San Antonio Express from San Antonio, Texas • Page 90

IXPfttSS NtWS 11, SI VU I SET llcgiim Vete Aro Wolff Marx Closes By RILL LEE Editor of Texas formally began a new era of service and expansion Saturday night the official losing of the recently acquired downtown Wolff Marx store H. Morse, the president of Jnskr's of Texas, sounded the keynote call for the future when he declared: old Wolff Marx building has served well, but it needs complete renovation to keep pace with modem will go ahead with our plans to double the size of the now 80.00(1 square foot North Star Mall Wolff Marx Morse said, will be in a position to offer better service and continued quality Morse explained that a survey had been made to determine the feasibility of putting escalators in the old downtown Wolff Marx building, but that it was found to be impracticable. Escalators Included have included escalators in the plans for the enlargement of the North Star Mall Morse added. The president of of Texas said that one of the outstanding events which San tonians can now anticipate will be a gigantic merger sale about March 1. He said stock from Wolff Marx downtown is being rapidly moved to for disposal at substantial savings.

He added that the majority of this type of merchandise will be discontinued in favor of other recognized lines now carried in Although the downtown Wolff Marx store has been closed, an information center will be maintained from 9:30 a.m. to 5:30 p.m. Monday through Saturday. This center will be on the ground floor at the Houston St. entrance.

Inquiries of any sort relative to Wolff Marx will be answered at the booth. Information also can be obtained by telephoning CA 6-4261. Mad Hours The Wolff Marx North Star Mall store will be open from 10 am. to 9 am. Monday through Friday and from 10 a m.

until 6 p.m. on Saturdays. Patrons can continue to make lay-away payments at Wolff Marx, Morse said and merchandise obtained on the seventh floor. Payments to accounts also can be made here. Some nostalgia appeared Saturday among the old-timers at the Wolff Marx downtown store, but much of what was being said and felt as the final closing time neared was expressed by Mrs.

Ina Henkel, the payroll clerk, who first went to work for Wolff Marx in 1918. think my husband (Conrad) and go Mrs. Henkel said, I can ever get through Earlier, the president had explained that as many downtown Wolff Marx ployes as could be absorbed, were being hired and that the remainder were receiving separation checks based on the separation plan of one pay for each year worked. of the older Wolff specially built for his comforts. Marx employes have been com- He had been in more recent ing in for a last Mrs.

years the Honorary Chairman of Henkel explained, the new- the Board of Wolff Marx, er ones do not appear at all Mrs. Henkel recalled that Nor- concerned about finding a new man C. Netter was the active president of the company from Journal Of Progress 1937 to his retirement in 1959. Since 1928 when she took over And E. C.

Sullivan, prominent on payrolls Mrs. Henkel had in San Antonio civic affairs, has kept a journal noting progress been president of Wolff of sales, San weather Marx since 1959. Sullivan will and other items of considerable remain with Allied Stores, op- interest, both locally and na- erators of of Texas, in Uonally an executive capacity that will On April 12, 1945 Mrs. Henkel call for much travelling in other noted in her journal: of the nation. Roosevelt passed away Founded in 1874 On Nov.

22, M3, she had President Morse, longtime UTitten: Kennedy of Texas official, re- sasinated today in Dallas, called Saturday that of Texas had been founded in 1874 Wolff Marx was founded in by Alexander Joske. San Antonio in 1877 in a small He also recalled that one of adobe house on W. Commerce the men with whom he was St. at about the spot where St. most closely associated was St.

now crosses it. James H. Calvert, former Jos- Founders were Albert A. Wolff president, and Daniel Marx of San An- Calvert is a native of England, tonio. who came to Boston, New Building to work for a short while and On Aug.

13,1913 Wolff Marx Uked the country so well he moved into the new building, remained there. And it was in eight stories high and a San 1932 that he was named to Antonio of the head day. Calvert is now the chairman In recalling some of the men of the board of and who have headed the Morse, the long-time executive Marx operation Mrs. Henkel vice president, moved up to the spoke praises for Herman Ochs on Feb. 1, 1964.

In who was the head man for some addition, Morse carries the title 27- years before he retired in of managing director, the Morse lauded Calvert under Ochs lives at the Grace much of the growl of theran Hospital in a cottage joske's was achieved between 1932 and 1959, when Calvert began to turn over more of the reins of store managership to the new president. Under direction, the last three years have been the finest volume years and net gams in history. Morse recalled that 1964 was better than 1963 JOSKE'S FIRST wos the first Joske's of Texas store opened on Austin St. in 1874 by Alexander Joske. From this humble beginning Joske Bros, store grew to international renown.

JOSKE'S FORGES About the turn of century Joske's of Texas looked like the photo above. Raised tracks for streetcars offered an obstacle in the center of the intersection, but much of the traffic to and from downtown was via the streetcars. BEFORE WOLFF MARX is the downtown corner block at Houston, Soledad and Veramendi Sts. on which the Rand Building was erected with Wolff Marx the sole tenants since 191 3. Postcards printed in color, dated about 1912, carry a picture of the Wolff Marx store looking just about like it does today.

3 MINERS KILLED BARCELONA, Spain (AP) Three Spanish miners were killed and another senously injured Saturday in a fire-damp explosion in a coal mine at Saldes, 15 miles from Barcelona. THIS WAS WOLFF This photograph of the Wolff Marx Building was taken, perhaps in the early 1930s, judging by the automobiles and streetcars. From this corner the Wolff Marx store grew out of its confines with the founding of the new store in the North Star Mall, which will be retained and doubled in size. which was better than 1962 etc. 1 Marx North Star Mall store, The future of of Texas lies now in the experienced and and its new affiliate, the Wolff hands of Morse.

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