The Charlotte Observer from Charlotte, North Carolina • 27

tit fLHAK101 I OBSERVER Tuesday December 1 8 1986 78 WBTV's Evening News On Top Once More lutore rating 28 share (19 rating 32 share) "Gimme a Break!" 7 rating 12 share Day At a Tim 6 rating 10 share) Nightly News" 1 rating 2 shall! (1 rating 2 share) 11 pm: "WBTV News" 13 rating 42 share (13 rating 38 share) "Eyewitness News" 9 rating 32 share (11 rating 33 share) "Gunsmoke" 2 rating 8 share Dillon" 2 rating 7 share) "36 News" 1 rating 4 share Hill" 1 rating 4 share) share (19 rating 32 'Gimme a Break!" 7 rating ire Day At a Titre" ig 10 share) News" 1 rating 2 shall! 2 share) "WBP News" 13 rat- Yo share (13 rating 38 'Eyewitness News" 9 rat- X) share (11 rating 33 'Gunsmoke" 2 rating 8 Marshall Dillon" 2 rating re) 36 News" 1 rating re Hill" 1 rating 4 rating 10 share) "36 News" 2 rating 5 share Connection" 3 rating 6 share) 6 pm: "vvirry News" 26 rating 45 share (26 rating 43 share) "Eyewitness News" 17 rating 28 share (19 Ating 32 share) "Facts of Life" 6 rating 10 share a Break!" 6 rating 11 share) "$1000000 Chance of a Lifetime" 1 rating 1 share Court" 2 rating 3 share) 6:30 pm: "WB'TV News" 26 rating 45 share (26 rating 43 share) "Eyewitness News" 17 1 Slim down in seconds ft 0 441 1 ifk- '4 S7' in Ask in I 40-c po-Al MATTRESS SALE COMPLETESET parentheses In the case of channels 9 18 and 36 the parentheses for 1985 include the names of the shows that aired at that time Arbitron 5:30 pm: "Wheel of Fortune" channel 3 16 rating 36 share (15 rating 36 share) "Andy Griffith" channel 9 12 rating 26 share Son" 11 rating 26 share) "The Wonderful World of Disney" channel 18 5 rating 11 share Times" 3 rating 8 share) "36 News" channel 36 3 rating 7 share Connection" 2 rating 6 share) 6 pm: "WBTV News" channel 3 23 rating 38 share (24 rating 40 share) "Eyewitness News" channel 9 22 rating 36 share (21 rating 35 share) "Facts of Life" channel 18 6 rating 10 share a Break!" 5 rating 9 share) "$1000000 Chance of a Lifetime" channel 36 2 rating 3 share Court" 1 rating 2 share) 6:30 pm: "WBTV News" 23 rating 38 share (24 rating 40 share) "Eyewitness News" 22 rating 36 share (21 rating 35 share) "Gimme a Break!" channel 18 7 rating 12 share Day At a Time" 6 rating 10 share) "NBC Nightly News" channel 36 2 rating 4 share (2 rating 3 share) 11 pm: "WBTV News" 13 rating 40 share (13 rating 38 share) "Eyewitness News" 10 rating 34 share (12 rating 37 share) "Gunsmoke" channel 18 1 rating 5 share Dillon" 2 rating 6 share) "36 News" 1 rating 3 share Hill" 1 rating 4 share) Nielsen 5:30 pm: "Wheel of Fortune" 17 rating 37 share (15 rating 36 share) "Andy Griffith" 11 rating 24 share Son" 11 rating 26 share) "The Wonderful World of Disney" 6 rating 13 share Times" By KATHY HAIGHT Staff Writer Channel 3's "WBTV News" was On top of the rating books again for the November survey period Rival "Eyewitness News" on WSOC-TV (channel 9) landed in second place followed by the fledgling "36 News" on WPCQ (channel 36) in third place Both the AC Nielsen Co and the Arbitron rating services which release rathigs four times a year put channel 3 on top at 5:30 6 and 11 pm WSOC's 6 pm newscast gained a bit of ground over November of 1985 in the Arbitron book but fell slightly in the Nielsen ratings Greg Stone WSOC-TV vice president and general manager said he didn't think the departure of meteorologist Jerry Peterson in November had much effect on the ratings "We're very excited about the fact that in Arbitron we're within 1 rating point and 2 share points of WBTV" Stone said "That's the closest we've been in two to three years" WBTV news director Bill Foy doesn't expect ratings will suffer because of the absence of anchorwoman Diana Williams who left Nov 26 She will be replaced by Sara James on Dec 29 "I don't believe we're going to miss a beat" he said At WPCQ broadcasting director Jill Krasner said she was pleased that "36 News" which debuted in September did better in its first ratings period than the station's previous news show several years ago under Westinghouse Broadcasting "It takes time (to build an audience) We knew that going in" Krasner said "These ratings are only the beginning" Here's a look at the ratings and shares for the 5:30 6 and 11 pm weekday time periods (Rating is the percentage of all sets in a viewing area tuned to a show share is the percentage of sets in use and tuned to that show) Ratings for November 1985 are in TWIN SET '11995 FULL SET '16995 QUEEN SET $21995 KING SET $31995 flu can netrr be too rich or too thin right? Gucci introduces a netv ultra-thin wakh in both large and small sizes Black Roman numeral dial and black lizard strap At $275 thin is definitely in Ask about our Harranty-Plus 1 t3 Pc Group $69995 irgrd BAILEY BANKS BIDDLE JEWELERS SINCE 1832 'WM approwd cretht on our revolving charge Available on purchases of $250 or more made now throuah Derember 31 1986 Southl-brk 704) 366-9010 Hanes Mall in Winston-Salem 919)765-1764 Northgale in Durham (919)284-0791 Use one al our convenient charge plans or American l'75A or Mastereard BANK RU PIC AUCTLOJI OFFICE BUILDINGS FRIDAY DECEMBER 19 Case 86-03537-9P1 12 NOON-EASTWAY EXECUTIVE CENTER 3215 EASTWAY DRIVE CHARLOTTE 1 ACRE 30 OFFICES ZONED 0-6 A SAS 000 CASH OR CASHIERS CHECK REQUIRED ON THE DAY OF AUCTIoN Cos 86-03536-9P1 4 PM-PINEVILLE EXECUTIVE CENTER 10617 KETTERING DRIVE PINEVILLE 125 ACRE 40 OFFICES I ZONED 13-1 a' A 50000 CASH OR CASHIER'S CHECK REQUIRED ON THE DAY OF AUCTION 10 hi PREVIEWS: PO Box 1840 qr TWO HOURS PRIOR TO EACH AUCTION Raleigh NC 27602 NCAt 1670 NM 50847 CALL FOR DETAILS scAt 1194 SOU 8399 SCA( 1194 SOU 8399 MC CO OSt itt 1 Tif ri 1-11 6 rye 919832-3534 011tattottt 'Nor WW1 4- 4P' ofil 11 3-411 1 1 'h 17' 1'V It ---I sili 4 --s' -N Its Time and Place 1869-1986 by jack Claiborne OblitrtlyV Datil) Or The Charlotte Obeerber 1 db ijiltt IT!) Zile Charlotte (thernirr 01 Catch all the good times to see again in brilliant color pictures Stock up on Kodak film now so you won't miss a single moment of fun later JUST SAVE THE PROOF OF PURCHASE FROM ANY KODAK FILM TO GET YOUR FREE WHEN YOU ORDER DOMINO'S GOOD AT ALL CHARLOTTE LOCATIONS DECEMBER 1ST THROUGH DECEMBER 20TH FREE TWO 16 OD SERVINGS -'77777 Wiettiosiasal CrIAArtor oklth us! 1 4 I 11 111 ilre 4 Wel I 4 It lit 04-1 frit 'kr '114' yi 3 i piP 161 IA 4rv rl ---1 f-' (1714 0144" El--') 1(1 7 I I N1 A 1 it-' 114 As 1'" 4f 4t I --'4 14 11 1 ta 1 Ir-- T7-1 e' I I AS 11 la 110-- 4 pr- i 4 FREE Two 16 OZ 4 ifijuilSEIRVINGS' A 1 Itit 1 0 1" --i i 44 A '4 1 al LLH 41 4i tA 0 ipi itio sti ir It "Nook- -A40: Catch all the good times -t- 'N 014 to711 to see again in brilliant 'A4 44f03 -1 4vt: Itt 4 4 k0' tiAl go- ilit color pictures Stock up on ----e -A 1-11a 1 'e 1 -I A 444 c1 ZZ MA- 4 Kodak film now so you i 4: 1-4 --1--: i 4 0 'Ittoo-01 ioN4 4ivf won't miss a single mo- 14-k4 z- is )0 ment of fun later I 14 1 ti rte 1 4 0 0 0 4 ''''t 14 It 4 ''''s 4 w1 cvt 44 rat ti'lt "1f 1 letto sic 4 4 49 Ztv -Itiff I 4 Alf )44r 0-c--1Ft- v14 ire- i 1 el- a i do 4-- 2 ind 1 4 ti 4 -twit 411 --10t k' I 1 CINT tok ozi-40- 01 04? t4 i A 4t --90- 4-- tic41C7110 4-'--1 Pi Ok Kodaco ir lor Irokt viA Film e- 0 4ct 4 1 4 411 JUST SAVE THE PROOF OF u0'- 10-4 43- 4 ti zqrit 'c: PURCHASE FROM ANY KODAK )- (4 '1- ClAil4 46 3 4 1 FILM TO GET YOUR FREE (r4 1 24 WHEN YOU ORDER DOMINO'S --is exp Fog pip GOOD AT ALL 1----c 0:: ummon 111' lii' 7 4 it 1141032 P' A CHARLOTTE LOCATIONS Virl it a DECEMBER 1ST THROUGH 3 PRODUCTS BY Kodak ett' DECEMBER 20TH T- -in: itty11113 1 itiki4 0j A :7: 1-- I two''' WIN :::14 -7- a itlyzatt if ivati3Olit7- -----7- rkyilkN tldwbc '''J 4i 'ez 04 nACK ON Li tern cAmpsnrsmuzsoli tt 0 -7' TIACK ON Li INNSPORIS WM ci a vtttikl Ni: iv I 'AAP 0 Ti tiair3 IP? 435 1741 THE CHARLOTTE NEWS 41(101 Near Terrible IR respell rv lenLir Ran HITS JAPAN iziha rf ate et vilerver Sinthlitr Than wel Bomb Eser rzt THE CHARIOTTE NEWS Nixon Resi NT -w- gl" te Preudent I ed Lleeled It 7 ord tAi 1 Now On Sale Observer associate editor Jack Claiborne explores the history of the state's largest newspaper and its largest city in The Charlotte Observer Its Time And Place 1869-1986 Released in time for Christmas gift-giving this book spans generations and will appeal to all ages Available in The Observer's Lobby Shop and area bookstores or fill out coupon and mail $1995 plus $1 postage and handling per book to: Observer Book The Charlotte Observer PO Box 32188 Charlotte NC 28232 Please send copies of Jack Claiborne's book The Charlotte Observer It's Time and Place 1869-1986 Enclosed is $1995 plus $1 postage and handling for each book Name moo moo on no on No too moo mmmmm Imo ono moo oon on ono no moo 111 mo mo ors N) 1 gm En gm 111 61e Iffs la $2 Off On KOOAK COWN With WS -in lobo P4 Vi KodaC0101 1 purchosn ONy On film Nome ihown) (tom om combnotton ot two ipyr tolls ot thscs of KODAK COtot litYS Ac1ONms I Moil otoofil-el-ourchoso and Gemil IL: 41 a roi Kodacco 4 COUPOtikl: ooev Ate Aii Address City state zip Daytime Phone Amount Enclosed when you buy two rolls of KODAK Color Film! 1 et A Kodacolo IN tvhen you buy CI --Ittill'''---- orir two rolls of 2 a 1- KODAK Color Film! 4)-zzi iir Cabot at Me Holidays ml es 0' CitY State ZIP iw PO box SS5 The over does not Include Kodak block cindwhers or I OM ---------r- Young America MN 55399 1 PrOlouioncti tam ono cannot be used rn combrnotion wiw' 1 The obov addrou rs lor kveINASI wall any alter rebate otter tor Kodak tam CoOres 04 If I 0 rr coospond I' I once and reaemphorts only Circle cot coupon and proofs ot purchose not allowed symb011 trust toOlesant Your Octual Purchase Allow six to El mot d)00Irebate Limit S2 per household itsght weeks tor rebote check lo carrve Otter void I where restricted taxed Or prONbited by law and 01 Send me Si tor two r011Sdiscrt landed to resiclena ot the SO United Stoles Dealers ol I 02 Sond mo $2 tot tout ronsiclaci Kodok products are excluded Moiling mots ot pur- chase and coupon entitles you to 10CeNe a Clock I III Otter good November 1986 through issued without recourse to drawer All obligation that I January I947 IIIPOOke IllqueSta be Kodak or its agent may assume will be discharged by I A recorved by January 26 1967 ISSOng IN) CnIkck Om mailing it to given Eastman Kodak Company t9M COSA vOlul I 10C OS In MO KM 81111 INIM KO RE NB MO rill SO In ME MI Urn MMMMM 1111111 EN 111111 OM OM MN 111 r------- tor: he er Tbserver Tbserver IS MI SS MO Sli MEI MN MS SO 11111 11111 Sil SO IS SIN NE NM MIN.