The Miami Herald from Miami, Florida • 98

r-1 nni 't rf rr gnrrrrryr "'f rv 2D The Miami Herald Tuesday January 21 1986 PB Latest Miami ads cover up with sequins ie rrfy Ty i 17 By DEBBIE SONTAG Herald Staff Writer MIAMI Five years ago tourism promoters sold Miami with a topless woman Now covering most of her with sequins The official saleswoman for Dade County has metamorphosed from blatant temptress to seductive sophisticate A slick new TV promo for Dade County debuted Monday in five US cities In 30 seconds the commercial moves through nine shots of beach and skyline New Wave sunglasses and sparkling evening wear The image that lingers is a slow dissolve of a woman diving into a wine glass the first ad ever for this area not of the flashy showy vulgar said hotelier Eric Jacobs chairman of the Visitor and Convention Authority languid and low-key less cluttered and less The Greater Miami Convention and Visitors Bureau launched a $22 million promotional campaign in November with newspaper and magazine ads The ads feature a blonde model in an evening gown lying on her side between the downtown Miami skyline and the sands of Miami Beach The slogan: like you to see Miami the way we see The $750000 television campaign started Monday on morning news shows in New York Philadelphia Chicago Detroit Washington and Houston It will run 916 times in those cities during the next four weeks Beginning Thursday it will also air nationally with 16 spots scheduled on network television It can be seen in Miami Thursday and Friday during The Today Show Film editor Carl Kesser describes the commer want you to see Miami the way we see Gerry Kauper president of the Convention and Visitors Bureau said he wanted the promotion set a mood something sophisticated something sensual but not sexist" For Linda Peterson president of the local chapter of the National Organization for Women the new advertising represents a step forward but not far enough not blatant nudity so an improvement But it still uses a woman as bait and its orientation is specifically toward Peterson said For Murray Gold director of the Miami Beach Resort Association the ads are a step forward that probably be taken like the basic beach-and-bikini he said cial as a tone Kesser is with McFarland Drier Inc ad firm for the tourism campaign norm for Miami is 30 seconds of cut-cut-cut from shot to shot until dizzy with very upbeat said Bill Drier creative director of McFarland Drier wanted to create something more dreamy and soothing to contrast with negative images of Miami as The commercial opens with a shot of a face superimposed on a beach at dusk It closes with the woman lying on her back in a hot pink bathing suit and geometric sunglasses in front of the Miami skyline Only half her body is shown There is no narration Lyrics that accompany the music a haunting melody say: Miami We want you to touch Miami Feel Miami We Ijljir mjl l(mi IIJIIMI III 'f ft Dill Braucher Gunman invades residence Airport ordeal offers ultimate test of nerves if i 1" ff 7' I '-nr' s' S' itiv CHUCK FADELY Miami Herald Staff Mike Abrams displays to a no-longer-wondering world Fish story Environmentalist: Mystery specimen is Squalus Cubensis By CHRISTINE EVANS Herald Staff Writer DANIA The mystery fish stumped dozens but not Craig Smith biologist has just reviewed the situation and we feel certain this is a Squalus Cubensis a kind of spiny dogfish" said Smith a former Ocean World director and now an environmental consultant in Dania have ruled out absolutely everything Smith identified the 30- pounder 3'2 feet long and funny-looking late Monday He packed a bunch of fish books in his car drove to Capt Seafood in Davie and asked to have a peek at who took up residence in the lobster tank after being snagged by a fisherman Sunday Monday everyone from shrimp-buying housewives to Miami Seaquarium experts tried to guess the genus of the Mike Abrams owner of Capt and consequently publicity agent wants to know all about said Abrams who Monday answered dozens of calls from the media curious fishermen and concerned housewives tell them had quite a few bites from the crabs and he may not make it If he dies I think mount him because this whole thing has been so fish who is not expected to live more than a couple days because of hemorrhaging Herman is not rare Smith said but fish like him are rarely seen Fort Lauderdale fisherman Howard Rau was trying to catch golden crabs in about 1000 feet of water when Herman wandered into his trap Rau brought the thing with the bug eyes round mouth and strange spikes near its fins to By JOAN FLEISCHMAN Herald Staff Writer CORAL GABLES A masked gunman broke into a Coral Gables home robbed the family loaded their jewels into a pillowcase then dropped the loot in his haste to get away police said Monday The victims Dr Robert Levine and his wife Carol who also is a physician were forced into their back yard at gunpoint where the robber threatened to kill them and made them lie on the ground The Lednes along with their 11 -year-old son David who hid in a bathroom were unharmed in the Sunday night home invasion investigators said The robber and an accomplice escaped The gunman who was wearing a dark ski mask forced his way into the two-story home at 1346 Green way shortly before 11 pm by prying open a rear window Sgt Robert Robkin said Robert Levipe who was working in the downstairs study got up to investigate the noise and confronted the intruder in the foyer The gunman demanded that Levine take him to his safe in the closet of the master bedroom wife who had been asleep heard her husband scream being and grabbed the phone to call police She was unable to dial out however because the suspect had already yanked two phones out of the wall and taken a third off the hook detectives said opened the upstairs bedroom window and yelled Robkin said Their son who was in his room listening to music ran into the bathroom and hid behind a door Carol screams were heard by her neighbors James and Judy Greene who were hosting a bridge game Judy Greene stepped out her rear door to see what was wrong and saw two men one in a mask dash by The masked man around and waved the gun at Greene said She darted back in and called police The Levines told investigators that the gunman took several hundred dollars from their wallets and repeated his demands to open the safe Robert Levine turned over the contents including jewelry and some personal papers which the robber stuffed in a pillowcase took them downstairs at gunpoint and out into the back yard where he made them lie Robkin said threatened to kill them several times He told them there and count to 500 before you go back The robber ran He and an accomplice who was waiting outside escaped in a yellow Cadillac Another neighbor Tom Daniel who had just arrived home chased them in his car for several blocks but lost them The robber dropped the pillowcase in the yard Most of the jewelry has been recovered detectives said Judy Greene the victim of a September burglary in which one of the suspects was shot and killed by a Coral Gables officer said Sunday incident rekindled her anger makes me feel I have to live behind she said have given very serious consideration to moving You wonder whether people have to be Driving almost anywhere around the county this time of year is no picnic But for the ultimate test of nerves no trip matches the challenge offered in the vicinity of Fort Lauderdale-Hollywood International Airport Congestion there is the product of no overnight brainstorm Years of planning must have been necessary to create the degree of chaos routinely frustrating motorists The situation has been impossible for years or long enough that locals go far out of their way to avoid the trap By venturing anywhere near the airport citizens with high blood pressure are inviting a stroke Doubters who suspect I exaggerate are invited to take the test at their peril To appreciate the traffic stalemate infiltrating the airport mess itself is unnecessary Motorists have only to try reaching Hollywood from Fort Lauderdale on US 1 at practically any hour of the day or evening The patience of Job would be stretched to the breaking point in the bumper-to-bumper snarl I had occasion the other afternoon to run the gauntlet knowing full well of the trauma involved A friend was making his annual escape from Pittsburgh and naturally expected an amicable reception The ingrate in my soul suggested that he take a cab From past ordeals he knew that construction involved in expanding the terminals was interminable and that he was imposing on my unfailing good nature But I bring up the cab in our phone conversation After all what difference did a few hours of aggravation make in a lifetime? Besides once settled he was no trouble at all His tastes ran to lolling around beaches by day and prowling under neon by night habits I have abandoned on grounds of sheer boredom He also insisted happily on staying in an oceanfront motel rather than on my living-room couch My place in Davie was too far from the action for him With a view to the pitfalls ahead I gave myself two hours leeway in meeting his plane even though the trip required only 15 minutes astride a crow Besides I had to make a stop on US 1 in Fort Lauderdale en route As I was about to congratulate myself on reaching the terminal with 10 minutes to spare despite the pace a cop started shouting at me to move along No waiting was permitted under any conditions he said I would have to park in a garage After circling the construction debris cursing the nebulous officials responsible for such a travesty I found a garage space and then found my friend waiting I was a good 15 minutes late He had even been able to retrieve his baggage in the passenger stampede while I circled But he looked haggard with eyes aflame from aerial Martinis to ease the tension and hassle attendant to modern jet travel We lugged his grips to my car inched out of the terminal grounds and reached his Hollywood motel an hour later Fortunately he care to do anything but lie down By the time I got back home the ordeal had taken about four hours why even in the comparatively tranquil month of August I prefer to drive thousands of miles on vacation rather than fly out of Fort Lauderdale-Hollywood Bill Braucher it a Herald columnist based in Broward County FIU president announces resignation time has come for the university to have a new hand at the helm and a new team to carry on the progress and mobilize the support needed for Gregory Wolfe the growth of FIU would have been much faster if we had a competent dynamic Carvajal characterized the slow pace of private fund-raising efforts as one of failures Though private donations doubled between 1984 and 1985 FIU raised a fairly modest $13 million last year And while sister school Florida Atlantic University in Boca Raton ranks second in the state with seven funded faculty chairs in the eminent scholars program FIU only announced its first chair in December think the one negative thing is that the foundation was not able to raise the money one would expect a foundation to raise for the said Samuel Shapiro chairman of the math department and former chairman of the Faculty Senate people friendly with thought that overall done a good job but over the last year or so had slacked Seth Gordon executive director of the Greater Miami Chamber of Commerce said that because of rapid growth Wolfe may have had too many responsibilities to devote himself full-time to fund-raising is a university that has needed to grow because of intense community demands that it do a lot of things simultaneously at a time when the state was at its lowest ebb in terms of giving it the money to Gordon said WOLFE from ID enrollment adopted the toughest freshman admission standards of any public university in Florida and developed a 10-year $176 million state program to provide along with Florida Atlantic University in Boca Raton a university for Southeast Florida But leadership particularly in recent months has come under fire both from critics who complained about the minority hiring record and others who lamented the slow progress of its private fund-raising efforts Last year Wolfe became embroiled with his own minority affairs panel over the appointment of a successor to FIU provost Steve Altman who left to become president of Texas University Wolfe had appointed the commission after Miami regent Raul Masvidal expressed concerns about the low number of blacks and His-panics in the FIU administration Commission members said they felt betrayed when Wolfe who had apparently promised to consult the group before making the appointment suddenly named Paul Gallagher acting vice president for academic affairs In August leaders of the Spanish American League Against Discrimination and the Miami chapter of the NAACP sent a scathing letter to Gov Bob Graham and Chancellor Reed accusing administration of excluding minorities when filling professional positions The letter said the groups had no confidence in Wolfe and that minority hiring had reached a of announcement ended weeks of speculation fueled largely by the affirmative action flap that Wolfe was planning to leave the $91100-a-year job In his address he defended the affirmative action record as the best in the state and denied that it had anything to do with his resignation a statement backed up by Reed and several regents going to be asked or it will be assumed that some of the pressures from a small group of our Hispanic community has contributed to my decision to Wolfe said anyone worked as hard and long and enthusiastically as I have on promoting affirmative action it would be impossible to resign over a few differences about pace percentages and Reed reached Monday in Tampa concurred think those rumors were just Reed said is choice Those rumors I think generated by the minority commission study had nothing to do with his announcement Reed praised the accomplishments of presidency and argued that seven years is a long time for anyone to be a college president Other observers however disagreed that Wolfe had merely decided it was time to move on very strong judgment is that the president is resigning because of the pressure relating to the affirmative action situation at said Bob Hogner president of the FIU chapter of the United Faculty of Florida have no personal doubt about Economics professor Manuel Carvajal president of Hispanic Faculty Association and one of strongest critics said the soon-to-be-released findings of the minority affairs commission were only one among many problems with administration my estimation it has not been one thing but an accumulation of he said not saying the university has not grown and not saying Dr administration had its good aspects But overall Wolfe transformed small school into full-fledged university But with growth there are always growing pains Despite its expansion the school has struggled to get statewide respect In recent months administration had been criticized by groups in Miami for not hiring enough minorities And since his right-hand man provost Steve Altman left for a job in Texas there was some internal dissension over leadership lot has happened in a relatively of International Service at American University in Washington Although Wolfe is known for his charm and gregarious manner fund-raising is not a strong point Gibson said of the criteria that will be given heavy consideration in choosing a successor will be an ability to raise private funds as well as Gibson said recently have we the regents come to that realization Presidents Kennedy and Johnson stay at the helm or yield to newer blood? of the things Greg had to consider was did he want to take FIU into the next 10 years or was it time for another person to do said regent Robin Gibson Some regents say it may be time to seek out a leader with different proficiencies Wolfe is an international affairs expert who served as dean of the SchooJ FIU from ID five languages the school has increased its freshman admission standards making them the toughest in the state worked very hard to raise academic standards in a very young Popovich said Dormitories have opened at Tamiami and Bay Vista campuses short period of Sessums said was aware that FIU has not really matured into the institution that either President Wolfe or the community thought it should be But I feel we are well on our The framework of a major university established and the Southeast Florida Plan in place Wolfe and the regents had come to a logical crossroads: Should Wolfe a former federal transit adviser under (' fm aJi.