The Miami Herald from Miami, Florida • 506

TV-Hadio The Miami Herald Thursday October 11 1984 12D Local News 1:30 Q(D CO As Turns pm the World General Hospital 4:00 pm 0 iQue Rasa USA? Let's Make a Deal OHart to Hart Jeffersons 4:30 pm EfQRNIHG 7:00 am OODCD CBS Morning News 0083 Today Q3 03 6Q Good Morning America 0 Voyage ol the Miini $100000 Name That Tune Company 5:00 pm 0 Sesame Street 069 MASH 0 Trapper John MD SHE aims to boost image and ratings 2:30 pm 0 Biography QtDCS Capitol 3:00 pm 0 David Susskind OODCD Guiding Light 0063 Santa Barbara Best 2:00 pm 0069 Another World One Lifejo Live 5:30 pm OQ9mash EVENING 6:00 pm 0 MacNeilLehrer News-hour 00003 CD (B6DG5 Local News 6:30 pm O0 CD 69 CD Network News Network News 7:00 pm 0 Business Report OCDTic Tac Dough Network News Feud 7:30 pm 0 Wild Wild World of Animals Wheel of Fortune 0 Entertainment Tonight Anything for Money Ferraro AFTERWOOM Noon 0 Doctor in the House Local News CD Jeopardy 12:30 pm 0 Topper CO Young and the Restless 0 Divorce Court 03 local News 1:00 pm 0 Movie "St Martin's Lane" 0060 Days of Our Lives All My Children Their turn Prime-lime television will be given over to politics again tonight when Vice President George Bush joins Democratic candidate Geraldine Ferraro in Philadelphia for the Vice Presidential Debates The debates begin at 9 followed by summary and analysis by all three networks Channels 4 5 7 101112 20 26 and 34 Bets Geraldine RIGHT With its distinctive programming blend of rock roll hits from the past 20 years favorite album cuts and the new progressive sounds of the WSHE-FM seems to be the perfect all-around station for its target age group of 18 to 34 Many young adults seem to think so you can find the slogan only rock and roll!" almost everywhere on the rear windows of pick-up trucks bumpers of sports cars textbooks and bus benches And on a warm afternoon when music blares from the open windows of cars manned by young drivers a good bet that WSHE will be one of the stations hearing But if SHE is so popular why it have higher ratings? Compared to Top 40 music stations such as Y-100 and 1-95 which generally draw a 6 or 7 percent share of the local radio listening audience SHE usually attracts only about 3 percent of total listeners over age 12 according to Arbitron major ratings survey According to general manager Steve Dinetz because target audience (which has been determined as age 18-34 with emphasis jsC on men aged A 25-34) has more important things on their minds than recording their listening habits in a which is what Arbitron uses to measure share of listening audiences biggest problem Arbitron has is to get an 18-34-year-old male to fill out a diary When these people get off work their general routine is to stop at the store pick up a steak and bottle of wine go home fire up the grill change clothes have friends over and then listen to said Dinetz importance of filling out a diary to them is very low on the list whereas a teenager who spends a lot of time listening to a station like Y-100 or 1-95 puts radio much higher on their priority list They come home from school put on the radio and if they have a diary they will be very prone to write in one way of looking at it but it mean SHE is forever doomed to mediocre ratings says Rick Peters former program director at WHTT-FM a CBS radio station in Boston would be a better way of describing position at WHTT When he took over the station in 1981 it played adult contemporary (soft poprock) music and had 29 rating Within seven months) Peters had changed its format to Top 40 revamped its marketing advertising and imaging approach and nearly tripled its ratings to an 81 share Now Peters is back in his home town in a newly created position as vice presidentprogramming for Fort Lauderdale-based TK Communications the parent company of WSHE its sister station WSRF-AM and KLUV With remarkable history it stands to reason that some major improvements of image may be in store Peters 32 is a well-known figure in the local radio market having been program director for Love 94 (WLVE) from 1977-81 and disc jockey at the former Zeta 20 YEARS OF FLORIDA SUCCESS TEST PREPARATION COURSES FOR ALL TEST DATES KATZ ELKIN 274-2711 751-8100 LIMITED QUANTITIES 668-7430 1-330-525-0130 Linda Thornton If Radio 4 (now I-95WINZ-FM) from 1974-78 His first full-time radio position was as researcher and disc jockey at SHE in 1972 His duties will include the overseeing of programming (with the aid of program director David Lange) music research and marketing But though Peters hints of sprucing up visibility he emphasizes that not planning to change its format are rampant that going to take SHE and make it a Top 40 station but tell you WSHE has been the album rock station in MiamiFort Lauderdale since before I got into radio 14 years ago and you possibly buy create or market that kind of tradition" said Peters is not in a crisis situation but it can use some fresh ideas and a fresh ear Though I describe my game plan for the station until I do some attitudinal and music research I will say that the tradition will play a very important part of its By the beginning of 1985 radio listeners will find it much easier to pick up the signals of several Dade- and Broward-based stations A new state-of-the-art 1049-foot directional antenna tower is under construction at US 441 off County Line Road When completed the signals of nine stations sharing the tower will be enhanced in their current broadcast range and be extended to reach as far north as Palm Beach County and south to the middle Keys FM stations WTMI Y-100 (WHYI) 1-95 (WINZ) Love 94 (WLVE) KISS (WKQS) EZ 105 (WEZI) and Joy 107 (WWJF) are the radio stations that have received or are waiting for approval from the FCC to broadcast their signals from the tower Television stations WBFS-Channel 33 and WDEM-Channel 69 are also expected to begin utilizing the tower this means is that every station on the tower will have a much better signal than they have now Listeners will hear phenomenal reception on all these stations 1-95 Love 94 and EZ 105 (which currently share a tower on Bis-cayne Boulevard) will have a much better signal in Broward County and likewise Joy Y-100 and KISS will have a better Dade signal You'll be able to hear WTMI throughout Dade and Broward" said Richard Edwards project manager for Gannett Towers the company that is constructing the new tower Gannett Towers is owned by Gannett Publishing which in turn owns Gannett Broadcasting the parent company of 1-95 "This tower represents the wave of the future It's the first tower ever designed to handle this many said Edwards will be first in the country to do what in five years will be commonplace" 13V 8:00 pm Jacqueline Bisset Jack IcmmoRGIamor And MoreLifestyles of the Rich Famous! STANLEY KAPLAN IM Til Preparation Spocialutt Sine 1938 0PFN DAYS EVENINGS WEEKENDS BROWARD 436-0115 DADE 666-9972 Hr ATOM CINU LATE Opening For Season Oct 11 5 PM 1 SLAroODS STEAKS CHOPS TravcIIIoliday Magazine Award every year since I lorida's firsl restaurant to receive HALL OF FAME AYVARD' Presented by Nations Restaurant News Lunch Tuesday thru Saturday 1 1 JO am to 2 pm Dinner served every night 5 to 10 pm TELEPHONE 673-0345 Dress C'xle Required CORNER BISCAYNE STREET AT WASHINGTON AVE MIAMI BEACH We accept American Express and other maor credit cards Show In Progress.