The Charlotte Observer from Charlotte, North Carolina • 41

THE CHARLOTTE OBSERVER MONDAY MAY 29 2000 7D Lighting innovators shine at speedway erating Officer Mike Helton and Turner Sports President Mark Lazarus are keynote speakers ON THE AIR: WCNC-TV (channel 36) stayed with live coverage of the recent pedestrian bridge collapse at Motor Speedway longer than WBTV or WSOC The ratings during that time (11:30 pm-l am) suggest that was the right move with a 91 rating28 share numbers during that time were 3510 and were 329 WNBA: The Charlotte upgraded Web site (wwwchar-lottestingcom) was launched earlier this month It has more interactive opportunities with players and the organization Sports Business appears Wednesdays in The Observer Have a tip? Reach David Scott at (704) 358-5889 or dscottcharlotteobservercom called and said they were looking at the (dirt) sprint car world some things started clicking Crookham said an old dirt track guy himself It was becoming pretty dear they were wanting to get into this dirt track thing and start promoting it been pushing the dirt track world to start cranking up its TV image by lighting it better All those things came together so it was time to jump in and do something The lighting at the dirt track will be state of the art want this published too Crookham said we saw the dirt track and the big track next to each other from a sky-view camera (during The Winston) The dirt track looked MOTORSPORTS: Motor Speedway has hired Keith Waltz as senior manager of public relations Waltz replaces Holly Stoner who is going to work for Ketchum a Pittsburgh Pa-based public relations firm A motor-sports marketing forum is scheduled for Friday at the Hilton in uptown Charlotte Most of the forum will deal with the of motorsports sponsorship NASCAR Chief Op IRS exam to be enrolled agent is Sept 27-28 The Internal Revenue Service scheduled its Special Enrollment Examination for Sept 27-28 For those in the Charlotte area it wiU be at the IRS Office 6635 Executive Circle The exam given once a year is for attorneys or tax practitioners who are not CPAs to become enroUed agents EnroUed agents CPAs and attorneys are allowed to practice before the IRS which includes representing a rights privileges or liabilities under tax law administered by the IRS The examination has four parts: Individuals Sole proprietorships and partnerships Corporations Ethicsrecord keepingIRS procedures These components may be taken multiple times until the individual passes aU the parts Applications are available by caUing (800) 829-3676 They must be postmarked by July 31 The fee which must be submitted with the application is $55 for all four parts or $45 for fewer than four parts The fee is not refundable For additional information caU Emory Bass the North-South District SEE coordinator at (336) 378-2400 Carol Smith more speedway lighting jobs for Musco including its most recent directly across the street at the Dirt Track at Motor Speedway The dirt track was to get its first action last Thursday and Friday nights with the running of the WK Filters Southern Showdown World of Outlaws race reach extends well beyond racing Look up at almost any sporting event you attend -from a Little League baseball game to the Charlotte Coliseum to Ericsson Stadium and the lights could weU be from Musco The company which handles between 1500 and 2000 projects a year around the world got into the business in 1976 It pioneered stadium mobile lighting systems first doing so at Notre Dame stadium for an Irish-Michigan football game in 1982 It will light several events at this summer Olympics in Sydney Australia Musco has lighted nine other race tracks including Daytona Texas Las Vegas and Bristol When Pepsi 400 went under the lights in 1998 it was the largest outdoor lighted sporting event ever never will there be anything quite as special as that first Winston in Charlotte in said Crookham of the race in which Davey Allison slid past Kyle Petty to win was a spectacular start where we cut our And now Musco is in the dirt track business where it wiU also use the mirror system at the new track Humpy Joe Crookham president of Musco Lighting Inc remembers a conversation with Motor Speedway President Humpy Wheeler in 1991 The subject: how the track could be lighted for a nighttime running of The Winston all-star race Wheeler wanted the speedway lighted with poles on the outside of the track He want any light poles in the infield told him if we did that be cars running down the backstretch and only be riinnrl lit on the out- side you bOOtt be able to see them from the Crook-ham said thought for a moment then he said right But I stiH want poles in the said not connecting But he said we are your With those marching orders Crookham went back to Oskaloosa Iowa headquarters He returned with an innovative suggestion for Wheeler a low-mounted mirror-lighting system for what was then Charlotte Motor Speedway Problem solved: The Winston was run under the lights in 1992 That set the stage for many th 3 I 1 iiiUma She (Charlotte Observer CONNECTING MFMBFR OF HEND GROUP 39 Month Lease signing includes first payment signing inciui tag OAC V6 ACCORDS r- aJ" As Low As Superb Playing Conditions Treeline to treeline rye overseed Turnkey Tournament Administration Spend more time withyout customers and guests Logo Merchandise and Prize Packages Available Create lasting memories and brand name recognition 26 Acre Lighted Practice Complex PGA LPGA professionals to help you learn the game 4 olUU due at lease security deposit of $300 plus tax CG224 $1200 due at lease ih ii Jt 1 (Mf.