I lion of startup investment in receiving processing and transmitting equipment and other facilities might get you started in covering an area with 15 i million households like the area covered here That compares to the more than $70 million in capital expenditures planned for the cable franchise in Fort Worth Fast cash And the cash flow in a pay service such as STV is strong At $20 a month every 10000 subscribers represents $24 million in annual revenues Some- what more than 40000 households outofl5million slightly less than 3 percent and you have $10 million in annual revenues While publicly sub- II scription television operators talk of breakeven levels of 75000 households privately the estimates fall to 50000 households And cash flow is instant There is no long period here it may take three years to wire a city as there is in cable The STV or MDS operator can get set up fast recoup costs fast and turn a profit fast Which has detractors complaining about the desire to service markets long-term because the quick-build quick-cash-flow nature of the business means they also can get out quickly leaving a lot of of converters presumably high and dry once cable arrives like to get their money says Castillo of Cable Television Information Center a cable television consulting firm been in for two years made their money and if they even have to get out of town so what?" Some observers are more emphatic As president of Univision a television production services company Harry Friedman II is in a position to benefit from both cable and subscription television And he took a look at both technologies before winding up taking part in the investor proposal of Fort Worth Cable Television for cable franchise here pay television is set up to get you money and get Friedman says got incredible revenue flow With even 10000 sub-sc ribers a nd ou years to go they ma 10 million before the city of Dallas is wired for cable and they don't care if they do anything else and neither do The STV operators however point to their rich parent organizations and grumble over the idea that they will pack up them bags and leave town once the going gets rough historically only gets up to 43 percent of a market That leaves 57 percent and a lot of people all they want is one good pay TV channel be around you can be sure of that snaps Dieckmann of Preview be around long after cable comes to town" Have you got a secret? 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