The Salt Lake Tribune from Salt Lake City, Utah • 39

ThcSut Lim- Triune CO Ml CS TV Wrtln'HLn'nl)li- 07 OUT OFTHE GENE POOL Matt Janz Meteorologists Have Trouble Forecasting Good Ratings OOCH- I AM ZO SI CK OF SPIPERS FOR STARTERS SHAVE MY EE5S HEY PCVOU KNOW HOW MANY RAZORS GO THROUGH WITH EIGHT OF THEMr" tr onr-ns-w w-y -HCWCWNW I TAKE THE UEE OF I ANOTHER UVING CREATVRErV WHAT IF YOU WIRE PUT 04 TH EARTH AS APIPERiV fi'x AWMM4-SHOP IT 1 THE PIRANHA CLUB Bud Grace IT'S HAFfy FACE OF A Krrty cat fwmvp By ORPHANS TV new broadcasts into shape for stations said viewers most want to know about weather in their area and want a forecast before a recap of past temperatures Es'cially important is trying to get a forecast for the upcoming weekend even if it means putting out a seven-day forecast hich can be less accurate than three-day -or five-day forecasts Panelists said one of the most important things the meteorologist can do is a about the weather to hook viewers in Then there is the plight of the Southern California forecaster who probably is tired of announcing the same 75- to 80-degree temperatures every day In a moderate climate the problem facing Todd Karli news director for KERO-TV in Bakersfield Calif He wants to know how he can spice up his weather segment for an area that has no extreme weather why he said "I have the Perret tried to answer that question but could conclude only that despite consistent weather viewers still that information They people in moderate climates have the same Karli does think that to help set you apart from the other meteorologists you have to be he said our market that is Then again I doubt you would see a crusty insincere meteorologist on any other station in Bakersfield So Karli and his meteorologist will just have to keep AS VEGAS You realize how competitive TV meteorologists are until you are in a room full of TV meteorologists I realized this when I attended a panel discussion at the Radio-Television News Directors Association convention called the Weather That was something else I didn't know: according to the session title there is war being waged between Mark Eubank and Dan Pope Ypc thorp ic according to the VlNCE HORIUCIII panelists and television the competition apparently can get fierce That is why meteorologists and news directors from around the country gathered at this forum to leant what it takes to get an advantage over the next weather guy According to John McLaughlin meteorologist for KCCI-TV in Des Moine Iowa viewers only care about twm things: you tell me what the weather was like and were you In order to do that a meteorologist needs at least two things: a radar system such as radar and a storm tracker that plots whore a storm likely will go After that flashy graphics hurt But all of them have that equipment Beyond that it takes a winning personality and a finely-tuned 2'ti- to 5-minute broadcast to set a meteorologist apart from the pack Larry Perret a consultant for Frank Magid Associates Inc which helps whip RED AND ROVER Brian Basset OKU BECAUSE FlM TELUWG TO PICK UP AFTER TMEM-SELMES FOR A CHAMGE UopE THEY TUROVJ UTME Ticker tape parade im history after vie ketocm Frqy THEAAOOKl 0-uail MDANoMNmtTov -Conn Scott Borgman Television columnist Vince Horluchi appears Mondays Wednesdays and Fridays He can be reached at vince'u sltrihcom John McPherson DINETTE SET Julie Larson K'UV'HMlrieWtWjkcow ALWAYS HARA REPEAT Ir'SAGHOF IHmUSEHCE JER-THATHEl CW REMEMBER said ZITS DISCOVERY wmm TBS FX LIFETIME USA DISNEY NICKELODEON FAMILY TNT SCI-FI HISTORY EKMIMaMMUHl Conceptual Astronomy 7101 Ethics and Values 86441 Conceptual Astronomy 6538 Principle of Microeconomics 45267 Principles of Microeconomics 54915 Principles ol Microeconomics 56712 Principle! of Microeconomics 91422 Total Fear 'Rais' An obsessive fear ol rats (N) 290847 Total Fear 'Rats' An obsessive tear ol rats 438257 Crocodile Hunter Diaries Dancing With Devils A nee Tasmanian devil causes chaos 270083 Jeff Corwin Experience Spam Americano Loco 'TV-G (CC) 273170 Scorpion! 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