The Fresno Morning Republican from Fresno, California • 17

Warner Brothers Special Section c------------------- olzitsINQ 4 lit (4 Warner I 1 rothers 11 1 Warner Brothers Special I 1( tv II 11 a 1 1 0 le 1 pi tl ltinsl I 51531 30131 Emk -b 44: rzAch 1 1 JA All li 1 2 de 1 -f 1 4 111 1 114: 11 i Section I Section No Cr -r i 4 'gb al4v' tint ti 1 1 1 1 1 1 1 1 1 If FRESNO CALIFORNIA SATURDAY AUGUST 31 1929 Ility court itcr4 Fuc1 $71 4 rf 1-! Stuart If 'cri '70 Yhd roa tra a pls lancr Plc i ''n at Inth rf Stuart If sci I- cad row! a pas vri 'y NEM 'RESENT UN' PIETIES HERE 1111Ril 1 FIRE riEll flIESNO FIRST leOVE T011110 PACIFIC CHAIN qi7e-c) turner IPothOrs OpelitteM0100(iterlogdp' sitislitiloo IlltothOrs OpektteM OThiPaterlotW f-- it (wgit -7- L-ft)1j- (0' 1) 41 1 4 P-': -f 441? i I A 0 4: tr: ---77- 4: 14: At i-04i-4 3 Alf 1 i itt 0' i't v-o Jack Warner Tells Of Three Years' Growth Notable Array Of Film Stars Coming In Person Good Stories Are To Be Shown With Talent Notable Star Good St Dramatic Narrative Of Pioneering Into Sound Field By JACK WARNER (Vice President owl Productto Executive of Warner Bros) er- i 1 'PA oaf 74)4 V't 1: 2 ri 10 I tk ellt 0-4 i 2 2 J1 i 4 1: $::::: i' 4 Ai "7 't 1:: 7 :41:1: 8' ''''H i 1''' Fr: Ir-- I 4 1: Op t' '3' Puth 11 A i PUdi )1 ---z 001 A- rillEET dt Orli zG 71 1 0 10 i 0 i Vet o'es NOM LOP' IV Att041-l'ew Ilia Some time ago when Warner I Brothers decided to enter the exhibition field in the West Hollywood cradle of the motion picture industry was chosen as the first city for a Warner Brothers' theater l' 1 1 i I 1 i t4 Wtr 4 cbA oZtta07efto ifji' 3( 21zie ix4A '4Ymoto 71Z7-12et 6112a hy ze I A Ad 1 0: 4 a i 0 12 i 0011-ad e1 4met 170121e 21zic 44 4q 1 I 4'eff A 14 4 1 :::4 vt 2 -'4' i' i---04A ''''fi it: i 1 1 A''P" IA ftZt' A :4 Itli 5' '77 4 i -k: i '''A 44 6 411V Xi 4: :7 4' 7'7 HsV 0 -1 akb 4fr' 1:: 1 0 0 :5 'it-i' 1 i CY' )61' :1 ty 1 rs 4 i'i: 0- -wii-- -A ll E' '''41'-- Iti ::4 4' 1:0 '4 illi: 4: UTI: i -gedkr-- Iti-: 104: :::4: 4: 4ge 2 4i' 4" '4'--'l I NX 11' 14 '-0-0ii-4 ez 4 tv OP' 11-06051i7S C- :7 ll ii I r'''' 1 ii'l: ''-ii -1- i A10P-115gin- 47111 14: 1)i 7 2- ZC2Ve i a 4 NI 1 ff001er lif Is I -f eosteU) ta 4'( cto 4 7: t141 4 4:::449:::::: L( -oaitt pR 5 $-----4 i 'Is )0 ::1 aiiitopie 'r 4 1 k''' 5 1 2473sot 6 ill '''''''ke 3 2 'lt I': st-ap Ip) 4 i kk---- 4::4 ''''7 0 vr 77: 41411 74g n5 4 iie s' t14i v- 4: 't' 4-i'- 4 -'--r'' 'c- c' El --c4'-: 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----7-------- :4 l': -2Vi '47' 41445 'l kohaid Sal-1almeff I ''1 itigfriii '''''ti A iii ''171 A -se 1r-4 17-trv'7 1 A A it A I s4 4'- LL o's Tonight the big playhouse at Fulton and Tuolumne $tiset FreS110 to the mamigement Of one of INvo or three great film corporations of the United States an indim trial artistic and finencial Institu Oen' that makes its IM ri themeless owne and produces the eound apperatus that presents them in the nianner that has remade photo pisym in ties last year and now preeents these PlaYs ail over 011 United States It happens that Warner ierothers! elide produeing primarily in Holly- iseod are expanding their exhibition: chain last on the Paeifie toast' They have been presenting to the public! in Los Angeles for some years They romp to Fresno now taking over the playhouse that is less than a year old Lind putting this house at last on a firm financial as well as artistic leundatien Tonight the playhouee that ei hereafter to be knosen as Warne' lesdhes Froenn theater is te pre wit its first program to its Bret a ud le nee DISTINGUISHED VISITORS lisseidee the Pacific eoast neineeere the neeasion is te be by a pseeible array of screen talent The list to be here tonight include: Monte Blue Loretta Young Etheard Everett Herten A Hee Day Pato' Ruth Miller Grant Withers Frank Fay Tully Ste reha II Delights Fairbanke Jr William Boyd Dorothy Maekaill Hallam Cooley Alice Day Walter Woolf Noah Beery Winnie Lightner Georges Caepentber Lee Moran Myrna Loy Vivian Segal Edna Murphy Marion Byron 'Frank Lloyd Sally Ellers Lloyd Bacon Bull Montana Williari Bakewell This array of names if the persons were parading down Broadway Los Angeles would block traffie Their coming here is an evidence of the interest that this production house has in the opening of this Fresno theater Freeno itself is equally interested In having this house a success The patronage of Freeno justifies the house Good management and good entertainment is all that is re-(mired And there is no reason to doubt both the interest of the recters of Warner Brothers and their ability to furnieli the dramt and the comedy and the muem in this most modern way STARS ON FRONT LINE There hag been much diseussien In the last few nineties et the oil theater and screen problem or "Star va Story" Theater managers liii ye never heed the star system The (levelnement of stars too ett en sores the eroduction vests Of entertainment heYond the abilitY of the public to psi tor whet they demand And no dramatie entertainment can be long continued on the mere persimality of ita people Thne and again produeere have fought to eliminate stars but Just as often they have fulled We ought to prefer good to good actors That le we should Prefer a toed story told by poor ertists rather than a poor told by good artists But good monies ere rare Good ertietm are lentertainment has to be furnieheit on the whole by average artiste With averege stories Given thie fact the public insists On knowing its people even If they ran not get remarkably good stories While other production houses hese been attempting to eliminate stars the 'Warners are making a virtue of building up many casts with highly trained artiste capable of giving good entertainment That is why in this special meetion in endeavoring to ehow the public of the Ran Joaquin valley what this produeing institution ham to offer the great variety of actors of ability is ehowm The Warners do not depend on a few actors but on many nearly Al! with reputations many with high reputation but all of ability Into this Warners section has been put mitelt of the Warners' story intentienally on the part of The Republican We have reason to believe that this notable production hones which first made the "talkie" a bneoffice attraction with Al Jolson in "The Jazz Singer" here lose than a Year ago will juNtity the ferecasts of their suncess It Is up to the Warners with reasonable support from the pleasure loving residents of and vicinity to make good They Nhould have the patroilligss en whet is IiirOMY kiloWn of thpiti TT lo11 trloy Ifl II St juetify this patronage by continued maintaining of their 10061414 OlatateinWeles Tonight tl ton and T1 opens to the tho iNVO or lions of tho trial art ist tion that rna emits and pA ralug tha n1E11111E4 Oil plays in tho sentr these United Statc It happen! i le ut sk ant a re ex chain hi SE Thoy have publi in years The taking over is than a this house a cut as well Tonight I tri7 ail TtC id iP DISTINGLth Besides ti erect the et by a notabir The 114t to tv Mont" Bhi Loretta YE Edward The Hollywood Warner Brothers Theater has been in operation for more than a year and le considered the most successful and profitable theater in Lou Angeles Recently when It wee decided Vs I enlarge Our scope of activity in the West we chose Fresno as the sec- ond city on the entire coast in which to establish a Warner 1 Brothers theater 1 We purchased the magnificent 1 and modern million dollar theater at Fulton and Tuolumne streets and it is to be formally opened night with a gala ceremony Thus Warner Brothers proudly eater the exhibition field in the heart of the great San Joaquin valley the richest and most productive region in the world It is particularly fitting that thin opening ehould occur on the third anniversary of Vitaphone the pioneer talking and singing motion 1 picture system which was launched by Warner Brothers just three years ago LEAP FORWARD Introduction of Vitaphone to the motion picture industry then marked the most prominent landmark in the entire history of Its influence goes far deeper than is immediately apparent both from the standpoint of progress of pictures and on the entertainment side What has been accomplished with talking pictures in the past three years is relatively small in Comparison to what can and will be done throughout the coming years 14: -e s'our years ago motion pictures and the industry generally were in an unhealthy condition The business as a whole was drifting along routine channels shrugging its shoulders at whatever suggestions were made for improvement of screen entertainment The public was complaining that pictures were becoming routine The attracting millions nightly through network tie-ups embracing the entire country Vitaphone was launched by Warner went over to phenomenal success It took other producers many months to awake to the fact that the talking picture was but a natural evolution of progress in the industry and an advancement demanded by theater patrons NEW SCREEN VALUE It is only necessary to consider the alertness of the industry to investigate color the third dimension the enlarged screen and other factors which may increase the quality and ramifications of screen entertainment to be solidly convinced of the healthy condition of the industry today The picture industry has been taught a vital lesson Its writhing efforts to adjust itself to the production of talking pictures have left a lasting impression In short the industry is "On its toes" determined not to be caught napping by any new development This was not true three and a half years ago before the first Vitaphone produce tion was given its premier Warner Brothers were in a measure prepared for the wholesale production readjustment which was to come Our early experimental work with talking pictures laid many baffling problems at our door There was no precedent to work from Our problem was one coordinating the engineer's brain with the distinctly commercial brain of the picture Industry It meant the readjustment of audio methods from the ground up EXPERIMENT Scientific laboratory methods were thrown Into the discard for the more aggressive methods of the pioneer The attitude was one of "let's do it and see what happens" Our late brother Sam who had taken over the direction of the new work had no conception of defeat With his little but expert staff he worked with an enthusiasm that recognized no problem as too baffling He was confident that he was making film he and his enthusiasm and confidence were only equalled by the vigor with which he attacked each new problem Naturally our early work in New York taught him many things When we decided to move our Vitaphone operations to the west coast we had several definite fundamentals as a working basis We knew from experience that we had to work in Noundpreof stages that our lighting equipment was obsolete that our cameras must be shielded from the microphones and that the eameritmen must ndjust theineelves and their equpment to new technique 1 Stores of new- m1)1)113444 were loadded to the microphone men liliXiTH electrieel engineers The studio was a Ursa LContlAwld on Psiii ZA its Lk A 1 new is 2- to 250 Electrical Experts At Work New School Of Screen Writers Produced By Demands Made By Use Of Sound In Photo Drama Doug Fairbanks Jr 1Patsy Ruth Miller And Other Lampoons Father Stars In Person To See Their yntitill' Picture 'Hottentot' Open Tonight A r'ql II ro 11 I recent pholopla 7 By DARRYL ZANUCK Associate in Charge of Warner Brothers Produrtions The 'vastly expanding nature oftereations knows no practical urn screen entertainment since the ad- nations vent of Vitaphone and its many piumiT)oesneestrtahhelere bt developments in the past three the Vitaphono production with its years of its sensational history sp(Tell dancing singing instru- have introduced a rem mental music and color arkable series I of new factors into film produe- It encompasses the most dramatic tom of the greatest rtugh pictures Isime the au' ent ef the trillihm screen was cistsen as the malting i attraction Wa at rner Brothers' 1 i resno theater I "The Hottentot" filMOUS raying opy or the stagt and screen is the 1 Initial bill at the magnificent Play- house at Fulton anti Tuolumne streets 1 Edward Everett Herten and Patav resno theater "The Hottentot" famous racing st0rY of the stag and screen 1 the Initial bill at the magnificent Playhouse at Fulton and Tuolumne streets Edward Everett Horton and Patsy 1 Warner Brothers staff of electrical engineers has grown until the present one numbers 250 'and at- eording to eornpany announcement it is the largest teehnieal organization in this industry This force is constantly at work unraveling any Vitaphone problems and introducing innovations for the improvement of Vitaphone product A movable camera was one of the first helpful devices worked out This was followed by the movable microphone Next the recording apparatus disappeared from individual stages to one central building for the entire studio Portable equipment has been perfected for outdoor filming and another ad vancement is the elimination of the camera booth in favor of the more compact camera cloak which prevents the noise of the camera from interfering with the recording of the la logue 111 any ngs 1 I Il 1 0osnal ok (: ti' 1'1'7: eiI t1P it' i yf 404 I I '41100 i I1 44419 s1 '')i 1 r-t ev: 1 i 1 i 17 1 41fArli76-fm In Fresno Nc14 tile work of Douglas Fair ha nk It This young mit it I playing a (in li- cult role in lire 1''' In heing on the one hand the son 004444'4 of noted father l' find on tilP ()I 111r t11( l'atlwr r1( i band of a 'Ai rather more noted 0 wife Joan Craw- A' '4' -A40 ford kx A In hispart lett- ler ft' ni play A which had been 1 i produced before A' IP young Falrhanks 10V LI and MISS CritAV- ford WON 1111r- 'VQV Heil both of tho young people were used Nitlt II Miss Crawford as the star find Fairbanks am the young villain who misused her for another In the course of the story Dougulas Jr had opportunity to lampoon in good natured fashion various film nolo hilit les incholinc 11s father I I is holt Ilona guild q111ially 1 'WI Of J1)1111 lint ryttiop 'rho thico-off of Fairbiumn was not dune bY Dame but as "Ltpblu IloodiK 0 i 1t1- lg I 7) '1i iz A i IA i- ii''' i gfrofr 1 I 41417114 Ruth MIller the stars of the picture are to be guests of Presno today adong with a host of other stars from lioilywood 'The ilottcntot" was one Of tivlitiniO4 WHYS thlit ever hit Broadway It is even funnier in screen form according to litIV1 rePOrtS and features Horton In onti of his greatest laugh roles Practically an all-star cast is Sel11 In support of Nil- lorton and tliss Miller Included in the cast 'of )(nown stars are Edmund Breese Sta nley Taylor Edward Earle Douglas Gerrard titto itoffman Maude Turner Gordon and nalnY others The picture IIM directed by Hoy del Holt and since specmccitr rtt mimic itecnes lv iIilii to I lii cometlY Edward Everett Horton 114 a lavorito comedian Iii and "The Hottentot" will no doubt add gour i 414 Iliaxgb ltril play the most hilarious farce the most elaborately staged musical revile or the historical extravagance with MOUntaing plain or forest as Its natural setting Because of its latitude its calls upon talent in every phase of production has no parallel These developments coming In rapid succession might have astounded a less intrepid aggregation than that which makes up tho film industry The latter however literally outdid itaelf In anticipating each new trend In screen entertainment from the In I reduction or the "Don junn" with Its synchronized Ne0111 "The inzz Singer" Oh its vccordoel speech and song on down the line inludint the a II-to iking 1c1ure the first inwretti "Thy thsri Song" and thp first oil-color hut lie length talking singing and dancing production "On With the ue ES tion Three years ago only the most farsighted could have foreseen the turn of events which were to give the screen unheard of dramatic scope And then to the layman his conclusions would have been HO apparently far-fetched that their plausibility might well have been doubted Many changes have been wrought by the rapid elaborations in motion picture entertainment following in the wake of the introduction of Vitaphone Twiny we have what might be termed a new school of screen of the new fINTlanda inClinlhonl upon them ninyprm lvtinse verstitillt fiir Vastly greater talent dire lors vilest- rtoutnr hent the staging oi! dancing and Hingdig ensembles and others who specialize in "straight" dramatic effort staffs of song writers and techWIWit0 WO lig liEtiggli -Warners have assigned scenario writers to two more of the 35 Vita-phone inwlals to he reieased during the coming season Joseph Jaekson tdupt "Second flolsrt Lorti Will preptre "1-101(1 Nverything" 1f tt thaton noled stage and screen actor who be in Prrsno as a tasitar Is ono of the cast of "7'ho Hottentot" 104404 frpelig Aoliight'a Beatrice Lillie will make her In it jai appearance on the talking screen in Warner Brothers "Thes tilloW Pt iihOw41 ICAntintsed 011 Fogs RA Got 64.