PAGE 4— THE BAYTOWN SUN, MONDAY, JANUARY 18, I954_ liiiorials Aggressive Selling Held Key To Continued Business Success ^^^^ ^^^ ' .'• • i • ' , . • • . - ,.....,..',.... .. .... ,. t f.-.« n -fn wm" AM11 During the last few weeks there has been the usual new-year flood or reports and forecasts. The reports deal factually with business' experience during 1953 and look ahead to what is expected in 1954. Measured by production and sales, 1953 was a boom year in anybody's book. Prac- .tically every business sold its output and came up with a reasonable profit Practically everyone who wanted to work had a job, and at good wages. There were, of course, some soft spots during the latter months — notably in such fields as appliances and automobiles, where production has been running at extremely high levels. Even so, there was nothing resembling a, real slump. Certain farm prices also dropped—but agriculture's income is very high as compared with almost any previous period. What's going to happen in 1954? In the crystal ball business there can be no unanimity of opinion. But the consensus is that the economic machine will continue to roll along in high gear—even though it may not race its motor to quite the extent as in the recent past. This belief is based in large part on the fact that the public at large is earning more money, and has larger savings than ever before. To take one example, there is a record $24,000,000,000 now on deposit in mutual savings banks alone. Even so, hard-headed businessmen in large numbers believe that financial success in the coming year will depend on aggressive selling to a greater extent than we have known since'World War II. Just after the war, of course, there was a huge backlog of hungry demand for almost every conceivable kind of manufactured article, and even inferior goods found ready buyers, for lack of anything better. This situation gradually corrected itself as the factories hit new production record after new production record. Now, as the Wall Street Journal recently pointed out, "The public must be sold harder because it's already bought so many of its needs." An outstanding example of this is the automobile—65 per cent of American jfamilies own a car now, as against 54 per cent in 1948. The Journal -polled 75 representative American corporations on the question of souped-up selling. Sixty-six expected com- petition to be tougher .this year than last. A leader in the appliance field said, "It's going to be manufacturer with a strong sales organization, and who can keep his production costs in line, who survives." A spokesman for a major motor manufacturer said that there will be a hot competitive battle for the consumer's favor and money "such as'this country has not seen in over 15 years." An executive, of a big company making electrical products observed, "The 1954 edition of a salesman will have to stop thinking about his product only and concentrate instead on the customer's needs." From a leading paint and building material concern came this view. "Competition is certainly back with us in no uncertain terms." And a very significant observation came from a spokesman for a farm equipment company, who said, "A lot of younger men in sales have never experienced a highly competitive situation such as now. It'll take some time and hard work to get the best out'of them." All of this should add up to good news for the consumer. The buyer's market is here in full flower. In the political history of our time it seems that the Democrats more often than the Republicans are able to get in the te-1 laugh. Maybe-that's why, for their symbol they chose, as the song has it, "the Mule with his old 'Hee Haw!"' SUN SLANTS By Fred Hartman LOAN COMPANY PROGRESS IT WOULDN'T BE bad to start off the week with a little bouquet for 1953 progress made by Harris County Federal Building and Loan Association. The loan company's total asscis increased 22 per cent from Jan. 1, 1953, to Dec. 31, 1953. I wish I could say the same thing personally. Don't you? We have also heard that the loan company has purchased the lot immediately behind their building. Or the Jot is the old Stiles home which used to be the Presbyterian manse. The property is now under lease and won't be available to Harris County Federal for several years. The way the company's growing Jt needs to think about expansion. Hence, our bouquet is in order. W. T. BUSCH—GROUNDBREAKER NOT LONG AGO General Telephone Co., which, owns the Bay-town exchange, moved its souttnvest headquarters "to San An gel o. and then at a .later, meeting'of the board of directors they celebrated their move to the West Texas city by breaking ground for a new; building of their own. They had pictures of the groundbreaking ceremonies in the current issue -of The Roundup, the company's magazine. . . And right there in the picture as big as life .was W. T. Busch of Baytown. He is a member of the "board of the company as well as president of First National here. WE MIGHT AS WELL make this a financial column all the way and point out some other news events of interest in Baytown financial circles. Did you see where Dorothy Lyons has been added to. the official staff of First National as an assistant cashier? • Now there's a young woman, who's done all right. Shejcame to Baytown several years ago, and .I understand or. think I remember that she prepared, for a career in journalism. She not only married one of the town's finest young men, but she started a business career of her own. Now she's a bank officer. I'll tell Dorothy one thing. When she swapped off ' that newspaper career for one^ in a bank, she showed she was a real smart operator. JOHN C. GROWS UP ' ANOTHER ONE OF our youngsters is on his way also. John C, Ecnols hns been added to the board of directors of Citizens National. John C. doesn't have ' too much time to spend banking these days,, what with getting "educated" at SMU one of his principal projects at the momeJit. Some day in the distant future when we hobbl« LOOKING AT LIFE EVERYBODY KNOWS what a hope chesl: Is. There is hardly a girl who hasn't one and there are few married women who haven't had."one, once .upon a time. In the old country, hope chests used,to be kept and given to the eldest daughter of each generation. Sometimes, of course, hope ceased to "spring e-ernal in the human breast," and when its last glimmer had t,ont the hope chest was given to a niece or a cousin. But I have something even more precious than a hope chest. I have a "memory chest." Why don't you. too, atari one of these memory chests? You'd be surprised how much fun it can be when you, as almost everybody else does, get the traveling yen and find that either you haven't enough money or time to travel, and when the only thing yoii have to draw on is your memories. NOWADAYS THE NEWSPAPERS and magazines are full of the most enticing travel ads and every- TjjicK* talks and dreams of cruises into faraway lands It is a wonderful feeling; not just to sit there wishing, but to relieve the pleasures of earlier times and get double enjoyment out of. the trips you have taken when you were younger—and flusher. Mind you, these trips don't necessarily have to have been to France or Italy or Japan or India. \yhen you are very young, a journey even to the county seat, 50 miles away, is an adventure and leayei, wonderful memories in that mysterious part of your brain which supplies you with imagination and recollections. into the bank on a cane and try to borrow a few bucks from John C., we want him to remember that when he was named to the board of Citizens, we went to no end of trouble to see that it was made known, along with other financial news' of ' the times. . TOO LATE—BAJSTK CLOSED I TRIED TO GET Perry Britton on the phone, so -I could get some inside information about, what's going on over at Peoples State, but I waited too long: to call. The bank had closed and Perry had gone home. BIG NIGHT AHEAD THIS ISN'T exactly financial news, but it is.in a way. A week from Monday nighjt, the Baytown Chamber of Commerce will hold its annual dinner at Robert E. Lee cafeteria. . .. Every member of the organization should be on hand. It's the one night each year when we all congregate, and celebrate the birthday of our new consolidated city. • . This year's banquet should be a good one. and I do mean good. If you've never heard Harry Massey's big boss, Frank C. Smith, president of Houston Natural Gas make a talk, you have missed something. In addition to being a most outstanding industrialist and public utility executive, he is a really fine speaker. He has talked to Baytown people several times in the past. In fact, he has even been the principal speaker 'at a Chamber of Commerce dinner in the long ago. It's been too long, and we're glad he's coming back. If there ever was a man who believes in the Texas Gulf Coast, it's Frank C.'Smith. We don't know what his subject next Monday night will be, but we'll bet he finds time to put in a good word for his favorite section. I may be wrong in this, but I believe that next Monday night we will make history by Installing our first hometown boy as Chamber of Commerce president. Theo Wilburn has lived his enitre lifp right here in this community. Maybe a native has been our C-C boss in the past, we can't think of any one who can fill the bill. Installing Theo means that Baytown is getting along. We have our first native mayor In office too. We'll say this for Theo. If he will (and we expect him to) make as good a president as R. H, (Red) Pruett is making a mayor, he's going to have a good .year. It's going: to be a good, short program and a fint steak dinner served by the capable A,: Manteris. ^ ' '' '.•' .'; ' By Erich Brandeis MY OWN MEMORY chest i» a ffloriour treasure house of past experiences. The chest itself brings back memories to me. It is an old paper box, marked "Bon Marche, Paris," and originally contained a dress which my wife wore to the opera in that magic city. Even the box brings back that memorable evening of our first visit to Paris. We went to the opera. It was "Romeo and Juliet," a heart-touching opera, if over there was one. But how I laughed when, during the famous balcony scene, the balcony began to wobble and I expected Juliet to come tumbling down at any moment. But she didn't France's honor was saved, and I was disappointed. THERE IS THE ODDEST Collection of trifles in my memory chest — each of them a memento of some pleasurable excursion. There are ticket stubs for the journey down the Rhlne.'There are labels of famous wines which I soaked from their bottles. There,.are.street car transfers for our trip to Versailles. There is the passenger list for the boat trip across the Atlantic. There are pictures we took of Heidelberg, Rome, Barcelona and London. A little closer to the top there are souvenirs from Hawaii and Mexico and Canada and Cuba—there is a whole lifetime to live over and to enjoy again, without the expenditure of a penny or all the difficulties one experiences in foreign countries. And would you believe it? My wife and I just biowsed through all these things and have about decided not to go anywhere this winter. We have just taken a 30-year cruise in a little more than two hours. Talk about speed! Washington Merry-Go-Round: Suit Against'Untouchable Pan Am Scares Big Business By DREW PEARSON WASHINGTON —..The Eisenhower administration almost scar- Pan Am, Harlan F. Stone, thei attorney general, was appoinetd t6 jiuwur auimuisLieiLiuji euL^nwot a^t*'- tne.o p ^ _ y ._>,,,* ed the shirt off big business the idge when he insisted on prosecut- other day. ' ing Andy Mellon's Aluminum Cor- It did so when the Justice De- poration of America.: Mellon was •nartment showed its teeth on.anti- then secretary of the treasury and " . .. . _ _ _ i_; t _~.1t— ». ™. . ^. n f Of rtv* A'<R. ^ trust prosecutions in a more glowering manner than Thurman Arnold and Franklin D. Roosevelt. What it did was bring suit against Pan American Airways, .long considered the sacred cow of both Republicans and Democrats. A few weeks ago Sam Pryor, vice president of Pan American in charge of Washington lobbying, spoke with confidence about the Eisenhower administration, a cabinet colleague of Stone's-) 150,000 AUTO THEFTS—Senate investigators are calling upon the automobile industry to supply the answer to the nation's most common juvenile crime—auto thefts. The Hendrickson committee, investigating juvenile delinquency, has found that nearly 150,000 autos are stolen each year, mostly by teen-age kids. If cars could be Things have changed in Wash- made tamper-proof, it would help ington," he said happily. "We don't have to take all that guff we used to take. And we're not going to tolerate it." Sam .had reason to be happy and confident. In the first.place, he curb this flagrant contribution to delinquency. As a result, the committee will invite industry spokesmen to explain what is being done to protect automobiles from juvenile STATE OF THE POLITICAL UNION was long a member of the Repub- "hot wire" specialists. This is the lican National Committe -from Connecticut, a top manager of Wendell Willkie, and a generous money-raiser for the Republicans. So even though his friend and wire-puller for Pan American, Sen. Owen Brewster of Maine, had been defeated, Sam had every reason to expect well of the Eisen- howerites. He knew that, back in the Hoover administration, Pan American had been able to ; get Postmaster General Brown to send an amazing and unprecedented instruction to the State Department asking that "all practical assistance be given to the Pan American-Grace Airways in preference to any. other American company.' This was in violation of the age- old ruling that the U.S. government does not favor any one company abroad at the expense of another. Stabilize Industry — Housing Plan May Be Used To Prime Pump By NEIL MACNEIL midsummer letdown in residential but are also increasing WASHINGTON Jan. 18 —UP— construction that threatened for a of the individual units. The Eisenhower administration, lime to touch off a general busi- confronted by fears of recession in ness recession." many quarters, may use the FDR LOVED PAN AM—Even under Democratic administrations, Pan American continued to get just as many favors. Bd Stettinius, brother-in-law of Juan Trippc, Pan American president, was long in the Roosevelt administration and for a time a member of the cabinet. FDR liked both Ed and The administration has several Juan Trippe and ho also liked means already at hand to en- Pan Am. The latter got the heav,- courage further expansion. Chief cst mail subsidies—and s~.u noes. the size name given to auto thieves who pick the igniton lock, cross cer- tan wires and start the car without a key. . Committee investigators have found that thieves usually, break into a car by forcing the side window-vent or picking the outsid* lock. What is needed, they say,- is a side window that can't b« smashed or forced, an outside lock that can't be picked and an inside lock on the- ignition. CHURCHILL IRKED— Prim* Minister Churchill has sent a diplomatic though pointed warning to President Eisenhower that Britain wants to be kept fully informed during the secret Russian-American talks on atomic energy. Churchill has sent a special message to the White House pointing out that Britain, as an atomic power a.n<u ally of the United. States, must be consulted every step of the way. He did not say so, but Churchill is reported to be burned up because Britain has been frozen out of the first stage of the talks. The old Britisher war horse believes Eisenhower and Dulles are doing exactly what they urged him not to do— namely, talk to the Russians in secret. „, __ Eisenhower has now promised "liberalizing" And, when trust-busting Thurman the Britjsh embassy that they will . -t _._?„*___* — j-j.j-iTm.-iir ' ernrtnra I . . '. * Despite the critical mortgage shortage the housing industry built among those are A*WWA».***.*»•& *«>«, T T ».W., .- --• ._. *, 4JC ,u**i.*«»ij tnuuaaoy *."«.», n*^ wui a mainstay to stabilize the national an estimated 1.1 million homes dur- FHA credit terms and sponsorship Arnold, assistant attorney •genera, get & day _ by _ day f ,, w on the economy at a" prosperous level. ing the year - the fifth year in of a secondary market for mort- proposed ? r , osf ? cuti "/.?f" ^ an talks, but, even so, Churchill is still The adminiStrS has been a row that construction has been gages can for violation of the Sherman fuming . flnoriorf with nronosnU to set un over the one million mark. Another sure-fire means o£ in- anti-trust act, he was stopped Sus "stand™^ publfc works Although some builders hav e cut creasing sales is the competition deed In his. tracks.. . KOREAN IRON CURTAIN-Th e various stanOD* « *• cd ^ uctlon for that is .rapidly mounting, in the m- "If you insist on this,' warned Chincse are building M , under . iWi 1.1111,1. f^.iwj v*u w „ .. ^ i _...,__ , „. ^urU—-- Ur-rtlf t3niTHo»>« Tirmj mnef r»f_ Grab Bag Of Easy Knowledge DATELINE: HOLLYWOOD By Aline Mosby JOE DiMAGGIO MAY be the most hidden husband in Hollywood history, for so far he has stayed out of Marilyn Monroe's spotlight. Joe and Marilyn kept steady company for two years br-forc their wedding Thursday, but movic- towners only heard about Joe—they seldom saw him. The one-time $100,000 a year New York Yankee slugger never got used to the hero worship he knew during 13 years as a baseball great. When Marilyn went to premieres and banquets in filrnville, she was escorted by a press agent or columnist. Often she'd hurry alone later to a. hideaway restaurant where publicity-shy Joe would be waiting for her. DiMaggio shunned the movie crowd and only visited Marilyn once at the studio. Their dates were mostly in Marilyn's living room, becausa, despite the glamour that surrounds them, they both like a quiet, family life. After work, Marilyn often rushed home. Still in make-up, to broil steaks for Joe. After dinner he would stretch out on the couch to watch television. Marilyn would study her lines for the next day or talk to friends on the telephone while lying on;the floor. She says she can talk better lying down. Marilyn learned a few words of Italian and how to make spaghetti. She even went to baseball games, but she admits she's no sports fan. Joe is boss of th9 combination, but he has never tried to guide her career or tell her how to play a role. Once he made a *age remark drawn from his own florious history, "never mind all the publicity honey—just get the money." Their "engagement" was a Ions one. friends say, "because both are serious about marriage and want to'be sure." Like Marilyn, DiMaggio had one failure inijhis love history—a five-year marriage to blond •tirlet Dorothy Arnold. Today's Bible Verse " ! 'i • • ' BLESSED !S he that readeth, and they that hear the words of this prophecy, and keep those things which are written therein: for the time is at hand. Revelation 1:3 After she won a divorce in 1944, the "Yankee Clipper" dated a few New York .sow girls. But not one date became a romance until he met Marilyn on a blind date. Their friends, which include mostly his San Francisco and New York lone-time pals and relatives, think the marriage will work. For one thing, they plan to live in San Francisco, far from the Hollywood spotlight. Marilyn also for several years had undergone psychoanalysis to erase the scars of her unhappy childrhood and feelings of inferiority and insecurity that could have prevented a happy, marriage. Furthermore, she has said, "if I marry, and I want to, my career would have to work into my marriage or I'd do without the career. I want a man and children. "A career is wonderful," says the girl who has ended a long search for a real home, "but you can't curl up with a career on a cold night." the' annual report of the President's Council of Economic Advisers later next week. Although the report is still recent, a hint of what may be in it can be gleaned from two or the administration's .most respected advisers.— Miles L. Colean and Robinson Newcomb. Colean, who served on the President's Special Housing Advisory Commitlee, and Newcomb, special adviser to the Economic Council, had this to say in a recent book: A Central Press Feature York bar in 1923 Arnold backed away for a time, Korefii which doesn't look good for but still made noises about going the Un jfi ca ti 0rl O f that, country, after Pan American. Shortly there- Chinese farmers are also pouring after and much to his own sur- into Nor t n Korea and settling per- prise, he was abruptly promoted manent j y- to the U. S. Court of Appeals. _ Thjs has convinccd Ut s obser . Imagine the surprise of the avia- ycrs that th( , Reds d<j not lntknd to tion world, therefore, and parti- ronew the Korean wari but at thc Success Secrets By Elmer Wheeler THINK BIG. Many millionaires — those who have made it themselves — worry less about losing a fortune than some of us do about misplacing a $10 bill. They take for granted that there's more where the first million came from, and there is — because thev expect it. One of my good friends, D. \V, Caldwell of Nashville, Tenn., tells this slory about himself. In it may be a "success secret" for you: When Caldwell applied for his first job — he was just out of college — he intended to ask for J100 a month. During the interview he wns thinking of how much he needed a larger salary, and when the time came blurted out that he wanted $100 » week. The prospective employer at first looked a little startled. Caldwel braced himself for an icy "no." To his surprise his interviewer said he admired a man who valued himself highly and that he would star Dan at $200 a month — just twice what h« had expected. . . Perhaps the sam« good fortune can oe your* w you remember to "thlAk big." struction industry itself." The housing industry itself has plugged hard to convince the administration of the importance of housing construction levels to the overall stability of the country's economy. John M. Dickerson, executive director of the National Association of Home Builders, put it this way: "The vital importance of the home building industry to the stability of iiie entire American economic system has been demonstrated grap- ically by the severe mortgage crisis that gripped the housing market during much of 1953. The inability of builders and prospective home buyers to obtain adequate mortgage credit caused a Looking Backward From The Sun Files TODAY'S HEADLINES: 20 U. S. Airmen Die In Plane Crash; Chinese Nationalists Rc-ady To Surrender Peiping Separately; Communists Charge U. S. Creates Armed Camp Spirit at Trial. A wet norther, ushered in by a downpour, dropped the mercury to near-freezing. Officers and men of Baytown's Company.E sewed the sleeve insignia of the presidential citation on their national guard uniforms. They were awarded the unit citation* at a regional officers conference In B*aum«nt it's Been Said A man's fortune is frequently decided by his first address. If pleasing, others at once conclude he has merit; but if ungraceful to the .New Oct. 16, 1898. He was admitted and has practiced in New York City He is counsel for various ^sn^s^s jis-ir-jz £-, «™ d cS ed with monopolizing air transportation between thc United States and Latin America. Ironically, the suit came shortly after Robert C. Hill, vice president of Grace, was rewarded by the Eisenhower administration by being made U. S. ambassador to Costa Rica. Note—Latest wise crack among Washington lawyers: "How soon —and if—necessary this" year" drasUcally."recent" sur- dustrv itself. Builders now must of- Attorney General Robert Jackson, ground Maginot line of steel and Bu* informed sources here be- ve vs indicate that the majority of for more value and take less profit "you'll have to resign." concrete across the 38th i lieve it higWs'unlikely the admin- builders not only are expending the than they did in flie postwar Sel- -- *»«» - istration will depend 'on any such number of homes they plan to build ler's market, "make-work" formula. Besides the enormous costs that would be involved, a full-scale public works program would take nearly two years to establish. The administration's plans probably will be well spelled out in j,_ • ,—:—, _,..,._- n-_»;j««4-'- rj,j le Answer, Quick! 1. Docs Uncle Sam, in the caricatures, wear a mustache? 2. Is tuna a salt or fresh water fish? 3. What do the hammer and the sicklo in the USSR symbol represent? . 1! 4. What does the Statue of Liberty wear on her feet? 5. What was the name of the horse which was the favorite •Construction has "shown, an abil- ™« nt °f Ge »- Robert E ' Lce? ity to increase its efficiency in prosperous times in the past-.that type of progress, rather than government subsidy or the anticyclical use of public works, should be the first line of deensp fwithin the con- cularly Sam Pryor, when the Bis- enhower administration this week slapped exactly the same antitrust suit on Pan American that Roosevelt had vetoed. Pan Am with the industrial firms, and a lecturer at Harvard. During the Korean peace conference he has been special State department deputy, speaking for the United States and 16 other countries that fought in Korea. What is his name? time will never agree to unification. U. S. policy will be to accept the stalemate, but the big problem will bo to stop Syncman.Rhee from renewing the war on his own. If we can hold Rhee back, the 38th parallel will become a permanent Iron Curtain frontier between the free world on the south and Commu- the north. they decide against him- — Lord Chesterfield. Watch Your Lnngunjre DETTRIMENT— (DET-ri-ment) —noun; injury or damage, or that which causes it; mischief; hurt. Synonyms: Injury, damage, disadvantage. Origin: Latin—Detri- mcntum, from Detcrcrc, Detritum, to rub away, from Dcplus tcrerc, to rub. Some good fortune is indicated for you in the year just commencing, but exercise care in all dealings with those in authority. In today's child look for an ambitious personality, and a steady, industrious worker. Folks of Fflrne—Guess the I—He is a lawyer by profession, born in Ithaca, N. Y., on 2—He is a television executive and was born in Los Angola on Dec. 21, 1908- He is a graduate of Dartmouth college, and was a writer-producer and program director of a national radio company. Then he was advertising manager of a tobacco company, and director of radio and television with a publicity firm. He was in charge of television for the National Broadcasting company from 1949 until December, 1953, when he was made president of the company. Who is he? (Names at bottom of column) It Happened Today 1736 — James Watt, British inventor of steam propulsion, born. 1807 — Born, Gen. Robert E. Lee, commander-in-chief of Confederate forces in American Civil war. 1809 —Edgar Allan Poe. poet and story writer, born. 1937—Howard Hughes crossed the United States in seven hours, 28 minutes, 25 seconds by plane. Happy Birthday Edward S. Corwin, American educator; Mady Christians, actress; Jimmy Slavin, ex-boxer, and Ignacio Fernandez, ex-bantamweight, have birthday cakes coming to them today. How'fl You Ulnke Out? 1. No, just thin whiskers- 2. Salt water. 3. The hammer represents the workman or artisan; the sickle, the farmer. 4. Sandals. 5. Traveler. l--Arthur D;an. 2—Sylvester L. Weaver. Do You Know? will Assistant Attorney General Stanley Barnes be promoted to the Supreme Court?" (In addition to Arnold's promotion to the Court of Appeals when he tried to sue Do you know that in the last Democratic state presidential convention Bcxar County (population, 500,460) had only two more votes that Potter County (population, 73,366)? • , • V/SLLIE —by Leonard Santom* THERE'<S,'A NEW '"BOY IN THE NEIGHBORHOOD, ,,,BUT ID 3UK6 UKE AN INTRODUCTION!
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