The Salt Lake Tribune from Salt Lake City, Utah • 22

4 7 1 a I i I C4 The Salt Lake Tribune ROAD TO THE GAMES Tuesday January 22 2002 Olympic Torch Relay Commercial to Begin With Has Become More So Historian Says BY LEX HEMPHILL leaders have been successful resisting commercial influences and said "We see otreselves as guardians of era 'lame We are trying our best' allowed by Olympic rules Barney's concluding remark about the incursion of commercialism on the Olympics brought a contrary reaction from one of the audience members Alex Gitady an International Olympic Committee member from Israel Gilady replied that Olympic tMi WA I I -et IrtLs' vh row 717 4011 J40al 4tIvT7 iplitar 1 A ir IN4 Pll CP 400fr symbol on the torch Those were the first elements of commercialism in the torch run" Barney described subsequent sponsor involvement in the torch run for the 1984 LDS Angeles relay Petro-Canada for Calgary's relay in 1988 and AMP for Sydney's in WOO The latter a financial services company paid $110 million to sponsor the Sydney torch relay "What did they get out of asked Barney "An awareness of its brand" While the torch relay has always been commercialized the victory podium and ceremony which began with the 1932 Winter Olympics at Lake Placid NY has never been The difference said Barney is that one takes place far away from the Olympic stadium while the other takes place inside the arena where no advertising is victory ceremonies and how one of them the torch relay has become commodifted or overtaken by commercialism while the other one has not The torch relay Barney noted has been commercialized since its inception in 1936 at the Berlin Olympics The idea was the inspiration of Carl Diem who was the secretary of the German Olympic Committee but also a studious sports historian After Berlin was awarded the Games in 1931 (before the Nazi takeover) Diem started thinking about a torch run and he executed it with the help of commercial sponsors Diem enlisted the services of Daimler-Benz to provide logistics" said Barney who showed a slide of the first Olympic torch route from Olympia to Berlin "And Krupp made the torches and had their THE SALT LAKE TRIBUNE An Olympic historian predicted last week that any feelings ct reticence Utahns may have toward the upcoming Winter Olympics "will disappear as the torch gets closer to the city A fever will set in" Robert Barney founder of the International Center for Olympic Studies at the University of Western Ontario made that observation based on the six Summer Olympics he has attended during the final pre-Games presentation of the Olympic history lecture series at the University of Utah Described by series coordinator Larry Gerlach as "the most influential North American scholar of the Olympic Games" Barney spoke about two enduring Olympic rituals the torch relay and the -31tAkr 4t 1 1 60A -01 IrJeisr CrC- an ot4f Oin 'MJ1 011APY 12 MONTH CD APY $1011000 Minato FDIC Insured No Fees or Commissions Fixed term yield No Surprises Orem (gag 591 West 800 North (801) 764-0898 Salt Lake Cior Office 5818 South 900 East Suite 100 (801) 268-6274 Ohltmd Free to Compete Despite Failed Drug Test R8111 FENCE COMPANY 0-- kfr i-tt-1117-1111-11r -1rmLNI91 OM Lt 411341 1121114 141 ft jri tmo4coasowwwww mil ii 1J Vain Wool) reasonable in dealing with our athletes so that they can support our efforts to keep our sport drug-free" the 1111F said Ohltmd had surgery Dec 3 to clear up scar tissue that developed on his eye It was the fourth operation since Ohltmd was struck with an errant puck during an exhibition game before the 1999-00 NHL season Ohltmd did not inform officials of the World Anti-Doping Agency about the medicine he received Acetazolamide can be used to mask steroids after a random test Dec 11 IMF chief medical officer Mark Aubry told the disciplinary committee that the drug was contained in medicine given to Ohlund after eye surgery "It was unanimously agreed that this was a positive test but not a doping infraction that sports bodies must be very careful not to interfere with the good and proper treatment of injured athletes by competent medical specialists and that at all times we must be fair and THE ASSOCIATED PRESS ZURICH Switzerland Vancouver Canucks defense-man Mattias Oh hmd can compete for Sweden in the Salt Lake City Olympics despite failing a drug test The International Ice Hockey Federation gave Ohlund a "strong warning" Monday but no suspension because there had been "exceptional circumstances" in his positive test for the banned drug Acetazolamide 801-598-1320 Mowed Silk OW WO woo cy6ctio vatt- alp oft) wam) all 'MOM 06 MOW ktilMO 0010110 IMIMM011 FOUR EASY STEPS TO SAYE SAVE SAVE! Step I Get as many bids as you can Step 2 Take your lowest bid and subtract one of the followinv ($50 up to ISO Ft) (MO ISO Ft up to 300 Ft) ($300 over 300 Ft) Step 3 Call if you would like to see fences we have installed in your area Step 4 Call us to Stampintleat A emu DISCOUNT FOR CONTRACTORS AL1R Stui ib UTA EXTENDS HOURS DURING OLYNIPICS Otter band on Ms teeming teelndions: Ode mat bottom a bossed and biased lense sentradd NI bide must be In totting and ere totted Is vedlicebet MOO minimum Ws MOMS the VI Is refute mg suspect MIL Ibis sd is net en indeed A tomtit merest must be signed ugh Rid Sense COMPS Ride early to work Ride late alter the games To avoid traffic hassles many of our riders want to alter their work schedules during the games so we're adding transit service to help out Drk 2t1t 1' 11 What if I want to i stay downtown for concerts and parties? Staying downtown after midnight? No problem We're adding service as late as 1:25 am 1 need to be at work before am Can i catch a bus that early? Absolutely On many of our most popular routes we're starting bus service before 5:00 am If your route isn't on the chart your bus may already come early enough To be I 15ki4 sure call or visit us online Mar Wentworth Senior Living Services announces the opening of 1 STRATF ORD Salt Lake Valley's newest special care community for Alzheimer's and related memory disorders NOW OPEN The Stratford is conveniently located in the south valley at THE WENTWORTH SENIOR COMMUNITY IN DRAPER 11631 SOUTH 700 EAST DRAPER UTAH Call Leigh at 80 I -523-9393 to schedule a private tour What's the TRAX schedule during the Olympics? From February 8-22 TRAX will run regular hours in the morning and late until 1:15 am with trains scheduled every 8 minutes during peak times 71 4 i A new view in about an hour Lre co it I iittorict kv ja Clb 1 ilal 71 tflavviA 0 4 4to 6 "me koade I Inbatmd In Stand 1 Oultaund Louie I Departure Arrival Depatiuto le Depart' Artiva1 Dopcwkst Ilan owl liro 94 ow ILLI Om It 01 ilim tt- to 8 Ildt EAST 537om i 129 1216am 23442 STATE CAPITOL 5: 37arn I Earl 34 WEST ICEAPNS 1 131 EAST WEST 33RD SOUTH 48 WEST DEAN 5 00am '1 1211 ELPRESS am 51 MOUE EXPRESS 450cm 550am 132 carroNwoco 52 UNIVERSITY OF UTAH SlOcnn i HEIGHTS 60 WOODS CROSS 553am 215pm i 133 Ma an' 61 11011411RA 551am 4 Is VIA STATE CART01 I 134 WEST 'LEARNS 62 NORTH SALT LAKE 515am 554om West 63 WEST BOUNTIFUL 550ant 't 137 MAGNA EASTMST 550am 1 7200 SOUTH i 142 DOGE VAUD' SetAII 334 WEST KEARNS EXPRESS 4 50arn 545am 1 337 MAGNA DRESS 4 Vam 5 210Pm I I125am 147 RNERTON EXPUSS 450am 5 51 cvn 11' 70 OGDEN SALT LABE 1 143 BLU1FDALE South "mar( 1 REDWOOD ROAD 103 39D AVENUE 1215am -4 150 ASSIORT I INTERNADONAL CIL 107 HIGHLAND PAX 102 EASTAVESI 7000 SOUTH 1220am 116 SOUTH SITH WEST 12:110 1:1604 55 SALT LAO arc la SIC 119 FAJOGROUPCS WEBER UNIVedirt 550am 330pon 72 CXIDENALT WE 435on 150am 245pm 124 SANDY DOBBS 1:15" 73 HiGHWAY e9 onus 4:1 kot 6130orn 123 MIDVALE 114590 302 SULDRMOtEM 410om 554am 130ps 1215cwa PROVO CRESS 'Ouibeeind 'Dopcwkst warm ICI 1116om tl6orn Ead 1111pm 1111om 1115mm tl5mn 11153m t1Smn 1115mn t15mn $01411 1215mm 113om 1115pm 1253m 113om South 1145om 1125am 115om 1113pm 1210om t2Oom 310pm 245pm 130pm lado 8 9 1191E) 23442 STATE I 34 WEST 1 48 WEST WKS 51 TOCEL 52 UNWEI 60 WOO( 61 BOUM VIA SD 62 NORD 63 WEST 1 EAST-9 72005 334 WEST 1 337 MAGN 347 WWI 70 INTERC 103 3193 A 107 H1GHU 16 SOUTH 119 MAGA 124 SANDY 125 MIMI The Precision Fie replacement window is pmfessionally installed in less than an hour So you don't have to wait for warm weather Pella makes it easy to replace windows and patio doors And now it's even more affordable wids 90 days same-as-cash financing Hurry offer ends soon! 0off each replacement window 9 0 same-as-cash MOMIEMIIMIMMIEM PELLA REPLACEMENT WINDOWS AND DOORS Citil lot 'tyre infirroxios tr beside dot iti-beng ominontnt di wwwyrelhatent 580 East 1931 East 1936 Univarsity Parkway Mugay Holladay Road Woodland Part Orly 01IM UT Salt take Oty LIT Layton VT 801-764-0050 801-566-4131 801-773-5730 Cid 1 lot 'tyre infirroxios tr beside dot iti-beng ominontnt di itailiAMILLAPM 580 East 1931 East 1936 Uniswrsity Parkway Mugay Holladay Road Woodland Part Orly Ofent UT Salt take Oty LIT Layton UT 801-764-0050 801-566-4131 801-773-5730 04' 11101 allg For more information about additional VIA service during the Olympics visit rideutacom or call 1-888-RIDE-UM (743-3882) 401 1001FMNWIENHIS MEM 1101111m 0NamMROORMtt 11118101111A A -iy4 1 I wwwrid6Ias Olkw afilif IMMO 46- l' 1.