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A-2—Ukiah Daily Journal Wednesday, July 17, 1974 CBS VP hopes to change sports coverage By FRANK S. 8WERTLOW NEW YORK (UPI) — CBS, which has been regarded by some critics as being in the basement of television sports coverage, is hoping to change FAMILY BOUTIQUE 3 DAYS THUR, FRI, & SAT. OPEN DAILY 10 til 6 Sat. 10-5 OPEN THURS. NITE TIL 9 P.M. HANDCRAFTED LEATHER y Belts $ 5 50 Belts £52 fo! »7" Handcrafted Purses >^ 5 $ 16 95 —SANDAL ORDERS DURING SALE ^^18 IMPORTED BEDSPREADS King Size Queen & Twin 20% OOFF IMPORTED TAPESTRIES 4X6 $24.95—$21 2x3 $7.50—$5 4x6 RUG $27 $21 Candels 50c & .1.00 SHOP AND SEE OTHER BARGAINS FAMILY BOUTIQUE 106 W. Standley Ukiah p its image by appointing an executive who once covered space shots and national elections. "He's a real sports buff," said a CBS network spokesman about the appointment of Robert Wussler, who is now a v.p. at Chicago's WBBM-TV. Wussler, 37, who was named to the post Tuesday, admitted in a telephone interview that he has never set foot in the offices of CBS Sports in New York. And, he added, that the last sporting event he participated in was the 1960 Olympics. This, of course, may sound absurd that the media barons at CBS would choose a man who has had so little experience with sports coverage, especially to head up an operation that has been behind NBC.and ABC. But, if one analyzes the choice, it seems sound, at least on paper. "CBS has been successful in daytime programming, in night-time programming, in news, but the least successful in sports," said Wussler. "We pioneered many areas of sports coverage such as pro football and golf, but in the past few years we've seemed to have lost our touch. We haven't been aggressive enough and we're a little lackluster. Despite. Wussler's enthusiasm, his job seems to be cut out for him. CBS Sports has lost the coverage of the prestigious Kentucky Derby td ABC. CBS had the Derby for more than two decades. Although the network still has contracts for the other two segments of racing's triple crWn, the Preakness and the Belmont Stakes, it is expected they will be the subject of intense bidding by ABC and NBC. In the areas of professional hockey and basketball, CBS's coverage of these events has been criticized by some critics RECONDITIONED USED T.Y — SIDEWALK SALE— LOWEST PRICES EVER THURSDAY ZENITH—Color. TV, Walnut Finish, Good Picture Was 275.00 NOW 199" ZENITH—Remote Control Black and White Brown Walnut Finish. Was 119.95 NOW R.C.A.—Color, Combination Console Stereo and Record Changer Was 350.00 NOW 249" ZENITH —Color Large . Screen, Brown Mahogany Finish. Was 275.00 NOW 199» ZENITH—Color Console, Large Screen, Well styled Cabinet Was 219.95 NOW I49 9S SYLVANIA—Color Portable TV, Ivory-Grey Cabinet. Was 275.00 , NOW 229" ZENITH—Black and White Console AAaple Finish, Tall Style. Was 99.95 NOW 59 »s PHILCO—Color Console TV, Early American Styling,. Was 199.95 NOW 99" as being below par. And, perhaps, the most difficult chore for Wussler will be his handling of his staff, which has been without a leader since William MacPhail abruptly quit May 9. Nevertheless, Wussler is optimistic and eager to begin his new assignment Monday, July 8. And he brings to the new post a wealth of experience gained as a producer for CBS's coverage of Apollo space flights, the Republican and Democratic national conventions, and election night reports. He also was in charge of the coverage of several presidential trips, including President Nixon's visit to China in 1972. For his coverage of the Apollo 13 flight he won two Emmy awards. But what has this to do with sports and its coverage, Wussler was asked. "The kinds of planning for a major event are very similar," he said, "especially with the editorial and technical personnel. Then there are similarities in the coverage and types of facilities you would use on a day to day event or one that is prolonged for a week or so." TV Notes: ABC has announced that "That's My Momma," a new half-hour situation comedy, will premier Wed., Sept, 4. at 8 p.m. The show stars Clifton Dabis and Theodore Wilson. FINAL REDUCTIONS DURING SIDE Thursday, Friday & Saturday SEMI-ANNUAL Red Cross Shoes; Socialites and Cobbles at dollars off prices! What's a sale if it doesn't have brands you trust and styles you want? Plus pleasing prices. Our sale has all three — come try us on! Special Event! 60 PAIRS BOYS KEDS PRICE PAIR CREDIT CARDS ACCEPTED J.&L§.•_ School St. Ukiah OPEN THURS. 'TIL9P.AA.