The Salt Lake Tribune from Salt Lake City, Utah • 12

ftgi)MgpftPMg0il 12 The Salt Lake Tribune, Monday, February 26, 1962 pvs Inside Finance-Tribune Exclusive Small Business Thrives in U.S. unique materials and special services. THE LARGER defense firms, with government encouragement, make special efforts to subcontract substantial parts of their contracts to smaller enterprises. As long as small business can supply the needed parts or services at competitive prices, size is not important In fact, these smaller firms are often better organized to do specialized work than large companies. Small business today Is assured of adequate financing, on both short term and long ternj.

Commercial banks have long given special attention to the short-term credit needs of small businesses. The Small Business Investment Act, passed in 1958, provides new ways of bringing long term and equity capital to small ventures. Carlo Giustini, left, Douglas Sophia Loren attend the death Wilmer -and Hestonlq the title role of "El Cid. The of Charlton roadshow premiere is Thursday at Centre. Dorothy Kilgallens Voice of Broadway small businesses are slowly disappearing.

Part of this belief Includes the false notion that big business is pushing the "little fellow into oblivion. The truth is that small business is doing much better than is usually assumed. It not only Is holding Its own but Is on the rise. A report prepared for the Federal Reserve Board a short time ago, concluded that neither large business nor big government nor automation has "educed small business to insignificance, or even stifled its growth in most of the major sectors of the economy. According to the U.S.

Department of Commerce, there were a record 4,700,000 business firms in operation at the end of 1960. i OF THIS FIGURE, about four and a half million were small defined by the Small Business Administration, and these accounted for 96 per cent of the total. (For comparison, at the end of 1957 there were- four-and a quarter million small business units in operation. These small business enterprises represented more than 40 per cent of the nations total business activity and employed nearly 30 million people. The future outlook continues favorable.

The small business population is projected to exceed five million by the end of the 1960s. This increase of more than 500,000 new organizations clearly indicates that opportunities for small business are just as favorable as ever. Paradoxically, an Important reason for this bright picture jfor small business is the con-j tribution of large corporations to the economy. LARGE BUSINESS enterprises need small firms to -help in the manufacture, distribution and servicing of their products. The emergence of large automobile producers created hundreds of thousands of opportunities in the distribution and repairing of cars, as well as sales of gas and oil.

Our important, defense industries rely heavily on small business firms to -supply Great Publicity, Liz-But Costs Can Kill Dying in Film Is Lively, Actor Says In happy Hollywood, traditionally the land of the upbeat ending, some of the biggest stars have shied away from playing death scenes on the screen. In doing so, claims Academy Award winner Charlton Heston, they are passing up one of the surest routes to acting Immortality. "I have never believed the old wives tale, supported for years by cautious film executives, that movie fans do not like to see their favorites die in motion pictures, says Mr. Heston. Grandiose Death He just completed one of the most grandiose death scenes ever filmed in Samuel Bronstons "El Cid, scheduled for its regional premiere Thursday at the Centre Theatre.

"Death Is one of the noble moments in every mans lifetime, and any actorT pausing only to think of the inevitability of his own passing," should be able to play a screen version convincingly, Mr, Heston remarked. In his current role as Spains great warrior-hero of the 11th Century, the actor is given nearly 10 minutes of screen time in which to expire. "Every actor of consequence, from Garrick to Olivier, has owed at least some part of his reputation to his unique on-stage demises, Mr. Heston declares. Tile Again Dolan "In fact, I recall the story of a Victorian mummer named Dolan, whose death scenes were so elaborately staged and so grandly enacted that they invariably provoked the gdlery to cry for an encore.

"Die-Again" Dolan became his professional traded mark, and it was as such that he was billed for many years. Numerous Agonies "After undergoing numerous agonies in my previous screen deaths, I have at last found the secret of a truly rewarding death scene, the actor says, with a withheld smile. As one who has met his end by being trampled into a swamp by Jennifer Jones in "Ruby Gentry," frozen to death on the moors in Wuthering Heights, and squashed under a tigers cage in "The Greatest Show on Earth, I can speak with some authority about dying well for my art. The trick is to die in bed, he concluded. By Maurice H.

Stans Joe Young graduated from college in Iowa last year. He is now home in a suburb of Omaha running a new taxi service. His fraternity roommtte, Bill Eden, has gone back to Minnesota and become the owner of a flower shop and nursery. Both tee doing well. In our Ameri-rn economic structure, small usiness has always played important role.

It has been, Ji fact, the symbol of free jnterprise. Hundreds of thou-tands of new entrepreneurs et out to accept the invitation af our system to demonstrate personal ambition and initiative each year. Millions of small businesses have been successful. Some" have "grown and become big business. Others have merged or been old to larger outfits.

Some, "vith inadequate capital, podr management or misplaced confidence, have gone under! The important thing is that or American society offers ji open opportunity to every-ne with an idea, a willingness work and a little money to ry for the big time. If we re to avoid socialism, it is vital that we preserve" the room and the climate tor small business in this country. THE ERRONEOUS impres Bion frequently arises that NEW SPRING STYLES -CAPES -STOLES -JACKETS "Where the Best Costs Less Phono DA 2-2741- Anwico'. Man Beautiful Fur Howm 7100 South 244 Wan Orchard Driva BOUNTIFUL nly I world to know it is not a musical. Tom Poston is such a hit in Zotz, hes now being offered film roles that used to go only to Danny Kaye.

If Danny didnt choose to do them, they werent done. So the future holds enticing promise for small business. The 1960s should be the greatest period of expansion In our history. A POPULATION rise of 30 million people along with a 50 per cent gain in the gross national product should provide widespread opportunities. As our family demands move more and more fronC goods to services, new openings for small businessare created in large numbers.

THE DEVELOPMENT of new industries based on new technology will broaden the prospects for small enterprises. The emphasis on brainpower rather than size will open new vistas. Higher levels of education should widen the demand for new products and services and further encourage formation of new enterprises. For those who have imagination and ability and who are willing to work hard and take risks, there Is as much inducement as ever in many new and expanding fields. There are two conclusions we ought to reach from all this.

America is still a land of opportunity. And the future of small business does not depend upon attacking or de-stroying big business. Savings Account In the I 003 3-CL-' 3 Days Left same as you saw it at the preview. Arlene Dahl Is going all out for her March engagement at the Flamingo in Las Vegas. She plans to augment Nat Brandywines orchestra, which belongs to the management, with 12 musicians of her own.

June Havoc has finished writing two acts of her play, "Marathon, and wants the Curtains 7:00 and 9:1 I HELD OVER 2ND WEEK! A Story of Love It could only happen 1 in Florence! 0 i i itifll tll6 i 1 Jknmx. r. ffrJ irj OLIVIA R0SSAN0 YVETTE ft ONCMAOcoee Memococon (TO WUMlmdlown Features "Horo" 6:55 and I 10 p.m. "Sunday" p.m.; Command Engagement: 0 Ala Gulnnass in HORSES MOUTH" with "NEVER on SUNDAY" si STATE 1 3 Dig Hitt Open 11:45 1. "LEGEND OF THE LOST" John WAYNE Sophia LOREN Rotten ftRAZZI 2.

"WHILE THE CITY SLEEPS" Vincent PRICE Dana ANDREWS 3. "DAYS OF THRILLS AND LAUGHTER" Old Time Movlet et Their lettl YODAY, TUES. WED. ONLY Rome Quality, Quantity A Speedy Service When you open or add to your Deseret Federal amount of $200 or more. Mrs.

John H. Allen Lawyers wives elect president. Women Elect New Staff Of Auxiliary Mrs. John H. Allen, 50 W.

1300 South, Bountiful, was elected president of the Salt Lake County Bar Auxiliary Saturday in a meeting at Willow Creek Country Club. MRS. ALLEN succeeds Mrs. Donald B. Holbrook, who automatically became a director of organization of lawyers wives.

Other new officers include Mrs. Ralph A. McBroom, vice president; Mrs. Richard L. Dewsnup and Mrs.

Herschel J. Saperstein, secretaries and Mrs. James P. Cowley, treasurer. New directors are Mrs.

Holbrook, Mrs. David B. Watkiss, Mrsr Paul F. Potter and Mrs. Andrew R.

Hurley. ASC Readies Grain Tallis Five meetings have been scheduled In Utah this week by the State Agriculture Stabilization and Conservation Committee to discuss the 1962 wheat stabilization and feed grain program. GLADE ALLRED, state ASC director said meetings are in conjunction with the current signup for the program, which has a March 30 deadline. Jess S. Tuttle, Castle Dale, state committee chairman, will conduct the meetings.

SESSIONS, FOR community and county ASC members, will be held Monday in Cedar City at 9 30 am. and Richfield at 7:30 p.m.; Tuesday in Provo at 1:30 p.m., and Wednesday In Tremonton at 9:30 a.m. and Ogden at 2 p.m. snouinam iv RlR? tSoKP- UPTOWN S2 De Luxe Downtown Showcase! Open Noon PARK FREE otter Feature et 13. 3 30.

ft, 7 30. 10 DORIS DAY TONY RANDAU "LOVER COME BACK" ROCK HUDSON I Bl( Screen Color of Coune rrs VILLA NIGHTLY AT the Lowell Thomas Production "SEVEN WONDERS OF THE WORLD" in the greatest wonder LCINERAMA: Acree of Free Forking mr-mr i mi tote fee Superb Sugar House Showp.ace OPEN 4 45 FREE PARKING Feeturee et 7 20 A 9 30 ROCK HUDSON DORIS DAY TONY RANDALL "LOVER COME BACK" Big Screen Color of Course SO.EAST, ftS-MH OTfe-Mi Open 1 m. PARK FREE after 4 Glenn Ford Betty Davi Hope Lang Arthur O'Connell "A POCKETFUL OF MIRACLES" Big Screen Color BOB HOPE LUCILLE BALL "FACTS OF LIFE" I RIALTO SR MURRAY 21 HURRY LAST NITE IADHES' NITf OPEN 7 PM JERRY LEWIS os the "ERRAND BOY" iua in Color Richard Boone Geo Hamilton i Luana Patten Art O'Connell 1 "A THUNDER OF DRUMS' (ucen lawntlfal Op 7 m. AX 5-0441 NEW YORK Evecutives of 20th Century-Fox doing all they can to rescue the Elizabeth 3 Taylor-Eddie -v Fisher mar-riage. Not that they dont ap- if preciate the in-valuable pub-f V7 licity Liz gets every time her private life explodes onto the front pages, but theyre afraid if things dont go her way and they might not she might halt production on "Cleopatra" again, costing theme more millions and millions.

The beauty with Red Buttons at O. Henrys steakery in the village was Eve Brent, occupation unknown. Not for Shelters John David Griffin, the popular column, has written the liner notes for Connie Francis next album, Connie Francis Sings Irish Favorites, and he vows not one of the tunes is specially arranged for bomb shelters. Wait until bachelor opera star Cesare Siepe gets an eyeful of 19-year-old Michele Lee, the cutie whos been chosen to costar with him in "Bravo, Giovanni. Makes It Easy Her pulchritude should make it much easier for Cesare to spend six nights a week playing the same part Telegram from a studio exec: The power of the press.

The ending of The Children Hour will be the EiMJIOIlO EBBUR; "PARIS HOIIDAY" with 001 HOPE TWO COLOR HITSI "CAT ON A HOT TIN ROOF" with ELIZABETH TAYLOR, and "RAINTREE COUNTY" THE EYES OF 70 Sg MM joe ffinwT-rei RODGERS 5 HAMMERSTHNv COIOR by DC IUXI OPEN 30 PM 414 Ith Wett ADULTS 75c CHUDREN 25e IN STEREOPHONIC SOUND 30 I 4 45 and 10 50 "KING AND I "CAROUSEL" Deborah Kerr I Shirley Jones Ywl ftrynner Gordon MacRao LAST DAY Bountiful MOTOR' VIEW "KINGS 30. "MAJORITY" 13 45, 3 45. 4 50, 50. "PINOCCHIO" Utah 1 30, 3 15, 5 30, 7 45, 10 00. Motor.

Vu 7 25, 0 55. "FIOWER DRUM" 12 05, 2 30, 4 55, 7.20, 45. Eva 51 50-52 0 MAjoR.lyOKE rCO0NTRr(S 1A rUBWER-lL minn JAMES SHIGEIA SI 00 till hen II Child. 25C Exckuivo Rood Show Ingagymont i ftp rt Friday, March 2 Tithe. New at Box Office Oaan Dally (Naan) ftAT ITATj aie acMiBVLi Sa.

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Kingsbury Hall, 8:30 p.m. HELD OVER! FIRST TIME THRU and Cinbma5cop COLOR by DC LUXE 7000 5. Stota AM 5-2341 Opaa 436 Start 7 09 Adukt SI 00 Child. Fra ILICTRIC IN-CAR HIAtIRS DEBBIE REYNOLDS The Second StimeARpund NOW! CQLJ by nr LUXt I CURRENT I PER SAVINGS ACCOUNT INSURED SAVINGS AVAILABILITY LIMIT I GIFT LOAN ASSII. 44 South Mam Savings grow faster at DFS with insured safety! Join the smart set of 13,000 wise Deseret Federal Customers who save safely, profitably, and conveniently at this-frieiidly savings DFS saving now earn a profitable 414 not 3Vi not 4 but a big per annum.

Your savings need not remain a year to earn this high rate. Open your insured account now qnd get the Extra Profits and FREE GIFTS. SAVINGS St. Salt Lake City, Utah 9S North University Provo. Utah Highway ft Op 4 39 AX S-14S1 "THE LADIES' MAN" Jorry Uwit Helen Traubel Soth In Celer "ON THE DOUBLE" Denny Keye Dana Wyntar IN COLOR BIG JOHN WAYNE lit "THE COMANCHEROS" Flm Twe Certeew and "f.HSTY a-f 1.