Garden City Telegram from Garden City, Kansas on August 31, 1963 · Page 18
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Garden City Telegram from Garden City, Kansas · Page 18

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Location:
Garden City, Kansas
Issue Date:
Saturday, August 31, 1963
Page:
Page 18
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Page 18 article text (OCR)

A New Look for Advertising By JACK LEFLER AP Business News Writer NEW YORK (AP)—Racial inte. gration of advertisements is moving ahead slowly but steadily. More and more Negro models ar e appearing alongside white models. Recently Mack's, the big New York department store chain pictured five hand-holding youngsters in an ad for children's apparel. One was a Negro and another an Oriental. While there is strong pressure from the Negro community for Changes Made In SAC Area WHITEMAN AIR FORCE BASE, Mo. (AP) — The Strategic Air Command base will move into the missile field of operations Sunday as the headquarters for units which will handle the Miniuteman missile complex in west central Missouri. The top unit will be the 17th Strategic Missile Division. Four sqiiadrons already have been activated to comprise the new 351st Strategic Missile Wing. These organizations, along with support units, will operate the 150 Minutemen missile in a 14-county area covering 9,500 square miles from Boonville to Nevada. The »40th Bomb Wing which has been here since 1952, will be transferred along with several other units to Bregstrom Air For Base near Austin, Tex. Two bomb sqiuadrons, th e 487th and 488th, and the 16th Munitions Maintenance Squadron will be discontinued. LEGALS (First ^published in thfi Garden City 'Telegram August 17, 1963, last pub. lished August 31. 1963.) IN THE PROBATE COUHT OF FINNEY COUNTY, KANSAS IN THE MATTER OF THE ESTATE OF WILLIAM T. FORD, AKA WILLIAM FORD, Deceased: NOTICE OF HEARING NO. 4052 The State of Kansas to all persons concerned: Your arc hereby notified that a petition has been filed in said court by Frank Wouters who is named as executor In the will of William T. Ford, deceased, praying for the admission to probate without administration of the foreign will of William T. Ford, deceased, date August 24, 1962, an authenticated copy of Raid will, along with an authenticated copy of the order admitting the same to probate in the County Judge's Court of St. Lucie County, Florida, together with othe r papers, havhig been filed with said petition, and you are hereby required to file your written defenses thereto, on or before the 5 Oth .lay of September, 1963, at 10:00 o'clock a.m. o n said day, in said court, in the City of Garden City, Kunsns. at which time and place said cause will be heard. Should you-fail therein, judgment and denive will be entered in due course upon said petition. Frank Woutern Petitioner TIAAG & SAFFELS Garden City, Kansas Altor'noy.H for Petitioner (First published in The Garden flty Telegram August 24. 1963; Lafit published September 7, 1963.) IN THE PROBATE COURT OF FINNEY COUNTY. KANSAS In the Matter of the Estate of Alexander Homing, Deceased. NOTICE OF HEARING ON PETITION FOR FINAL SETTLEMENT NO. 3878 THK STATE OF KANSAS TO ALL PERSONS CONCERNED: You an: hereby notified that a petition lins been filed in Bald court by Philome-in IVitz. Executor of the Will of Alfxmuler Horning. Deceased, praying for final settlement of said iwlnte. for anprnval of her acts, pro- c-ti^diii'r^ and accounts as executor, .•mil allowance fur her attorney's fee mill .•xnenaes. and also praying that devices, and legatees entitled to thn (•.state and the proportion or part thereof to •u-hich each is entitled, iind diilributo and assign the name td them in nccor.lanoe with the Will of Alexander Horning, Deceased: and you 'in- he.reby required to file your writt'-n def* ns'i's thereto on oi' before the. Ifith dav of September, 1063, at 10:0(1 A.M. (jf .said d.'iy. in said court, in the f'itv of Cardi'-i City, Kansas at which time and place said cause will hi' heard. Should you fail therein. .iuilgiiK-:it and decree will be en•n d in vine peti- Dal.- Philomena Pelt/, Petitioner I) Cm-ley greater employment of Negro models, a real impetus comes from a desire by advertisers to reach the Negro market. This market comprises almost 11 per cent of the U.S. population, or 20 million persons, with $19 billion in annual purchasing power. Some companies have paid special attention to the Negro market for many years. Sometimes this was a part of a program aimed at many ethnic groups and neighborhoods. Until recently efforts to reach the Negro market were mainly confined to the Negro press. Now general media are being used. The trend toward use of Negro models is quite new and the advertising industry is having its problems. "Many advertisers and agencies don't know how to do it," an industry spokesman said. "A problem is attracting too much attention to the models. After all, you're selling peanut butter, not integration." LITTLE LINKS Miniature Golf Course in Finnup Park Now open nightly at 6:30 p.m. Open at 2 p.m. on Sat. & Sun. O«ly 25e for 19 bolM. "There is a definite increase in the use of Negro models in gcncr. al advertising," said Richard Schcideker, senior vice president of the American Association of Advertising Agencies. "But you have to use them where appro- Page 19 Gnrdcn City Telegram Saturday, August 31, 1963 propriate and where they will sell products." New York Mayor Robert Wag- ncr'g committee on job advancement has made a strong push for greater employment of Negroes in newspaper, magazine, television and radio advertising. AT AUCTION Thursday, Sept. 5th at 2 p.m. 6 ROOM HOUSE To le Moved by Oct. 1st Located at 602 N. 7th, Garden City, Ks. TERMS—CASH Earl Barton - Auctioneer PEANUTS WHENW6ET 0l6,DOVW(i)ANT TO fe SOMEBODY 66EAT? (jTHAT'g AN INSJ/LTfJ ~ c I FEEL THAT I'M A 6KEAT ALREADY!/ ^-' SNUFFY SMITH YO'RE TICKLED PINK, • MQRE DAYS MIZ LEDBETTER *- /V10RE DAYS STEVE CANYON ...SOME PEOPLE THOUGHT IT WAS AN INTERNATIONAL INCIDENT...BUT IN FACT IT WAS ONLY ELCHARRIBO: SEEING A BUSINESS $FKIENP OFF AT THE MEXICO CITY AIRPORT... WHEN HE SPOTTED STEVE CANYON ALI6HTINO FROM ANOTHER AIRCRAFT... THE RYA1t_ WWKV, I'VE ALREADY SAID YOU CAN'T.' WHY M>r/> BLONDIE f *••• ]\\ WILL.YOU TAKE V THE DRESS MY a A. SEAMSTRESS •°" 1 ' |S WORKING ON TO HER HOUSE FOR ME, DEAR A FELLOW DOESN'T REALIZE WHAT HE5 GETTING HIMSELF INTO WHEN HE GETS MARRIED DASWOOD-- X ' COMEBACK ) \\, HERE -^

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