The Charlotte Observer from Charlotte, North Carolina • 19

THURSDAY FEBRUARY 10 1938 PAGE THREE THE CHARLOTTE OBSERVER -The Foremost Newspaper of the Two Carolinas SECTION TWO TONIGHT NEW VISULITE COMMUNITY THEATER OPENS Ma i Charlotte Gets New eighb rhoo Movie Hui 74 l' 1 I lp- 1 114L: 4'' WeM 0 ipiii: ::4 'SA A- 0 fits lI Aiti AK'-' 111411iggili 0:: 0 ii'' i i "71 1 lit I --z-1171 --dim THEATER IS OPENED BY VISULITE CORP THEATER IS TURNSTILE IS TICKET-TAKER ITlingulTil in irrririi soN saa 14' 't 1 to oak 11 te Is )A 14 I a I 4 1 I it ir 1 -0 lo 1- I Iii 't10 ss9mwmmLtammtcommo fN :1 ik f0 1' 6 4P 11 i 'I 44 '''04-----Ti7-8 5" 41 4 sor 7Pt4 II 'LP 1112Lill'I'''' C) iiING 1KUR 1 Ax i 4 A 1 1 'I(4v ''''14 vmo 4: 77" 1 '-k': 111 A iiitiltt i i 4 i I 't Iriltit: I tsit a 1 -01t: 0 0 Ay lir 4o I :1 ve fef VotP w417ttarrirp c91 -it L-3( pil C47) ft Scrupulously following the modernistic motif of the entire building and decorations the patron admission system of the new Visulite theater is a radical departure from he usual arrangement found in motion picture houses The Percy turnstile system is used in this case In many respects it is not a radical departure from the revolving door that science gave to public buildings several generations ago Its appearance is one of streamlined simplicity and operates with equal simplicity The patron purchases his or hp ticket at the box office and moves to the left of the cage entering through the turnstile that has several prongs barring passage unless the ticket saleswoman unlocks the mechanism from the inside of her booth When unlocked the bar moves forward and downward with the least effort on the part of the patron To assist in guiding the person entering the management has placed a bright chromium-plated gently curving railing Each person that enters through this turnstile is registered on a counting meter that is a part of the turnstile No ticket-taker is necessary with the system Manager A Craver pointed out The per son merely purchases the ticket and walks into the modernistic lounge provided for the comfort of patrons I arrangement and the This attrac avenue An interior view of the new Visulite theater showing the comfortable seating Trans-lux rear-view screen The above photograph is an exterior view of the new Visulite theater on Elizabeth Live movie house is Charlotte's first neighborhood theater The new Visulite theater Char-lotto's first neighborhood movie will be thrown open to the public tonight at 7 o'clock After tonight programs will start at 1:30 and 10 a on Saturdays The new theater greets the pubIlc with a number of features Foremost among these is the Trans-lux rear-view projection in which the picture is thrown upon the screen from behind rather than in front the usual way This type of projection owners of the theater claim eliminates eye strain and makes all seats equally desirable Another feature of the new Visulite theater is the space provided between the seats All rows have exceptionally wide spaces between them enabling new arrivals at the theater to get to their seats without causing other patrons to arise In addition the increased space permits plenty of leg room for relaxation during the programs The most modern of equipment projectors and such have been secured for the theater Moreover comfort to patrons has been emphasized throughout The seats are especially luxurious and the interior arrangement of the theater is convenient for ingress and exit The exterior as well as interior 13 attractive A beautiful marquee and appealing tile front give it a cosmopolitan appearance The new Visulite is completely air conditioned by the Carrier system for both summer and winter comfort The Nivens Construction company was general contractors for the building Plumbing was installed by Hefner structural steel by Southern Engineering company the tile work by Ritch lumber by Wiggins Lumber company roof by Garmon Roofing company and electrical wiring by the Anderson Electric company The new Visulite theater was opened here by the Visulite corporation of Norfolk Va of which Jeff Hofheimer is head A Craver also associated with the organization will be manager of the theater The Visulite opens tonight with Sonja Henie's picture "One In A Million" Say "I Saw It In The Observer" Thank You! A CRAVER IS NEW MANAGER All Light Power Sound and Projection Wiring Also Lighting Effects and Fixtures in the New VISULITE THEATER Installed By MIDERS011 ELECTRIC SUPPLY CO Charlotte Cor 5th College UM I RE WILL PUSH LIVESTOCK THE MODERN THEATRE A Craver well known in Charlotte will be manager of the new Visulite theater Mr Craver was born and reared in Charlotte and went to school here His father was a widely known theater man and at one time controlled theaters in this city Mr Craver has recently been in Norfolk He has moved his family to Charlotte and is residing on Hawthorne Lane not far from the new theater on Elizabeth avenue ELIZABETH AVE NEAR HAWTHORNE LANE HABER GRAND OPENING TONIGHT PLUMBING HEATING CO 110 5th St Dial 4752 with these exclusive features: FARMERS NOT SHIPPING LIVESTOCK TO MARKETS CHICAGO Feb 9 --(1P)7- Alert livestock dealers scanning dwindling meat animal supplies at the nation's major stock yards today detected evidence of what they called a mild farmers' marketing moratorium Bad roads storms floods and blizzards have played an important part in reducing the marketward flow of livestock and a seasonal falling off of supplies the last few days attracted particular attention in the trade Not once this week have Chicago arrivals equaled advance estimates based largely on reports of farmers' loading intentions STRUCTURAL STEEL IN THE NEW 111SULITE THEATER SUPPLIED BY SOUTHERN ENGINEERING COMPANY Efforts To Be Made To Promote Kershaw County Cattle Industry Special to The Observer CAMDEN Feb of the livestock industry in Kershaw county will be asked of the directors of the Camden and Kershaw county Chamber of Commerce when the regular meeting is held the latter part of the month Secretary Heath after a conference with McCarley county agent will suggest to the board a plan of procedure which he believes will greatly increase the livestock industry At the present time the average yield an acre for corn in the county is less than 10 bush els If the corn production can be increased in a substantial manner there will be an automatic increase in the livestock program This has been the result in all localities where the program has been carried out The plan that is being suggested to the directors is that an appropriation of $100 be made to be divided into prizes to be awarded to the farm ers taking first second third and fourth place in a contest calling for the greatest production on five acres of land BOARD ELECTS JOHN SMALL WAS SELECTED TO INSTALL THE QUALITY PLUMBING AT THE NEW pm Trans-Lux Rear-View Projection Throws the picture directly from the rear of the screen instead of reflecting an image from the front This newest development in motion picture projection eliminates all eye strain and renders a clearer and more vivid image IIISULITE THEATER Double First Run News Reels Brings to our screen the most recent news events from all corners of the globe immediately after their occurrence taken from two brand new news reels supplied with each change of show DIAL 7727 FIND BODY OF OFFICER MISSING SINCE SUNDAY WASHINGTON Feb 9--(iP)--The navy announced today recovery of the body of Lieutenant (Junior grade) Frank McAllister missing since Sunday at the Pearl Harbor Hawaii naval base Official advices said he apparently met death by drowning His mother Mrs Frank McAllister of Canton Miss survives 5 111 GASOLINE SET AFIRE But It Was to Demonstrate Fire Extinguishers 'Charlotte Family Service As sociation Names Him Na tional Representative ao John Small Jr was elected national representative of the Charlotte Family Service association at a meeting of the board of directors of the organization at Thacker's restaurant yesterday The duties of this office provide that Mr Small receive various publications and other printed matter sent to all local associations that are members of the national organization of Family Service associations Miss Bernice Bish executive secretary reported on the work being done by case workers in solving the domestic problems of various families Case workers of the association are fully capable of rendering valuable assistance to husbands and wives who are in difficulty children who have problems and others she said Miss Bish will leave Friday to attend a meeting of the regional committee in Atlanta Saturday and Sunday Miss Eva Smill of New Orleans chairman will preside at this meeting which will be attended by Miss Cora Rozee region- al field representative 3 ism 10 CONGRATULATIONS and Rest Wishes to the Owners On the Opening of the New People of England are smoking five times as many cigarettes as in 1908 Charlotte's Only Neighborhood Theatre You avoid all parking problems and traffic conjestion here The Visulite is Carolina's first neighborhood theatre You'll find it convenient You'll like it RALEIGH Feb officials educators and city firemen stood by today while old automobiles and buckets of gasoline were set afire and extinguished by salesmen of tricky fire putter-out ers The reason: The State soon will buy approximately 4000 fire extinguishers for school buses WSULITE THEATER Patrons of the NEW VISULITE THEATRE GreetinAs TO Complete Winter and Summer Air Conditioning No uncomfortable weather at Visulite On the hottest days of summer and the coldest days of winter our modern air-cone ditioning plant will keep the weather at an even comfortable temperature that is always scientifically controlled Are Assured of the Finest In Charlotte Loial No 322 Organized February 13 1914 bi tie t1L t---- loop BROTHERS GO ON TRIAL I 1 Only The Pick Of The Pictures Each and every picture shown at Visulite will be a proven hit that has already received the unqualified praise of critics NONE of the so-called pictures will be shown here International Alliance Theatrical Stage Employes and Moving Picture Machine Operators Visuhte GENERAL CONTRACTOR FOR THIS BUILDING 0 PROJECTION 0 HIGH INTEN SITY LAMPS 0 COMFORTABLE MODERN SEATS and Many Other Comforts and Features of This New Theatre Sold and Installed By Us 1 1 of the United States and Canada Testimony Begins In Case Of Pair Charged With Murder Special to The Observer NEWTON Feb 9 Testimony was begun late today after the selection of a jury from a special venire of 60 men in the case of first degree murder against Wood row and Marshall Johnson broth ers of Hickory The two young men are charged with the fatal slashing last Christmas Eve of John Guthrie Hickory barber who was killed in front of his barber shop Guthrie was cut after he had ordered the brothers from his shop They are alleged to have returned later and called him outside his shop where the fatal slashing took place 11 7604 Attend Meets SPARTANBURG Tel Buie regional conservator reported today that 7604 persons attended meetings sponsored by the Soil Conservation service between January 17 and 23 in North Carolina 9 WAS Attend the gala Hollywood Opening with WSOC radio broadcasting direct from Visulite auditorium tonight at 6:45 NIVENS AND SEE A I -A11 1- CONSTRUCTION COMPANY 116 3rd St THEATRE SUPPLY COMPANY Charlotte THEATRE SUPPLY COMPANY asik dergt SSONTA HENKE On 'Sam 4 W6111Cloo-a" i Ave ow to the VISULITE THEATRE PERFORIILUICE and Satisfaction NEXT WEEK WED-THUR WED-THUR JUSTIFIED THE INSTALLATION OF THE VISULITE THEATRE 1 MON Tt "CAPTAIN BLOOD" 1 FRI SAT I "CHINA CLIPPER" I "HISTORY NIGH NIGHT" CARRIER Air-Conditioning on its opening tonight on Elizabeth Ave POPULA HUMS IN THE NEW VISLILITE THEATRE Carrier has served the Capitol the Carolina Imperial and the 'Tryon Theatres of we add to our list of thousands of satisfied customers the New Modern Visu lite Theatre MATINEE EVENING CHILDREN Wiggins a Son lumber Co 20 IUD 115 IGASIONIA MILL SUPPLY CO 721 East Trade Street Charlotte Phone 3-4469 1304 Central Ave Phone 34114 2 1 I.