The Pomona Progress Bulletin from Pomona, California • 11

4 bout anils and thousands of dollars ebang bands annually between buyers and tellers tuba read and tut the ogres Bulletins CLASSIFIED PAGES "Pomona Valleys Market Placet Specia! Pages Devoted to New California Theater THE GREATER POMONA VALLEY VOL XXXVIII. NUMBER 230. SECTION TWO POMONA. THURSDAY EVENING, DECEMBER 24. 1936.

4 PAGES DDIPP I Clil A COPT lJV.L CINTt A HOMlN CALIFORNIA THEATER READY FORMAL OPENING PUBLIC 'PREVIEW' PLANNED TONIGHT Regular Schedule Christmas Day Brilliant Marquee Adorns New Front of Theater sXSxJ s5S 4 Christmastime brings to Pomona, among other good things, a new theater new in appearance, nesg in policy, and new In equipment. It is the New California theater, wileh wjll have its formal opening tomorrow afternoon, Christmas Day, following Its preview open lng this evening. Christmas Eve. It will give Pomona somethin ntw In entertainment programs presenting entirely second-run pict urea the biggest hits, the finest pictures and the most lavish pro dqctlons. which have complete their first-run.

showings. will give people of Pomona an the Talley who have missed thess outstanding pictures during their first showings another opportunity to see them; It will make it pose slble for those who have partlc ularly enjoyed various pictures ta repeat that pleasant experience. Meet Modern Equipment Pox Wert Coast Theaters. Inc, has spent more than $20,000 re building the California theater an quipping It with the latest pro Jection and sound equipment, assure patrons the best possible presentation of these great pictures, The New California, on Srd be tween Main and Thomas street bears little resemblance in exterior appearance, lobby, foyer, equipment and decorative scheme to the Calls fornla which, from the time It was opened in November, 1921, until ths opening of the Fox In 19JI, was the principal theater In not only Pomona but this entire region. It Is modern In every aspect; aS equipment In the booth and on ths stage.

Including speakers and sous screen. Is new; arrangement and. furnishing are designed for the eon venlence, comfort and enjoyment of Its patrons. Finest Picturss Booked The screen- program for Christs mas Day. formal opening day for the New California, Is evidence of the "high type of productions to bs shown.

It presents two of the outs standing pictures of the year: "Ramona," the screen version, all In Technicolor and filmed by ths newly perfected process, of ths famous Old California love story, starring Loretta Toung and Don Ameche, with Kent Tavlor, Paulin Frederick. Jane Darwell, Katherins de Mille, John Carradine and a tres mendous supporting cast; also Wife Versus Secretary," mads from the widely read Faith Baldwin s-'rv, starring Clark Gable. Jean low and Myrna Loy. with May Robson. George Barbler, James Stewart and Hobart Cavanaugh.

Others Coming Soon These two major features are booked for Christmas Day, ths opening day. and Saturday. But there are similar outstanding pro grams to follow. Sunday. Monday and Tuesday the New California will present two other great hits.

They on the Range, the whirlwind of romance, songs and humor, with Bing Croabv. Frances Fanner, Bob Burns and Martha Rave: and My Man Godfrey," the hilarious ro mantle comedy starring William Poweli and Carole Lombard, with AHee Brady. Gall Patrick, Jeaa Dixon. Eugene Pallette, Alen Mowbray and others Then, next Wednesday and Thursday, there's another great double bill, with the screen hits "In Peron and Dodsw ths latter presenting Walter Houston, Ruth Chatterton. Mary Astor and Paul Lukas In a screen play from the Sinclair Lewis novel And the following Sunday comes "The Great Ziegfeld, one of the most lavish productions of this or any other year.

Popular Price Policy Showing the best of the second-run pictures at a popular price, 25 cents admission, the New California will operate every week-day evening and will have continuous shows shown thruout afternoons and evenings of Saturdays, Sundays and holidays. Willard Osborne experienced theater manager, has been trans ferred here from management of the Fox theater in Phoenix. ArU-to have charge, and he plans to maintain a standard of entertainment to please the most exacting patrons While the formal opening 1s scheduled tomorrow, Christmas Day, tpe New California will have Its preview" opening at 7 o'clock this evening, participating with ths Fox and Sunklst theaters In Christ mas Eve festivities ami showing, tonight only, two malor studio plot ures. They are the film version of Eugvne O'Neill's Ah Wilderness' starring Wallace Beery with Llnt Barrymore, Aline McMahon, Erls Linden and Cecilia Parker, and "Three Married Mn." with Rosens Krns, William Frawley Lynns Overman, Mary Brian. Georgs liar Her and Marjorie Uateson.

IS I ,) i Ac i -X i i wiwfT x- 4. wyrf 4 iA.fcXVv.v Nx brightening the second block of W. 3rd street, the new front of the box office of ultra modern design is in the center of the lobby, which view California theater is dominated by a large and brilliant marquee. A has a terrazzo floor. Doors shown lead into the theaters foyer.

Newly Equipped Theater Fully AAodern in Design $0 i v. Si tP 5 4 1' Nir MS, i ifet r5s H. tux mawasMw jkto. jtu i shown Finished in light colors, with brilliantly colored carpet, the foyer, at right, extends across the back of the entire auditorium. Enti rely new, projection and sound equipment of the New California is of the latest type.

Projection machines in booth are shown at left. we ,5.