The Sacramento Bee from Sacramento, California • 31

''''41' Page B7' ige B7' 25 1971 I I Box or menthol: '11 1 ti5 11WC01 Look at the latest US Goventtnent figures for other 66 99 i top brands that call thentschts low tar wmto THE SACRAMENTO BEE Friday t'ebrus utid Labe 'Zapped' 4 i ''t It 4- Station tc ri -1 Wrestles i- 1 'il il k' i I e1 4 Image to 1 I Ic h''''' I l''' rt'csJ 1 Friday February :4 4t '1 I 4 1-1 kt" 1 A 'i 't 4 'V ot 4' 4 141" qf: 1 1 WI ir 3 :1 4 ifi :1: i i i 6 I -z 1 1 'z 'i i 'i i' Ai i 0 F4 -i tar mMIC1' noconem fel i ti i 1 i'i 0 il': rs t-4 1 I' t' Tr 't ikA 'It rl: l' It i sik '1 b4:" 4- 7 i s4-: 5 ov i It iltar 13 0 g----- Etand Menthol 11 0 8 Brand Menthol 11 Brand 10 01 Brand Menthol a 0 5 Brand 8 0 ') Carlton Soft Pad 1 01 Carlton Menthol less than 'I 01 Carlton Box loss than 1 01 -A mtm0 In It men4id Less than 1 nig tars 0 8 0 7 -1? 7 Soft pack-1 mg Menthol-less than 1 nig Box-less than 1 mg Soft pack-I Menthol-less Box-less than I -14 Ot ail brando 11er 71 151''an 5rg ta" rn0 mane Rr cgarette FTC Peoort DEC Solt Pack and Menthol: I mg ler 01 frIg nicotine ay pet cigarette FTC Repon DEC 70 Box 1 mg "tat" 01 mg nicotine avper cigarene by FTC method ay per cigarette FTC Repon DEC '70 Box' 1 mg "tar 01 mg nicotine avper cigarene by FTC method owl raw guru HIC1111011: I 111H MI Lhi 1119 IPTIA11110 lovie1 (idrier 7f) 1517an 5ing te nicane Rer ctgarette FIG Peoort DEC tt it-'7-4--aA- Warning The Surgeon General Has Determined That Cigarette Smoking is Dangerous to Your Health That Cig-arette Smoking is Dangerous to Your Health Fred Gaines at the mike Robert Williams and I 6 I I I I By JOHN HURST Bee Staff Writer Don't call FM radio's 15 KZAP an "uttderground" station ra thank you Not that is unless you want to hear some of the ensuing from a 34- 1 year-old ex-Marine captain named Edward Beimfohr KZAP's president-general manager since1973 "The very term is pejorative" says Beimfohr whose master's degree in business administration is from Pennsylvania's prestigious Wharton School "and I object mightily when I hear it" A major reason he gets so testy about the "underground" label even while admitting it may have been a useful' one for KZAP back in the late 60s is the negative impact ''Ilja z- dRAMS SACRAMENTO STOCKTON- I SAN FRANCISCO KRON 4 TV PRO KCRA 0 SACRAMENTO SAN FRANCISCO KPIX 5 Km 0 KOVR 1:9 SAN FRANCISCO KG0 7 These pogrom etre corrected to the KXTV G3 KTXL RENO KOLO 8 latest possible hour before publication RENO KTVN 2R from information supplied by the stations Kmuy ED CHICO KHSL 12 RENO KCRL AR And ore subtect to revision or cancellation OAKLAND REDDING KRCR 7R MEDFORD KOBI SM without notice KTVU 2 REDDING KIXE 9 MEDFORD KMED TOM munications Commission and the newspapers to protest the use of certain four-letter no-nos in a post-midnight reading of Henry Miller And there was the time in 1972 when the station carried the nation's first broadcast commercial campaign for condoms More recently in 1975 the station created a minor stir with its poll showing 38 per cent of the 30 responding Assembly members had among other things smoked marijuana and 73 per cent had engaged in oral sex acts that were then illegal "It's a mistake" says Beimfohr "to think of KZAP's audience as a counterculture audience It's an element of it but much of what was the counterculture 10 years ago is now the culture "Our own surveys show our audience also Includes a lot of young professionals a lot of state workers a lot of highly educated people a lot of college students and military They don't consider themselves counterculture in any sense" Toe Stomper Suspect Held ATLANTA (UPI) Police said today they believe George Mitchell of Nashville Tenn is the notorious downtown toe stomper Mitchell 28 was arrested Thursday when he allegedly tried to stomp on a woman's foot In thb past several days several woman have reported having their feet bruised by a man who ground the heel of one of his platform shoes into the their feet then fled One woman required treatment at a hospital police said Mitchell was charged with a dozen counts of battery 6 pm Basketball Golden State Worriors vs Buffalo Braves 2R 5M Cronkite CBS News 113 Nightly News (1 Hr) News Credit Course: Consumer Nutrition News (11Hr) 8 Evening News Meior Del Cine en Espanol (2 Hrs) Trek (Rerun I Hr) FRIDAY EVENING 5 PM (Rerun 1 Hr) 3 Reports (1 Hr) (Rerun 1 Hr) Partridge Fonaly (Rerun) (Rerun) 0 Rogers Neighborhood Scene Taylor Country-Western Show (1 Hr) (Rerun) Diobo 'Ica Brady Bunch (Reron) St 30 pm It pm The Last Hurray 2R 5M co (1 Hr) Undersea World of Jacques Cousteau: Forgotten Mermaids (1 Hr) 4 and Son Five 0 Week in Review 7 7R 11 10M (Br-Donny and Marie (1 Hr) Coraie (1 Hr) Texas Across the River Dean Martin Alain Delon Rosemary Forsyth (66 2 Hrs) 11:30 pm 4 and the Man Together Now 0 Street Week 9 pm 2R 5 131) Sonny and Cher Show Peter Graves Anne Meara Dr Joyce Brothers guests() Hr) 4 4R Rockford Files () Hr) 7 pm Tell the Truth Nightly News Odd Couple (Rerun) News Six Million Dollar Man (1 Hr) Report News Haw (1 Hr) Brady Bunch (Rerun) Has yoga and You Undersea World of Jacques Cousteau (Rerun 1 W) 1999 (1 Hr) Weiby MD (Rerun 1 Hr) 7:30 pm Trails and Son That Tune World of Animals Survival Kit Goog Show (Rerun) Report $25000 Pyramid On the air at KZAP: right Slater the FCC) needs every advertiser it can get KZAP "never was in any real sense underground or illegal" Beimfohr maintains "although it espoused what in the 60s were then-popular counterculture viewpoints "They were not the prevailing viewpoints but distinctly those of a counter-subculture so it was easy to tag them 'underground' "The term is an appellation cast on FM rock radio by segments of the industry that it was reacting against When I hear the term used now I immediately think the person using it is 10 years out of touch with the communications industry "The fact is FM rock radio is burgeoning in this country I believe what we are sitting on top of is the personality middle-of-the-road radio for the 1980s You can seern it in Sacramento: Three years ago there was only MP Now there are four FM and two AM rock stations in town" Beimfolu prefers the term "progressive radio" for KZAP "because its approach to music is very open playing many styles and eras of music" But he says the term being used in the industry now is "ikon" for "albutnoriented rock" "The original FM KZAP: 6:30 pm 3 Reports News 5 Cronkite CBS News News Credit Course: Chant to Chance News 10 Nightly News Mery Griffin Show (1 Hr 30 Min) rock stations were more-or-less 'underground'" he says "But with the process of becoming legitimatized we now find FM rock stations with 'top-40' approaches and 'progressive' approaches and everything in between "The whole spectrum is represented right here in Sacramento in fact In the larger markets there are getting to be more and more ways of presenting FM rock That's why I say what we're looking at is the major radio style for the 1980s" It wasn't always thus Nor for that matter was KZAP which Beimfohr took over in April 1973 when New Day Broadcasting Co of Sacramento bought it from the California Talking Machine and Wireless Co a part of the estate of the late Lawrence Gahagan KZAP's founder When KZAP took the air on Nov 8 1968 it billed itself as "freeform" radio "high above Sacramento" That last while hinting at another kind of high pertained to KZAP's location in the tower atop the old downtown Elks Club building at Ilth and Streets (The station now faces Plaza Park from the third floor of 924 9th St) "The station was on the rocks when we took over" Beimfohr says adding that among other things "its insistence on control of commercials and commercial content along with its anti-Establishment stance was killing it" Still Beimfohr Co have retained a number of the station's distinctive features including 'a staff of 20 full-timers and 8 part-timers offering classical jazz and other excursions from the basic rock format regular news shows with at least an eye for some of the system's seams and such regular features as Saturday morning children's story readings and discussions of organic foods They are features made even more distinctive because they buck a trend in FM radio toward automated computerized programming But there have been some real adventures over the years Like the time a few seasons back when a local gunman holed up in a house surrounded by the police refused to surrender until KZAP assured him over the air that he could emerge unharmed if he emerged unarmed Or the time in 1970 when then-Sheriff John Mister ly aroused by KZAP's 'interview-studded coverage of marijuana-smoking "busts" in Ancil Hoffman Park accused the station of promoting another weekend confrontation there A year later a local real estate man went to the Federal -Corn Three Sons (Rerun) News Electric Company News News Infinity Factory 10 News (1 Hr) News 13 Heroes (Rerun) ri: ts 3 A WORLD PREMIERE! 1 Sabotage and suspense "SST-DEATH FLIGHT" Adv A SWINGIN1 FUN-ROMP THAT FRACTURES THE FRONTIER SM 7 7R A Friday Night Movie: SST Death 2 Flight Peter Graves (2 Hrs) 0 Show- cL case: To Expect to Die (1 Hr) Maria (1 Hr) Is pm News (1 Hr) r' 10 HOT NEW SPY TEAM! HUNTER-NEW SERIES Achp ED BEIMFOlift "style of the 1980s" Beimfohr feels it has on potential advertisers And let's face it: Especially for a station that limits its commercials to eight minutes per hour (versus the 18 or so generally permitted by PiallS nt Co Itlw 1 eTtlikNit 4 1:: 14774g 3 4 01'- 5- I lit ''41 9fri cliosio)s i 4 Itio a ''''''ll4 Vii al4'42awl? 4 400' 4I Iltte'! 5 1 4 '4t1111 VIONNESIOVIMPROPO111t 0 '''11 IA llq- 1- 4-: i '4" 1:: 'AelNi" 4: 1 1f' V44 it: TV Key Previews I 2R 5 5M 0 (1 Hr) 0 4 4R (1 Hr) at Large () Hr) (13-10 O'Clock News (1 Hr) 10:30 pm 0 11 pm Club 2R 4 4R 5M 7 7R I 10NI Final 3 Reports News Report 10 News 13 Club (2 Hrs) FBI (Rerun 1 Hr) 11:30 pm The Mad Room 2R SM Movie: Monty Python and the Holy Grail ID 4 4R Tonight Show (I Hr 30 Min) Harry Captioned News 7 7R (Rerun 1 Hr) Mackenna's Gold Gregory Peck Omar Sharlf Camilla Spam C691 (Rerun 1 Hr) Midnight Dragnet Jack Webb- Harry Morgan '('69 2 Hrs) singing "Coal Miner's Daughter" on her own and introducing her performing guests: Leo Sayer Willie Nelson Johnny Rodriguez Mickey Gilley Kinky Friedman Mother's Finest and comedian Billy Crystal 1 am NBC 3 4 4R Cyrit19flbN key IZ IIt4t gt 1) 11) ')S PI I 1 6 i I 11 I t4t I) (:) 1 1) II Vit Li 4 (61 61 1 :11 :4 111 S'r 11 I) I itzt 4Cp4 TEIKAOsAct (Do THERIIVITIE SATURDAY MORNING 12:30 cm (1 Hr) The Dark at Me Tim of the Stairs (Rerun 1 Hr) 1 0m 4 a Midnight Waal (1 Hr 30 Min) 1:30 am Today's top television shows as previewed and selected by TV Key's staff in New York and Hollywood THE ROCKFORD FILES: Suspenseful but complicated tale gives James Gamer's private eye a thoroughly bewildering time A Vietnamese girl named Mai who seems to have plenty of ready cash insists upon forcing it on Jim Rockford just so he will find her kidnaped brother Vinh Trouble is she refuses to give him any further information on which to follow a lead 9 pm NBC 3 4 4R 10M MOVIE: "SST Death Flight" (Made for TV 1977) The first supersonic plane is making its maiden trip and the invited guest list includes celebrities contest winners and a scientist carrying a deadly virus Guess what happens The passengers include Lorne Greene Bert Convy Susan Strasberg Robert Reed Tina Louise and Burgess Meredith 9 pm ABC 5M 7 7R 8 13 THE MIDNIGHT SPECIAL: Country music superstar Loretta Lynn hosts the show DEAN MARTIN ALAIN DeLON JOEY BISHOP r4 1( (Channel 6 Highfights Tonight Featured progranis on ICVIE Channel 6 Central California's public television station DOCUMENTARY SHOWCASE: "To Expect To Die" Program focusing on San Francisco journalist Robert Hard-grove who learned he was dying of cancer and made the last months of his life a kind of a gift 9 pm AMERICANA: "Oneida" A look at the Oneida Indians their present life their history their attempts to preserve their TONIGHT 8PM KTXL-TV40 7:00 CORICEIMEMEON I' JAM News Headlines 2 am Guns of the Timberland Alan Ladd Jeanne Crain Gilbert Roland ('60 2 Hrs) 2 culture 10:30 pm (19 Jim11U1 '1811ES ILMOOlf VIM? tillo uEloov vaEmlairs 0ING' 'i'10 '-1' 7 it it- ye 000 ADVERTISEMENT CRilltEll SO 11ES 4 wt i JO eaT 4' a 04 10 I i ppir 1:::::::: 't64 4 A al lot 4fs't4 so lel til ki )114'6 1 ''i 11 11 1 1 i 0 11 a i i 41 cl) 'N 11 ill '111 1 11 1b1 1 Are we helping our youngpeople by pushing them into sports at an early age? How strong is the pressure on college coaches and athletes to win? How do sports teachers prepare themselves to teach others? This week ACTION NEWS g4 vf sports reporter Ted Mullins 2- 2 examines these questions 4' plus more 1 A wilti I TONIGHT (Ind 11:00 PM 4 P4-2 Are we helping our youngpeople by pushing them or into sports at an early age? 1 How strong is the pressure on college coaches and athletes to win? 41 "i Ti'l How do sports teachers prepare themselves to teach others? 4461 1 This week ACTION NEWS II' sports reporter Ted Mullins 1 1 r- -ttir 441t -z 1 plus more I TON IGHT and 11:00 PM It' Li 0' f3) I 14- -1 A a lb Ire' i ba I alo Wr i 1 New Medication Helps Relieve Pain and Soothes Irritation At last a fast-acting long-lasting Ruppl method to help relieve canker sores Now hew Cank-aid'" with its healing oxygen formula can help you eat drink and be free from the miseries of canker sores Just a few drops from the Cank-aid painless no-touch tip-: applicator starts its four phase therapy into action 1 Helps relieve pain 2 Helps soothe inflammation and irritation 3 Helps cleanse canker sores 4 Helps wash away food particles where bacteria and odor breed is availablevethout pescriptioe at deg stoats everywhere I.