Galesburg Register-Mail from Galesburg, Illinois on July 1, 1963 · Page 25
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Galesburg Register-Mail from Galesburg, Illinois · Page 25

Galesburg, Illinois
Issue Date:
Monday, July 1, 1963
Page 25
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V I I •i '• #• / STAIR CLIMBER—Climbing or descending stain Is a difficult laid for most elderly, Infirm or handicapped persons. In light of this fact; an airline has put a new battery-powered device into service. The stepulator climbs and descends stairs via rubber treads that grip steps. Passenger, held In by safety belt, rides In a self-leveling seat. Officer Seated By DeLong Club DeLONG — The Women's Fellowship group held its final meeting of the current year Tuesday in the church dining room and laid plans for an ice cream supper. The affair will be held July 18 on the church lawn and will feature homemade ice cream, cake and pie. The Stewardship committee is in charge of the event. Mrs. Ernest Link, was installed as treasurer at the meeting. She is the only new officer for the coming club year, Mrs. Sam Cline is president of the organization. They're long on flavor... long to fit your bun. And they're air meat! Mickdbenvfe Sears 4 Newspaper Advertising Spending to Hit $60 Million Eating Less No Handicap To Americans By HAL BOYLE NEW YORK '(AP)-Things a columnist might never know if he didn't open his mail: It seems that the less Ameri cans eat the more they grow. As a people we are taller and heavier than we were 50 years ago, but individually we eat about 100 pounds a year less food. Incidentally, if you want to stay sweet-tempered, don't cut down on your calories too drastically. Hunger makes you irritable and angry. One tradition says that- a gift of pearls : to a bride will bring her happiness. Another tradition holds that a bride's pearls "represent the tears she will shed in her married life." Fifteen per cent of U.S. children now need glasses before reaching the age of 6, according to the Better Vision Institute. Our quotable notables: "There was never yet a philosopher that could endure the toothache patiently "T -William Shakespeare. Oldtime vaudevillians were among the most superstitious of performers. They thought it brought bad luck to whistle in a dressing room, to throw a hat on a bed, or get a No. 13 train berth. Many also thought it was courting disaster to deliver the last line of an act. during a rehearsal, or to rub on cheek rouge with a powder puff instead of a rabbit's foot. Worth remembering: "The best solution for dandruff is a tweed suit"—Arnold H. Glasow. The heat created in the sun is equal to the energy produced by one billion hydrogen bombs exploding every second. Zoo gorillas are often fed raw meat, but in the wild they are strictly vegetarians. The erroneous idea that ostriches stupidly try to hide their head in the sand when threatened probably arises from the fact that these birds, when resting, often squat down and stretch their neck out flat on the ground. The Catholic Digest offers this holiday safety slogan: "To be safe on the 4th, don't buy a fifth on the 3rd!" DRY CLEANING BARGAIN! ONE PC. DRESSES SUITS COATS ANY 2 GARMENTS For Only '1.19 ThU Offer Good Through July 6. FREE STORAGE DENNEY CLEANERS WEST MAIN and HENDERSON ACADEMY and MONMOUTH BLVD. CHICAGO - Scars, Roebuck A Co. expects to spend more than |86 million for newspaper advertising this year, the company announced today. George M. Struthera, vice president in charge of merchandising, gave this estimate based on preliminary reports and forecasts for the remainder of 1963 from more than 750 Sears retail stores across the nation. At the same time, he reported actual expenditures in 1962 established a new record of $5B million for newspaper advertising. This was $5 million more than the 1961 expenditure, he said, and represented the fourth consecutive year that Scars newspaper advertising has topped $50 million. Struthers noted that in 1962 the company's retail stores purchased 286.5 million lines of white space in 921 daily and weekly newspapers — located in every state except Alaska, where Sears has no retail stores. Linage increased 7.9 per cent over 1961-, he said, while the cost of space increased 9.4 per cent. 71 Per Cent of Total The $58 million represented 71.2 per cent, of Sears total retail media expense of $81.4 million. Advertising through circulars, magazines, radio and television, and miscellaneous media accounted for the remainder. The number of Sears stores has increased from 625 in 1948 to a total of 748 at the end of 1962. In addition to this increased number of stores, nearly 200 new stores have been built to replace older, smaller stores. In the same 15 years, Sears stores have invested more than $600 million in newspaper advertising. And the company's sales have doubled—from $2.3 billion in 1948-to $4.6 billion in 1962. "This is tangible evidence of our .continuing faith in the potency of newspaper advertising," Struthers said. Sears has previously announced plans to . spend approximately $100 million for expansion this year. It plans to open 27 new retail stores, including 17 in communities which have no retail stores and 10 which will replace older stores with new and larger buildings. Two Attend DeKalb Meeting Ray Franson, 171 N. Pleasant Ave., and Bill Morgan, 934 Olive St., recently attended the annual meeting for summer seed inspectors sponsored by the DeKalb Agricultural Assn., Inc. A total of 94 part time inspectors are helping with field inspections this year. The group is made up of high school teachers, principals, superintendents and some college faculty members. Attends Course In Marketing of Pharmaceuticals Laurence O. Clark, 1357 Spruce Ave., today completed five days of advanced education development of pharmaceuticals at the home office of Merck Sharp & Dohmc, West Point, Pa. A sales representative for the pharmaceutical firm, Clark was part of a group of 26 representatives from around the country selected by the company to attend the program. The group learned about latest research developments in the medical and biological sciences and received product, marketing and sales orientation. In The Armed Forces Gqlesburd Redister-MqiL GofesburqJJl, , Mqnioy # ,_Jyly ,1, f f ffif, ,• J25 ftN* lit if, Pvt. William A. fiutterftelifl . 6740294), 6929, RSM, Box 10©, ' Af>0 970, Safl Francisco, Calif. Accepts Job Wilbur Savage, former manager of Johnson Appliance Co. in Galesburg, has accepted a position with Frigidaire Co. in Los Angeles, Calif. Me and his family will leave soon for Los Angeles where they will reside. Savage has been connected with Frigidaire in appliance sales work for the past nine years. IPC Declares Cash Dividend; Pay in August Regular quarterly dividends were declared by the Illinois Pow* er Co. Board of Directors at a meeting June 20. Dividends ranged from 51 cents per share on the Harold B. Mack, formerly of Williamsfield, has this address in the Armed Forces: Pvt. Harold E. Plack, ,trS5679960, Co C, 4th fin, 2nd Trng. Regt. Basic, Ft. Leonard Wood, Mo. 65475. S. Sgt. James E. Fox, son of Mr. and Mrs. Edward L. Fox of Knoxville, was one of 17 men graduated from a Charleston AFB on-the-job supervisors' training class conducted by the Air Transport Command. The 60-hour course was for supervisory training personnel in various programs. A graduate of Knoxville liigh School, he will complete L0 years in service next September. His wife and two children are with him at the South Carolina base. 4.08 per cent cumulative preferred stock to 58 3 /« cents per share on the 4.42 per cent cumulative preferred stock. The company also paid a dividend of 30 cents a share on its common stock. Dividends are payable Aug. 1 to stockholders of record on July 10, 1963. Ronald L. Kohtrins, parachute rigger second class, is undertaking college study while serving with the Navy at Whidbey Island Naval Air Station at Oak Harbor, Wash. Robbins, son of Mrs. Ruth D. Thuzine, 1498 Willard St., has just completed a course in General Science I through the United States Armed Forces Institute. Lt. (jg) Daniel J. Foley, son of Mr. and Mrs. John F. Foley, 1570 N. Broad St., is serving aboard the destroyer USS McDermut, which visited Portland, Ore., during the annual Rose Festival this month. The McDermut and other First Fleet ships held open house for all visitors. Airman 2.C. John 11. Srlilaf recently arrived in South Korea, where he will be stationed at Osan Air Base for a year. Shlaf is the son of Mr. and Mrs. John G. Schlaf, 201 Blaine Ave. His wife Leola will remain in Galesburg during Schlaf's overseas duty. His new address is (AFL completed a field communication basic training course at Ft. Leonard Wood* Mo., June 13. He is the son of Mr. and Mrs. Carroll W. Butterfield of Abingdon, where he attended high school. Jnmrs C. Hanson, son of Mr. and Mrs. N. M. Hanson of Little York, was promoted to corporal early in June at Fort Hood. Tex. He is a gunner in Btry. A, 1st Rn. 73d Arty., of the 1st Armored Division. He is a graduate of Little York Community High School. 'SSC; Robert F. Stfnrwnlt, son of Mr. and Mrs. Frank C. Stiar- waif, 136R Beecher Ave., qualified as expert in firing the M-14 rifle at Fort Hood, Tex., earlier this month. Expert is the top class of rifleman in the Army. Sergeant Stiarwalt is an operations sergeant in the 3d Brigade's Headquarters Company of the 1st Armored Division. His wife, Madeleine, lived in Copperas Cove, Tex, Three men from this area are undergoing ,two duty training flu sea' at the Naval training Great Lakes. . v They are .Uftf t. oof Mr. and Mrs. §111 J. 488 E. Berrien St., Jar Gaines, son of Mr. and Mrs.; ard H. Gaines, 954 Maple —-g- buane E. Anderson, sort of; Mr* and Mrs. Virgil E. Andersowjfw Altona. r^k; When the course Is complete^ the reservists will return hofrii to rejoin their local units. Karrlck of Maquon has been promoted to technical sergeant in the Air Force. He is the son of Mr. and Mrs. William T. Karrick of Maquon, Sergeant Karrick is assigned to the 7544th Consolidated Aircraft Maintenance Squadron at Toul-Rosieres Air Base, France. His wife, Cora, is from White Hall, Mich. Cadet James W. Wood, son of Mr. and Mrs. Leslie A. Wood, 1796 N. Broad St., is on a field study trip to U.S. and Allied military installations in the Far East. He has just finished his second year at the Air Force Academy. Moody Wins Trophy, Ranks High in Sales Gerald T. Moody, 173 Hawkinson Ave., was awarded a trophy recently by Mutual of New York executives for outstanding performance during the month of May. The trophy was presented at a luncheon at the Holiday Inn for Mr. and Mrs. Moody. He ranked 15th in sales in the nine-state central sales region. Making the award were Donald J. Mertz, superintendent of agencies in MONY's nine-state area, and Richard F. English, new manager of the firm's Peoria agency. Thoroughbred racing drew 37,257,070 fajis in 1962. Harness racing attracted 24,157,382- on vacation People need vacations. But does your advertising and sales program need one, too? Advertising Impact never takes a break-In newspapers. Newspaper c!r« dilation remains virtually constant throughout the year. Both television viewing and magazine reading fall off during the sum* mer. Radio listening drops in the winter. Pick your season. You'll find 100 million people reading searching, find-, ing, deciding-to-buy in the pages of the most weatherproof, on-the-job advertising medium of them all—the daily newspaper. MORE PEOPLE DO MORE BUSINESS THROUGH NEWSPAPERS galesburg Register-Mail fBtXDificklaoney

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