Santa Cruz Sentinel from Santa Cruz, California • Page 4

Thursday, August 29, 1946 SANTA CRUZ SENTINEL-NEWS, SANTA CRUZ, CALIFORNIA PAGE FOUR 'Mother Store In Wyoming Chairman Of Board tor HEj9 STMIS Two Entrances, Parking Lot To ME Alt BETTER with Microtom Youll forget you are wearing a Hearing Aid when you enjoy the glorious clarity of Microtone And its tiny case assures you the last word in comfort and concealment. COME IN AND SEE FOR YOURSELF FRIDAY Provide Shopping Convenience Formal opening Thursday of the new J. C. Penney's, at the corner of Pacific avenue and Cathcart street, will disclose a mod- ern new department store building containing nearly three times more space titan the former store at 231 Pacific avenue, Adrian i J. Jensen, manager, announced today.

i "An area of nearlv 17.000 sauare feet is given over to selling Moss Stores Open Shop For Ladies Moss Stores, Incorporated, will be welcomed i Thursday to Santa Cruz, as a new store opens its doors to the public at 244 Pacific avenue, with many, lines of women's apparel. There are 51 shops under the Moss banner along the Pacific coast, with first store established in San Francisco in 1887, in the old "Lucky" Baldwin hotel there. The great fire and earthquake of 1906 destroyed two of the five stores which were flourishing in San Francisco at that time, and a few years later George A. Moss died arid the business acquired by Artemus Mesler. The latter is still active in the company as chairman of the board of directors.

The local store will specialize in gloves for milady, an accessory which formed the foundation of the company, gaining them fame in the fashion world. Other articles of clothing will include blouses, sweaters, slips, underthings, hosiery, cosmetics, handbags and smart accessories. S. Hall, divisional manager of Moss, Incorporated, will attend the formal opening Thursday, it was understood. Miss Jennie Blaine, formerly with the Palo Alto shop will manage the Santa Cruz store, which will employ Mrs.

Doris Plowright, Maurine Williams, Annie Kruly and Mrs. Knight. alone," Mr. Jensen declared. "Two entrances one from Pacific avenue and the other from Cathcart street provide access for customers approaching from either side.

Flanking them are eight modern display windows." Penney shoppers will be able to enjoy the latest display techniques and fixtures, Mr. Jensen said, which have been em 4 ary business philosophy, and customer's hagging ability, customer's haggling ability. Today the company Mr. Penney founded in Kemmerer operates attractive, modern department stores all over the United States. Company President 1 A.

W. Hughes, president of the J. C. Penney company, was born in Skaneateles, N. Y.

He joined the company in 1920 as a salesman in the Penney store at Mo-berly, later serving as manager of Penney stores in Eureka, Utah, and Athens, Georgia. Starting behind the counter Of a Penney store is typical of the careers of most of the officers of the firm. Mr. Hughes succeeded E. C.

Sams himself once a salesman behind a Penney Counter as president of the company in April, 1946, when Mr. Sams became chairman of the board. City Reports July reports from city departments now on file with the city clerk show that $3615 were collected in license fees, $351.02 from auditorium rentals. S4127.15 from waste collection, $2254.50 In traffic fines and $620 in criminal fines from the nnlicf court. ft, Jv fr 8 IZi.t Send coupon for free literature or demonstration Microtone of Santa Cruz Y.W.C.A.

Building 115 Walnut Ave. Phone 33J7 Name Address City -C-l MODERN Beauty Shoppe Specializing in Permanent Waving Hair Styling Contour Haircutting 29 PEYTON ST. (Bet. King Mission Sts.) 1 1 PHONE 1697-W Johns-Manville "Blown" Rock Wool INSULATION All-Metal Weatherstrip Koolshadc Sun Screens CALIFORNIA INSULATION CO. 51 Pacific Ave.

Phone 3821 SANTA CRUZ WHEN YOU'RE ALL IN from overwork, physical mental fatigue. Sparkling, Refreshing CALSO WATER Contains no Stimulants or Laxatives. BUT rtmtt quickly in Cats supplies tssential (allium I restart 1f iktmitml sWuc. IN RADIONIC HEARING AID SUPER-POWERED MODEL A3 A 50 Standard Modtl A2A Eon Conduction Model I3A $50 Horsnyder's Pharmacy PacUic Ave. Church St.

Model Drug Store Pacific Walnut Aves. It's i rue! We crc equipped with Genuine Factory Parts and FACTORY SPECIFIED TOOLS TO SERVICE YOUR CAR ALDERSON WO LEY DESOTO-PLYMOUTH 222 Front St. Phone 4122 DR. RUTH ASHWORTH CIIIROPKACTOR Colonics and Pathoclast 105 WALNUT AVE. Hours: 10 a.

m. to 12 m. 2 p. ra. to 5 p.

m. Evenings by Appointment Telephone 1279-M West's Largest Jewelers Ml-7 L.M YOU WANT ITJ I I i i i I 5fc Opened as the -Golden Rule Store" in 1902, it was a small beginning in a real old western mining town just one small room on the town's muddy main street. It was an era when "let the buyer beware" was the ordin- Jay Vee Shop Will Open Thursday Frank Robichaud and J. V. Hopkins announce- the establishment of their 15th Jay Vee women's shop Thursday morning at 9:30.

o'clock, when the doors are' opened to Santa Cruzans at 242 Pacific avenue. The attractively modern apparel shop will cater to both 'teen-agers and young women, as well as patrons with more conservative tastes. Outstanding fashion stylists and well known manufacturers will cater to those women who seek their wedding apparel at the Jay Vee shop. Available at the Jay Vee chain store will be coats, suits, dresses, leisure wear and lingerie as well as attractive blouses, sweaters, and the like. Miss Irene Weskie, fashion authority, will manage the new Santa Cruz store, it was understood, and at least half a dozen young women will find employment in the shop.

The store will remain open between the hours of 9:30 a. m. and 5:30 p. Robichaud told the Sentinel-News. Sugar Stamp No.

51 Will Be Valid On September 1 Washington, Aug. 28 (U.R). The OPA announced today that spare stamp 51 will be made good September 1, for five pounds of sugar for regular Consumer use. This stamp wijl remain valid until December 3U Spare stamp 49 will also continue to be good for five pounds of sugar through September 30. r.

Jlti. ft iss xtM GLOVES HOSIERY BLOUSES SWEATERS UNDERTHINGS ACCESSORIES PERFUMES COSMETICS 7 Want Stores To Close Labor Day A recommendation that all stores close Monday in observance of Labor Day was made this week by the Chamber of Commerce's domestic trades council. City and county offices will not be open on the legal holiday. YOUTH INJURED Walter Silva 12, of Newman, was treated at the Mission hospital Tuesday night for lacerations of the chin and upper lip and contusions of the forehead sustained when he jumped and fell over a wall near the Capitola trestle. PUBLIC NOTICE NOTICE OF ADMINISTRATRIX SALE OF REAL ESTATE AT PRIVATE SALE No.

10.232 In the Superior Court of the State of California, in and for the County of Santa Cruz. i In the Matter of the Estate of ROY I T. GILMORE. Deceased. Notice is herebv given that FRAN-i CES CRAIG.

Administratrix of the Es-i tate of Roy T. Gilmore. deceased, will i seli at private sale, in one parcel. to the highest bidder, upon the terms and conditions hereinafter set forth, I and subject to confirmation by the above named Superior "Court, on on after Tuesday, the 10th day of Sep- tember, 1946, at 9.30 A. of said day, all the right, title, interest and estate of the said Roy T.

Gilmore, deceased, at the time of his death, in and to the real property hereinafter describ-I ed, and all the right, title and interest that the said estate has. by opera- tion of law or otherwise acquired, other than or in addition to that of said decedent at the time of his death, of, in, and to that certain real prop erty more oarticulariv bounded and described as follows, to-wit: An undivided one-half interest in and to that certain real property situate in the City of Santa Cruz. County of Santa Cruz, State of California, being Lots Ten (10) and Eleven (11), excepting the easterlv one hundred and twenty feet (120) of Lot 11. as shown upon the map entitled "Plat of Lots surveved October 31st, 1866 for HENRY BOUSCH by Wright and Foreman. Civil Engineers, Santa Cruz, filed for record May 5th.

1868 in Map Book 1, rp 7, Santa Cruz County Records. and conditions of sale: Ten -er cent (10'J) calls at time of sale, lawful money of the United States America, balance by cash or credit on confirmation of sale by said Superior Court. All bids or offers must be in writing, and may be left at the offices of Attorney Bert B. Snyder. Suite 2, Medico-Dental Building, Santa Cruz, California, attorney tor said Administratrix, or may be filed in the office of the Clerk of this Court, at anv time after the first publication of this Notice and before the making of the sale.

Dated: August 23. 19-tfi FRANCES CRAIG. Administratrix. Estate of Roy T. Gilmore, deceased.

BERT B. SNYDER. Attorney for said Administratrix. Aug. 25 to Sept.

7 17 Stores to Serve You! AS irv.v. J. if if X- -S- If E. C. Sams, chairman of the board of directors of the J.

C. Penney company, was born in Simpson, Kansas. After several years in the retail business, he joined Mr. Penney as a clerk in the Kemmerer, Wyoming, store. After serving nearly 30 years as president of the company, Mr.

Sams succeeded Mr. Penney as chairman of the board in April, 1946, when Mr. Penney became honorary chairman of the board. Founder Of J. G.

Penney Company James Cash Penney was born in Hamilton, Missouri. During his youth he clerked in a dry goods store, and in 1902 opened a similar store, in Kemmerer, Wyoming, as one of three partners. A-t 'B8'fi Out of this humble beginning one small store in a Western mining town grew the present Penney company with stores in every State in the Union. The phenomenal growth of the company is proof of the soundness of Mr. Penney's belief in the Golden Rule as the best possible business policy.

CITED Clark Furnish of Route 4, Box 289, was cited for reckless driving Tuesday night after he allegedly ran the stop sign at Mission and Walnut streets and drove without his headlights on. PUBLIC NOTICE NOTICE OF ADMINISTRATRIX SALE OF REAL ESTATE AT PRIVATE SALE No. 6600 In the Superior Court of the State of California in and for the County of Santa Cruz. In the Matter of the Estate of HENRY COULSON, Deceased. Notice is hereby given that ITATTIE COULSON, Administratrix, of the Estate of Henry Coulson, deceased, will sell at private sale, in one Darcel.

to the highest bidder, upon the terms and conditions hereinafter set forth, and subject to confirmation by the above named Superior Court, on or after Tuesday, the 10th day of September. 194t, at .0:30 A. of said day, all the right, title, interest and estate of the said Henry Coulson, deceased, at the time of his death, in and to the real property hereinafter described, and all the right, title and interest that the said estate has, by operation of law or otherwise acquired, other than or in addition to that of said decedent at the time of his death, of, in. and to that certain real property more particularly bounded and described as follows: All that certain real property situate in the City of Santa Cruz, County of Santa Cruz, State of California, described as follows: BEING Lot number Eleven 111 as the same is numbered and designated on the map entitled "Map of Lots laid out by A. P.

Ilendon in the Town of Santa Cruz" filed in the office of the -County Recorder of said Santa Cruz County. September 6th, 1876, and which said Lot is further bounded and described as follows, to-wit: BEGINNING on the West side of Garfield Street, formerly called Bausch Street, at the South East corner of Lot Number Ten (10) as numbered and designated on said map. said point of beginning being Two hundred and seventv-nine and 30" 100 t279.30) feet distant South from the North boundary of "Hendon thence along the South boundarv of said Lot Number Ten (10), South 71 degrees West, one hundred and fortv (140) feet: thence leaving said boundary South 18 30' East Sixty (60) feet to the North West corner of Lot Number Fourteen 14) as numbered and designated on said map: thence along the North boundarv of said Lot Number Fourteen (14), North 7' 30' East One hundred and forty (140) feet to the west side of Garfield Street; thence along Hie West side of Garfield Street North 18" 30' West sixty i60i feet to the place of beginning. Terms and conditions of sale: Ten per cent 10' cash at time of sale, lawful money of the United States of America, balance by cash or credit on confirmation of sale by said Superior Court. Ail bids or offers must be writing, and may be left at the offices of Attorney Eert B.

Snyder. Suite 2. Medico-Dental Building, Santa Cruz, California, attorney for said Administratrix, or may be filed in the office of the Clerk of this Court, at any time after the first publication of this Notice and before the making of the sale. Dated August 23. 1946.

HATTIE COULSON, Administratrix. Estate of Henrv Coulson, deceased. BERT B. SNYDER. Attui iiev for said Administratrix.

Aug. 2o to Sept. 7 ployed to speed service and simplify shopping, while adding to the general attractiveness of the modern interior. Next to the store, on the Cathcart street side, a 91-foot parking lot will be available for the use of customers, Mr. Jensen pointed out.

"Fortunately the new building has been completed in time for us to take care of our customers' early fall and pre-school needs," Mr. Jensen asserted. "Many of our departments have been especially restocked for the opening, with attractive and fashionably styled new merchandise and of course the additional space in this new store enables us to offer many new lines we haven't carried before." Featured on the first floor will be the following departments: Men's clothing and furnishings and women's furnishings and accessories, shoes, work clothes, piece goods, home furnishings, luggage, and a shop exclusively for boys. The balcony store will Women's ready-to-wear, millinery, sportswear, girls' and infants' wear, a cotton shop and a teen-age shop. The Penney manager explained that the decision to expand the store here was in accordance with the company's postwar aims in this area, adding, "Penney's now will be even better equipped than in the past to serve the people of Santa Cruz and surrounding area." The store is one of 136 in the Penney chain in this state.

Mr. Jensen joined the company in 1929 as a salesman in Santa Monica, later transferring to Long Beach and Huntington Park. He first came to Santa Cruz in 1935 and was assistant manager to H. A. Trost, 'who retired July 1, 1945.

Mr. Jensen was made manager of Lompoc, Calif, store in 1937 and in 1940 was transferred as manager to Colusa, store. When Mr. Trost retired in 1945, Mr. Jensen was transferred to Santa Cruz.

'v The development of the J. C. Penney company, of which the Santa Cruz store is a part, is one of the great sagas of American business. Its central figure, James C. Pennev, gives it a true Horatio i Alger flavor.

The first Penney store opened in 1902 in the frontier town of Kemmerer, Wyo. The town haft a population of 1000 and Mr. Ppnnpv harl S500 rash nrl an idea. i Hp pvnrrssprl his idea in thf name he Era vp his t.mv enterDnse- The Golden Rule Store. He wanted, he to give the public merchandise of higher-than-ordinary quality at lower-than-usual prices.

lie had other ideas, too. He would give friendly, considerate service; he would advertise honestly and without exaggeration or misrepresentation, and he would cut costs by selling only for cash, making no deliveries and eliminating other unnecessary costs of operation. For Mr. Penney, and the organization he founded, these were not merely phrases for wall decoration but the vital elements of a business philosophy. Guided by them, the company earned an enviable reputation, grew and prospered.

Last year, with a sales force of more than 70.000 in all Penney stores, total sales reached nearly $550 million a triumph of faith in the rewards of hard work and fair dealing. "Associates," as they have been called, rather than employes, recognize that they have a direct interest in the success of the organization, benefiting in many ways. To them the Golden Rule principle is today a living force animating all the company's relations, both within and outside the organization. It has been said that business men welcome Penney's to a community, even competitors. "Penney competition," they say, "is honest and straightforward." Penney people welcome this warm and friendly attitude, inviting the spirit of healthy competition so essential to a vigorous economy and for the ultimate benefit of the American consumer.

Today, the Penney company, serving millions of customers, looks forward to bringing a higher standard of living to even more millions at the lowest possible prices consistent with quality merchandise. The Golden Rule principles, Penney people say, will remain unchanged. The first national election returns broadcast by radio were those announcing the election of President Harding in 1920. I Store Manager Adrian J. Jensen is manager of the J.

C. Penney store here. Jensen urges Santa Cruzans to attend the opening day of the new store here Thursday at Pacific avenue and Cathcart street. tage For the first time since the summer of 1941 stage shows and revues will be the order of the day from the beach bandstand over Labor Day -week-end, Seaside company officials announced this morning. In addition to the great 66-piece San Francisco Symphonic band which appears in three concerts over the holidays the program calls for appearances of Kay Meany and his Ilawaiians and the Scotty Weston show with his famous ''Stars of Tomorrow." With the Ray Meany troupe is Dione, native Polynesian dance and song stylist who is currently sign- ea wan m.u.m.

stuaios. Meany is also presenting for the first time fon the coast, the sensational Ui Lani. star hula dancer of Maui. The group features a number of steel guitars. Scotty Weston needs no introduction to beach audiences.

His clever skits and presentations of juvenile talent have been the talk of the west coast for a number of years. Meany and his Hawaiians appear Sunday from 12 to 1 o'clock and Scotty Weston herds his group together in the hour from 5:30 to 6:30 p. m. Elks To Hold Installation Thursday Nite Marking an all time high Santa Cruz Elks will hold a huge installation cerem6ny Thursday evening to welcome into the B.P.O.E. a record class of a half -hundred candidates.

Here for the occasion will be California State President Horace R. Wisely of the Elks Association. It is anticipated that the largest turnout of the local order this summer will be in evidence Thursday. Exalted Ruler Gene Prolo states that the installation proceedings will be preceded by a dinner at the club rooms starting at 7 o'clock. Musical entertainment will spotlight the dinner festivities.

Dismiss Charge Sentinel-News Capital Bureau Sacramento, Aug. 28 Dismissal of charges against the on sale general license for premises at 414-420 Main street, Watsonville, was announced today by the state board of equalization. The accusation charged the licensee, Nick Derpich, George Lu-cich and Clement Ivelich, with possessing refilled distilled spirits bottles. In the 16th century, superstitious persons believed comets to be heralds of evil. WATCHES raM' 'hi rflfcaftArr i 1 A Weekeiiffl J()0 881118 mmnm tSLere, in the very latest, most modern of shops, amidst pleasant and convenient surroundings and in settings of simple good taste, you will find all the pleasures and advantages of metropolitan shopping quality merchandise at fair friendly, painstaking service and the same unqualified guarantee of complete customer satisfaction that has been the inflexible Moss policy for nearly 60 years.

ell Williams ewelers ESTABLISHED 1927 DIAMONDS Yes, Gensler-Lee Sells More Diamonds Than Any Other Jeweler in The Westl NOW IN SANTA CRUZ 214 PACIFIC AVENUE 'Your Credit Is Good aU Gensler-Lee" MOSS STORES, INC. 244 Pacific Avenue Moss-Shops-are located in all principal cities of the West VIM Engraving Stone Setting NEW LOCATION 22S Pacific Ave. TeL 1120-J.