Redlands Daily Facts from Redlands, California on March 4, 1964 · Page 14
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Redlands Daily Facts from Redlands, California · Page 14

Redlands, California
Issue Date:
Wednesday, March 4, 1964
Page 14
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Page 14 article text (OCR)

14 - Wed, March 4, 1964 Redlands Daily facts DON'T YOU READ BEFORE YOU BUY? \Vhere but In print can you get so close to the advertising messages that interest you? Where else can a woman cKp the coupons and recipes that intrigue her? Or tear out tips to try on leftovers? Or mark, for future marketing, any of the colorfulTood ideas which strike her fancy? And where else can she circle and compare the colors and styles of clothing and furnishings that appeal to her? Where else, in fact, can any message be re-run at will by an interested audience? , So make sure a good part of youradvertisingmessagegets into print. Let somebody's eyes linger over it as long as they like. Let somebody's scissors clip itfreeof competition. And then watch someone's pocket or purse carry it to die place of purchase. Print makes sense because print makes sales. One of a scries presented hy the Print Advertising Association and

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