Cumberland Evening Times from Cumberland, Maryland on February 29, 1952 · Page 16
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Cumberland Evening Times from Cumberland, Maryland · Page 16

Cumberland, Maryland
Issue Date:
Friday, February 29, 1952
Page 16
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SIXTEEN EVENING TIMES, CUMBERLAND, MD., FRIDAY, FEBRUARY ,29, 1952 Phone 4600 for a WANT AD Taker In a small power station out in the Idaho sagebrush last December, men made electricity for the first time from the atom. Throughout the plant, lights burned, heaters glowed, machinery pumped —on atomic energy. Soon, the atom commissioners teii us, we may have "portable waterfalls", to give us a readily movable, inexhaustible source of electric heat, light and power. What will this mean to .our factories, vehicles and homes? n-ihe atom will bate a cake] A iy DAT NOW, there'll be news of some revolutionary civilian use of atomic power. Heating? . . . already the British are heating houses from an atomic pile. Transportation? . . . we'll soon have atom-driven submarines — will we also have atom-powered cars and planes? Housekeeping? . . . • will we get new foods, textiles, dishes and laborsaving devices in unheard-of abundance? Whatever the first big break in peacetime atomic invention, you'll want to know how it works, who figured it out, where it will be produced—and most of all, who has it and where you can get it in this city. You'll want the whole story—as only your local paper's news columns or ads can tell it to you. That's hew it is with every important news or product story. It may be important to every living human being from here to Timbuctoo, but only your local newspaper can tell it as it affects you. And there's snrne news that affect* you—in some phase of your life—every single day. So you read the newspaper every nay—and so does everybody else. It's one thing people won't do without. WJi;/ Jo advertisers invert more of their money in newspapers than in any other form of advertising? Simply because everybody reads the newspaper even- clay—for its advertising as well as for fun or for news. So—if you're selling something that's advertised, why should it be advertised only to fractions of the people who can buy? Radio and TV programs reach only fractions of anybody's market. Each one appeals to only a special audience—sport fans, homemakcrs, kids, or whatever. And even '.he people interested can't all listen at the time a commercial is broadcast. Magazines reach only fractions of a market. For each one appeals to some people—not to others. No magazine is read by everyone in town who can possibly buy. The Newspaper talks to everybody in town. It's created fresh even,' day to appeal to even-body. Just as you read the paper now, all your customers and prospects read the paper too—at the times they choose, for as long as they choose! Only the newspaper is first with the most news ... first with the most people ... first with the most advertisers! The newspaper is always 'first with the most message prepared by BUREAU OF ADVERTISING, American Newspaper Pnblishers Association and published la the interests of fuller understanding of newspapers by The Cumberland News-Times

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