San Antonio Express from San Antonio, Texas • Page 132

THE SAN ANTONIO 9, 1976 50fli set to blast US again Beatles at their peak: uhnkwise from Ringo, John, (ieorge and Paul. By PETER BRENNAN THE BEATLES John. Paul. Ringo and George are about to blitz America. And they won have to lift a finger.

Capitol Records, the company controlling every record the Beatles ever made, is about to reissue millions of old hits a bid to spark a whole new wave of Beatlemania. It will be the single greate.st promotional effort in the history of the rec'ording tol merchandising director Don (Ireerson told The this week is an entire generation of Americans who missed Kca- tlemania In simple terms, we plan to make them re-happen The program will include a multi-million dollar television commercial promotion, radio advertisements and newspaper displays. Records will be re packaged and stores re-stocked with every How to succeed-without getting bruised rule for getting to the top is: Don't try to chnnge vour THK golden personality. p-S'UtfS who ou.hno Taps and adder of success because of brilliance They describe the plight of a scientist who up tht eombmeti with an appealing shyness back.slapp,n« manner peuple at a fan- ta.stie rati Iti ttii ii tpKik ttfitmi; I'u itp K.tNt iO Hem ttcguery iln icii 1(1 thf uti (Icffstitiiatfi) u.imt lib lit I iiiNKU u'd hiiiiM'K 1)1 litu ini pft'sidt iKA 111 a laruc coinpa lU Thf (HMifr vca- thinkmi; rv tirmg; lie bail tin sun (tut vOiat Ibf ainbiiinus had tailed III lake inlu aeidtint was lilt uvMiet (lad a d.nig;tiU‘l He Ihe girl when she ill the uttiee asking luuline I'tieii tile iild man retired (tie laiigtilt I luuK and Itie wa-- made tu that peltiajis It would he heltel' it he took ills i h.im mistie attitudes elsew(ie) i ls and I arrant ttie east ol a Klein who wanted to gt to Itie tup iner his tiuss tieaci Ttie Imss. tifutge Kield.

(iis (inse amiiiliun. nut real goal was his juh rile him h.id iiist been taken einiglumerate and Klein murmu's trum i(ie patent eumpativ th.it Field was tiMi going went to Ku- Imad ol tfie euiiglutin rate. recommended that I-leld l)e fired and thal, tie, ht Field Ithen he lelurtied lo (us was (ued Fieid wild li.id fieard wli.it fie wa.s up to I ris and 1 arrant leeiiinmentt Working al sometliiiig um etijiw and do well Coneeiitrale on good il spend too tiiuefi lime trying lo eti.uige vour poinis It will make Ihe road to Ihe to(i verv long A sneak peek into 1977 (icneral Motors official had his bacK lurned. an alert photographer snapped a pres iew of the 1977 Oldsmobile Royal during a visit to MildoVd. proving grounds bv Sweden's King C.ustaf The big four door apparently is proof that Detroit is not abandoning large pre-energy crisis models $50,000 HAY FOR HORSES A TOTAL of 12.5 riders are rarin to go in the Great Horse Race across The purse: in the long est and biggest horse rat of all time, la.sting 99 days It begins at day break on monal Day outside Frankfort, and ends Latior Day in Calif Riders will take baekntads and trails in the 3..500 rnile gallop Randy Scheiding, 22, an advt'r tising executive, has been plan ning the race for nearly two years.

Riders paid entry fees, and come from 47 10 foreign countries They range in age from 17 to 70 'The youngest rider. Sherry Kersliaw. a student Arnold, Mo, will be competing again.st tier mother Ttie oldest rider is Hub Cro.s.sett. a horse trader Huntingdon. Tenn Retard firm is reissuing the smash hits record as the mighty push sweeps the country in Some industry sources say It could earn the Beatles much as $1.50 million.

"There is every said Capitol Bruce (iarfield. that the Beatles will sell more records and make more out of this than they did the first time. "We think the buying public are ready for the Beatles all over again The massive plan bv Capitol follows a big resurgence of Beatles popularity in Britain where a re-release of old Beatle hits has put a staggering Zi into the top 100 Four songs Yesterday Hev Paperback Writer and Get Back are in the top .20 Capitol's plans to make the grttup number one again in the follow futile attempts to get the Beatles back together Promoter Bill Sargent recently failed in a $.50 million one-concert offer and similar deals have met with little response from the superstars. tapitoTs plans include releasing albums with new combinations of Beatles songs, new covers and an endless assortment of promotional conte.sts, souvenirs and po.sters Promoters and Beatles lawyers lire watching Bt'atleman- la Part Two yvith deep mtere.st. If the ghost of the Beatles makes the fortune that is ex- It would open the way or the much-heralded reunion of McCarlney.

lAMinoti. Harrison anti Starr If this turns into a multi-million dollar-maker it's not hard to set' the temptation tor regrouping." a Capitol spokesman The money from a reunion would I inestimable Sargent's $50 million guarantee could st'em like chicken feed In 1970 the eornbmed Beatles wealth was e.stimati'd at $H4 million aiui they were earning at the rale ot million a year each Lt'tuiun. Harrison and Ringo Starr have each expressed interest in a Beatles reunion and Mc( aiiiU'y has he would not I again.st it unless it interfered with his group, Wings McCartney and his wife Linda are curn'ntly on tour with Wings and It is doubtful he would quit the group even for a Beatles revival Met'aitney most recent comments on a reunion were in Perth, Australia "No. 1 don't think the Beatles will ever reform, he 1 pretty they won reform" he rejH'ated "They will not reform" McCartney said the pre.sent iiKorne from old Beatles records uas steady" and a lot of the money from the old days was "around" But we re not getting a lot of it, he saia. "It's tied up in legal hassles.

"There's nothing left of the Beatles, only memories." Earlier, before Sargent's million offer. McCartney the possibility of the group at least making an album together. "That I see as a pos.sibility if we all fancied it, he said. "From there you might get a stage show or something. But this is purely guesswork" Lennon's attitude toward reunion has been on the favorable side of neutral "Reunion would undoubtedly pnxiuce some great music," he said.

"We felt at the time that it was time to bring the group to an end Looking back Tm not sure if we were right. But we been together much longer than the public knew, from the time when we were kids. "We just Ix'came stale musically Even if you play tennis with the all the time It gets boring, "It was boredom, not jealousy that broke us up more than anything, "I.ike we all knew that Paul was always more popular than the re.st of us. But we didn't mind. "After the breakup we all worried about Ringo There were rumors that Ringo was dumb He isn't dumb "But he didn't have much writing ability and we worried about how his recording career would go he probably doing better than me George Harrison, who has had gold hits but a lot of criticism for his music since the split, has reportedly mellowed since his initial reaction to a reunion.

Having played with other musicians I don even think the BcatU's were that good, he was quoted as saying earlier. "it all a fantasy this idea of putting the back together The only way it will happen IS if we re all broke Paul's a fine ba.ss player, but he's overpowering. Ringo got the best backlK'at in the I join a band any day with I.ennon But i wouldn join a band with Paul That not pi'rsonal. it's from a musician's point of view Later Harrison said the quotes had been misunderstood, that if the other three Beatles wanted a reunion, he would join, Ringo. who succeeded in both movies and music since the breakup, has indicated he would I interested in a reunion if the others joined Asked atjout the latest offers, he said "It is unlikely that it would happt'u beeau.se we are all doing separate things now Hut 1 don't think we would do It for the money Only be- cau.se we telt it was something wor1h doing at a particular time".