Globe-Gazette from Mason City, Iowa on December 19, 1964 · Page 15
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Globe-Gazette from Mason City, Iowa · Page 15

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Mason City, Iowa
Issue Date:
Saturday, December 19, 1964
Page:
Page 15
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SUNDAY I SPECIALS SPECIAL PRICES GOOD 9 a.m. to 6 p.m, SUNDAY, DECEMBER 20th ONLY! AMERICANA MAKING PROGRESS — The Americana Nursing Center is wearing completion at 222 Pierce SW. The $500,000 structure, being built between the Medical Arts Center and the Transfiguration Orthodox Church, will open early in 1965. The one- story building, patterned after other Americana centers, will provide 77 beds. All of the centers are built in a Williamsburg architectural style. Psychological thinking is reason you buy games, toys for children FRESH SHELLED PECANS Big 12 Oz. Bag $1.19 Value LAST SUNDAY'S WINNER OP THE FREE RADIO BILL McELROY — 929 N. Harrison FRESH SHELLED WALNUTS Big 12 Oz. Bag Reg. 18c Box Powdered SUGAR $1.19 Value (Also Light Brown) By JOSEPH KASELOW New York Herald Tribune News Service Now that the joyous Christmas season is gripping us by the throat, the time is appropriate to ponder the psychological thinking behind why you buy games and toys for your children. It may surprise many parents to learn that there are psychological reasons, other than to shut up the yammering, hut we have scientific backing for what we're about to -reveal. , The reason you buy games for your children, according to a study released by the Center for Research in Marketing, Inc. Peekskill, N.Y., is that you want to teach them "how to lose' gracefully. The center quotes one mother as follows: "The first thing that pops into my mind is to teach sportsmanship, how to lose and face up to the fact that you didn't play as well as the other person. Children have to be prepared for living and life is full of hard experiences. What would life be like for them if they had to win all the time they would be-up against the impos sible. 1 .And how would they ever learn to put up with the boss? The center headed by William Capitman, gives the game industry a big zero in the area of psychological testing. "The toy makers bring things out completely on the basis of Northwestern Bell names Rodgers services manager Marlin D. Rodgers, formerly of Mason City, has been promoted to manager for business consumer services of the Northwestern Bell Telephone Company in Des Moines. He sue ceeds C. W. Andrews who has been appointed special studies supervisor for the firm in Omaha. A native of Mason City, Hod gers was graduated from high ., school and junior college in Mason City. He began his employ ment with the telephone company in Mason City in construction work in 1952, and held vari ous positions in equipment installation and sales work before being named manager for the firm in Webster City in 1960. He was appointed sales manager at Sioux City in 1962 anc moved to a similar position in Des Moines in 1963, the post he is now leaving. Rodgers and his wife, Bar bara, have seven children. He is the son of Mr. and Mrs George E. Rodgers of 15% 2nd MARLIN D. RODGERS NE and Mrs. Rodgers is the daughter of Mr. and Mrs. Henry Hebel, 924 N. Madison. hunch and chance," said one spokesman. "They have no understanding of the psychological factors involved." The center seems to indicate that former Vice President Richard Nixon didn't play with the right games when he was a boy. In its newsletter, "Ponder," which carries the study, it says that his "peevish complaint to the press after the 1960 election was shocking to most Americans and left a wide and convenient opening for Gov. Rockefeller to put Nixon's post-1964 statement under the same cloud of poor losership." As for marketing toys, the center contends that considerations such as learning to he a good loser have an importanl effect on buying. These "deep seated conceptions," it says have not been explored by the industry. "Games have a life cycle, a progression, as perceived by the parent, which is of practica significance for those facing the problems of developing new games for the market and thos facing the equally difficult task of choosing games for holidaj buying," the center says. The center's newsletter reall; lets the industry have it: "An other myth, apparently, is tha Americans are a game-orientec people. Or if we are, then is surprising how small the mar ket for games is. We believ there is a potential for games but it cannot be tapped in th manner in which the effort have been made in the pasi For the most part the gam makers themselves' appear t be playing a game with th public. The objective, as each new (holiday crop of games appear; seems to be to fool people int thinking that each arrival something different and crea tive. Yet there is a drab same imost entirely in the area of he spaces which are on the oard rather than any concept f the game itself." The center also- notes that arents are at odds with the cademicians, wHo feel that hildren should first be winners o they can understand the feeing of confidence and security iat comes with victory. As for the adults, themselves, they apparently are out for lood when they play games. "Parents see losing gracefully s important for children," ac- ording to the study, "because heir own attitude toward games or themselves might be lassified as a socially acceptable form of winning iciously or conquering ab olutely. "What it really amounts to is hat the victorious adult wants his opponents to lose grace ully, no matter what attitudes Health -insurance protects 48 million more in decade Health insurance protects 48 million more Americans today than it did 10 years ago, according to the Health Insurance Institute. Ten years ago, more than 97 million Americans were covered by hospital expense insurance. Since then there has been a coverage increase of nearly times, and more than 145 million persons were protected against the cost of hospital care at year-end 1963. In 1953, 61 per cent of the U.S. civilian population was protected by some form of health insurance, the institute said, while at the beginning of this year 77 per cent wa insured. The same type of growth has been shown by other forms o: health insurance. In 1953, nearly 81 million Americans had surgical ex pense insurance, but in the fol lowing 10 years there was a 67 per cent increase in thi coverage and at the end o 1D63 nearly 135 million person ness in the games which ar produced. The differences ar ad protection against the cost f surgical bills. Regular medical expense in- urance covered nearly 43 mil-1 ion Americans in 1953. However, there was a coverage increase of more than two times n 10 years, so that more than .02 million persons were insured last year. LBJ'S GUEST NEW HAMPTON — Mr. and Mrs. Harley Trewin of New lampton, Mr. and Mrs. Dick luhl and son, Dennis Juhl, of Waverly, spent five hours on President and Mrs. Johnson's .•anch in Texas as their guests. The invitation came about when a Yorkshire boar raised by Mr. Trewin at the N.E. la. Swine Testing Station was chosen to be given to the President. G. E. PLAITS Builder Of Quality Homes We Will Build to Suit Yonr Need Bedroom Homes Priced From $12,000 Up Phone 423-1696 ie himself, as the winner, may express." Like gloating? However, parents don't be- ieve in keeping the kids down :oo long. By the time they are 12-to-15 they feel they are ready to grow to adult-type mayhem. As the researchers put it: Adults do not feel that a child is ready for the exhilaration of completely subjugating one's opponent until this point of adolescence." Then how come those 7-to-10- year-olds are beating the stuffing out of one another all the time? Quick, ma, run down to the corner and buy a game. 25c PKG. TAGS, CARDS, SEALS 110 ASSORTED PER PKG. . . , r JPBING t PROBLEMS? Call Us For Estimates On Remodeling IDEAL PLUMBING & HEATING ff. Sonlh Monroe 424-4467 or 423-538* THE IDEAL WAT IS THE HAPPY WAT In the true spirit of this joyous season, we thank you for your loyal patronage. Happy holiday. CLOSEOUT! Gift Tye CURLING RIBBON ASSORTED COLORS 's Fh*r Dial 423-1854 Mason City— 22-2nd St. N. E. LOOKth'eUSAVINGS! Schick Electric SHAVER WASHABLE STAINLESS STEEL HEAD HIGH & LOW COMFORT CONTROL mmmmmmmm\ AT OSCO ™ ismmmmmmmm CLOSEOUT 'SHINY BRITE ORNAMENTS Asst. Colors 5 Per Ctn. WOULDN'T YOU L MESS OUT OF YO IKE TO KEEP THIS UR LIVING ROOM! Ther* Is No Guess Work When You Buy . . . DENISON CLAY DRAIN TILE . . . They Exceed All Standards PROTECTION FROM HUMID AIRE FURNACE HUMIDIFIER WONDCRfUL GIFT CHOICE FOX LADIES E. L. SECORT * SONS. ln«. PJ.UMBING * KEATING 701.1 *. 3rt £!., Cletr La*' Pknnr FL SO CUT BUI! Till *•• MX ADEQUATE MOISTURE CAPACITY WITHOUT CLOGGItW Off UMINCI Wh.n th« doctor prescribes humidity, remember. Humld-Aire adds Ihe R roper amouolof moisture to th. air 1 the entire ham., automatically, all winter. Doesn't clog or lime up. Standard model mounts under any furnace hot air duct. Adapter available for plenum of counter- How installation RRmnciRD only »99» s glut installation KELROY PLUMBING, HEATING and FURNACE CO. 137—4th S». S.W. Di*l 421-1423 KEEPS YOUR HOME CLEANER...SAVES RUGS AND CARPETS ELIMINATES MESSY MATS... REDUCES FRONT DOOR MAINTENANCE... KEEPS HOUSE COOLER IN SUMMER, TOO... CUTS HEATING BILLS The greatest heat loss in any home i$ through on open door. Because fhe Entry way door i* closed before the house door is opened it may actually pay for itself In fuel savings alone. CALL TODAY AND LEARN HOW TO GIVE YOUR LIVING ROOM THE PROTECTION IT DESERVES! 59 Foil Gift WRAP 3 \ DOLL LUGGAGE ROLLS PER BOX 2 PC. SET WHILE 144 LAST WAGNER 333—4th St S.W. Mason City, Iowa Coal and Window Co. Dial 424-2414 REG. $5 MONOPOLY REAL ESTATE LOOKthe'se SAVINGS! ELDON POWER 8 ROAD RACE SET 6 Volt U.L. Power Pak m m • Variable Speed Pistol Grip Rheostats • 9 Feet Of Track With Overpass • Exciting 46 PUce Layout m tBf CLOSEOUT! $1.00 DOLLS • UVz" Teen-Age Fashion Doll • IB'Tashion Doll • 18" Nurse Doll With 2 Infants WHILE 400 LAST 40" x 40' BEADED REG. $2.30 PENNY BRITE WITH WARDROBE CARRYING CASE While 75 Last AT OSCO Projection Screen $ 5 SAVINGS! FOTOCHROME I 8-irnn MOVIE FILM 5 WITH PROCESSING • Sunday « Only 21 $3.65 Value AT OSCO DRUG OSCO OSCO REG. $12.95 GREEN VINYL 6 T / 2 FT. Untrift U MmII Qmnlllln — Krrirral Tai C)tar(t<l <m Taxable Mer«ltaii4<»a

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