The San Bernardino County Sun from San Bernardino, California • Page 11

Comics G7 Conyersation B-4 Television B-6 Theater B-7 LMng Monday, March 26, 1973 B-3 hy ave Your hot Energy It tvill take more llian experts to cope with the world" growing energy shortage. Here are some simple, practical measures that you can take at home, work or play to bring major energy savings. By PETER TONGE The Christian Science Monitor News Service When David Rose fitted radial tires to his 1958 Aston Martin, he calculated he would save a significant amount of gasoline. He did. It came to something better than $30 worth of fuel a year as reduced road friction cut consumption by 10 per cent.

Dr. Rose is a professor at the Massachusetts Institute of Technology (MIT). His specialty is energy conservation. Hence his interest in radials, in fluorescent lighting, and in storm windows, among other items, and in such things as shade trees and windbreaks. They all save energy to a degree that makes economic sense.

They can also contribute substantially, when practiced on a wide scale, to holding back what many see as an approaching energy crisis. They represent practical measures individuals can take to help prevent this crisis from developing. The old-fashioned familiarity of some of these things, sucn as storm windows, should! hide their relevance as important energy-savers. The United States and Europe particularly appear vulnerable to energy shortages in the decades ahead. In fact, outside of the Middle East and the Soviet Union, few nations have 10 per cent.

That is an important factor in view of the anticipated 12 per cent increase in gas consumption brought about by higher exhaust emission standards. Buildings, too, are prolific wasters of energy. Nearly every home in the U.S. spills heat needlessly into the winter air just as it fails to keep out unwanted heat in summer. Better housing designs and optimum insulation of buildings would cut energy consumed for heating and air conditioning by more than 25 per cent.

The cost of this additional insulation during construction of a medium-sized house, Professor Rose estimates, would come to $2(10. It is a small sum compared to the annual heating cost of around $100 a year for the same home inadequately insulated. Tests at MIT suggest, that the cost of storm windows can be recouped through a saving in heating costs in six years. The double glazing creates a dead-air space, reducing heat loss. Other significant savings result from having blinds or drapes, or both, at every window.

Draw them the moment the sun goes down. The more dead air space between (Continued on 5, Column 1) 7.3 million barrels of oil a day by steadily implementing such measures as: Improved insulation i homes; adoption of more efficient air conditioning systems; shifting intercity freight from highway to rail, air to ground travel, and urban passengers from automobiles to mass transit; and through the introduction of more efficient industrial processes. The average man on the street can help in many ways too, and help his pocket book at the same time, say the experts. The radial tires mentioned earlier are a case in point. Their greater expense tends to be balanced by longer life miles).

From Professor Rose's point of view their improved traction, coupled with reduced surface friction on the road, is the important thing. Tests he has carried out show the reduced friction improves gasoline mileage by satisfactory energy reserves, Professor Rose contends. Total rate of energy use in the U.S. now is about 10 kilowatts for each man, woman, and child according to Professor Pose. This is not just, electricity, but also gas, gasoline, heating oil, and so forth.

It includes not only what each one uses personally, but also his or her share of the coke in the steel mills, of jet transport fuel, and the like. The total is prodigious. It amounts to more than one third of all the power consumed in the world today. Put another way, 6 per cent of the world's population expends 33 per cent of its power output. That so much energy is spent, much of it in cavalier fashion, suggests that much can be conserved by plugging the leaks.

A study, "The Potential for Energy Conservation," put out by the President's Office of Emergency Preparedness suggests that by 1980 the U.S. could save the equivalent of Christian Science Monitor photo Tot is captivated by hanging toy with brightly colored moving parts Toys Designed ust or Baby mwss, sky feiWI NO WEATHEirm WmMWSw STRIPPING MPOOR. Piillr -rsfl -SL "THIS IS A Jf; yf CHARMING V. ft I By MARILYN HOFFMAN Christian Science Monitor Ncwi Service NEW YORK, N. Y.

Babies are very interesting people. They are more so all the time, as specialists chart their developments in their first year and are amazed at what is discovered. Babies, it seems, have been underestimated. Concludes Dr. Jerome Kagan, professor of child development at Harvard University, "The infant is not as insensitive to what goes on around him as we have thought him to be.

Our research of the first year of life has made us change a lot of our thinking on what the infant can do. While a child needs love and affection from the moment he is brought to his mother's side, he also needs to be given interesting things to do, to see, to hear, and to feel. From his earliest days, he needs opportunities to use the abilities he has to respond, to move, to manipulate things, and to explore." As with any adult, Dr. Kagan further explains, an infant aso experiences boredom when the hours hang heavy and when there is no one around and nothing to respond to. As the follow who has learned "how remarkable the newlyirn Infant really is," and who now understands the "perspicacity of the baby in being able to take in and react to information," he has come up with some interesting toys to amuse the very young, or to become catalysis in helping parent and child interact.

They are being manufactured by Fisher-Price. However, a baby prefers another human being to any toy available. "There is no object that is a greater source of variety, of smiling, laughing, billing, and cooing than another person who can make faces, change his voice, assume different postures, and offer that spice that flavors all life variety," adds the doctor. Babies value variety so highly that Dr. Kagan says crib toys should do several things, not just one.

His hour-glass rattle, for instance, with a mirror at one end, includes a teething ring, makes noise, is colorful, can be used as a thumper to pound on the floor, and can be a rolling toy. 7 Since children learn to respond first to faces real and if 3- J' X. (Continued on 5, Column 1) Is Newest Thing for Men: Fancy Facia Karman said, Is "the massage is eliminated in the $12.. VI nne." But as far as photographer Shalman Bernstein is concerned, that's the only part that really matters. He tried a facial at Valmy, his one and only, when he was photographing a story about the treatments.

His reaction was very suspicious toward the touted therapeutic effects. The Valmy regimen Includes the use of machines and gadgets, and Bernstein said, "The machines all seemed like gimmicks. The women operating the machines tried to explain them in terms of electronics and I know something about electronics. The one thing you see them concretely doing is picking out with their hands the blackheads and dirt." Rut, he said, the massage part was enjoyable. More than that, "It was sensual, almost sexual," he said.

Even so, Bernstein was not. converted. "I can totally understand someone doing: it. but I'm not under a compulsion to have it done again." cuts, but I'm the youngest in the family and I look the eldest." Aging it appears, haunts men as well as women, so lorman, on the suggest ion of his wife, tried the facials and now comes once every two weeks. "It's hard to talk about, but basically I enjoy it and I guess I want to look better," he said.

"I'm at that age, mid 40s Maybe it's because I'm in advertising, where there's a premium on youth. But that wouldn't really affect me. So much that goes on in the agency revolves around me." Neil Mii aki is 22, a mustachioed student and not yet concerned vu'h aging. "It's nothing to be ashamed of because it's for men." Asked if he told his friends he had facials, he said, "I say skin treatments." And he added, "It feels good. I've never been pampered like this." Facials at Klingpr's are $18 for about an hour's worth of pampering.

Facials at the Valmy salon $20 for an hour's treatment and $12.50 for the 45-mmuie special. The difference, manager Cecilia indulge themselves. "Once in a while an extrovert like Carroll Roscnbloom owner of the Los Angeles Rams would just come in and didn't care," Miss Klinger said, but she suspected many more candidates were holding back. "Men are more vain than women," she said. "You know you can't criticize men they also break out, they have blackheads and also very dry skin from slapping on alcohol-based shaving lotions and from a lot of sun from tennis and skiing." The opening of separate men's salons has pulled the expected men out of the woodwork, but few of the customers are yet willing to discuss their facials "publicly.

One steady customer at the Madison Avenue salon, Nat Lorman, vice president of Necdham and (irohman Advertising, was. "I don't think it makes me a fag," he said. The blue -eyed, white -haired and maturely handsome executive said he started coming to treat dry skin. "Became of my business (his accounts are ski and sun resorts) I'm in the sun a lot. I soend a lot on clothes, a lot on hair By MARILYN (iOI.DSTFIN bannett New Service Special NEW YORK Double breastPd, double-knit blazer precisely wide enough ties tassled loafers Men stride into the royal blue and suede brown waiting room from lunchtime on through evening.

They pass into individual cubicles, even more hushed than the waiting room, where the blazers, ties and loafers are shed. In the small, private quarters, masculine bodies stretch out on chaise longues. Serenely, businessmen, students, sports figures and entertainers take time out from their work to enjoy the tactile delights of their newest fancy-facials. Uniformed cosmetologists patiently cream and steam, massage and squeeze at pores and pimples, whiteheads and blackheads and just plain New York soot besmirching executive fares. An hour or so later, after a final mask or two, the blazers, ties, and loafers are back on, and the fresh-complexloned entlemea pass once more through the waiting room, usually stopping at the reception desk to schedule another appointment.

Most of the men won't tell their friends about their weekly, biweekly or monthly excursions to the Georgette Klinger men's facial salon on Madison Avenue or the equally busy black and white-toned Christine Valmy men's salon on 57th Street. Those who do will usually discus their "skin treatments" not their "facials." But call it what they will, hundreds of men whom salon-owner Miss Klinger calls "male males," her code word for heterosexuals have been joining the ranks of women who make facials part of their lives. Miss Klinger and Miss Valmy have been treating males for years in their women's salons surreptitiously. "For a long time, the sons of women customers came in and the husbands who had complexion problems," Miss Klinger said. "Rut we were hiding them.

I'd kepp them in my office instead of In the waiting room and sneak them in." But, she felt, if men had thlr own place, more of them would be likely to.