The Salt Lake Tribune from Salt Lake City, Utah • 24

6S The Salt Lake Tribune Wednesday, October 10, 5-Year-Old Community Radio Station Listeners Pitch In to Keep KRCL on the Air By Anne Palmer It is a wonder that a radio station that depends on its listeners for funding, has volunteer disc jockeys who bring records from home, and features program titles like Turntable Roulette," Great Basin Blues, and Chuck Bradleys "Attitude Adjustment Session, has managed to survive in Salt Lake City for five years. It sounds impossible, unless of course youre acquainted with KRCL (91 Fhty a community radio station which has proved that with dedication on the part of everyone involved, nearly anjThing is possible. Those highly dedicated individuals include Steve Holbrook, who conceptualized the idea of a community radio station in Utah in 1968 and managed the station in its earlier years, the stations 125 volunteers, its four paid staff members, and the community including private citizens and businesses. There is a unique reciprocity between the station and the community. By airing widely varied types of music and public affairs programs, KRCL reaches widely varied people.

Diverse Format Listeners can tune in to hear rhythm and blues, blue grass, grass roots, reggae, rockabilly, rock roll, old rock, hard rock, Fifties rock, funk, folk, fusion, French music and more. Intermittently, public affairs programs air discussions concerning everything from environmental aware show that while the station is a favorite along the Wasatch Front and in regions of Wyoming, southern Idaho and eastern Nevada, only about 10 percent of the listeners actually make donations. But with an attractive list of premiums ranging from concert tickets and records to free books, meals, and clothing which were donated to the station to help entice listeners to support the communitv radio cause, station managers were quite confident that they would be able to collect their $44,000 goal. So whats in store for the self-proclaimed "Lion of Zion now that it has become a firmly established part of the area? Plans are always in the making to improve the station. One major goal is to get the community more involved with KRCLs public affairs segments.

"Right now, theyre not as popular as wed like them to be. Wed like to find more people who are willing to speak out about their interests and concerns. Wed also like to find more businesses which would be willing to underwrite all of our programs. They should realize what a great form of advertising it is, said Donna Land Maldonado, who is a monthly host of The Living Circle of Life." The station does not broadcast any commercial advertisements, but it does air numerous public service announcements. When we first went on the air in December 1979 said Ms.

Maldonado, who also serves as the station's operations manager, "we were only on from 3 p.m. to midnight. None of the programmers had 'ever been on the air before. We were real amateurs." 24 Hour a Day Now the station broadcasts 24 hours a day and has elaborate training sessions for new people who want to become programmers. They must complete an orientation and training session and submit a demonstration tape before they are considered for broadcasting positions.

The most recent training session the station conducted was restricted to women and minorities who want to be KRCL volunteers, as the station works toward increasing its diversity. KRCL also looks for people who have unique musical interests, because "a lot of people just want to play rock. And finally, the station will be concentrating on paying its bills. With a $200,000 projected budget for next year, a major KRCL task will be scraping together that amount through donations and the solicitation of program underwriters. Community radio clearly relies on a hand-to-mouth existence.

Butch Shumway, who describes the joys of playing his Celtic folk music on. the early-morning airwaves, points out that "besides being a nonprofit organization, were always working on a non-guaranteed budget. You never know if youll make it. ness and minority issues to ftUorrt pt n4 station reaches ai types of people through its diverse format, members of the community respond by supporting the station in various ways. The station has just completed its biannqal Radiothon fund-raiser.

And even KRCLs method of attaining public donations is unique. During the 19-day affair last week, listeners were encouraged to call the station while their favorite programs were being aired, and to pledge money to support that program. As Wednesday morning Breakfast Jam host Butch Shumway explained, The Radiothon is a real hectic time around here. (In addition to programming the show, volunteers must also solicit donations). And as a programmer, your egos on the line.

Preceding the Radiothon the station sets pledge goals which it expects each program to attain. Pledges are vital since 60 percent of the station's operating costs are paid by listeners donations. More popular programs had $2,000 goals, wjiile those which typically have smaller audiences or are on at more obscure times, set their sites lower. Projections are based on how much money programs have earned in the past But during the course of a program, if no one is pledging, it can be embarrassing for the volunteer DJs. Most programmers, however, have loyal fans who support their programs year after year.

Statistics Maggie Laun is business manager for KRCL Radio, 91-FM, a community radio station established some five years ago. October Is Adopt-A-Dog Month champions the underdog, the estimated 13 million puppies and dogs left homeless and taken in by shelters every year. "An animal shelter is a great place to get a dog said Kathi Prevost, information coordinator for both shelters. "We have puppies, adult dogs, See Page S-9, Column 1 October is the fourth national Adopt-A-Dog month sponsored by Doglovers Farm for the American Humane Association and more than 750 animal shelters, including the Salt Lake County Animal Services Shelter and the Salt Lake City Animal Control Shelter. The Adopt-A-Dog Month campaign 11 Lzj Lri irfo So you can buy any amount OFF MEDIUM PIZZA WALNUTS Now only OFF LARGE or PIZZA Coupon good until Oct 24, 1984 REUPHOLSTER NOW! CLINTS CUSTOM UPHOLSTERY RESIDENTIAL and COMME.

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