The Salt Lake Tribune from Salt Lake City, Utah • 101

ill 1 aLt- 1 rihimc. Sunday, FVtniar 22, 1976 ItIT 5 SWSg? v-3? 3. J. -g! St Dee's Combines Hamburgers with Ck nvn lor Success 'fi- iyC KKi sa HI mt i i Ve I I V. I let hi: iown (VU Un Bf- '1 rTiiiMMfm-' i i iimii.ii l'-'Ml- 'ianr-rd tl-IWl some AVI fi.un throughout the country Today, Die's, wiiih has l.iXXl tmployes in 21 and eight re staurants from Ixigan Provo and Las Vegas, serves 4i! (XX) custonieis a day Gross sales annu il ly top the HO million n'3rk In IfXvt, when the Dei buri.vr (Town came The sign won first plate in its division in lut as an advertising medium in competition sponsored by the National Electric Sign Associa Uon The Deeburger Clown won a thud place trophy-last year at the National Clown Convention Dm nver, competing w.th duet, and its pi emotion "But v.hot the clow'n is done i to create an unusual -nvjrentss for Dees V'dh lust a fast-food service and a ham burger menu, we wouldnt be as neaiiy a effective treating this iwareness on the part of the pubiu Mr Johnson said The lowns both live and the sign provide a visual image readily identifiable and that cant help but increase sales, he said Theres nothing quite like a good American hamburger, and the Dee's clown is doing his part in making the public aware of that I the V.

a a or the is play ed in Hit a s. -il is te iv an die tl-ne, iiii oi ho at! 1 1 ov ih the i um high Stall a'. it quality pin -4iV Mi but 1 pa IV (1 1 Is x-v (f IT 51 if VH' i The Cache Valley Mall, which utilizes wood extensively, is scheduled to bo opened in late July. Mall in Cache Valley To Open in Late July Continued from page 3 d)n from the Northwest who was in Salt Lake City on vacation was se let tod The Dee burger prime responsibility now is to appear at no charge at schools, church benefits, parades, fairs, etc said Mr Johnson When he goes out, he makes no mention of Dees in his routine, but he builds himself as a down personality, Mr Johnson continued Dees underwrites the expense of the full time clown But there can be no separation of Dees from the Deeburger Clown and all Ins antics and fun-making pay off in increased identity and awareness for the loi ally-based fast food service chain The Detburgt Clown av ct ages three to four shows a day Sometimes there is only one show a day but other times there are as many as seven or eight, Mr Tailor said "It averagiv out about 500 to 6X) show a par He perform0 for 300 000 to 400 (XX) children a year The Deeburger Clown's image continues to grow in popularity, Mr Johnson said He is an accomplished magician, unicylist, ventriloquist. balloon sculptor, and most anything else a clown does.

If you put Santa Claus up against the Deeburger Clown, Santa Claus would be second best with the kids, Mr. Johnson asserted. The Deeburger Clown. he continued, is the first local personality in such a small market to be sustained this way in the eyes of the public." these print draperies in lots of sizes and patterns 512 50x34" 4S I in about 215, 000 persons in the primary Sale pr. market, extending from south of LOGAN A new shopping mall, the only enclosed mall within nearly 100 miles in any direction, wll soon be a reality Logan Brigham City to south of Pocatello, Idaho and into eastern Wyoming Peg $15 pr.

75x84' Reg $25 Reg $32 Stile pr. Sate 25.60 pr. The Cache Valley Mall, being developed by John Price Associates of Salt Lake City, Ls about two-thirds under roof, and is expected to be completed late July, reported Bob Shelton, director of leasing "We expect good traffic in the mall, both the winter, because it is an enclosed shopping facility, and the summer because of tourists traveling to and from Bear Lake area and Yellowstone National Park, Mr Shelton said KiPMo-i flower ''d di.ipci u-s in pc 1 y. star rayon have a tuermai loan In mg it iga.nst heat and Id M.kI'iiv turnNe Mi He said initial projections are that 45, (XX) persons will shop the mall each week fTTD- i Other stores which have already signed leases include: 7 The new mall will have a big impact on the shopping activities in Logan, the retail center of a large geographical area in northern Utah, southern Idaho and western Wyoming It is anticipated that 50 stores, of wnich about half have already been signed to a lease, will come Lnta the mall. In addition, there will be satellite facilities, including a market and drug store, restaurant, bank, theater and professional building, reported Mr.

Shelton. i -PW -V 'f Logan Savings and Loan, Corn Dog Factory, B.s Big Boy Restaurant, Cottage Shoe, Dress Work, The Competition, House of Fabrics, Anitas, Heidi House, Karmeikom, The Union, White Jewelry, Nations Creations, Nobbys Pants Kinneys Shoes, Anderson Jewelry, Tods Hallmark Cards, Deseret Bock, Atomic Sound and James Lundahl Game Room. P0 He said anchor stores in the new mall, located at 14th North and Main Street, will be J.C. Penney Co ZCMI and Ernst Home Center. mvf' vUs? Both the three-dimensional sign and the Deeburger Clown have received national acclaim.

The Cache Valley Mall, which utilizes wood extensively, is the 18th mall in six states with which Mr. Shelton has been involved wdth the development. Logan was selected by Price As sociates because it Ls an ideal market, said Mr. Shelton "There are Sale 19.20 pr 72x84 Penney's To Open In Mall Reg. $24 pr.

96x84, reg. S31 Sale 24.80 pr. Floral Medley' draperies with handsome bouquet pattern in assorted colors They're polyester cotton with foam backing for insulation Machine wash, tumble dry In Logan Sale 1 1 -20 pr. 43x84 Reg. $14 pr.

72x84, reg. $26 Sale 20.80 pr. reg. $30 Sale $24 pr. Save $5 sq Sale 8.99 sq.

yd 'Zenith' draperies feature a brilliant all-over flower design on crisp rayonpolyester mohair Machine washable, tumble dry Assorted colors Reg. $14. Plush shag nylon btoadloom features heat-set plied yarns for super wear and resiliency Choice of beautiful 230 Windsor1 colors at a beautiful low puce A Dew J.C. Penney store will open Cache Valley Mall in Logan on July 14. The 47,940 square-foot retail outlet will be the 21st Penney store in the state, and will be one of the anchor stores in the new mall.

It will create approximately 200 more Jobs for area residents. The J.C. Penney, which has been in operation in Utah since 1908, now has 4,460 employes in the state, with an annual payroll exceeding $10 million, reported J.W. Grubb, district manager. The company purchases more than $15 million in merchandise from Utah vendors.

This merchandise, according to the district manager, is shipped to Penney stores nationwide, and stimulates employment in many Utah-based firms which are major nationwide suppliers. In addition to the retail stores, which includes five full-line stores, J.C. Penney has several sales support units in the state, such as offices, warehouses and service centers. Save $1 to s5 sq. yd, on carpeting.

4 select styles 15 to 30 off made-to-measure or custom length draperies Save $2 sq. yd. Sale 8.99 sq. yd. Reg.

$11. Cut loop pile sculptured carpeting of durable easy-care nylon Resists pilling and fuzzing Bounces back to shape Fashion colors 5340 Tradewinds Save s3 sq. yd. Sale 8.99 sq. yd.

Mr. Grubb said the company collects for the state and local governments more than $2 million in sales tax. Reg. $12. Multi-color plush shag broadloom in crisp nylon wears exceptionally well roists pilling and fuzzing Most spots and spills wipe tight up 7000 Sun Valley Ordering mu le-to-measure draperies means you tell us what to oo and we do it Bring us the and fullness you want then select your fabric from 80 pa'terns ard 700 colors Select Austrian pouf sidi jabot or pinch-pleat valances We II do the work juct as vou Older Lou make the choices, we make the drapei les Save even more when you buy standard widths in custom lengths Come in for an tasy-to-follow measuring chart It he" Sale prices effective thru Saturday (thru Sunday at Granger, Bountiful) He said the company believes in being a good citizen in each community it serves and can point with pride to the time and money it contributes to civic, community and welfare efforts throughout Utah.

Save S1 sq. yd. Sale 6.99 sq. yd. Use your JCPenney Charg Reg.

$8. Plush shag polyester carpeting gives a rich appearance and thick soft feeling underfoot Durable, easy-care, fashionable tweeds and solid colors with foam or jute backing H18001S30 Sumptuous Sale prices effective thru Saturday. (Thru Sunday at Granger, Bountiful) As an example of J.C. Penney workers being involved in the ccmmuni ty, R. Wayne Bentley, manager of the downtown Salt Lake Penney store, will become president of the Downtown Merchants Association at its annual meeting Feb.

25. i Downtown Salt Lake Cottonwood Mall 350-2055 350-2152 Valley Fair-Granger Bountiful 350-2273 350-2435 Orem-Unlversity Mall 224-1311, ext. 212 Worth $1.22 Not everybodys happy about the new $2 bill the Treasury Department will put into circulation on April 13. It will he worth only about $1 22 compared with the value of the $2 bill that was taken out of circulation 1966. Downtown Sait Lcka Cottonwood Mail Provo Sugar House Bountiful Valley Fair-Gi anger Crem-Universlty Mall i.