Pismo Times from Pismo Beach, California • 1

Pismo Beach a place of rare natural beauty, a cool, convenient retreat from the summer heat of the interior, and mildly delightful in all seasons of the year. Its majestic beach twenty miles in length is unexcelled by any beach in beauty and safety. San Luis Obispo County One of the largest, richest, and most fertile counties in California. In scenery, healthfulness, and agreeable climate it has not one superior few equals. It has a tillable area capable of supporting ten times its present population.

PISMO BEACH VOLUME III. Published Weekly PISMO BEACH, SAN LUIS OBISPO COUNTY, CALIFOR NIA, FRIDAY, SEPTEMBER 8, 1933 Yearly Subscription, $2 NUMBER 33. Technocracy In Terms Of The Layman E. P. ROGERS IS NRA CHIEF FOR COUNTY FAST ACTION ON STADIUM CARD TOME ODONNELL, HOME LOANS APPRAISER Tells How To Secure Home Loans the open air.

An amusement zone extending out into the water for twelve hundred feet is the ideal place for a stroll, a clam supper, a dance or any other amusement or recreation. It would be a haven to the Valley folks in the summer, to those from the colder regions in the winter, and to EVERYONE from EVERYWHERE, ALL THE TIME. Any sort of concession on such a spot would draw people. These people would ipend money not only on the pier but, on ACCOUNT of the attraction of the pier, THRUOUT PISMO BEACH AND SAN LUIS OBISPO COUNTY. If we would BOARD OF SUPERVISORS HAS OPPORTUNITY TO ACQUIRE LONG-TIME LEASE ON PIER Reconstruction' of Pier Would Give County Great Asset at Negligible Cost The people of Pismo Beach are once more assured that there IS a Santa Claus.

It cannot be wondered at since San Luis Obispo County has been offered an opportunity to lease the Pismo Pier for a long-time period, at the rate of ONE DOLLAR A YEAR The only question remaining is whether or not our County Officials are going to merit, by their ready acceptance, the favors of this modem Santa. Will Set Up County Organization Hill vs. Kelly To Be Main Event Announcement was made this week that E. P. Rogers, well known Democrat and Manager of the Se- have the public spend money, then curity mie insurance and Guaran-we must offer inducements to our tee Cai San Luis Obispo, has been ounty and to GET THEM OUT OF appointed chairman of the NRA or- By MARK L.

STREETER Tonight at the Legion Stadium, Dolliver Street, Pismo Beach, the wrestling fans will witness a card full of fast action and thrills when the boys vie for two point landings on the canvas. Don Hill, a favorite of the fans, who hails from Bakersfield and has put on some good matches in Pismo Beach, will try his luck with Flash Kelly, that cool headed Irishman from Sacramento, who is also popular with the fans. This main event should be worth seeing as both of these boys are quick, clean and agressive. In the semi-windup Dan Mc-Shane, who probably received his early training wrestling with big shells at March Field, and Cal Herman, the veteran wrestler from Marysville, will do their stuff. Herman is inclined to be a little rough and McShane likes em rough, so we shall see what we shall see.

Jesse Pogi, the 163-pound boy from Buenos Aires, will try for one fall in 20 minutes in the special event, against Wayne Stumbaugh, the 160 pound pride of Taft who also has appeared several times in Pismo Beach. ganization in San Luis Obispo County by the California iState Recovery board of the National Recovery administration. Appointment was announced following receipt of a letter of appointment from Jack L. Warner, chairman of the state board. Mr.

Rogers said Wednesday that a county-wide organization under his direction will be completed soon. W. H. Nuss, will continue to act as NRA publicity chairman for the county. His function, is that of organizing and furthering the Blue Eagle drive which is to gradually merge into the administrative organization to be set up by Mr.

Rogers, representing the second phase of the permanent NRA program. With preliminary organization completed, the administrative phase of NRA work will include handling of complaints and keeping business houses thruout the county within the spirit of their Blue Eagle THEIR apartments when they are here. At present the pier is lighted only with floodlights on the land end. When properly reconstructed it could be made as light as day, at small cost. The fact that it would be a NIGHT lure, as well as a daytime attraction, would add greatly to its advantage as an asset to the entire county.

There are few such spots in the county that are equipped for night business. Even if they were, there are few spots ANYWHERE I ON EARTH where practically ANY NIGHT IN THE YEAR one can delight in roaming and dancing in the OPEN, OVER THE WATER. Procrastination is always costly. The time to do it is NOW, while the opportunity offers. It is the greatest step San Luis Obispo County has ever been offered, at any price.

The people are anxiously awaiting word that the supervisors have accepted this offer and are going ahead with the repair of the pier before winter. This is a matter cn which the people would never be able to bring themselves to accept a negative decision. There is too much at stake. E. L.

P. William C. ODonnell, San Luis Obispo real estate dealer, has been appointed Federal appraiser for the Home Owners Loan Corporation in San Luis Obispo County. Appointment of Mr. ODonnell, which appears to have given general satisfaction, followed recommendation by the Democratic county central committee through its chairman, E.

P. Rogers, and recommendation of Congressman H. E. Stubbs. How Loans May Be Obtained The San Luis Obispo County office for making applications for home loans under the recent act of congress is for the present at the office of Mr.

ODonnell, 990 Monterey Street, San Luis Obispo and he has supplied the following information for the benefit of all who may require loans: All parties desiring loans should secure application blanks from me or from the banks and loan companies, and after filling out these blanks either leave them with me or mail them to my office. Loans can only be secured upon places, occupied or held as homes, not exceeding the value of $20,000 and no loan shall exceed $14,000. There are three methods of loans. First: Exchange of bonds, not to exceed 80 per cent of the appraised value, for the mortgage now existing and for delinquent taxes. Consent of the mortgagee to take the bonds must be secured before the application will be filed with the main office at Los Angeles.

Second: If the mortgagee will not accept the bonds, then a cash loan will be made, provided the mortgage and taxes and other encumbrances do not amount to more than 40 per cent of the appraised value. Home owners may redeem or recover thei? homes lost during tht past two years provided the present holder tall accept the bonds. Third: Loans will be made to pay delinquent taxes, repairs and maintenance in not to exceed 50 percent of the appraised value. Loans will run for 15 yea is and no payment of principal will b. necessary iring the first thre-years.

All direct loans will bear 6 per cent interest and where bonds are accepted the interest rate on the mortgage will be 5 per cent. Mr. ODonnell will give further information and assistance with applications and will be assisted at his office by Will P. Brady. Office hours for receiving applications will be from 10 to 12 and from 2 to 4.

SALVATION ARMY VAUDEVILLE AT SAN LUIS NEXT TUESDAY EVE Fine Music, Songs, Comedy, Dancing For a Worthy Cause VETERANS COLONY AT PISMO BEACH Arrangements are now complete for the forthcoming benefit vaudeville entertainment to be held at High School Auditorium, i9an 1 1 Luis Obispo, Tuesday evening, Sep- By E. L. PRATT, Editor, Pismo Times If Technocracy were understood by everyone, everyone would be in favor of Instead we have been told, even by reference libraries that, like the word psychology, it is practically undefinable. Slich is not the case. The definition of Technocracy can be boiled down to a very few words.

The details can be explained in simple terms that all can understand. There is nothing mystical about it; nothing unethical or complicated. It is the common opinion that Technocracy, or the Plan of Plenty, is just another new theory that has sprung up spontaneously from the mind of some one individual, doubtless more or less eccentric anyway. This is positively not the case Technocracy is the product of thirteen years of constant study on the part of a selected group of scientific men. These men were working systematically, intelligently and patriotically in the interest of the people of the United States.

In 1920 this research organization was formed to gather facts bearing on the entire social structure, on the Western Continent. Among the organizers and participants were processors from Columbia University, and others just as notable. It was not until the end of 1932 that their findings and deductions were made public. Then they had arrived at a general program and labeled it Technocracy. During these twelve years every possible method had been used to arrive at authentic conclusions.

Every detail had been carefully weighed. Every method had been considered from a logical and practical standpoint. These scientists had worked grilling hours thru harrowing days and nights, to devise a plan to overcome the deplorable conditions which their investigation had revealed, even at that early date. Thus was Technocracy conceived and born. Wh? will it do if accepted is perhaps the question uppermost in the minds of all.

Not all its advantages have been realized yet, even by its creators. Many of them, however, are certain. It will do many things, all greatly beneficial to the individual First, it will end this depression, and it will prevent future depressions. It will aEolish debt. It will eradicate taxes of all kinds.

It will insure every family of shelter, food, liberty, leisure and all the comforts of life, coupled with the luxuries now enjoyed only by the wealthy. It will abolish greed; especially money lust. It will convert the definition of success from financial supremacy to intellectual and moral supremacy. The spiritual and not the material will predominate. It will assure abundance.

It will eliminate FEAR, the greatest Enemy of Mankind. There will be nothing to fear, as every man will know that his family is taken care of every family will rest secure in that knowledge. It will care for the aged and the ill. It will end the old order of the survival of the fittest. All will be truly free and equal.

How can it do these things? is next asked. It does seem most too good to be true. But they will be done by cancelling the control of the financier. By leveling up incomes instead of trimming them down. By eliminating the Price System which is the cause of tlie depression; the system defined by Technocracy as that economic system in which commodities are competitively produced and distributed for private profit.

By using SCIENCE on DISTRIBUTION instead of hammering unavailingly at PRODUCTION, thus working from the RIGHT instead of the WRONG end of the problem. By bringing production and distribution into an harmonious working together, fitting and timely as the meshing of cogs, each part working in unison, with no overlapping and no devastating space between, or interums when all activity ceases. There can be no questioning the fact that there is something wrong in a form of government that allows its people to wear rags, when the farmers are obliged to plow under one third of their cotton crop. There is obviously something wrong with government when men and women and little children go hungry and even starve to death, in a land where foodstuffs are allowed to rot and be dumped into bays and oceans. There is wrong management certainly, when decent human beings must sleep on park benches and on jail floors, with vacat buildings everywhere.

The problem of production has been beautifully solved but the individual suffers more from deprivation than ever before, since our nation was founded. The price system has failed deplorably. Our economy plan was based on price control, on the assumption of scarcity. This depression is the result. The way out is thru a new economy founded on PLENTY.

We have worked on the wrong patient! Distribution depends upon buying power. Buying power depends upon profits. Wages depend upon proftis. When supply exceeds purchase power, then profit becomes nil. This means bankruptcy and unemployment.

(Continued on Back Page) .15. last in J. wisely. It all goes back to the age-old adage of an ounce of prevention being worth a pound of cure. We feel it would take more pounds than San Luis Obispo County will have for some time, to cure this great pier once it is allowed to become hopelessly ill.

Further, the minds of the people would be so poisoned against county government by that time, that THEY could NOT (be cured. Such a pier is necessary here before Pismo Beach can become the great resort that it intends to be. Such a pier would be an incentive for our people to go ahead and consummate the plans for such a resort. It is believed that the county officials will welcome this opportunity. These men who have worked for the best interests of our county cannot fail to see the great advantage that such a project would be to everyone concerned.

It is not believed that they will fail us. It is the firm conviction of the majority of the people that the Board of Supervisors of San Luis Obispo County will immediately obtain an R. F. C. appropriation and get to work at once on this pier.

It is believed that they will welcome the opportunity to leave AS A MEMORIAL TO THEIR YEARS OF SERVICE for THEIR COUNTY, a pleasure place that will be a LASTING LINK in the progress of our county FOR ALL TIME. That it will be a remunerative project is not merely idle surmising or conjecture. Past experience has PROVED that THERE IS MONEY TO BE4 MADE ON THAT PIER; that it WILL draw crowds. The cost of the present pier was approximately Seventy-five Thousand Dollars. It is well worth while to repair it and save the bulk of that amount.

It took twenty years to get it and even then it was built and owned by private enterprise. A cheaply built pier would be worse than no pier, as it would not stand up against the heavy waves which come in from time to time. It must be so constructed, AS IT ALREADY IS that it does not get the full force of the waves. At the dedication ceremonies of July 4, 1924, was gathered one of the largest crowds ever assembled in Pismo Beach nearly SEVENTY THOUSAND PERSONS were estimated to have visited the beach during the three days of the opening celebration. This meant money and advertising for Pismo and the ENTIRE COUNTY.

The pier did a thriving business for some time and would have still been a paying venture had it not been for the depression which affected it, the same as it did every other business. This pier, aside from the commercial value it would have, has a sentimental value. It is a landmark on the Pacific Coast. Fifty-two years a pier has marked this spot. As early as 1881 the need was evident for such a project here, tho for a different purpose, commensurate with the times.

The original pier was built at a cost of Sixteen Thousand Dollars, measured in the value of lumber at that time. The first pier along this bay and among the first in the State, it was constructed from piling hauled down from Oregon. From a ship anchored off shore, the logs were brought in in rafts. Long before there was any town here, and while the beach and land where Pismo now stands, was the old Price Rancho, the pier was used extensively for the shipment of hay and grain and other products. This continued until 1901 when the advent of the Southern Pacific Railroads thruout this section rendered the pier useless as a shipping center.

Many of the streets and sidewalks in San Francisco and Los Angeles, were originally built of bituminous rock from the Edna District, which was shipped from this pier. tion must be made of the male quartet which is being specially trained by Jess Jordan. It will present Charles Hass, Leo Albert, Jack Hankerson and John Slocum in a variety, of numbers. They will be accompanied by LeRoy Dart. Some people might call it Art, but, anyway, dont miss The Three Coons in a Louisiana Hayride.

They are a scream. Other numbers include old time songs and special numbers. Two Old Timers, Billy and Jack Barker, who have been living atom in the hills for forty years, will come down and put on a real Hill Billy act. The players and artists are from various parts of the comity. You probably have a friend on the cast, so come to the show.

And above all, dont forget that the entire proceeds will be used for local relief work by the Salvation Army in San Luis Obispo. The Army reaches people that cannot be taken care of by the welfare department and is doing wonderful work helping transients on their way. Help them to help others and help yourself to a good time. The whole evening will be under the direction of Ben Loveall who will be in attendance at the microphone as announcer. The show is being managed by the undersigned.

Buy a ticket at Leilers Pharmacy, Pismo Beach. Price 35 cents; children 25 cents. MILES CASTLE Those understanding what this means to the County in general and to Pismo Beach in particular, can-nct fail to realize the importance of our people doing everything possible to grasp this offer and develop it to the fullest extent. This pier is owned by the Pacific Coal and Lumber Company. As it stands, it is little better than an eyesore.

With the County controlling it, it could become a real attraction. It could be made to draw tourists and pleasure seekers to Pismo Beach weekly. If this county is going to be alive and alert to its opportunities, it cannot overlook this. Once the pier is put into condition, the upkeep will be very small indeed. At least it would be many years before anything more need be done to it.

It could be covered with concessions that would take care of themselves. All the County would be obliged to maintain would be the piling and the pier itself. It would pay for itself in no time. The Pacific Coal and Lumber Company, it is believed, may ask a stipulation in the lease, to the effect that the pier will not be used for landing coal and lumber. Giving such a promise would in no way interfere with the purpose for which the County would wish to use it.

It is purely with the intention of converting it into a pleasure zone that the people of this end of the County urge that it be leased. Even in the deplorable condition in which it now stands, part of it unsafe for large crowds, THOUSANDS ARE USING IT YEARLY. Many come to iSan Luis Obispo Ccunty for the sole purpose of fishing from the Pismo Pier, each year. Large crowds use it constantly for various other purposes. Visitors marvel at our lassitude in not acquiring the use of it and fixing it up, so that it would be the great asset to the County that it is sd obvious it would be, if a little interest were shown in it.

Pismo Pier would be one of the show places of the Pacific coast if it were repaired, extended and some incentive given concessionaires to locate here; to live here and to SPEND THEIR MONEY here in Pismo Beach and San Luis Obispo County. A benefit to one is a benefit to the other; each is part of the other, just as each is a part c-f our great state. IMMEDIATE ACTION IS NECESSARY. There is no time to dilly-dally about whether or not we SHALL accept this generous offer. The pier, owing to lack of care, was severely damage by the heavy seas last winter.

It MAY stand thru another winter without repair; most likely it will NOT. It will be a miracle if it does. There is no NEED for delay. The value of the propertyvto us is plain on the face of it. There is EVERY- THING in its favor and not a thing AGAINST it.

There is nothing to haggle abgut. No elaborate expenditure of money is required to save this pier. It is just that its owners have no reason for maintaining it and will not do so. The loss of that pier would be a great loss to the entire county as would also be the less of the pier over at Cayucos. Unice we lease it, it WILL be lost and, beyond a doubt, before another year has dawned.

It is much EASIER and far CHEAPER to lease this pier NOW, at one dollar a year, and make the necessary repairs and later build the extension, than it would be to allow it to be destroyed and then attempt to build another. The least of the difficulty in such a case, would be a ten year battle to get an appropriation for the building of a new pier at great cost, and then another wait of ANOTHER TEN YEARS after that, before work would be STARTED. It is always easier and more economical to save that which we have, than it ever is to allow it to be destroyed and then attempt to replace it. The people of the County could not be expected to feel, under such J. E.

Farmer and son, Eugene, of Louisville, spent the week-end at Pismo Beach and for the first time viewed his property purchased at the Colony through the mail last year. Mr. Farmer expects to be retired from the railway for which he is working this coming year and is preparing plans for his home here. Mr. and Mrs.

Horace L. Uselton, of Riverdale, have purchased lots 9 and 10, of block 43, Veterans Colony, and are getting figures on a four-room stucco home which they propose to build immediately. The Useltons have been visitors for a number of years to Pismo Beach, but until last year did not know of such a delightful spot as the Colony. Claude Hering, who for the past three months has been salesman for i the Veterans Coloyn, met with a painful accident last Saturday night, It appears that with Mark Streeter Arica, but are cutting short their he went to see Arthur Zanicoli on itour t0 be present at San he veterans' tract with a view of Oblsp0: getting Zamcolis services as guard I Tbe gIJ-ls of for the races on Labor Day. They goms be there, rapped on Zanicoli's front door and lbJ si0111? Pcked as he was busy in the house he bf 1 ehdy asked them to go around to the I back door.

It appears that Zanicoli tember 12, commencing at 8 oclock. What a show; what an evening that is going to be! More real art has been gathered together for this affair than has been seen in a long while or will be seen for a long time to come. Music, song, comedy, dancing! The best in the county in each particular line. Laugh! There will be laughs aplenty. Charlie Thelander of Arroyo Grande, well known professional comedian, has prepared a special number entitled Wotavyer.

Johnny Kelshaw of San Luis will be there with his guitar. Lelando Sandercocinni has come all the way from Italy to sing some of his specials. Dont miss the Dwarfs from Patagonia, in their chair rocking come-jdy numbers. They have performed before all the crowned heads of work of such trainers as Gene Mar-tineau, Mrs. Cohen and Ruth TAX RATE SET FOR 1933-1934 Inside Cities $2.33 Outside $2.50 Cantwell will be represented.

Come and see it. In the vocal numbers special men Where Is That School? had that day dug a cellar in the back of the house and Hering not knowing anything about it, and the night being dark, stepped into the excavation, and sustained several broken ribs. Edw. F. Schulz took him to the hospital at Luis Obispo where he was put in a cast and properly bandaged and returned to his home.

He will be laid up for the next four weeks after which it is believed he will be an agent for the colony at Vallejo. Mr. and Mrs. George N. Green returned to the colony after an absence of three months and given were pleasant reception on their The twelve-mile drive from Pismo Beach to San Luis Obispo is one that may well challenge a beauty contest with the rest of the world.

For a distance of more than three miles the boulevard runs along and above the ocean. To the right, the convoluted coast range is cultivated even in places so steep that one ranches spread along the slope beyond the bottom lands; new peaks, new vistas appear each fairer than the last, and so on to the city. It is the return trip, however, that displays the marvel. There is a down grade across a bridge, then a curve where pepper trees, euca-lypts, acacias and oaks form a For the fiscal year 1933-34, San Luis Obispo Countys tax rate will be $2.33 on the $100 inside incorporated fcities and $2.50 outside incorporated cities. This represents a reduction of 16 cents inside cities and 30 cents outside cities.

Last years tax rate was $2.49 and $2.80. New state method-of taxation, voted at the last general state election, accounted for a reduction in county taxes, but the heavy burden of relief work on -the county partly counterbalanced this influence. The emergency relief fund requires 25 cents on the $100 assessed valuation, a sizable portion of the entire tax rate. This is how the funds are segregated for the purpose of fixing the rate: General fund, salary fund, county home, welfare, emergency relief, highway bond and interest, highway maintenance, advertising, county parks, unappropriated reserve, junior college tuition, .017. Funds affecting outside taxpayers only: Library fund road districts, I wonders how a horse can hold a footing or a plow do its work.

Whe-return. Mr. Green was given his ther in the brown or drab velvet old position as sales manager of lof soil fallow or in the tinted-pale-the veterans tract. He reported green shoots of peas, beans and let- that in his visitats to various camps or in the deeper hue of rip- throughout the State apparently ened produce there is that clean-every Spanish War veteran is fa- patch between out-cropping vorably acquainted with the Colony jrock strips or wooded strips, right and if all whom he met finally I up to the scrawny lap of the ridge, panorama of sun-lit waters that so make their home here, additional Here and there a villa, tree-framed, suddenly burst into view at the nook for the Sulphur Springs park. The road winds past the bathhouses and the open plunge, mounts on a shelf of the mountain and enters the Gap.

What a oight! It was a sedan that pulled to one side onto the terrace. The occupants, thrilled by the surprising right-about-curve, paused and gazed silently in awe and admiration; then a voice was heard: So this is the Pacific Ocean! property must be acquired. Miss Gladys Mac Rae, for the past year employed as secretary for Schulz and Binkley and the Veterans Colony, tendered her resigns tion which was accepted with regrets. Miss Mac Rae has secured elsewhere, colony will good position members of the The lies at the base on the slope. To the left, there is a gentle slope all cultivation and color, with ne-vtr a weed to hinder, terminating at the jagged outline of the palisaded water edge.

New developments have been started with lovely homes. But it is the ocean, touch-miss ling the point of Avila and then the point of the light-house, and stretch-good away in the distance and It was an old man with a burden on his bent back who was toiling wearily up the long Ontario grade. Now and then he paused to lean against a guard post and look over and into the depth of the valley below; then onward and upward he plodded until, at this same bend where the mountain seems to draw back like a curtain to reveal the (Continued on Page 5) Pismo Pier, repaired, extended and filled with concessions and properly lighted, would be one of the greatest attractions in San Luis circumstances, that the money they i Obispo County. The delightful ev- man. His automobile had apparent have paid into the county treasury jenings here the year 'round bring ly seen its best days and having i her smiling countenance.

She leaves with the best of wishes and will of all. Tom Settle is quite a business the clouds, that never lets up its fascinating hold until it is left behind in the Gap. Then the mountains skip at the left and the val- D. R. Sullivan and son, Bobby, returned to their home in Hanford week after a pleasant vacation Pismo Beach with Mr.

and Mrs. S. Sullivan. was being used conscientiously or 'out crowds of pleasure seekers into (Continued on Page 2) 1 leys wind at the right. Dairy.