The Miami Herald from Miami, Florida on June 18, 1971 · 150
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The Miami Herald from Miami, Florida · 150

Miami, Florida
Issue Date:
Friday, June 18, 1971
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2-0 THE MIAMI HERALD Fri June 18 1971 Spanish Crowds the Airwaves Radio TV Newspapers— re By FRANK SOLER Hereld Latin America Staff Elliot Ness talks In Spanish — If you watch the right television channel at the right time Re-runs of "The Untouchables” with Spanish dubbed in came with large-scale Spanish TV programming now an established trend in South Florida It is part of a mushrooming Latin media which includes three radio stations newspapers and magazines Iatin-made radio and television commercials and documentaries and Spanish-lan-guage movies imported from abroad THE CUBAN RADIO sta-tlons are WFAB ("Fabulosa” or the Fabulous One) WQB A ("Cubanisima” or the most Cuban) and WLTO (Radio Latino) WFAB and WQBA in direct competition with one another offer periodic news segments Interspersed with talk shows and Latin pop music WLTO also offers news segments but its music Is more sedate There are about 20 Cuban and Latin newspapers and magazines in Miami most circulate once or twice every week Diario Las Americas is the only Spanish-language daily circulating here now efforts to publish a second daily failed THE PRESENCE of the Dade County’s airuMiref are filled irilh the found of Spanish from radio flationf and irhen tuning arroff 77' ehannelt yon may be tlartled to hear Elliot A ess faying “Hands Up ” — but in Spanifh t’s all part of the mushrooming Latin media in this area Z ft ft II J - CUBA ACliSA I-UI® Cll DIPATFOIA Vclyile ‘ Mujeres 1 t 'fw - I0AMA HAS ESA! CZJ ' -mil ?$ ' A JM v-sasevec- ' X vW -gee MO s' 'vs £ ss v £ 4 W £ A " '? t r V ‘ £- if r " - -- '""v '- -' ' f three radio stations the growth of Spanish language Principal Outlets Two television stations provide most of the Spanish telecasts in the Miami area They are: Channel 6 Monday through Friday— -From 9 pm to closing Saturday— From 9 pm to closing Sunday — From 10 am to 1:30 pm and 9 pm to closing Channel 23 Monday through Friday — 6 pm to midnight Saturday — 2 pm to 10:30 pm Sunday— 1 pm to 10 pm NEED FORMAL WEAR? ' "We Rent Dislincti Formal Wear For All Occasions" FORMAL WEAR ACE hitn tneaw tffosst ellHWPIsiisrSl 1444 EL lUr! St T7-a2I e U7 Artfcsr Mfrty U 2(44 ReHywee! Ihr! PRINCE EDWARD AVAILABLE! 1 Vi ACRE HOMESjTES SOUTHWEST DADE Roodi electricity telephone high and dry ideal for hones farming country living last and Watt of Kroma Ava on Quail Root t Dr (SW 200 St) S6900 $50 monthly QUAIL ROOST ESTATES 5931 PINETREEDR Miami leaek Fla 13141 85-7141 ar 121-2371 rC MARINAS INC SOLE DISTRIBUTOR OF THE V-FLEET LINE OFFERS NOW FULL MARINA SERVICES AND THE BEST DEALS IN TOWN!! 171Q1-7 Biscajrne Blvd 945-5208 Open 7 Pays TOYOTA FLBRISA’S LARGEST 70Y07A DEALER 6701 So Dixie Hwy 661-3311 or 661-8506 K television end the Increase in the acquisitive power of Latins here have combined to create a burgeoning advertising industry within the Latin market in Miami There are a handful of well known Latin ageencies swamped by requests from clients for radio and television spots Another key media is the Spanish-language movies many of which are now playing in a handful of theaters throughout South Florida Once presented in only on or two theaters in the Little Havana area they have x- pended to other areas such as Hialeah and Broward County 1 ' ’ A variation of these are the English language movies with Spanish subtitles which are just as popular STILL TELEVISION is making the more serious pitch for increased patronage at the moment Once only a handful of Latin television shows were aired here at unfavorable hours Now more than a dozen are on at prime time every day There now are four televl-aion stations which carry Spanish language shows Two carry only news or public Interest presentations The two others devote long prime-time hours to programs Of the three network-affiliated stations — WLPG-TV Channel 10 WTVJ-TV Channel 4 and WCKT-TV Channel 7 — only Channel 7 has dropped its Spanish programming entirely CHANNEL 1 offers a half -hour Spanish show called Panamericana on Sunday morning Channel 4 the dean of Spanish television programming in the area (a decade) has replaced its twice-daily summary of news 4 BEDROOMS FHA-YA Together with huge paneled family ream eat-in kitchen 2 bathi new ehag carpeting mirrored wall fenced yard and tprinkler eystem All thit far $21500 VIOLET COLE REALTOR 1551 RE1R4HI It 141-1144 Rerih Miami Retell Fie fTlatelia Sellos para Colecciones Especialidad lEstados Unidos Cuba Naciones Unidas Miles de sellos y series de otros paises iCompleto surtido material filatelico al-bumes catalogos montaduras Hawid Al-ibumes Lighthouse (Faro) Todo para el co-leccionista COMPRAMOS sellos y mone- das de todo el mundo visitenos r RICARDO DEL CAM PO tilabitciD tn 1945 225 SE 1st Ave Tslifene FR 3-6895 MIAMI FLA 33131 CHAMPlOF UttfUr I Jjiiiiu TOYOTA AUTOMOBILE SALES WELCOMES FLA'S LARGEST TOYOTA DEALER EM-PLOYS 3 1 LATINS WE SOLICIT YOUR BUSINESS AS WE EMPLOY YOUR PEOPLE YOU CAN FEEL AT HOME SHOPPING WITH US FLA'S LARGEST SELECTION OF NEW TOYOTAS FOR IMMEDIATE DELIVERY ( Our Toyctaa Carry A Lifetime Guartmtea “OWN A PIECE OF THE ROCK” (All AMY 0MI OF THFSF MFM FROM 0 Prudential THi COMPANY WITH THC STRENGTH OF CIBPAL TAP ''m Peter Dtmoi Felix Guordolo Manuel Fernondet i lwbL y::- - -t :? "’ :1Z I -i r s ' ' v Gomolo Santana LIFE INSURANCE DISABILITY INCOME HOSPITALIZATION AND GROUP INSURANCE TAX DEFERRED PENSION PLANS Alberto I Donnell Enrique lezoma Prudential Miami Ordinary Office 2190 NW 7th Street Miami Florida 33 13S Phan M2-4l2l in Spanish with a half-hour Saturday roundup But the two channels which are really pushing Spanish language TV are WCIX-TV Channel 6 and South Florida's only UHF station WLTV Channel 23 Channel 6 broadcasts in Spanish seven days a week from 9 pm to 12:30 am The station’s forte are the “novelas” or soap operas most of which are produced in Mexico Channel 6 also features a half-hour news block every night at 1 1 pm it concludes the evening’s entertainment with a one-hour show a-la-Johnny Carson Channel 23 part of a network with stations in New York Los Angeles and San Antonio begins its Spanish programming at 6 pm (it carries soms English lan guage shows earlier) and like Channel 6 broadcasts in Spanish every day MANY OF ITS shows are the ever-popular novelas but the station also presenta movies variety shows snd sports (boxing soccer bullfighting and wrestling) especially on weekends Both stations with most of the shows in color plan more and better Spanish programs in the near future ’ Some American viewers may complain over - what they consider an intrusion by Latin shows into their view- Warahausa — Shawream LIQUIDATION Dniofvinf portnarahip 18000 SQ FT 32 Ft CaiKngi RR Siding Officat Air Cond Raplacamant Vakia S2S0000 First $180000 Takes It 8442 SW 132 St hfsantiaaal M-AM (FaiM lif swims I11RAM) 661-1623 FOR SALE LOTS OF UNITS “Lit ms show i around Miami" 5 Units up to 30 Units Brand new and resales Excellent locations Good money makers Call er writ THE ROYGE CO Imkir 4444811 4331 SWISI Miami Fla 33134 “S HaUs fspawT' MIPOTECflS EH ESPflllOL The Heritage Corporation MORTGAGE BANKER 1318 NW 7th STREET MIAMI FLA DEPARTMENTO LATINO NIBERTO A MORENO ENCARGADO NUESTRAS OF1CINAS ESTAN CERCA DE UD EN EL MI5MO CORAZON DE LA ZONA LATINA DE MIAMI — EDIFICIOS DEPARTAMENTOS — INDUSTRIALES Y OFICINAS — Hl-POTECAS FHA-CONVENC ION ALES AHORA UD PUEDI OBTENER 5U HIPOTECA EN ESPANOL A TRAVES DE NUES-TRO DEPARTAMENTO LATINO SOLAMENTE LLAME A NUESTRO ENCARGADO SR NIBERTO MORENO Y EL LE VI-SITARAJ TELEFONOS: OFICINA: 377-4933 RE5IDENCIA 663-4010 — 261-1685 UD COMPROBARA NUESTRO SERVICIO — SOLAMENTE DIGANOS SUS NECESI-DADES DE HIPOTECAS Y DEJE EL RESTO EN NUESTRAS MANOS SPANISH DREAM Central Miami location Deluxe Duplex 3 bedrooms 2 baths Walk-in closet in Master Bedroom Separate formal dining room 'and Florida Roam in Master Apt Front Apt has two bedrooms 1 bath Indirect lighting in kitchens For details contacti REALTOR FilIL PERRY 2007 SW lit Strut Uitmi Fla 3C5-642-MS1 Hi Sue! Hurry down to FLORIDIAN FURNITURE I’ll meet you there — They're having a big big sale on fine furniture We can browse awhilel Spanish French Italian Modern Mediterranean dining rooms bedrooms living rooms tables and lamps etc FLORIDIAN FURNITURE CO "Where fins furnilurt easts l" 4795-4197 SW SSI 448-2639 Opsn Mon thru Fri 1-1 Sat 1-1 Sun Noen-I ing habits but if so the stations have not heard from them Officials at both in fact say that many Americans have called them to praise one show or another saying that not only was it entertaining but that it also helped them learn a 'lew words of Spanish as well Bacardi darli rum for ivbaf? sacaKoi Enjoy it with cola soda water your favorite mixer or on the rocks Use it rather than whiskey BACARDI rum the mixable one 1471 BACARDI IMPORT! INC MIAMI YLAf BUM BO PROOF O SERVICE O IT S OUR BAG Whs 1 kvy yar kikt Iran it jutl at impartial at whal kind f kiki ya buy!!!! That’s why HONDA-SUSUXI daaaa't lariat yta attar yaa’t purchase! that apa-sial kika yau’v laareha! lor W kava aeeaiitriti trailari an! ana at tha lar-laat aaryiea an! parti !apartmanta ta kaap yaa An! yaur kika happy SALES PARTS RENTALS HONDA SUZUKI THE SERVICE PEOPLE 4220 Pones DsLson Blvd 444-7174 11391 NW 27 live 688-4234 Hablamosnano Use All Day Classified N CHIB (fw HE DOESN’T LOOK IT BECAUSE HE HID THE 600DSEMSET0D0 SOMETHING ABOUT IT! GET THE FACTS DESIGN OFmTaMI Ht-ISLA 9200 Bisc Blvd Miami 33138 Yas I would lika Fraa Utcroturo MME ADDRESS tin STATE ZIP PHONE k— YOUR NEW HEAD OF HAIR NEVER COMES OFF! SWIM IH IT FOR FREE LITERATURE CALL 758-7611 REAL ESTATE INVESTMENTS 17 Aweraga on a 20 year netnatna laosa plui amortization 100500 sq ft building in Miami Coih rquird $400000 $125000000 Cash raquirad 360000 sq ft 20 yaor natnatnat laosa 14 return on tha obova investment plus omortizotion 120000 sqft On tenant 20 year netnetnet lease 15 plus amortize tion on an investment $375000 Cash 4500 ACRES Approx 2 miles of frontage on Moin'Highwoy Fri? $40000 per acre 25 cash down Easy balance 640 ACRE HORSE FARM Only $60000 per acre Good term Training track houses barns lakes fully equipped Finest ranch in Florida SHOPPING CENTERS 42 stores — cash required $400000 Easy balance 1 5 itoree — cash raquirad $ 1 00000 W specialize in commercial and industrial proparty GOLDFARB ASSOCIATES INC 1925 Biscayna Blvd Miami Fla 305-757-7631 fora raenJaste! Mss Jl A - -

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