Woman's Enterprise from Baton Rouge, Louisiana • Page 6

BE AN OPTIMIST ('By Valit M. Seitz). Not so long ago I was riding in a West end car on my way out to Lakeview, and I had the pleasure-for it wad a pleasure-of sitting behind two men and over-hearing their conversation on business conditions. One was an Optimist and the other a Pessi. mist; one saw the doughnut and the other only saw the hole.

The conversation was in this strain: "What's the matter with business?" asked the pessimist with a longdrawn fade. "Nothing, my dear Jim, absolutely nothing," replied the optimist, "business is alright-it is you." "Oh yes it is alright," he continued as the pessimist started to remonstrate. "Of course it is not altogether you-we are all more or less to blame, but you helped to 'knock' business when you should have been boosting. Yes you have-we all have-pnd we know it." "Just how?" asked the pessimist. "Well, answered the optimist after some thought, "we listened to a lot of insidious propaganda about profiteers.

Some of it was true-but most of it was not. Not by a long shot. Of course there were--and are-a great many products being sold on which a tremendous profit was made-and is still being made, but instead of weeding out the bad from the good we tqok for granted that all were bad and so we said to ourselves, 'I just won't buy this, that or the other thing until I am sure that prices have reached bottom, and what I must really have I will buy only in small quantities and under protest. I will let the merchant know that I am on to him and if I kick hard enough and often eonugh he will soon get scared and be glad to drop his prices to hold my trade'. "Now, what was the result? Prices on those 'bad' products did tumbleand on some good stuffs, and other products are still tumbling-but the good products which could not be reduced without losing money were hit hard.

The manufacturers of these products faced difficult situations at almost every turn. People would not bouy their goods at the prevailing prices and they could not afford to mantufacture them for less. As a result, production slowed up-cancellations began to take the plhE of orders-credits were affectid- Working men and women were fa a 'until things began to pfick up-n narrowminded-we could not, and in some cases still do not, see that we are to blame." "Well, what's the solution asked the pessimist. "BUY. BUY NOW.

Don't wait. Be an optimist. Say to yourself, 'business is good, but I can always help to make it better, and I Find out your needs, make a list of the things you have put off buying and GO OUT AND BUY THEM NOW. That's the solution. The merchant cannot invest his money in new goods unless he has it to pay to the manufacturer when his billA.qome due, and the manufacturer in ttwt cannot buy the, necessary raw materials if the money is not forthcoming from the merchant.

Keep the wheels of industry running; keep the men and women employed-it all reacts on ourselves in the end if we do not. There is nothing the matter with business. It's with us. The little depression is purely psychological; we are 'seeing things in the dark'." "By Jove!" answered the pessimist, "I never saw it quite in that light. You are right, the depression IS IN US, not in business.

I will make up that list and buy the things at once." As I thought over this conversation I couldn't help thinking of the wonderful lesson there is in it. which we should ALL take to heart, for business is alright--there is plenty of it evervwhere hut we must GO OUT AND GET IT. There is no panic in business-it's in US-we are "seeing things in the dark." Conditions at the present time are nothing like they were during the dark months at the close of 1914 immediately after Germany had declared war on the Wbrld. Many of us still remember, although many of us have forgot entirely that business then was at a standstill. Exports had dropped to virtually nothing and domestic sales were "held up" because merchants were afraid to buy thru not knowing what the future held for them.

But business DID pick up as we all know, and 'never before in the history of our country was there such an orgy of buying. It could not last, we all know that, but we honed against hope that the time would be indefli nitely postponed. During that "orgv" period merchants bought as they never bought before and, as a rule, when the slowing-back normal came many of them were heavily stocked--overstocked. They looked pessimistically at their shelves and counters and immediately cancelled orders which were still unfilled. It again became a "buyers' market" instead of a selling I one and will so continue to remain.

These shelves are again becoming and the public is againg buySing, not in the reckless way they reScently bought, to be sure, but they Scould not forever go on without things Sand then many of the people have sense enough to realize that upon the Sretail buying depends the Fate of Business and Labor-and the country. SThe result, therefore, should be easy i to foretell. The merchant will soon begin buying-many have already ber gun-to keep up with their trade, for they are shrewd enough to know that 3 empty shelves mean empty profits. Every merchant should take time by I the forelock, and see that his shelves SRIGHT NOW are full of new goods. THERE IS NO NEED OF WAITING i FOR THERE IS ABSOLUTELY NO POSSIBILITY OF A GENERAL DEe CLINE OF PRICES FOR SOME TIME TO COME.

With a big winter season just the corner it behooves each Sand everyone of us to buy NOW. Let see the doughnut and forget the hole. Let us quit "seeing things in the dark." Be an OPTIMIST. FAVORS A GREATER FEMALE COLLEGE. Baton Rouge Aug.

11, 1921. Miss Mattie McGrath, Editor Woman's Enterprise, Baton Rouge, La. Dear Miss McGrath: I gladly avail myself of your tion to contribute a thought to your Inew enterprise. First. I congratulate the women of Baton Rouge upon finding so experienced ant competent an advocate and leader as yourself to direct and manage their new journal.

The public services and activities of women have become so numerous and far-reaching, so potent and all-nervading in the economy of our modern civilization that a broad field has been opened for a strictly woman's Journal, it even a necessity and your wide experience in business and journalism and your life-long devotion to nublic service combine to equip you for this new field of service uneaualled by any other woman in this section. Ybu ask what, in my opinion, is the first and most important work that Louisiana women'ln general and their journal in par cular can address themselves to. I would say. nnhesitatingly, the establishment of a great state literary college of high grade and advanced curriculum for girls and young women. I use the word literary in contradistinction to a technical institution.

and I would restrict it entirely to females. The files of the old Advocate when I was its editor and you and I were co-workers in the journalistic field. will show that I advocated and urged the establishment of such an institution here at the state Capital, in season and out of season, many years ago. It is not desirable here, and it would be a bootless task to discuss the question of co-education. I confess to being a bit old-fashioned and antideluvian in my ideas about quite a few nuestions that seem settled and fixed by modern thoueht and policv.

I make hold to say this much. however. Mv observation and ernerievnce confirm me in the conviction that it is wisest an safest for all concerned that co-education be limited to children of tender years and boys and girls who have reached the age of sound discretion. The most advanced protagonist of co-education will admit that with equal facilities and opportunities it will not injure either sex nor discount either the amount or quality of education received by either, if they be schooled aipart with complete segregation of the sexes. It then becomes a question of money and suitable college facilities.

The wealth of our state is multiplying as ithe years advance. From an alimony of a few hundred thousand under Governor Foster, a li two decades ago, 1)e i affto have a golden stream fiowing into our state coffers running into many millions annually. 'The state's first duty is to educate her boys and girls and educate them pzbperly. We are to have the greatest agricultural, mechanical and military college in the Let the good women join together and cause to be established here the greatest feigale college in the south. They can do it, if they will.

Where? Upon the unsurpassed, magnificent, grand and beautiful site presently occupied by L. S. U. The fates and the powers that be seem to have determined that either by the process of a slow, lingering death or a "coupe de the present site is to go, as the domicile of S. U.

It seems unreasonable to assume that the national government will even cansent toltne diamaembenment and destruction of the present equipment of the University as a possible military base and the parcelling out of its grounds. It has been held as such for some hundreds of years by France, Spain and America and its important and commanding position in case of war makes it indispensable. If it must die as a military college domocile, lets make it the home of the greatest female college in the south. You ladies can do it, Woman's En. terprise can lead the way.

T. SAMBOLA JONES. -------COSMETIQtIJE THERdPY. Theropy is derived from. a Greelc word meaning "I take care of; or cure." The above title embodies the external care of the human body by means of various agents externally applied, and this is one of the oldest professions in the world today.

Magazines and newspapers devote colunms of space to this subject in order to interest the readers. Much, if not all, of this material might just as well not be written for it is generally misleading and written by persons wholly uninformed on the subjects, about which they are attempting to write. This profession of Cosmetic Theropy, fortunately for the public is being elevated thru schools which are attempting to train its exponents along scientific lines, and some states already have laws regulating its practice and more will follow. This is as it should be, for a thorough knowledge of sterilization and cleanliness, as well as a grounding in the work to be done can be achieved in no other way than laws forcing operators to have the needful training and measure up to the requirements in order to protect public health and give valuable service to patrons. As long as the two sexes exist, there will be the desire to make one's self attractive to one's fellows.

After all, it is a source of much personal pleasure to be able to look another in the eye and say, "I am well dressed from head to toe, my hair is healthy, clean and becomingly arranged, my face is clean and my good points made the most of and my defects lessened by means of judiciously applied cosmetiques. My nails are and well shaped, and my feet are comfortable in spite of the modern footgear." And the sense of well being is exhaled and as a tonic to ourselves and to all we meet. Isn't it worth the effort and outlay? DR. NELLIE B. COOPER.

Whitford Kane, who has an Irish wit, read that a judge had held "for further examination," one tfhe Winter Garden chorus girls. ruminated Mr. Kane, "are never satisfied, even with a surplus." I Hood Tire Free For each dollar cash spent with us lb'fore September 16, you will eiv9 a ticket entitling yo to a chance on one HIO TIRE, or credit me ornda for amount in larger tire. A ewPlasur Int Irting A A nesur rickety, wably songboards, that behaaneonchairs rthe sink There's ar ona derful light folding ironiing as a rockt, and the most venient table yon ever sap. It's arearlbargamf rtod very( standpoint.

Itscalled the STRid-Jid-rmmber that name. Come in ad see it. You will crt aily want one. I FOLDING IRO FURNING TABLE A New Pleasure In Ironing rickety, wabbly i44tning boards, that 5to bebalanced on clairs or the sink! There's awondedful light folding ironing ablehereforyou--austeady as a rock, and themostconvensent table you eversaw. It's a real bargain frorh every standpoint.

It's called the Rid-lid-remember that name. Come in and see it. You will certainlywant one. KORNMEYER FURNITURE CO 1 THE FORD SEDAN $859.05 DELIVERED The Ford Sedan is the ideal-car for the family of four or five. Its present low price makes it possible for the man earning even a small salary to provide all.

the riding pleasures to be obtained for the family. The gas expense as well as all other operating expenses of the Ford Sedan is on the rock bottom, no other make of car coming under it in consumption of gas. Give the family all the riding enjoyment to be obtained at an exceptionally low price--a price that no other car with the same conveniences sell for. The Ford Sedan is the car for all uses with unmatched endurance and economy. Let us give you and the family a demonstration of the merits of the Sedan.

The Ford engine means POWER. Baton Rouge Motor Co. R. E. STEARNS, Manager REAL ESTATE If you want to buy or sell See N.KI.KnoxAgency 16 Reymond Bldg.

Phone 437 LICENSED AND BONDED REALTORS Prest-0-Lite Batteries HAVE MORE POWER Champagne's Service Station 234 Convention St. Phone INo. 1624.