The Miami Herald from Miami, Florida • 150

2-0 THE MIAMI HERALD Fri June 18 1971 Spanish Crowds the Airwaves Radio TV re Dade airuMiref are filled irilh the found of Spanish from radio flationf and irhen tuning arroff 77' ehannelt yon may be tlartled to hear Elliot A ess faying Up but in Spanifh all part of the mushrooming Latin media in this area ing habits but if so the stations have not heard from them Officials at both in fact say that many Americans have called them to praise one show or another saying that not only was it entertaining but that it also helped them learn a 'lew words of Spanish as well II ft ft Bacardi darli rum for ivbaf? CUBA ACliSA Cll DIPATFOIA Vclyile Mujeres 1 'fw I0AMA guage shows earlier) and like Channel 6 broadcasts in Spanish every day MANY OF ITS shows are the ever-popular novelas but the station also presenta movies variety shows snd sports (boxing soccer bullfighting and wrestling) especially on weekends Both stations with most of the shows in color plan more and better Spanish programs in the near future Some American viewers may complain over what they consider an intrusion by Latin shows into their view- or two theaters in the Little Havana area they have x- pended to other areas such as Hialeah and Broward County 1 A variation of these are the English language movies with Spanish subtitles which are just as popular STILL TELEVISION is making the more serious pitch for increased patronage at the moment Once only a handful of Latin television shows were aired here at unfavorable hours Now more than a dozen are on at prime time every day There now are four televl-aion stations which carry Spanish language shows Two carry only news or public Interest presentations The two others devote long prime-time hours to programs Of the three network-affiliated stations WLPG-TV Channel 10 WTVJ-TV Channel 4 and WCKT-TV Channel 7 only Channel 7 has dropped its Spanish programming entirely CHANNEL 1 offers a half -hour Spanish show called Panamericana on Sunday morning Channel 4 the dean of Spanish television programming in the area (a decade) has replaced its twice-daily summary of news By FRANK SOLER Hereld Latin America Staff Elliot Ness talks In Spanish If you watch the right television channel at the right time Re-runs of "The with Spanish dubbed in came with large-scale Spanish TV programming now an established trend in South Florida It is part of a mushrooming Latin media which includes three radio stations newspapers and magazines Iatin-made radio and television commercials and documentaries and Spanish-lan-guage movies imported from abroad THE CUBAN RADIO sta-tlons are WFAB or the Fabulous One) WQB A or the most Cuban) and WLTO (Radio Latino) WFAB and WQBA in direct competition with one another offer periodic news segments Interspersed with talk shows and Latin pop music WLTO also offers news segments but its music Is more sedate There are about 20 Cuban and Latin newspapers and magazines in Miami most circulate once or twice every week Diario Las Americas is the only Spanish-language daily circulating here now efforts to publish a second daily failed THE PRESENCE of the SERVICE IT OUR BAG Whs 1 kvy yar kikt Iran it jutl at impartial at whal kind kiki ya why HONDA-SUSUXI daaaa't lariat yta attar purchase! that apa-sial kika laareha! lor kava aeeaiitriti trailari an! ana at tha lar-laat aaryiea an! parti ta kaap yaa An! yaur kika happy SALES PARTS RENTALS HONDA SUZUKI THE SERVICE PEOPLE 4220 Pones DsLson Blvd 444-7174 11391 NW 27 live 688-4234 Hablamosnano in Spanish with a half-hour Saturday roundup But the two channels which are really pushing Spanish language TV are WCIX-TV Channel 6 and South Florida's only UHF station WLTV Channel 23 Channel 6 broadcasts in Spanish seven days a week from 9 pm to 12:30 am The forte are the or soap operas most of which are produced in Mexico Channel 6 also features a half-hour news block every night at 1 1 pm it concludes the entertainment with a one-hour show a-la-Johnny Carson Channel 23 part of a network with stations in New York Los Angeles and San Antonio begins its Spanish programming at 6 pm (it carries soms English lan sacaKoi HAS ESA! CZJ -mil A JM v-sasevec- vW -gee MO s' 'vs ss 4 A Enjoy it with cola soda water your favorite mixer or on the rocks Use it rather than whiskey BACARDI rum the mixable one 1471 BACARDI IMPORT! INC MIAMI YLAf BUM BO PROOF Use All Day Classified if YOUR NEW HEAD OF HAIR NEVER COMES OFF! FOR SALE LOTS OF UNITS ms show i around Miami" 5 Units up to 30 Units Brand new and resales Excellent locations Good money makers Call er writ THE ROYGE CO Imkir 4444811 4331 SWISI Miami Fla 33134 HaUs fspawT' Warahausa Shawream LIQUIDATION Dniofvinf portnarahip 18000 SQ FT 32 Ft CaiKngi RR Siding Officat Air Cond Raplacamant Vakia S2S0000 First $180000 Takes It three radio stations the growth of Spanish language CHIB (fw 8442 SW 132 St hfsantiaaal M-AM (FaiM lif swims I11RAM) 661-1623 4 BEDROOMS FHA-YA Together with huge paneled family ream eat-in kitchen 2 bathi new ehag carpeting mirrored wall fenced yard and tprinkler eystem All thit far $21500 television end the Increase in the acquisitive power of Latins here have combined to create a burgeoning advertising industry within the Latin market in Miami There are a handful of well known Latin ageencies swamped by requests from clients for radio and television spots Another key media is the Spanish-language movies many of which are now playing in a handful of theaters throughout South Florida Once presented in only on SWIM IH IT VIOLET COLE REALTOR 1551 RE1R4HI It 141-1144 Rerih Miami Retell Fie Principal Outlets Two television stations provide most of the Spanish telecasts in the Miami area They are: Channel 6 Monday through -From 9 pm to closing From 9 pm to closing Sunday From 10 am to 1:30 pm and 9 pm to closing Channel 23 Monday through Friday 6 pm to midnight Saturday 2 pm to 10:30 pm 1 pm to 10 pm HE LOOK IT BECAUSE HE HID THE 600DSEMSET0D0 SOMETHING ABOUT IT! GET THE FACTS DESIGN OFmTaMI Ht-ISLA 9200 Bisc Blvd Miami 33138 Yas I would lika Fraa Utcroturo MME ADDRESS tin STATE ZIP PHONE FOR FREE LITERATURE CALL 758-7611 MIPOTECflS EH ESPflllOL The Heritage Corporation MORTGAGE BANKER 1318 NW 7th STREET MIAMI FLA DEPARTMENTO LATINO NIBERTO A MORENO ENCARGADO NUESTRAS OF1CINAS ESTAN CERCA DE UD EN EL MI5MO CORAZON DE LA ZONA LATINA DE MIAMI EDIFICIOS DEPARTAMENTOS INDUSTRIALES OFICINAS Hl-POTECAS FHA-CONVENC ION ALES AHORA UD PUEDI OBTENER 5U HIPOTECA EN ESPANOL A TRAVES DE NUES-TRO DEPARTAMENTO LATINO SOLAMENTE LLAME A NUESTRO ENCARGADO SR NIBERTO MORENO EL LE VI-SITARAJ TELEFONOS: OFICINA: 377-4933 RE5IDENCIA 663-4010 261-1685 UD COMPROBARA NUESTRO SERVICIO SOLAMENTE DIGANOS SUS NECESI-DADES DE HIPOTECAS DEJE EL RESTO EN NUESTRAS MANOS REAL ESTATE INVESTMENTS fTlatelia Sellos para Colecciones Especialidad lEstados Unidos Cuba Naciones Unidas Miles de sellos series de otros paises iCompleto surtido material filatelico al-bumes catalogos montaduras Hawid Al-ibumes Lighthouse (Faro) Todo para el co-leccionista COMPRAMOS sellos mone- das de todo el mundo visitenos RICARDO DEL CAM PO tilabitciD tn 1945 225 SE 1st Ave Tslifene FR 3-6895 MIAMI FLA 33131 CHAMPlOF UttfUr I 1 Vi ACRE HOMESjTES SOUTHWEST DADE NEED FORMAL WEAR? "We Rent Dislincti Formal Wear For All Occasions" 17 Aweraga on a 20 year netnatna laosa plui amortization 100500 sq ft building in Miami Coih rquird $400000 $125000000 Cash raquirad 360000 sq ft 20 yaor natnatnat laosa 14 return on tha obova investment plus omortizotion FORMAL WEAR Roodi electricity telephone high and dry ideal for hones farming country living last and Watt of Kroma Ava on Quail Root Dr (SW 200 St) S6900 $50 monthly ACE hitn tneaw tffosst 120000 sqft On tenant 20 year netnetnet lease 15 plus amortize tion on an investment $375000 Cash SPANISH DREAM ellHWPIsiisrSl 1444 EL lUr! St T7-a2I U7 Artfcsr Mfrty 2(44 ReHywee! Ihr! 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Hurry down to FLORIDIAN FURNITURE meet you there They're having a big big sale on fine furniture We can browse awhilel Spanish French Italian Modern Mediterranean dining rooms bedrooms living rooms tables and lamps etc Felix Guordolo Manuel Fernondet TOYOTA AUTOMOBILE SALES WELCOMES FLA'S LARGEST TOYOTA DEALER EM-PLOYS 3 1 LATINS WE SOLICIT YOUR BUSINESS AS WE EMPLOY YOUR PEOPLE YOU CAN FEEL AT HOME SHOPPING WITH US FLA'S LARGEST SELECTION OF NEW TOYOTAS FOR IMMEDIATE DELIVERY Our Toyctaa Carry A Lifetime Guartmtea Peter Dtmoi i lwbL -t I -i Alberto I Donnell TOYOTA Gomolo Santana LIFE INSURANCE DISABILITY INCOME HOSPITALIZATION AND GROUP INSURANCE TAX DEFERRED PENSION PLANS FLORIDIAN FURNITURE CO "Where fins furnilurt easts 4795-4197 SW SSI 448-2639 Enrique lezoma LARGEST 70Y07A DEALER Prudential Opsn Mon thru Fri 1-1 Sat 1-1 Sun Noen-I Miami Ordinary Office 2190 NW 7th Street Miami Florida 33 13S Phan M2-4l2l 6701 So Dixie Hwy 661-3311 or 661-8506 Jl A Mss.