The Miami Herald from Miami, Florida • 451

Shooting in Spanish: Left host Rolando Barral talks with guests on Ch 23 top director Cesar Espinosa trains the camera Vivian Quevedo bottom Is station manager Herald photos by Bob East housewives viewing the other stations) there Is a high interest here in news reports Blaya viewers are particularly interested in local news because of the heavy Involvement of the Latin community In public affairs To meet that need 14 of the station's 55 full-time employes are news staffers Nirso Pimentel once a Spanish news anchorman at WCIX (Ch 6) Is prime anchor for the station's nightly one-hour news (5 to 6 pm) with Jessy Lo-sada doing the sports and Maucha Gutierrez the weather There's also a half-hour daily news show at 2 pm this one coanchored by Miguel Hernandez and Juans Hernandez The assistant news director is Ivan Castro a former Herald newsman A staff of nine reporters Is deployed In the field There Is no macho nonsense at Ch 23 about the role of women on the staff The manager Vivian Quevedo Is the only woman station manager on a Miami TV station Cuban-born she has been at Ch 23 for three years and before that spent four years at SIN's station KWEX-TV In San Antonia Mexico's thriving entertainment TV and radio production centers are the primary source of programming "Mexico is the Hollywood of Latln-American entertainment" says Blaya "We get shows from other countries but it's mostly from down The link with Mexico Is at SIN's station KWEX-TV in San Antonio Programs from Mexico City are fed there by telephone cable The Texas station has an earth satellite transmitter that transmits them in turn to Miami's Ch 23 which has a dish antenna receiver and to the Los Angeles and New York stations alio receiver-equipped The Los Angeles station serves via micro-wave SIN's affiliates in Fresno Sacramento and San Francisco Eventually says Rene Ansel-mo president of both Spanish International and the network all affiliates will be Inter-connected by satellite Anselmo is currently among the leading broadcasters fighting a battle to reduce the high satellite transmission costs that he says have Inhibited Increased use of program sources broad particularly Spain and South America Although the "novelas" or soap operas are the most popular programs of Ch 23's schedule particularly with housewives (as they re among English-speaking The MIAMI HERALD Jack Anderaon Is RadloTV of The Herald.