The Tyler Courier-Times from Tyler, Texas • 44

Tyler Courler-Tlmes-TVlegrapli SUNDAY, SEPTEMBER 6, 1992 Sec. 4 Manv Americans OK. Despite Gloomv Reports -w Scripps Howard News Service This is the time of year when pun-" Per capita personal income grew only 2.4 percent last year, trailing behind the inflation rate for the first time since 1982; the gap between rich and poor appears to be widening, and 10 million Americans are unemployed. One child in five lives in poverty. Half the children in black families are poor.

ui, yuiitiiiaiio aiiu lauui ichucio tr sue ponderous statements about how well or how poorly the American worker is doing. The consensus 6eems to oe mat tne American worK-er is not doing well at all. -1 -a-y Ofa HT CLUBS ri Tw rll North Si Br pw bblteb 20.00 19.95 East Texas Stocks Alask No. Slop del. USGuWCoaat 19.05 18.95 Company Sept.4 Aug.tt Aug.21 Alatk No.

Stop otl. Wt Co 18.10 18.05 Alberuon'i 43.37. 42.62 397 not quoted. 42.37 42.25 42.75 Amoco- 51.12 51.12 50.25 JtlES4 Arkla 11.12 11.00 10.50 Atlantic Richfield 113.62 113.75 113.87 cm iRr.F- Th AMoelatad Pm Borden-i 28.12 27.87 27.87 SOURCE. The Associated Press CocaCola 43.62 43.62 42.75 Dillard 34.37 35.00 35.62 MOneV H3t6S Eastman Kodak 44.75 45.00 43.37 FlTcitv Too nf NEW YORK (AP) Money rates tor Friday: I riratuty 1.00 1.1.! 1.00 Tirt Wri rata hdex 310 Flow Industries 19 12 .18.87 19.50 VZZafl K.

6 00 Goodyear 7 62.50 63.37 65.25" Hate Kmart 23.75 23.62 23.50 TSSLSS' Hr" 525 Lone Star Tech. 3.12 2.75 3.00 Lowe. lt.0O-7.6- 18.37 ffiSSISwTa Last3 00 Lubys 16,12. i. 16.25 18.37 NationsBank .44.25 44.87 JST" 312-320 JCPsnney 68.00 68.37 66.12 3(M80d.

,.3.12 3.20 Pep Boy" 23.25 23.00 22.37 3 09-305 PUgrimPrideV 6.75 7.25 7.62 Ttotointo' Santa Fe 11.75 11 37 11.62 Bankers xeeptrKolr0O Sears 41.37 41.75 41.50 Mdayi. "307 Southwestern Bell 67.37 66.62 68.62 Sprint 22.87. ,23.12 23.37 52; 310 tie. 41.75 43.25 4,50. Sr.

15:11 itS? Pr-; "Woolworth 31.75 30.12 29.87 godays I 274 180 days t-r 2.79 SOURCE: The Associated Press Cficates of Deposit by dealer: Oil Prices NEW YORK Petroleum cash, prices Friday as compared with" Thursday's prices. iMday 7. 7 I 322 Refined Products 1 875-300 FueloilNo.2NYhbrbggltob .6030 .6000 Gasoline unlpremRVP NY hbrbggl fob .6890 .7070 lSl Gasoline unlRVP NY hbrbggl fob .6490 .6470 rnonns Prices provided by Oil Buyer's Guide Briwnths 3375-350 x-prices are for RVP grade of gasoline vZU Linihrlri n'ei. Petroleurn-Crude Grades lonlnterbk Offered Rate. 350 Saudi Arabian light! per bbl fob 17.95 17.90 Jmontns TRADES REASONABLE PRICES "There is strong evidence that the younger generation faces bleak earnings prospects," says- Jared Bernstein, who co-authored a report on working America for the Economic Policy Institute.

"Future prosperity rests in creating better opportunities for our children." His report goes on to point out that: It's not just blue-collar workers who are hurting. Between 1987 and 1991, wages of college-educated workers feu 3.1 percent when inflation is taken into account, The wage gap between men and women is narrowing, but only because men's wages nave fallen far behind the inflation rate since 1979. Such reports are so common now that a visitor might wonder how a nation of paupers and indigents can -pay its bills. How can families buy Homes and cars and send children to college if times are tough? The answer is simple: Despite the income disparities, the tight job mar- ket and the persistence of poverty, families are holding their own; many are doing much better than that. Here's why: Two-income families are making a big difference.

In most cases, married couples between 25 and 35 earn more than their parents did at the same age. In those days, rriost women didn't work outside the home and few had a college education. Skilled workers are still in A knowledge of computer technology can be a ticket to a good job. Japan may be an economic powerhouse, but Silicon Valley in California is still the computer capital of the world. H.m.l'.'H.l.'W.JAT SEPTEMBER IS MERCEDES-BENZ MONTH Oil Filter Chanae 1 995 includes Hengst filter choice of oil: Castrol, Pennzoitfor Quaker State european automotive service 593-4723 616W.Erwin 593-4767 Fiscal Soundness Keeps County Bond Ratings High Now earn management has helped the county improve its rating, despite Detroit enormous economic problems.

Wayne County's bonds recently went from the non-investment grade of BB into the investment category ofBBB-. (Distributed by Scripps Howard News 00 These reforms included strong accounting and control systems; development of long-term financial with clear priorities in capital improvement programs; and buildup of reserves in good times. O'Keefe singles out Wayne County, as one where the quality of We own and offer Lower Colorado River Authority 6.00 AAA-rated; insured, subject to availability. Exempt from all Federal and State of Texas taxes. For information call: Dick Birch cntinued Frm pase Section 4 A member of the T1 Sears tmaneial Seheork Governing Magazine While the recession has taken its toll on cities' and states' general obli gation bond ratings, county ratings nave been comparatively stable.

Standard Poor's, the bond rating agency, has lowered the ratings on about 140 issuers in the general government area over the past year. But few counties have gotten clobbered. That's not because counties managed to escape fiscal pressures. What held the counties in high esteem in bohd-raters' eyes was their response to the economic downturn operating and capital budgets were cut quickly and their focus on cost controls. "That's their success story," says Joseph O'Keefe, director of municipal finance at "They enact- -ed a number of management reforms, and those should sustain them over the next couple of years." 1903-581-1055 1-800-669-0532 Dean Witter II American Center, Suite 100 821 E.S.E.

Loop 323 DEAN WITTER Even vith budget freezes, most government workers are doing Their pay raises far exceeded inflation during the 1980s; they tend to have excellent benefits and jobs security, and many have strong unions with considerable political clout. The union movement, by the way, is far from dead, despite its diminishing share (16 percent) of the U.S. work force. Lane Kirkland, who heads the AFL-CIO, says union workers have more "solidarity" now than when he was a merchant mariner during World War II. There is no doubt, though, that the role of unions has changed.

"Labor used to be a Cause," says William Schneider, political analyst at the American Enterprise Institute. Tyler Texas 75701 1MM7 (iran is a rrmstrn-ii srTwrmark of Ikan Wntrr lirvnoMs Im Member SIPC based parent company of NBC affiliates KETK, Tylef, and KLSB, Na-. cogdoches, said this year's July survey took on a new dimension due to the recent addition of two established, visible news anchors at the Tyler station. "This was not your standard July book," Hurley said of Arbitron's latest findings. It had more interest to us, and to KLTV as well, I suspect, because normally when there is a change in viewing habits it takes "July is minor, though some advertisers may use it to trace trends, Streit said.

"But it pales in comparison with, say, November." Streit said Arbitron's findings clearly show that KLTV is still fa-, vored by more viewers than its competitors' combined strength, though KETK received an enormous boost from NBC's exclusive coverage of the Summer Olympics and that accounted for a major part of the July survey period. "I hate to use a sports analogy, but this survey period is like pre-season football," Streit said. "Even with the loss of some key players, we still beat our competitors and beat them good. "The impact of the (personnel) losses has been minimal, proving that we have a stronger team with more depth," Streit said. Efforts to reach Brenda Mills, KFXK-Channel 51 general sales manager, for comment were unsuccessful.

Hurley described ongoing changes in TvlerEast Texas viewer habits as (MMSWB The Office of Continuing Education announces Courses in Financial Planning Fundamentals of Investments This exciting seminar will provide you with a basic understanding of different investments and investment planning techniques. Covers the stock market, financial pages, bonds, government securities, annuities, tax advantaged investments, asset allocations and options. i Date: September 15 October 20,1992 Day: Tuesdays Time: 6:30 8:30 p.m.' Fee: $69.00 per person or $95.00 a couple Strategies for a Successful Retirement You arc taught to easily evaluate your financial situation in order to learn ways to create a nest egg that will provide a comfortable retirement. You will be guided through a stcp-by-stcp process for setting retirement goals, planning for taxes and inflation, handling lump sum distributions and pension plan options, evaluation of varied investment options, answering social security questions, understanding probate and estate planning. Date: September 26, 1998 Day: Saturday Time: 9:00 a.m.

noon Fee: S49.00 Successful Money Management This course will provide a thorough review of personal financial planning, investments and insurance. Prerequisites include a basic un-' icrstanding of the personal financial planning process, investments, insurance, and the retirement plans. Date: December 1, 8, 1992 Day: Tuesdays Time: 6:30 8:30 p.m. Fee: $49.00 per person pr 75.00 a couple For more information, contact The Office of Continuing Education, The University of Texas at Tyler, (903)566-7147. 13 time.

"The dynamics of local TV viewing have changed," Hurley said. As an example, Hurley cited the 10 p.m. newscasts for the market as a whole, which found KETK springing to a 6.7 rating, from 5.0 percent in May and 4.0 percent in July 1991. Hurley said KETK's gains were made almost exclusively at the expense of KLTV, though the Tyler-based ABC affiliate remained the market leader with a 13.3 rating, down from 16.4 percent in May and 15.4 percent in July 1991. For the metro area consisting of Smith, Gregg and Cherokee counties, a segment considered to be of even greater interest to core advertisers, KETK climbed to a 9.7 rating for its 10 p.m.

newscast, up from 8.1 in May and 4.9 in July 1991. Regardless, KLTV maintained its lead with an 18.3 rating, compared with 23.9 in May and 22.1 in July 1991. Brad Streit, presidentgeneral manager of KLTV, Tyler, and KTRE, Lufkin, both of which are owned and operated by Jackson, TV3 echoed other station officials' assessment of the July ratings, stressing that they were considered the least important of all survey pe- riods to both station management and advertisers. Ok 1 1 unprecedented in his seven years as a TV executive. Since 1986, when KETK signed on, Hurley said KETK surveys showed the station attracted most of its new viewers from Dallas and Shreveport stations, rather than KLTV.

He said Arbitron's July survey marked the first occasion showing KETK was actually taking viewers from its crosstown competitor. Streit acknowledged that KETK had charted gains, but described the impact as "minimal." We're still the stronger team with the most depth in this market," Streit said. 3B THE UNIVERSITY OF TEXAS AT TYLER 3900 University Blvd. Tyler, TX 75799 (903)566-7000 (JABL1S KEVULUTIUN While network affiliates scramble for market share, cable operators are charting measurable growth of their own in terms of ratings and advertising revenue. smn 2nd Annual ALL EAST TEXAS MODEL SEARCH 0 Vjnce Thomae, manager of the United Artists Cable system serving Tyler, Jacksonville ana Whitehouse, confirmed that cable's share of the viewing audience and advertising dollar is climbing.

Advertising, tailored for local businesses and produced by local cable companies, is still only a fraction of cable operators' revenue mix, Thomae said, but the figure has grown steadily since the concept was introduced in the late 1980s. Advertisers are still primarily interested in the number of cable homes they are reaching in a given market, Thomae said. However, cable enioys the added advantage of specialized programming, enabling advertisers to target viewers, such as those watching sports on ESPN, enjoying country music programming on Tne Nashville Network, or even teens and college-aged young people watching MTV. With the proliferation of programming available on cable, some conventional TV executives have expressed concern about declining market share that effectively dilutes their advertisers' messages. Hurley, whose station is carried by 102 cable systems, said conventional TV stations generally take a mixed view of cable, seeing its as both an asset and, to a lesser extent, a liability.

'WUI. -U1 iL. TDr 1MKKI EUBANKS Qrand Prize Winner 13-15 ALLISON PARKER Grand Prize Winner Overall Winner 16-19 Community Affair Project of Community Af a Project of Bollywood Portraits fiip mm Ml also sponsored by INTERNATIONAL MODEL AND TALENT DEVELOPMENT (formerly John Robert Powers) CONTRIBUTORS; corrrRiBirroRS: ALsroRMALWEAR amTrrtRS RAMSCYS JEANS AMD THIrKB ffUlS BtQ ADD TAIL JUST PERTECT ULTIMATE TArt WESTERM STREET CREATIVE MAOES uxMournoimiiwiEii hcdonaim WW JERRYS ru) WTJB CAGES SEAfOOD KOLACHE IWTE RESTAURANT LOLLAR JEWELRY cxrnsti HEAvrn SIXrlAGS TATffWnC WET-fl-WILD ALrSOfTS twnt Drawn TCMSIWIOnBASElHU BOARDWUA CUI Mffi affiliate in communities where we might not otherwise have been available," Hurley said. "As a new station, it was helpful for us. Without cable, it would nave taken longer for people to find us." i I DAIRY QUEEN' it WESTERN WEAR, I1C.

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