The Lincoln Star from Lincoln, Nebraska • Page 35

J. C. CO. SECTION THE LINCOLN SUNDAY MARCH 14. lOiti.

RYCDODS UN OF RIONDUR CD. FILLS BIG NEED A Workroom In Ridnour Plant Lmcoln Market Was Hampered By Lack of Such a House, Says Whitten. Asserts Addition Makes City Complete Jobbing Center For Merchants. For the last twenty-five years of Its business Lincoln and Its Imslness men and the chamber of commerce have recognized the need of a drygoods hovisc but until the present conditions have made it Impossible to open such an establishment. With the opening of the new wholesale goods department at the J.

C. Kld- nour company, Lincoln has at last achieved a well rounded Jobbing center, able to serve retailers In the state and in other states In an efficient and complete manner. has been recognized as a jobbing town for fifty years," said W. S. Whitten, secretary of the chamber of commerce in commenting on the latest development in Idncoln business.

needs a wholesale goods house because we cannot have a market here without a well rounded market to attract the general merchant. stores In this part of the country run to general merchandise. Instead of to specialty shops, and the storekeepers want to go where they have access to all the lines they handle. We have been short a spoke in our wheel because the men in the state who handle groceries, shoes, yard goods, and such merchandise could go elsewhere, to Chicago or St. Louis or Kansas City, where they w'ould have the opportunity of iieelng all lines ut the same time.

"There Is no question but that the lack of a wholesale dry goods house has operated to the disadvantage of the Lincoln market. Twenty-Year Effort. twenty years we have been making periodical surveys, trying to find men Interested In establishing that sort of house here. At one time we had $300,000 subscribed for a wholesale drygoods house, but market developments and other matters during the negotiations seemed to delay the matter. the development of the J.

C. Ridnour company, I.incoln receives more value than had w'e brought In a new set of men. might well informed on wholesale goods, but they would be strangers to tlie trade. We have solved the problem by the development of a local house, known in the territory and financially and otherwl.se capable of meeting every demand of the trade. 1s the only jobbing center of any Importance In the middle west that does not have a spring and fall market week to which mer- Is Distributor In This Territory For Many Nationally Known Goods.

Much of the reputation of the Ridnour company has come from its sale of nationally advertised brands. It is distributor In this territory for a number of nationally known products, which have their appeal to persons of discrimination. The J. C. Ridnour company is almost the exclusive distributor in this territory for the following well known brands of goods; Tom Wye sweaters and sport coats, Topkls underwear.

Big Yank work shirts and flannel shirts, Ipswich, Bear brand. Knox Kbit, and Lady Fab- full fashioned hosiery, as well as many others. Of even greater importance in trade is the fact that this many of the large cities oTthis district. The J. C.

Ridnour company. In addition to carrying a complete line of staple piece goods under lls own brands, carries a goo I many of the nationally known brands, such as: Kalbourne hams. Amoskeag ginghams. Nashua blankets, Indian head suitings, Peppcreli sheeting, sheets, nillow cases and absorbent cloth, toweling. Fairfax crash.

Stevens crash, Fairfax towels, Rosemary damasks. Ren frew bed spreads and damasks. Peter Pan fabrics. Scout percalos. Kingwood prints, Rexford frocks, Samosct denim.

Assorted fabrics, Mcrltas and Sanltns oil cloth, and Llnette table covers. The nationally advertised linos, according to J. C. Ridnour. can always he purchased b.v merchants with the knowledge that they are worth 100 cents on the dollar and have known value.

They are not affected so much by price and changing markets as are the mu jorlty of many other less well lines. large majority of the better known stores feature the tlonally advertised lines and from these stores we have gotten the big share of our volume of Mr. Ridnour said. the company has been appointed exclvi- slve distributor for all of Nebraska, western Iowa, and part of Wyoming of the genuine B. V.

D. athletic underwear. It Is carried bv fully 90 per cent of the bigger store.s throughout the entire country and In a large majority of the medium sized In being so appointed, the company was successful over several jobbers in CHADRON NORMAL NOTES Mi.SK Bell and Miss MacCallum were hostesses to the local chapter of Pan Hellenic at the home of Mrs. Cook, Saturday evening. Professor Bright is in the Platte valley this week on busl ness connected with the extension department.

cA f.irtv in THIS IS THE ORIGINAL WIDE WEB GARTER chants and their buyers come for selection of their goods. It has not been 08 slble here because of a lack of a wholesale drygoods house. Is too late to plan for a spring market week this year, but plans are underway for a fall market week. In the future, such weeks will be a fixed part of the Lincoln market program. Conditions Favorable.

Tondttlons here are most favorable for such an enterprl.se. Nebraska Is In better condition than any other state In the corn belt, and Lincoln Jobbers and inanufac- I turers are on the eve of a greater i development than this market has ever known. I year, the corn crop was short, but the price was high, mak- ing the average somewhat above which is. favorable to trade growth In this territory. The price of livestock means $1 to $1.10 per bushel for corn.

"The value of our major crops for 192.S was $309,000,000, which with dairy and livestock added, that the total value of our agricultural products last year was about $500,000,000. The crop outlook for 1926 Is favorable. Is the nearest market to northern Kansas, and is not ham- i pered by financially deflated ter- I rltory, which l.s suffering from numerous bank failures. One very favorable condition for making Lincoln a dominant market center, is its geographical location, the center of the richest agricultural region In the world, according to C. W.

Pugsley, formerly assl.stant secretary of agriculture. Mr. Pugsley estimated this district to be mile? long and 200 miles wide. "Finally, conditions here are less fluctuating than In most other E.Z GARTER you perfect underwear value Your dealer haa new stocks of the greatest Union Suit value money can buy. This season sees fine underwear within the reach of everyone.

Topkis quality sets new underwear Standards in fabric and finish. And Topkis fit makes this underwear feek comfortable, cooler, an absolute freedom that lets inch of skin breathe. If you go to your dealer at once, you can choose as many suits as you need from any of a half-dozen plain and fancy fabrics. Look for for and get all the satisfaction underwear can give. Parley plain mmdram, yarhito or atripea, crepaa, pajama opkis rothers ompany Wilmington, Delaware Shirie and Union and a Waiat Union 75 ceech.

It a mult.tude of shins. Prof. I.uella Carter has been made a member of the Medieval Academy of America becau.se of her Interest in medieval Latin at the University of Chicago. This academy was recently founded hy a group of 8Cholar.s to further In- tere.st In the study of civilization of the middle ages. Self Adjusting No Metal to Hurt You! Distributed hy J.

C. RIDNOUR CO. Athletic lyerwear TOPKIS WHOLESALE DISTRIBUTOR LINCOLN, NEB. J. C.

RIDNOUR CO. Manufacturers and Jobbers NEBRASKA HEADQUARTERS for FAMOUS, iiyi are pleased to announce that in keeping with our move into larger (luarters, have considerably increased our of Bear Brand Hosiery. Over thirty styles are now regularly carried on htind, wnth full stocks in all sizes and colors. NO SUBSTITUTES-NO DEI.A\’S. Bear Brand is famous for turnover heean.se it is famous for wear.

Each step--from cotton spinning and silk throwing, even to the making of boxes and labels for the finished prodncts---is Itandled in eight great Bear Brand Mills. Onr men will call to yon the complete line of this wonderful hosiery. INCREASE PROFITS BY HANDLING MORE QUICK-TLRNTNG BEAR BRAND NUMBERS. J.C. RIDNOUR COMPANY BEAR BRAND HOSIERY WEARS FOR THE GREAT AMERICAN FAMILY A I.