The Sacramento Bee du lieu suivant : Sacramento, California • 23

Thursday February 1 9 1 998 -C5 The Sacramento Bee TELEVISION i KVIE: Local partnerships sought i Continued from page Cl next year single greatest challenge KVIE is facing is the conversion to digital said Hos-ley we are able to do that to marshal the resources to do it will say a lot about the future of the station Digital is probably going to affect telecommunications as much as the conversion from black-and-white to Channel 6 will need $5 million to $6 million to convert to digital While public TV stations are hopeful the federal government will pay as much as half of the needed money there are no assurances Hosley who oversaw the purchase of most of the equipment for digital conversion at KCSM said one of his challenges will be to build a Channel 6 plan for approaching the digital age Along with converting to digital the Channel 6 board of directors has earmarked other areas of importance to ensure the well-being Among those are a continued emphasis on local programming and the development of strategic partnerships with commercial TV stations in Sacramento The latter would help Channel 6 attract underwriters and programming by tapping into commercial seasoned and experienced sales and production staffs For instance a commercial TV sales staff might offer a package that also includes The single greatest challenge KVIE is facing is the conversion to digital broadcasting 11 David Hosley vice president general manager Channel 6 (KVIE) an underwriting opportunity for the public sta- tion Partnerships between the two types of stations might also include consolidations and other costcutting measures Hosley said public TV stations must operate in a more businesslike manner to survive trying to reduce your said Hosley are all kinds of opportunities tr find ways that work and make you more effective When I talk about being more businesslike exactly what talking Married to producer Gayle Yamada who is executive producer for the PBS cooking show Can the two have an 8-year-old daughter younger brother is Paul Hosley news director at KFBK (AM 1530) the Spanish Helen Gurley Brown I am not Oprah with salsa I am not Phil Cristina Saralegui: am not Donahue in More than one Queen of Talk reaches millions of Spanish-speaking viewers daily ON TV ''t Cristina 4 pm weekdays on GO fife Saralegui rose to her feet and held up her hand Sternly she addressed the camera: The point she said is not lesbianism The point? Neglected mistreated women will cheat just like men unless there is communication And respect Silence is like a says a female audience member 67 during a break in the taping learn so much from her about things I never even thought Another taboo exposed through the seemingly tawdry Another sacred Latino myth deconstructed a wrap Time for sushi and a massage And hate mail Having spent 10 years as editor-in-chief of Cosmopolitan En Es-panol where her mission was to Latin women that our most valuable organ is between our ears not our Saralegui is no stranger to controversy While millions obviously love her Saralegui has also made some enemies After airing a homosexual marriage ceremony on Jan 4 1996 she became the target of a widely publicized hate campaign led by an Episcopal minister named Oscar Aguero Saralegui got an award from the National Gay and Lesbian Alliance for that show Many similarly contentious shows have netted dozens of awards all on display in the cozy family room near the big-screen TV Saralegui is also the national Hispanic spokeswoman for the American Foundation for AIDS Research She blames machismo and illiteracy for soaring Latino AIDS infections think the controversial shows are the most important ones we says Saralegui have to teach Latinos OK to talk about this stuff If not we are killing By Alisa Valdes Boston Globe Every weekday afternoon untold millions worldwide watch Oprah talk show thus the moniker: of But surprise! there is an American talk show host with as many viewers if not more at any given moment And it Geral-do Jerry Ricki or Jenny Cristina Each day 100 million people tune in to receive the gospel according to the Univision Cristina Saralegui From Chile to the South Bronx Saralegui with her platinum bob and rapid-fire Miami Spanish claims to be the most-watched talk show host on earth airs Monday to Friday at 4 pm on Channel 19 in Sacramento) Add to the mix magazine with 150000 subscribers her daily talk radio show aired in 90 countries and her new autobiography My Life As A and you get a woman the Washington Post dubbed a Martha But Saralegui 50 is tired of the comparisons am not as they used to call me the Spanish Helen Gurley says Saralegui spooling salmon mousse onto a cracker in her sitting room in her Palm Island mansion near Miami am -not Oprah with salsa I am not Phil Donahue in She pauses for drama sips dry white wine then concludes: am Cristina What does Oprah have to say about all this? is not the Hispanic Winfrey said on a recent show with Saralegui as her guest am the black Evening comes to the mansion whose palm trees are patrolled by a band of four restless wiener dogs Saralegui fresh from a nap hops into the two-door Mercedes driven by her husbandmanager Marcos Avila She wears a baggy blue sweat suit and no makeup In 20 minutes she arrives at the Univision studios is coiffed by her make-over militia and prepped by producers Then she is ready for her job as she sees it: to educate the world The pulpit is a modest three-level TV studio seating 180 The pastel sets and faux-brick walls are lit by dozens of hot white lights hanging as if from meat hooks on high This is where the teaching is done About the serious: condoms and AIDS spousal rape child abuse About the freaky: alien abductions vampires goat-sucking monsters Nationally she is seen in 2 million homes compared to 8 million bad for a Spanish show she asks have to understand that we are here and we are It has been said that Saralegui has done more to dismantle certain Latino cultural norms in her nine years as talk show host than anyone in history in essence she is Americanizing Latino culture and Latino-izing American culture By repeatedly tackling traditional taboos such as machismo faked virginity domestic violence AIDS homosexuality and menopause Saralegui has begun to influence many long-held attitudes Example? On a recent program she perched on studio steps listening closely to her guests below a man his girlfriend and the female lover The camera panned from Saralegui to the frowning man now accused of not satisfying his woman that way The audience erupted in homophobic catcalls Get together with The Bee Book Club In the Scene Section each month Submit your own book critiques yours just might be chosen and published in The Bee complete with your own byline Discuss our monthly selections with fellow book lovers in one of our periodic author-led reader groups or on the online chat room at sacbeecomsacbeatbookdub Look for the Selection of the Month in The Bee Mention a Bee Book Club member and save 30 off your purchase at these participating bookstores: Tower Books Barnes Noble Borders Books The Avid Reader A Good Read The Hornet Bookstore (CSUS) Folsom Book Company Books Village Books 3 RELAX TV: THE TOP 10 WOMEN of COLOR Sun Tanning Stress Reduction Tanning Massage Jacuzzi 2707 El Camino Ave 483-5447 CBS wins ratings race NBC second Associated Press Despite its own version of the Olympic downhill coverage of the Winter Games helped the network bury its opposition in Nielsen Media prime-time television ratings CBS had a 169 rating and a 27 share last week with more than twice the number of average viewers of second-place NBC Each rating point equals 980000 households with televisions The share is a percentage of sets in use Here are the top shows for the week that ended Sunday: For more information about the Bee Book Club call Beeline at 552-5252 category 4626 PAinniL ItIGROYM TOENAILS? 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