22 Gotesburg Register-Mail, Golesburg, III. Tuesday, June 25,1963. Oquawkans Return From Trip West OQUAWKA-Mr. and Mrs". H. D Wilcox returned home Thursday from their trip to Denver, Colo. Springs and South Dakota. Their granddaughter, Laurie Anne Follett of Clermont, Iowa, accompanied them home for a visit here. While in Denver, Mr. and Mrs Wilcox attended commencement exercises at the University of Denver, where their son Dennis Lee received a bachelor of arts degree. Wilcox, who had been editor of tJie University newspaper for the past two years, has accepted a position with the Daily Sentinel newspaper at Grand Junction, Cob. Mr. and Mrs. Wilcox also visited her parents, Mr. and Mrs. Tt. M. Polhemus in Colorado Springs, and with friends in Mitchell, S.D. Their daughter, Mrs. Henry Follett of Clermont, Iowa also attended the commencement exercises at Denver with them. Oquawka Briefs Dr. and Mrs. Elmer T. Swann have returned from a few weeks trip- to California, where they visited relatives in San Francisco and Los Angeles. Gwen Stewart and Gay Lynn and Gary Green of Savannah are visiting relatives and friends. Wendell E. Knox of Chicago spent a weekend here with liis father, Judge and Mrs. Earl Knox and brother, Warren. Miss Linda Hamilton and her roommate, Miss Dolores Thornsen of Chicago, are spending a part of their vacation here with Linda's parents, Mr. and Mrs. William Hamilton and fpimly. Before coming to Oquawka, they spent a few days at Las Vegas. Aggies 4-H Club Hears Report on State 4-H Week HENDERSON — Aggies 4-H Club met Friday at Henderson Town Hall, where Dave Hawkinson, just back from state 4-H Week, gave a report on the event. In other business plans were made for the share-the-fun skit and suggestions made for places to go on the club tour. Becky Sullivan gave a demonstration on how to make a back scratcher for cattle, and John Sherwood talked on getting a steer ready for show and Mary Morris on proper hog ratios. The Freberg and Morris families served refreshments. READ THE CLASSIFIEDS! MCOBY ON Gerber Helps Slam Approach By OSWALD JACOBY Newspaper Enterprise Assn. The experts complicate Black' wood by employing another convention known as Gerber along with it. Blackwood-Gerber players use four clubs as Gerber when it L NOMA (D) 15 AJ654 VA103 • ICQ J *KQJ WEST EAST *1093 4A78 V5 »» • A432 4109876 + 108754 +A932 SOUTH *KQ2 VKQJ87842 • 5 + 6 Mo one vulnerable North East Sooth West 1N.T. Pass 4 A Pass 4 V Pass Pass Pass Opening lead—•10 is apparent that they want to use four no-trump as a strong bid in no-trump. Thus after any opening no-trump bid the immediate raise to four no-trump is just a raise. The immediate bid of four clubs asks for aces. Gerber after a no-trump opening has another advantage over Blackwood. Sometimes you will want to sign off at game if your partner doesn't show enough aces for a slam. After North opens with one no- trump South wants to be in a small slam if North holds three aces and a grand slam if North holds all four of them and he has a perfect hand to ask for aces by Gerber. It is not a perfect hand for Blackwood because it is possible, although very improbable that North will only hold one ace in which case there will be no play for five odd. This happens to be the case. North has a full 17 points for his opening no-trump, but he holds only one ace. He shows this by his four heart bid. Ho is a trifle surprised when he finds himself playing that contract, but everything is fine when he sees dummy. Comics' Fans Seventy-seven per cent of the women between the ages of 18 and 29 read comics and, all counted, 30 million readers are claimed by the comics, according to the Britaiuiica Book of the Year. Frozen Dairy Desserts Show Popularity When You Call Long Distance After 9... TALK REALLY ]S CHEAP! Already the world's biggest bargain in communication, the new after 9 long distance rales save you even more money than before.., and you get the same wonderful service! Be sure and take advantage of these newlo wrates as often as possible. Try it tonight! Business Office Phone 343-1112 INTRP ST PTE TELEPHONE COMPANY Frozen dairy dessert sales have risen more rapidly than those of any other dairy product since World War It. In a research report just Issued, University of Illinois dairy marketing economist B. W. Bartlett slates that 1961 frozen dairy dessert sales per person climbed 151 per cent above the average sales from 1929 to 1940. During the same period, cheese sales rose 67 per cent per person and fluid milk, 4 per cent. At the same time, fluid cream sales dropped 13 per cent, evaporated milk 22 per cent and butter 87 per cent. Share Climbs Ice milk has become the most important of the new frozen dessert items. Its share of the total frozen dessert market climbed from 3.1 per cent in 1940 to 15 per cent in I960. Bartlett credits the substantial increase in sales to its lower retail price, lower calorie content and wide availability. Of the total frozen dessert volume in 1960, Ice cream made up 72.2 per cent; mellorine, 4.6 per cent; sherbet, 4.2 per cent; water ice, 3.5 per cent; and other products, about .5 per cent. With the introduction of mellorine, a frozen dessert using vegetable fat instead of butterfat, the per capita sates of ice cream have declined in the 12 states that permit the sales of mellorine. Lists ObservattoM Bartlett makes these observations on the future of the frozen dessert industry: Mdre states will probably permit production find sale of mel lorine, which will mean some decline in frozen dairy dessert sales per person in these states. Although mellorine will continue to compete for sates, lower priced ice cream arid ice milk will probably soften the competitive effects of this product. The trend toward lower fat content in ice cream brings down the cost and makes it more competitive with mellorine. Lower prices usually bring about higher sales per person. Ice milk sales will continue to climb. The amount of fluid milk used in ice milk could double in the next 10 years. Editor's. Note: More details from this research report are covered in Bulletin 696, The tee Cream and Frozen Dessert Industry, Changes and Challenges, by Robert E. Jacobsen and Roland W. Bartlett. Copies are available from the University of Illinois College of Agriculture, Urbana, 111., or from any Illinois county farm adviser. KfiAD THE WANT ADS' doit before / MENTHOL HERE freshens every puff! *Patent v applied for tastes asfresh as the first puff! The others put the menthol in the tobacco you smoke. But Montclair puts the menthol in the tip— where it cannot bum. Montclair's menthol filter cools the taste of the good golden tobaccos. Filters in freshness, filters in flavor the whole smoke through. So the last puff tastes as fresh as the first puff! Never tastes dry or bitter.,.always smooth and mellow. The filter adds to your smoking pleasure, instead of taking it away! Discover Montclair today!
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