The Miami Herald from Miami, Florida • 73

For Ed Sullivan Show Battleship Iowa Is TV Stage Setting Sheldon Along with a top name singer they'll be heard in a musical comedy presentation William Asher who direct the I Love Lncy series will direct tonight's program Vie fekhorn conducting Bobby Van's dances with the chorus line will be directed by his father Harry King former Ziegfeld choreographer Sheldon of the banjo-pantomine recently toured with Martin and Lewis and is to take part in their next picture NOW THAT Walter Winchell has signed off his telecasU in favor of summer vacation the Fuller Warren commentary series will move from 7:13 to pm on WITV Florida's ex-governnr center his discussions for the mot part on this slate New to WITV's Sunday lineup is the Amos 'n' Andy comedy series which move3 into the 7 pm period Art Linkletter and His Kids following for further humor at 7:30 pm AV ACD1ENCE of more than 1000 sailors and Marines will be on hand when Ed Sullivan telecasts his Toast of the Town from the deck of the battleship USS Iowa in New York harbor at 10:15 tonight over WTVJ A special guest will be diaries Vines ex-Marine the blind Korean war veteran who Raved two girls and a man from drowning June 28 Entertainers wilt include Dolores Cray of musical comedy Bill Kenny formerly of the Ink-spots the dancing 'Step Brothers Jackie aerialist and the Mar-cellos acrobatic troupe National Commander Arthur Connell and members of the American Legion will be introduced Ray Bloch conducts the orchestra Tonight's program is in tribute to the United States Navy A program of several weeks ago honored the Army Air Forces will be honored by Sullivan early in August FEATURED on Summer Comedy Hour at 7 pm via WTVJ will be Bobby Van Mary Mc-Carty Paul Lynde and Gene iiWiUfeR i fr!" IDA LUPINO proves that drink can be Parker Four Star Playhouse Friday at a dangerous tiling when she stars in "In- 10:30 pm over WTVT dian Taker" a comedy of errors on MSC'Radto Does Better NBC-TV Strikes Out On Cancer Story FOIRWAY stellar cast will be introduced in TV Theater's "Woman's World" at 8 pm on WTVJ Peter Lawford plays a husband whose wife Marilyn Er-skine figures it will promote his career by having his boss in for dinner But instead of asking his immediate superior she ends up with the company owner Otto Kruger and his wife Virginia Bruce Further mixup results because the owner's wife has mistaken their host and hostess for another couple the husband is trying to win as new clients By JOHV CROSBY THE AMERICAN Cancer Society reported last week that analysis of a study of 187763 men between fifty and seventy years of age indicated that cigaret smok- 1 ers have a ii 10 tfKr t11 IV mf I higher than non-smoKers Puffing away at my cigaret as heavily as ever 1 fell to reflecting I if the sponsor is a mattress company because the rerun rights might be bought by a beer company The Loretta Young show bans mention of divorce and "Trouble With Father" sponsored by a flour company lias a rigid rule that a grocer can never do wrong Kidnapping of a child is absolutely taboo but it's all right to shoot the child (U Steel Theater recently violated the kidnap taboo though) ONE OF the prize examples of taboo poisoning was reported by Shellaby Jackson In "The New "One harried writer wrote aQ innocuous tele-play in Which the leading man went on a diet in order to make weight for a boxing match But the ad agency threw the whole thing out because it had a client a client who had absolutely no connection with the story In question who marketed a ready cake mix One taboo spawns six new ones "The safest thing to do" Jackson concluded morosely "is to stay indoors with the camera preferably in a one-room apartment whose decoration is nondescript and grind out some aimless violence which takes place because of missing Curiously enough the NBC radio news staff covered the story extensively starting with Pauline Fredericks at noon and ending with the II o'clock news that night The right hand doesn't seem to know what the left hand is doing over there at NBC Or perhaps it's just that $70 mil- lion speaks louder than $30 million news show at 7:35 though unsponsored by cigarets or anything else also decided to -leave the cigarette story strictly alone The picture brightens at the other two networks ABC and CBS ABC's John Daly at 7:15 carried the story as did ABC's 11 pm news High mark for moral courage goes to Doug Edwards who covered the story in his usual deadpan manner though Pall Mall sponsors him twice a week CBS-TV also carried the story on its 11:13 news show Altogether it's not too bleak a picture Broadcast news real- ly came of age in the early day3 of the European war if the story had broken before then I have grave doubts that anyone would have carried it Still the omission seriously maligns the integrity of NBC news NBC is certainly big enough to take on the tobacco companies (and we cannot definitely assume there would have been any repercussions) even though they're third largest advertisers on the air THE CAMEL people might fire Swayze for a dozen reasons but it could hardly fir him for reporting the cancer story public relations being what they are The story about the relation ship between cancer and cigarets which is still plenty moot Is hardly a secret any more It just seems a little silly to treat it like a red hot poker at this stage of the game But there is quite a lot of silliness going on not all of it confined to the news field Recently the house organ of the Screen Writers Guild reported that writers are going nutty conforming to advertising taboos Screen writers are quite accustomed to taboos but not these taboos They have learned not to have any hard liquor drinking in series sponsored by beer people In fact it's wiser not to have any martinis in any series even TV UUjhUtjhis 1 1 -00 AM Forrest Taylor Onslow Stevens and Nan Board-man in story of the Fither family's vacation on This Is the Life WTVJ PM Gertrude Berg Ar-lene McQuade Robert Harris Eli Mintz and Tom Taylor in The Goldbergs as Molly tries to name Tanta Elka's granddaughter WTVJ 4:30 PM Wally Cox as Mr Peepers to the rescue of a valuable captured butterfly WTVJ 6:10 PM Dee Carroll as a hunted witness to a bank robbery in "Miss Darkness" oil Your Play Time WTVJ 9:00 PM Mark Roberts Phyllis Love and Carroll Baker in "Treadmill" drama of a couple who move Into an apartment which death has visited on The Web WTVJ CROSBY n't reflect well without a cigaret statis- tics or no statistics that this was quite a momentous little news story And (puff puff) I got wondering what radio (into which the cigaret companies pour $30000000 annually) and television (into which they pour $70000000 annually) had done with it More in sorrow than in anger I print the results Here in New York NBC-TV has four daily news shows one network the other three local Their network show is the Camel Caravan with John Cameron Swayze sponsored by guess who which manufactures guess what None of the NBC-TV news shows mentioned the Cancer Society reports at all Te Miami Herald' FUN IN FLORIDA Moqtime Sunday July 11.