The Miami Herald from Miami, Florida • 122

i6A Eo Miami Herald Wednesday March 30 19S3 On the airwaves of the future: Pay-per-view TV America They will watch a football championship or boxing title fight but not drama nothing you can do to change their The subscription TV stations are not worried because they need 88 per cent of the market to make money Actually and their deep dark secret they really need only about 10 per cent of the market TV is going to do well because there is a certain percentage of people who will pay for a special said Kathleen Cherney Subscription STV lobbyist in Washington STV increases its size to about three million homes by 1986 that same percentage even if low will mean big chairman of Wometco Home Theater the New York only subscription TV station you have more than one event a month because too expensive for your customers Second if you please 25 per cent of your customers who take the pay-per-view event you anger the 75 per cent who see anything that night Third and most important there enough big events How many great fights are there a year? How many top films? It make sells Culture does not sell and never said Jack Wyant owner of four subscription stations in the Midwest think pay-per-view is going anywhere with plays and concerts The market for them is just too small Pay-per-view audiences reflect the previous year The company expects a first-quarter loss this year Oak operates ON TV systems in Chicago Dallas Phoenix Los Angeles and Miami-Fort Lauderdale) Box-office gamble A wildly successful night on pay-per-view before any critic has reviewed the film could start a whole new trend in movies After all if a producer can get one million (50 per cent) homes to cough up $15 for a one-shot viewing he has already made $15 million and is guaranteed a hit before a single movie patron buys a ticket a big said a Universal spokesman we could make a lot of money fast But we could also flop on pay-per-view make very little and see all of the negative publicity that would sink the entire theatrical release of the Some subscription TV station owners are not very optimistic about pay-per-view think there are too many obstacles for it to be much of a said Harold Brownstein Leonard-Thomas Hearns championship fight which was subscribed to by about 45 per cent of all subscription TV customers ON TV drew 63 per cent of its subscribers in South Florida But other fights have won only about 25 per cent of the pay-per-view market nationwide The film Star Wars drew only 20 per cent of the national market and a 1981 Rolling Stones concert pulled just 25 per cent The figures have dropped dramatically since Dec 1 1982 The broadcast of the Broadway hit Sophisticated Ladies which was picked up by only 1 1 per cent of customers was a disaster ON TV drew only 6 per cent of its market The Who concert another flop reached only 12 per cent of the national audience (Oak Media Corp the parent company of ON TV has lost 106 per cent of its customers now at about 550000 households since last fall The explanation: the recession Oak also has reported 1982 pretax earnings of only $13 million a drastic drop from $423 million in 1981 Oak listed net income in 1982 at $4 million down from $304 million By BRUCE CHADWICK New YoHt Daily News Service Remember back in the late 1950s when science writers described what pay television would be like in the 1980s? You would have a big black metal box on top of your television set and if you wanted to see a program you had to pump quarters into it Modern technology has turned the big black box into tiny microchips but the concept of paying for each program you watch has come 'true called pay-per-view a rather crass name for something I producers are trying to sell softly and it is quickly becoming one of the great broadcasting controver-' sies of the decade First get all of our high-tech terms straight Pay-per-view is not cable television for which you pay a monthly rate It is not closed-circuit television It is a system by which electronic signals are sent over the airwaves and intercepted by decoder boxes in about two million homes nation- wide that are fed by 30 Subscnp- tion Television (STV) stations These stations including South ON TV service charge monthly rates for various movies sports events and entertainment shows ON TV offers subscription service to almost 50000 customers in Dade Broward and Palm Beach counties But the pay-per-view specials offered by these subscription services are not included in the monthly programming and rates These events usually run about a shot Subscribers who do not sign up for a pay-per-view event will see nothing on their subscription channel because the pay special preempts all other subscription shows in that time slot The backers of pay-per-view claim that this system because of its selectivity will sweep the airwaves And that in the future events that are free now such as major football and baseball games might all be on pay-per-view So far the results are not impressive The rub though as Shakespeare would say if he had cable is that pay-per-view does not have to do well to make money The most successful pay-per-view program was the Sugar Ray sweeps weekly viewer ratings Best Eats LIsming I Highlights 7:00 am J- 0033 Morning Newt 0023 Today Guest fe- male weightlifter Lisa Lyons (DJD23 Good Morning America Guest Jean mons 5 8:00 am 0 Educational ming 9:00 am 4 Donahue 10:00 am Mem Griffin Guests Vic-' tor Gorge Bess Armstrong 10:30 am SB Frankly Speaking Radio At Rantel Show 9 ajn WNWS (AM 790) Frederic Hayward president of Men's Rights Inc 3 hrs Steve Kane Show 3 pm WNWS (AM 790) Dr Herbert Welch Poinzette spokesman for the National Alliance 3 hrs Alan Burke Show 8 pm WINZ (AM 940) Dr Paula Levine and Dr Linda Hirsch authors of Phobias 4 hrs Larry King Show 1205 aan WGBS (AM 710) Richard Eisen-berg Washington correspondent for Money magazine 5 hrs 25 mins State of things French political observer Alexis de Tocqueville traveled throughout the United States 150 years ago to study our system of government Political columnist Richard Reeves made that same journey and offers his findings in a two-hour program American Journey chronicles 18000-mile trip Show time is at 8 pm on Chs 2 and 42 Thorny situation The Thorn Birds the ABC mtni-senes about a priest who breaks his vow of chastity concludes tonight in a three-hour episode Richard Chamberlain and Rachel Ward star It starts at 8 pan on Chs 10 12 and 26 Ratings for the first night of the five-hanky mini-series Thorn not only beat the February blockbuster Winds of it also boosted ABC to the top of the ratings ABC had six shows in the Top 10 CBS four and NBC none Part 1 of Thorn drew a 395 national Nielsen rating and a 55 share compared to a 391 rating and 53 share for the first episode of (A rating is a percentage of all homes with television a share is a percentage of all homes watching television) Those numbers meant that for the week that ended March 27 ABC averaged a 208 rating and 32 share over-all CBS 163 and 25 NBC 146 and 22 The second night of Thorn not included in the weekly average continued the trend of topping Winds of The overnight ratings from six of the larger cities show averaging 419 and 59 compared to Part 2 at 404 and 59 ABC estimates that 95 million people have watched portions of Thorn so far Following is a complete list of the Nielsen survey by program network rating and share for parents I "Thorn Birds Part ABC 39 5 55 "60 Minutes" CBS 26 6 41 3 "Dallas" CBS 25 1 39 4 "Dynasty" ABC 24 6 46 5 "Fall Guy" ABC 24 3 38 i "Love Boat" ABC 24 39 7 Movie "Intimate Agony" ABC 23 5 35 8 'The A Team" ABC 20 5 30 9 "Magnum I CBS 20 4 31 10 "Simon and Simon" CBS 20 3 31 It "Mississippi" CBS 20 35 12 'Three's Company" ABC 19 6 29 13 "Hart to Hart" ABC 19 31 14 'That's Incredible'" ABC t8627 15 Movie 'The Other Woman" CBS 18 5 28 15 "Real People" NBC 18 5 28 17 "Little House A New Beginning" NBC 18 3 26 18 'The Dukes of Hazzard' CBS 17 7 28 19 "9 to 5" ABC 17 6 26 20 "Hill Street Blues" NBC 17 3 30 21 "Someday You'll Find Her" CBS 17 2 2S 22 "2020" ABC 16 9 29 23 "One Day at a Time" CBS 16 8 24 24 "Alice" CBS 16 6 24 24 "Happy Days" ABC 16 6 24 26 "Oift rent Strokes" NBC 16 28 27 "Benson" ABC 16 3 26 27 "High Performance" ABC 16 3 2S 29 "Silver Spoons" NBC 16 2 26 29 'Taxi" NBC 16 2 25 31 "Laveme and Shirley" ABC 16 23 32 Movie of the County" NBC IS 8 24 33 "Knight Rider" NBC 15 6 24 33 'Too Close for Comfort" ABC 15 6 24 33 "Condo" ABC 15 6 24 33 "Jeffersons" CBS 15 6 21 37 'T Hooker" ABC 15 5 26 38 "It Takes Two" ABC 15 4 24 39 "Remington Steele" NBC 15 1 22 40 "Mamas Family" NBC 14 9 24 41 "Gloria" CBS 14 6 20 42 "Amanda's" ABC 14 5 22 42 "Archie Bunker" CBS 14 5 20 42 Movie "King Kong" NBC 14 5 20 45 "At Ease" ABC 14 3 22 46 "Quincy" NBC 14 1 26 47 "Gimme a Break" NBC 14 21 47 "Ace Crawford" CBS 14 20 49 "Special Eddie Rabbitf" CBS 13 9 24 50 Movie 'The Day Christ Died" CBS 13 8 23 51 "Cheers" NBC 13 6 21 52 "Newhart" CBS 13 6 29 53 "Sheena Easton Act NBC 13 2 20 54 "Cagney and Lacey" CBS 13 1 21 55 'Trapper John" CBS 13 19 56 "Seven Brides for Seven Brothers" CBS 12 8 19 57 "Ripley's Believe It or Not" ABC 12 7 20 57 "Gun Shy" CBS 12 7 18 59 "Small and Frye" CBS 12 3 18 60 "St Elsewhere" NBC 11 6 19 61 "Bare Essence" NBC 10 7 19 61 "Powers of Matthew Star" NBC tO 7 17 63 'Voyagers'" NBC 10 6 16 64 'Tale of the Gold Monkey "ABC 10 5 18 65 'The Renegades" ABC 9 1 14 66 "API Salutes John Huston" CBS 8 6 IS 67 "Monitor" NBC 8 5 14 Richard Chamberlain: Thorn Sftejsassu 0) Financial New Wrap-up In Search Of I wc 1 Movie "A Little In The Tomorrow People IusaI Alive and Weill sai La Madraatra I ent I Just for Fun IspoI in the Kitchen With Jamie I tin I Another Life 4:05 pm I'7a1 The Munsters Bamaby Jones (D Three's Company CD Entertainment Tonight Local News 63 More Real People El Nino da Papel 63 CD Hawaii Five-0 CD Batman CD Mister Rogers CD Praise the Lord fvcnl The Muppeta IesnI Vic's Vacant Lot IhboI Misunderstood Monsters nix! Black Beauty fspr1 Nostalgia foAil XETU I ent I Target IcbnI Chain Reaction 5:05 pm li7Al The Brady Bunch Noon (ZD Lo cal News Movie Her Anything (D Family Feud (3 Educational Program- ming Just Men Independent Network Newt 03 I Love Lucy CD Card Sharks 63 Parry Mason 0) Financial News Network rgnl Big Valley IhboI HBO Magazine Pet Action Line IusaI Movie "Breakout ftNij Target I tl Movie "The Greek Ty- coon I lai I Movie "Friendly En- emies TONIGHT GO WILD 0 Food Win and Friends 0 0 ED Days of Our Lives GDC3S) All My Childrsn (D Dade County Board Meeting 6) Mundo Latino Movie "Sergeant Deadhead Q3 Get in Shape S3 Financial New Network Up You Asked for It fvhfl Movie Must Die lil Gymnastics tiwj Muriel Stevens 1 ent 1 Target 1:05 pm I Movie "Out of the 1:30 pm 0 Fall and Rite of Reginald Perrin OCOO As the World Turns CD Jimmy Swaggart Fo7! Independent Network News 1 vc I Movie spn Personal Computer 2:00 pm Over Easy 0 0 ED Another World CD(DS3 One Ufa to Live 6) Spanish News CD I Choose Lila ED Financial Newt Network Iwl Dick Van Dyke QsnJ Surfing L' I Today's Special sh 1 Aerobicise wl Sawing With Nancy lusl Are You Anybody? QntJ Woman in White fspol Movie to 4:30 pm 0 Untamed World OS) Pink Panther CD EEl Scooby Doo CD Bewitched CD Athletes in Action FnyI Movie "The Cursed Medallion" IesnI Sportswoman Fraggle Rock IcinI Movie Red Badge of Courage 1 nix I You Do That on Television on! a Tour-de-Force With Peter Ustinov Ish1 Movie "The Looney Looney Looney Bugs Bunny Movie I spn I Paul Ryan ent Animal Express (kj Movie "Malachi's Cove IcbnI Bullseye (cant My Little Margie 2:15 pm Q) Miami Ahora 2:30 pm 0 Dick Cavett 0 CD CD Capitol OEB I Love Lucy CS Una Limosna da Amor G3 Big Valley CD Beat Day of Your Life IchI Andy Griffith IesnI College Basketball Coverage of the NCAA Division II Women's Champion-shio (from Springfield Ma Ihboi Movie "The Earthling tWl What Will They Think of Next? 1 sh I Movie "The Goldwyn Follies" IspnI Scandinavian Weekly IusaI Day USA IcsnI Fresh Idea 3:00 pm Onedin Lina 0(80 Guiding light O0 Hour Magazine Guest Valene Harper OCB Superfr tends (DQ3Q3 General Hospital CD Little House on the Prairie CD Al Final del Arcoiris CD Flintstones CD Treasures Out of Darkness G) Financial Newt Network FS1 1 Dream of Jesnma fwl Ironside I on I Movie "Never Never Land IniTI Writes IusaI Sonya Treachery Game I cbn 1 700 Club 3:05 pm I 17a Funfime 3:30 pm OCB Tom and Jerry 03 Gilligan's Island CD Popeya CD Calling Dr Whitaker IochI Pink Panther nik I Studio See I spn I Hello Jerusalem 3:35 pm 17aI The Flintstonee 4:00 pm Couples 0(9 Merv Griffin Guests-Victor Borge Marty Balin Dr Robert Jastrow Bess Armstrong Columbe Nicholas 1 hr The Rockford Files OCB Scooby Doo 0 CHiPa Patrol (DOE) Afterschool Special 0D Bamaby Jonee CD Quiero Gritar tu Nombre GD Movie Shuttered Room CD fwl Superfriends CD Gilligan's Island CD Sesame Street CD Sonshine NEWTONVILLE Mass (UPI) A new handbook designed to help viewers fight television stereotypes includes specific suggestions for fighting racism and sexism Fighting TV Stereotypes: An ACT Handbook is published by Action for Television a national nonprofit child advocacy group that encourages diversity in TV and fights to eliminate commercial abuses targeted to children Single copies of the handbook are available for $350 from ACT on Stereotypes 46 Austin St Newton-ville Mass 02160 Bulk rates are available Washington DC jLmtheAiexMndtr Most tamous trench Restaurant Presidents dine 5:30 pm 06D MASH 0(D Local News CD Close-Up News (D Cable News CB Extranoe Caminoe del Amor 63 The Invaders CB Electric Company Fo7l Little House on the Prairie IesnI NCAA Instructional Series I c1 Movie "The Last Met-ro IWI what Will They Think ol Next? I on I The Littlest Mermaid IcaiI El Bien Amado IcbnI Let's Make a Deal 5:35 pm li7Al Bewitched 12:05 pm 1 1 People Now 12:30 pm 0030 The Young and the Restless 0 GD Search (or Tomorrow Match Game CD Local News 63 Lie Detector 63 Hope CD Movie "Blonde Venus" C3 Behind the Scenes FhboI Movie "Adventures of the Wilderness Family II IcinI Movie Moscow Does Not Believe in Tears jjiil Microwaves Are lor Cooking I 1:00 pm 5225 Collins Avenup Miami Beach tor reservations call Mfil 5252 Jorgen Monica Present 435 pm i i7A Leave II to Beaver 5:00 pm 0 Sesame Street Court 0 Barney Miller OCB Wonder Woman The Early Evening Specialty From Prince Hamlet Open for LUNCH Weekdays Our 70th Year a SEAFOODS Mrrf STEAKS CHOPS SI STONE CRAB RESTAURANT 12:10 am IcinI TV Movie Jericho Mile 12:30 am Morecambe 8 Wise 0063 Late Night With David Letterman Guests' author William Least Heat Moon comedian Gallagher comedian Fred Willard 1 hr 6E3 Independent Network New ItotI Movi Stepford Wives Ihboi Movie "Evil Under the Sun ncI Movie IusaI MISL Soccer cbn Jack Benny 12:35 am CD Movie "The Day the Fish Came Out 12:40 am Our Complimentary World Famous Danish Cold Table Includes: Shrimp Caviar Smoked Whitefish Kippered Salmon Pickled Herring Artichokes Chinook Salmon (Approximately 40 Items) Entrees Include Petite Filet Mignon (With Sauce Bernaise) Schnitzel Saute Paprica Kosher Calves Liver (With Onions) Baked Chicken Copenhagen Fresh Braised Brisket of Beef (With Potato Pancake) Grilled Chinook Salmon Steak (With Sauce Bernaise) All Entrees Include: Potato Vegetables Desserts: Homemade Chocolate Mousse Or Ice Cream Coffee Served From Sum 8 I ill (D The Conclusion THE THORN BIRDS Richard Chambcriain un (DQ363 The Thom Birds (See Best Bets 3 hrs G) CD Bugs Bunny's Oul All Over (D Magic of Oil Painting CD Movie "No Way to Treat a CD Gunsmoke CD Sermons from Science 1x51 Movie Part 1 "West Side Story FntI Our Family Around the World en Auto Racing fHBol On Location I on I Movie "The Man Who Would Be King ImcI Movia "Friday the 13th IniaI Livewire Movi "Exealibur" spn American Baby IusaI MISL Soccer Baltimore Blast vs New York Arrows enj Great Expectation ftpol Movi "Breaking Point ED I Spy only restaurant to receive IIALL OF FAME AWARD Presented by Nations Restaurant News Cy TravelHoliday Magazine Award Every Year Since 1961 Dinner served from 5 00 to 10-00 Lunch 1130am to 2 00 pm TELEPHONE 673-036S CORNER BISCAYNE STREET AT WASHINGTON AVE MIAMI BEACH Valid With Reservations Only Prince Hamlet 8301 Biscayne Blvd Miami For Reservations 754 4400 Open 7 Days Free Valet Parking £3 MASH £9 Soledad 63 Alice Benny Hill CD Local New CD MacNeil Lahrar Report CD Behind (he Scene vch Barney Miller Ejj Soap IesnI Surfing fwl You Cant Do Thai on Television I on I Movia "Chariots of Fire Medicine Man ys Radio 1990 ent Just for Fun 7:05 pm Ii7aI Carol Burnett and Friend a 7:30 pm 0 Mac Neil Lahrar Report PM Magazine MASH OCB Benny Hill G30 Entertainment Tonight (BCD Family Feud CD People's Court CD Mora Real Peopi £3 Barney Miller £9 Tramps Para un Sons- dor 63 The Jefferson CD Twilight Zone C9 Magic ol Oil Painting CD Lastsr Sumrall py The Jefferson Ipp Benny Hill tfSN SportsCenter nia Black Beauty spn Money Talk I'Jsa Sport Look ent Animal Express 7:35 pm Fta NBA Basketball Atlanta Hawks at Philadelphia 76ers 8:00 pm Richard Reeves Takes A Historical American lourney on WPBTCh2! aw OCB American Journey (bee Best Bets 2 hrs It's Fair Time O0SD Real People OCB Emergency Beckett 11:00 pm 0 Couples 000(3 CD 2) CD Local News OCB Sanford and Son Movia "Sabado en la Noche Cine CD Twilight Zona CB Dick Cavett IkhI Soap f-Nvl NBA Basketball New York Kmcks at San Diego Clippers nsl SportsCenter on a New Day in Eden HhI Loving Friend and Perfect Couples LjsaI Hot Spots IentI Great Expectations 11-05 pm li7Aj Our Family Around the World 11:30 pm 0 PBS Latemght Cl 0) Hart to Hart 0063 Tonight Guests-The Oak Ridge Boys Michael Landon 1 hr OCB Soap C0CS63 News Nightline CD Hogan's Heroes 60 Ironside CD In Search Of Charlie' Angel hbo Five American Gun sh I A New Day in Eden gal Boxeo da Mexico fEol Movie "Ticket to Heav-en cbn Another Life Midnight C3CD Movia "A Damsel in Distress (3063 Th Last Word CD Hart to Hart CD On Step Beyond rjl College Basketball on Movi "Sex World 1 sh 1 Movie "Deadly Games" usa Radio 1990 FbnI Bum and Allen 12:05 am fi7Al Movie "The Manipulator" (1972) Stephen Boyd Sylva Koscina A conniving television executive finds that his publicity stunt backfires cfn him 2 hrs WWW 6:00 pm 0 Doctor Who CSCDQ0C3S3CD Local News 0CD WKRP in Cincinnati £9 Spanish Newt GD Three' Company CD NASA Film CD Praise the Lord FnyI bj Lobo Op pick the Pro (hbo! Movie "Kill and Kill Again LonJ Movie Tender Trap Ink Kid' Write Con Summer Solstice 1 I Movie "Chu Chu and the Philly Flash Connie Martinson ri Cartoons Dpi Kelly Monleith Lyp Movi "Final Assignment Coin Tic Tac Dough 6:05 pm Lia Andy Griffith 6:30 pm Last ol the Wild 00036)6) Network News OCB Laveme a Shirley G3 63 Network News £0 Noticiero Nacional SIN £5D The Jefferson CD Saturday Night CD Over Easy CF1 Laveme 8 Shirley 7p Fiahm' Hole In The Tomorrow People spn Conservative Court- lerpoint Yea Minister cfNl Movie "Three for Bed-room 6:35 pm i 7a Gomer Pyle 6:45 pm IgalI Movie "La Nueva Cem- cienta 7:00 pm 0 Business Report OO Tic Tac Dough OCB Barney Miller Network New CJ Network New CD Lie Detector (D PJK Magazine 4 I apt I a Month in the Coun- Movie Little Sex Ispt I Telefranca US A loTnl 700 Club 9:30 pm 0063 Taxi (9 Enterprise £9 Vanessa CD James Robison ean Skiing fusel Movie "The Earthling fGAil Nuevas Noches de En-nque Guzman 9:50 pm 1 7 a I Local News 10:00 pm Stay TunsdlAM Journey PBS LATENITE WPBT follow Up A Phone In! OCB American Journey Livel the People's Response (2063 Quincy (9 Debut 24 Horas The Honeymooner CD Praise the Lord pS Local News rcl Movie "Becket yi Movie "El Super tnj Sporting Chance Movie 10:15 pm fe'Nl Movie "Eye of the Nee- dle 10:30 pm 0(963 CBS News Special "The President's Defense Proqram Other Views" The Democratic Party responds to Presidents Reagan's address that was broadcast March 23 30 mins CD To Life Yoga CD Twilight Zona QhI Best of Bizarre a a Skiing few) Star Time 10:50 pm £0 Spanish News ln Shades: Samuel Do Americans feel differently about their country today than they did 150 years ago? 06) Movie "The Rltz 1:00 am 0 Jack Horkheimer CD Hawaii Fiv-0 CD Lowry Group CD Behind the Scene IsbnI First Nighter ent Sporting Chance IcbnI I Married Joan 1:10 am CD Movie "The Rltz 1:30 am 0063 News Overnight CO Sanford and Son CD Good New int Lie Detector IonI Movie "Duet for Four bn Movie qAi Movie "Rosa Blanca" spp Movie "Pray TV TcbnI My Little Margie 1:40 am 1 sh I Movie "The Brute 1:50 am IcinI Movie "The Tender Trap 200 am New Nightwatch OCB Movie "The Fuller Brush Girl" (363 Local News (9 Bewitched CD Heritage Singert Watch AMERICAN JOURNEY tonight on TBS when Richard Reeves compares opinions to those the people expressed to Alexis de Tocqueville in 1831-32 A two-hour special underwritten in part by Ccloper Industries Foundation on the occasion of the 150th anniversary of Cooper Industries Stay tuned for AMERICAN JOURNEY LIVE a call-in discussion on issues raised in the documentary which follows in many areas Time 8 00 pm Channel 2 8:30 pm 0(963 Movie "Scavenger Hunt" (D Journey to the Solar System £9 Mi Colonia la Esperanz CD Heritage Singer 'n Senior Citizen Report fvil Dancin' Day COOPER INDUSTRIES 8:00 pm 006D The Facta of Ufa OCB Eal College Basketball NIT Final (9 Great Decision HI £9 La Carabine da Ambro- IO CD Movie "Sergeant CD Faith The) Uvea Cooper Industries is leading worldwide manufacturer of tools and hazdware compression and dulling equipment and electrical and electronic products rf 5.