Redlands Daily Facts from Redlands, California on March 3, 1964 · Page 14
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Redlands Daily Facts from Redlands, California · Page 14

Redlands, California
Issue Date:
Tuesday, March 3, 1964
Page 14
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2 — Tuesday, March 3, 19M RgDLANDS DAILY FACTS Fashion Forecast For Spring Months before designers and manufacturers present their fashions for the season ahead to store buyers, there arc predictions of what will be the popular styles, fabrics and colors. These forecasts would be of little interest if it weren't for the fact that most of Iheni turn out to be accurate. Where does his information come from? The designers and manufacturers guard their plans as securely as if Ihcy were Fort Knox. Competition is too keen in the clothing industry to "give away" ideas. There is no simple explanation to this mystery; in fact, "my intuition" is a popular phrase among those whose business it is to know fashions. But, there is more to it than "guesswork" or "intuition". What You Want First of all, the clothing industry is interested in making a profit. That means that they are going to offer the fashions that they feel will sell. Their first consideration is to discover what you want <even before you know you want it). Of course, there is something which is done in every major industry. For example — millions of people didn't band together begging for an electric toothbrush. When they wore first introduced, few people thought they wanted them. But now witness the sales of these brushes! Look at Muu Muus w h i c h took the country by storm. Did you or your friends flood the mails with requests to manufacturers for such a style. Of course not. But these smart makers of fashion knew you wanted them. So the first thing to look for when making predictions of what's ahead in fashions is the desire of the woman who is going to buy and wear the new styles. Where to Look Sometimes, but not always, a well-known lady or group of ladies will establish a fashion ahead of the industry. Jackie Kennedy's influence on styles is a good example. In the distant past, it was often Queens who set the pace. At other times, a popular, wcU-publicized movie, book, play or event may be responsible. Wars, naturally, effect changes on fashions, as do times when the economy is particularly good. Fashions, too, arc closely re- WEDDING RINGS Why buy ordinary rings when a prize-winning Artarved costs no more? Do see our huge selection soon. Starling al $8. K1 .....$M.50 H«<«.. $M JO This season's cniiscwear is desired so that it can also be worn right through spring in town. David Crjslal's white Amcl dress (left) i."; teamed with a flame vest of worsted wool jersey, trimmed with brass buttons. Crisp white cotton boucle pique suit (center) has sleeveless overblouse. slim sWrt and new, longer jacket so popular for spring. Imported rayon daytime dress (right) has overblouse laced with leather stitchiaR V-ncckline and silk chilTon scart. It is ideal for resort wear and spring days back home. Both designs by Dorothy Arden for Arbe Originals. lated in change to trends in liome decors and cars, and the influence of arts and sports. So the second thing to look for in making a forecast of fashions is to see what is currently popular (in all fields) with the feminine public. Step number three would be a look at the trends fashion has followed for the past few years. If necklines have been slowly rising, chances are that they won't go dipping low until they have been eslablisbed at a high point for at least a couple of seasons. Change is gradual, although it may not seem so at first glance. Radical changes, such as the hemline furor set off by the house of Dior several years ago, are almost always made by the very exclusive designers. These changes will not show up in the mass produced fashion lines until at least a season later. Forecasters watch the high fashion lines, and are guided in their predictions of what will be important in the popular field by the news they find in these e .Ypcnsivc collections — but they do not use these Unes as an assurance of what's ahead. Right "Goesjet" As far back as last September, and in a few cases even longer ago than that, the fash­ ion experts were be^nning to say what they saw coming up for this spring. Here's a rundown of a few trends they saw, which have indeed blossomed forth for spring. In the color spectrum, they saw a lightened look with wliitc most important, followed by a paling of fall's reds to pinks and lilac. They saw all colors on the softer side except for blue where navy was expected to ride in on a wave of renewed interest The experts saw a move towards the romantic fashions which took second place to the Sportive in the fall lines. Along with this general trend, they saw ruffles, capes (also important in the sportive mood), softness, flares, raised waistlines, trims of flowers and bows. From one of the romance lands, tliey saw another trend on the way — the Spanish or South of the Border look. This direction may have taken shape from the world of furniture where the Mediterranean influence has been strongly felt. And these "crystal gazers" saw that necklines would be dipping — they had been at a stationary high for quite some time. The lower neckline also fits in much better with the move to the more feminine, soft, romantic look. /|\ JEWELER 7 No. 5th St. Redlonds ACROSS FROM REDtANDS fEDERAl personally yours in carefree Fortrel* S»UN Sirowjteck grves you the initial mov» vrilfKMrf diorgc Copturs casual flattery three woys...alI in mor»elo«» Fortret*, Itie new Celanese' polyester fiber that keept !(i pAxnae, and cotton. Siinply leled your dresv choose your style of monogrom, and Ml us where to place it. 'We'll do the reifl foA, aquo, niae, yel- loWjCrg «oh!um.FuUshii1- waister and m sizes SI^98 8hjIB;jheal»li»70lo20. |0 214 E. State St.. Redlanc': EASY PARKING IN THE REAR

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