Cumberland Evening Times from Cumberland, Maryland on March 4, 1952 · Page 12
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Cumberland Evening Times from Cumberland, Maryland · Page 12

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Cumberland, Maryland
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Tuesday, March 4, 1952
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Page 12
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TWELVE EVENING TIMES, CUMBERLAND, MD. TUESDAY, MARCH 4, 1952 Phone 4600 for a WANT AD Taker Small Colleges Face Worst Money Crisis; One Group Adopts 'Community Chest' Idea By JAY HEAVILIN NBA Staff Correspondent CLEVELAND — Caught In the crush of rising costs, low endowment returns and declining enrollment, small colleges across the nation are facing the most severe financial crisis in their history. More than one-fourth of the nation's colleges are operating in the red. There is every indication costs will continue to soar. Enrollments, down 10 per cent from last year, are expected to dip even lower as calls to military service and the attractions of defense work increase. Is there a cure for the financial "sickness" threatening the survival of colleges not supported by taxes? The colleges of Ohio think they have found one. Their prescription in the words of Otterbein College's Dr. J. Gordon Howard, 'President of the Ohio Foundation of Independent Colleges, is: "A collegiate adaptation of the Community Chest idea." The Ohio Foundation is just that. Nineteen of Ohio's 36 privately - supported colleges have banded together to seek funds from business and industry. Because one gift will mean money for many, the Foundation expects to eliminate competitive fund-raising campaigns. To knock at the door of big business was a logical decision. Business and industry receive nearly 80 per cent of their top leadership from liberal arts colleges. In addition, colleges open up new demands for industry's products and services by encouraging a higher standard of living. In many respects, industry also represents what Howard calls the colleges' "last hope." Higher income taxes have made it more difficult to obtain substantial gifts from individuals and support by govern- WASHINGTON, D. C. THE NATION'S CAPITAL ONLY Fart Includes round trip, room «nd tour of tcenlc Wiihlngton •overing GOVERNMENT BUILDINGS EMBASSIES MEMORIALS PUBLIC BUILDINGS Bus Depot PHONE 318 BLUE RIDGE LINES UNITED FOR FINANCES, these have banded together for a ment subsidy carries with it the threat of political control. Moreover, contributing to colleges is sound business for corporations. Under the present federal tax structure, a corporation may deduct five per cent from net earnings before taxes for contributions to colleges. Thus most of a corporation's gift comes out of profits which otherwise would go for taxes. The bargain aspects of corporate contributions help account for the fact that in the first month of their campaign (November, 1951), the Foundation collected $60,000. Another important factor is the Foundation's insistence that soliciting be done by the college presidents themselves, not by professional "go-betweens." The contribution itself must be investigated by the Foundation's Board of Directors to make sure no strings are attached to the gift. Once approved, the gift is distributed among the member colleges, as financial aid for operating expenses only. The idea did not originate in Ohio; similar efforts have been reported in Michigan, Indiana. Minnesota and Illinois. But the Foundation has attracted widespread in- 19 colleges shown on map of Ohio unique way of raising funds. terest as the largest project of its kind. Saigon Renames Main Street For French Hero SAIGON, Indochina — (/P) — This city is going to rename one of its main thoroughfares in honor of a French war hero. The Rue MacMahon Is to be called the Rue Marechal de Lattre de Tassigny in memory of the "glorious soldier, saviour of Vietnam and all of Indochina." He died in Paris January 11. C HAN EY Storage Warehouse 23 Howard St. Private Railroad Siding Phone 3258 FACILITIES FOR HOUSEHOLD GOODS OR MERCHANDISE Auto Treatment For Human Body ANN ARBOR—(INS)—Scientists 'at the University of Michigan are studying the process of maintaining physical health by the same methods used in keeping an automobile hi good running condition. The scientists point out that any motorist would have the. mechanical parts of his automobile repaired before he made a trip if he knew what parts were likely to fail and the same token applies to the human body. Dr. Otto T. Mallery, Jr., Director of the -research project, said the sixty-four dollar question in medical science is — what is there in the human body that can be measured as a clue to what is going to happen tomorrow? Dr. Mallery explained that the main interest centers around changes that indicate a trend away from health. Armed with this knowledge there may be a chance to prevent the disease by preventing its development. X-rays of lungs and stomach, body chemistry, fluctuations in blood pressure and living habits are being studied in order to set up medical examinations - that would detect a deviation from the normal. When New England farmers cleared their land, they often piled loose stones found in the fields at the edges of the fields as fences. Thousands of miles of these stone fences are still in place. BISMA-REX Antacid Powder 4 % oz. jor Neutralizes excess stomach • acidity in less than one minute! FORD'S DRUG STORE Cumberland — Frostburg REVIVAL at THE CHURCH OF GOD 29 Delaware Avenue (Mapleside) March 4th to 16th — 7:30 P. M. with L. EARL SLACUM Evangelist, Author, Radio Preacher A Cordial Welcome Awaits You M. J. KING, Pastor For the Performance Thrill of Your Life Pontiac's new "power train" of big* high-compression engine, new Dual-Range Hydra-Matic,* and new economy axle adds up to Dual-Range performance— automatic driving at its best. Eager, responsive power (or all stop-and-go driving! 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