The San Bernardino County Sun from San Bernardino, California • Page 55

Jon 22, 1980 p. 3 THE SUN Dodgers Peter O'M alley. for it because the Dodg, happen to be just about muressful franchise in the h.story of pro- fevaretuUHv lead the major leagues in alien-dance the Were have 2l.m) season ticket holders, gua anting them nearly two million attendee without making one over-the-counter sale. They 11 more than likely end up around three million a year as long as thev re in business. The only baseball team to draw more than three million, the Dodgers have a wide ranging community relations program and.

not long ago were rated by Los Anglos magame as having the best PR" of any company in the city. 1 he Rams who were then in the process of getting out of the city, were rated as having some of the worst PR "We were proud of that." OMailey said. "We hope we do things right." In conversation. OMailey often brings up the fans In a discussion of what the future of baseball may hold. O'Malley dismissed mterdivisional play and a three-division format because he doesn't think the fans would like it.

"It's not what I think." he said. "It hat do I think the fans want. If 1 thought the fans wanted it. I'd be the first to go for But 1 think our fans are delighted ith National League baseball. Sure, some fans would like to see the Yankees.

But how would they like to see Cleveland and Chicago'' Nationally, the game has never been more popular. When things are going well, win change? It's not because I'm conservative I just happen to think it's the sensible thing to do." r. in this case, the thing NOT to do. Peter OMailey smiles and looks happy when lies talking about the Dodgers' future; "We've got some great rookies on this team and the future looks awfully he says But he takes a somber tone when talking a little more generally about baseball future. The mam culprit free agency For a while.

Waller O'Malley held out against free agency. He didn't like the1 new rules and refused to get up into the big numbers when Catfish Hunter put himself on the block some years ago Mallev gave 111 in a small way by signing free agents Terry Forster in 1978 and Derrel Thomas in 1979 He still hadn't shelled Continued on 9. column 1 1 Brian, 3. Also, he says, there is plenty of business at Dodger Stadium to keep him busy even when the team is on the road. Even from 3.000 miles away, however.

O'Malley keeps a close watch, so to speak, on his team. Ask the folks at LA. restaurants, or the Music Center patrons, and they'll tell you O'Malley is always equipped with his transistor radio. He rarely misses a game. He says people at the Music Center, of which he is Nice President of the Performing Arts Council, ask him the Dodger score during intermissions.

And he offers this tip: For best radio reception, ask for a window table never get stuck by the kitchen. OMailey has other interests: he's a trustee of the Los Angeles Police Memorial Foundation, a director of the National Athletic Health Institute, a member of the Los Angeles Olympic Organizing Committee Board of Directors and a trustee of Phi Delta Gamma Educational Foundation. He's also on the Board of Directors of Bank of America and Union Oil. But he is. and admits to being, a baseball man first.

Now and. probably, always. "I see being in baseball for a long time," he said. "Everything I'm doing now is long-range planning Every decision is made with the future in mind." The future the Dodgers' future, that is was rumored to be in jeopardy when Walter OMailey died and willed the team to his two offspring. The rumor mill started cranking.

The Dodgers would have to be sold, the line went. The problem: inheritance taxes. At present, the Internal Revenue Service is still making an assessment of the Dodger estate. Including the land, the stadium, the team, the spring training complex and the minor league system, the total value ill be astronomical. Normally, estate taxes of valuable properties are one-half the value assessed by the IKS.

and this is due in cash immediately. However, inheritors of closely held corporations, like the Dodgers, can spread then-tax payment over a number of years. I'm optimistic that we'll have a lot of years to pay the taxes," O'Malley said. "I don't think you'll see a change in ownership. We're healthy.

The halli lub is not for sale and has not been for sale. We're not talking to anyone and not listening to anyone. Nothing is cooking. We have an estate planned, and we think it is sound." One gets the feeling O'Malley thinks the Dodgers will continue to belong to the O'Malleys. He's fighting created to study the effects of compensation and free agency will come to an agreement.

Many baseball insiders are saying that the four-man study committee, omposed of two players representatives and two owners representatives, has about as much chance of success as Tommy Lasorda has of hitting an inside-the park home run off R. Richard. At twilight. O'Malley concedes a bit to the critu ism "yeah. 1 know; if you can't solve a problem, appoint a committee." he said But O'Malley thinks the committee POKS have a chance.

"At least the plavers are going to study compensation." he said. "I think that's progress." O'Malley didn't need to be reminded that, after the agreement was reac hed in the wee hours of May 23. players AND owners were claiming victory, and not without some recriminatory statements. If you think Peter O'Malley is playing this one down the middle, you're catching on. "Both sides won." O'Malley said.

For either side to claim vic tory is ridiculous. No one was holding a gun at anyone's head. For an agreement to he reached, both sides must have thought it was a good deal." As John McHale alluded to, Peter O'Malley early experiences in baseball were about as helpful and informative as any young, ambitious baseball executive could possibly envision. After all. young Peter learned from the ground up.

After graduating with a B.S. in ec onomics from the Wharton School of Business and Finance at the University of Pennsylvania. O'Malley started fulltime with the Dodgers in 1W2 as Director of Dodgertow n. the Dodgers' magnificent spring training camp in Yero Beach. Fla.

After three years, he was promoted to President and General Manager of the Spokane Indians, then the Dodgers' Triple A club of the Pacific-Coast League. After two years there. O'Malley was named Yice President in charge of stadium operations in L.A. Two years later, he was appointed Executive Vice President of the Dodgers. A year later, he was named President of the team.

And. if he had any questions along the way. he could always ask one Walter O'Malley. hose baseball advice was usually pretty sound. Not a bad setup.

Beautifully prepared, indeed. But is this what Peter O'Malley wanted? Did he want to run and ow a major league baseball team" (Walter O'Malley willed the Dodgers to son Peter and daughter Terry Seidler: more on that later.) "Dad also had an ad agency, and that appealed to me." O'Malley said. "But really, if I hadn't been my father's son. I think I would have gone to law school." Don't think, however, that Peter O'Malley was thrust by an overbearing father into a world he hasn't enjoyed. O'Malley.

by ail accounts, is a baseball fan. even though he rarely makes road trips with the team. He prefers to spend time wit his wife, Annette, and their three children; Katherine. 7. Kevin.

5. and Continued from D-l' At thi that appears to be the differeme in infliu iue between the two fenerations of O'Malleys. When Peter speaks, p. oph' listen, when Walter spoke, people jumped I don't think he () Malley suaed ainone all by himself." aid Boh I.une. owner of the San Fraiuisco (lianls But he had as nun to say as anyone else, lies very creative, and he certainly is a leader As much a leader potentially, at least as his father" hat you're a-kim: is if the 0 Malley name alone carries that much said Sullivan.

"Not to be crude, but I don't think it does. But think Peter would be embarrassed if his influence was based just on a name. I don't think he would want it that way. He wants to stand on his own two feet." Adds McHale: "The timine is important. Walter tame alonu when there was a vacuum of strength to be filled.

hen Walter stepped in. the "leadership was one of reaction than of ac tion. Frick would rather let the ow ners make the dec isions. Walter as able to pet some momentum uoinc. It's verv difficult to get that uoinu now.

There is a balance of power now that you didn't have bai then Balance. Now there's a word invented for Peter OMailey Just how influential Peter Mallev was at the New York negotiations may not be fully known for some time: the issue is still too hot for the owners to hare all just yet But this much is indisputable: 1 Peter OMailey played a peacemaker's role, working to prevent a strike that some of his colleagues seemed hellbent on provoking; and 2' Peace is exactly what the owners and players achieved. "Strikes and walkouts aren't solutions." was O'Malley 's point to the more resistant ow ners. There has to be a deal out there." What there was. eventually, was a one-year truce: or a one-year postponement of the inevitable, some fit ics of the agreement have said.

"1 can't buy that." O'Malley said. "There are a couple of key sentences in the agreement." O'Malley read from the press release issued by owners' counsel Kay Grebey. In order to resolve the existing differences on compensation." O'Malley read, "the clubs and the players' association agreed on a compromise which leaves the free agent re-entry draft unchanged in 1980. But. in 1981, the clubs' proposal for compensation becomes a part of the Basic Agreement and it can not be removed without agreement of the two sides." Looking up from the copy of the release, O'Malley added: "It Uhe owner's proposal) is in there.

It takes a strike to knock it out." Which, of course, could very well happen. O'Malley knows that, and he's hopeful that the committee baseball notes Red Sox transactions BOSTON Te Boston Red Sox 10 roister ineT oi'cTr9 s'a Sa'jrcav rv 'Mailing Jorm Tjoo' fror-P3'uce' o' ne Leasje To mae 'dot on fne 'os'er 'or Tjco' Red So asea a vers on jac BHingnan- for Ourocse 0' veteran r.gntha'W ns uxono-lionai release Tudor. 26, had a 4-5 'ero'd a 3 63 earned run average in a' Pawtude! In his four he ancwed ius' 20 ns ac ea'ed rs B-iimgnam. acQui'ec y- -ne Mav 12. was 1-3 an io earned rjn average The Sun invites you to meet i MM PTN vilHf I PLUMBING XKl Mj HARDWARE .1 ELECTRICAL v'.

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