Tucson Citizen from Tucson, Arizona on February 24, 1977 · 47
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Tucson Citizen from Tucson, Arizona · 47

Tucson, Arizona
Issue Date:
Thursday, February 24, 1977
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THURSDAY FEBRUARY 24 1977 TUCSON DAILY CITIZEN PAGE 7D Why Eegee's succeeds Slush fans were icy at first Goodyear plans C Arnholt Smith charges to be cut one-third huge facility By BRUCE SMITH Citizen Business Writer Edmund Irving eased his battered green-and-white truck to a stop near several hundred Tucson High School students who were soaking up the afternoon sun His goal: Get them to try his frozen lemonade drink The former cardboard salesman was confident his ' icy concoction would be a hit in Tucson's hot desert climate once it caught on But it wasn't catching on tliat day The milling lunchtime crowd all but ignored him and his converted parcel post truck The average vendor might have lost patience and moved on to more promising pastures But Irving decided to try the direct approach He poked his head out the window spotted the biggest youth in the crowd and hollered "Get your (blankety-blank) over here" "Who-me?" asked the husky youth "Yeh youf'-lrving barked— keeping the engine running just in case He handed the boy a free frozen lemonade The student tried it liked it and quickly set off a small chain reaction among his friends Irving sold 100 cups of frozen fruit drinks that day Ten days later he was averaging about 350 a day to the Tucson High students who were lined up at the curb when he made his scheduled arrival That was 1971 — the year Eegee's Frozen Lemonade struggled into"existence here In those days Irving and his partner Robert J Green-berg a microbiology graduate might have earned about $17 for one day's work "We literally couldn't give it away when we first started" Irving recalls This year though they expect to sell $1 million worth of frozen fruit drinks and sandwiches at their sev-'en outlets around the city What's the secret to their success? They point to an unusual product and the casual rapport they enjoyed with their school-aged cus- Japan trade talk scheduled mm mm I I If -V ' ' ' ' f V I Jjjrff y t x ri-a V" '-' -r :r I - - ( Set' v i" '"" "'"'Wtk'SM " mwmnnm im - :a - - r ' 1 LAWTON Okla (AP) — Goodyear Tire and Rubber Co says it will launch construction next month on a radial auto tire plant near Lawton to be the largest and most costly venture undertaken in the company's 79-year history The highly automated 12 million-square-foot plant will employ 1400 workers The company's investment is expected to reach $140 million to $180 million in the next two years Initial financing will be $80 million Goodyear officials said SAN DIEGO (AP) — A judge says he plans to dismiss more than one-third of the $4 state criminal charges pending against C Arnholt Smith as the result of failure of his United States National Bank Superior Court Judge Robert W Conyers ruled that 24 counts of misapplica tion of bank funds against Smith really fall within jurisdiction of federal authorities who regulated Smith's defunct bank The ruling is tentative and remains to be formalized Pre-trial hearings are continuing before Conyers Smith 77 and business associate Philip Toft 53 were indicted by the county grand jury on 64 criminal charges including conspiracy to commit grand theft grand theft state income tax evasion and misapplication of bank funds That came after the two had been processed for fed eral violations stemming from the 1973 collapse of the bank Spokesmen for the District Attorney's office said the dismissal of misapplication counts against Smith and Toft coupled with similar rulings by Conyers on several other charges deals a severe setback to their case SPANISH KEYBOARD TYPEWRITERS And Other Everyday Office Supplies Tucson's ONLY Authorized Smith-Corona Typewriter Repair Station 5624 L BROADWAY 747-2666 (Across from SAVE-CO) OTHER SCM I rmwtiTiK I US 69s5 1 77 OLDSMODILE For a low os AnWf tea's l Selimfl Cor J Dr Air Cond Custom Wtwels AM Radio Tilt Wheel P'S tit Turbo Hydromatic DLX Wheel Cows Tinted Gloss WSW Tires Remote Mirror Stock 4337 $9® 9 em (Of W kenseM 13 25 l pern includes tai r 48 months ' DOWN — $102 Deferred payment $423808 2121 L MOMMY PHONE 624-0481 Citizen Photo by Joan Renmck Mobile trademark Edmund Irving (right) and Robert Greenberg lean against the last of their lemonade trucks The Eegee's fleet that launched a successful slush drink business has been traded for a growing network of permanent locations in town The young entrepreneurs expect lemonade and sandwich sales to reach $1 million this year Only TWA can take you to St Louis without changing planes tomers during the early days of truck sales Another factor was that using trucks allowed them to move their product to places where their customers congregated — such as schools and parks Although the trucks helped introduce the product they also turned out to be a source of confrontations with rule-makers School officials said they could park no closer than 300 feet from school property And guards chased them out of city parks One high school principal complained they were siphoning business away from his school's vending machines a veritable crisis because some vending machine revenues were earmarked for band uniforms As the partners began to open permanent outlets at the rate of about one a year they borrowed from lessons learned during their truck sales They selected business sites in busy parts of the city that were both highly visible and easily reached by potential customers Five of the seven Eegee's outlets for example have drive-up window service Irving claims business has nearly doubled each year since the company was founded But many original junior high and high school-aged customers have remained loyal with maturity "We see a lot of real familiar faces" he said "Our customers are aging every year They are aging with us" The last of their three sales truck was sold about a month ago Its fate illustrates the avid loyalty of early Eegee's fans Walton B Smith a self-employed cabinet maker who pur chased the truck says people wave and honk at him every day "The first night" he re ports "three attractive young home' ladies followed me The next day Smith was turning a corner-when another "attractive young lady" smiled at him and grahbed a microphone on her dashboard Using her CB radio she told him to pull over so she could buy a sandwich TWA has the fastest direct flight to convenient La Cuardia Airport The director general of Japan Trade Center will discuss business opportunities in Arizona for Japanese firms at a seminar here Wednesday Shinsaku Sogo who heads the group (formerly known as Japanese External Trade Organization) will be guest speaker at a University of Arizona luncheon meeting The program will begin at noon in the senior ballroom at UA Student Union Under Sogo's direction the trade center is compiling a book for top executives of Japanese corporations that will be called "Orientation Guide to Arizona" Sogo's staff published a similar book about Southern California three years ago that is credited with stimulating large increases in Japanese business activity there Minoru Yanagihashi and Hiroki Shioji two professors of East Asian studies at UA will give talks on emerging economic ties between Japan and the United States during the seminar Ayako Ito vice consul for the Consulate General of Japan at Los Angeles also will address the meeting The siminar is open to the public and there is no charge for the luncheon according to Shioji Reservations must be made before 10 am Tuesday by calling 884-1264 or 884-2393 he said Electronics firm LONDON (AP) — Racal Electronics Ltd which last week won control of the Florida-based Milgo Electronics Corp says it intends to bid for full control of Ultra Electronics Ltd a British maker of sophisticated commercial and military equipment COLLECTORS — INVESTORS Western Americana IN BRONZE A unique collection of Bronte sculpture Limited editions by noted American Artists APPOINTMENT ONLY CALL 297-0478 k ' 1 ' r s a ivf a n a ic Ljrnn For information regarding Canadian Products Agency Representation and Investment contact: CARL LIGHT Commercial Attache' at the MARRIOTT HOTEL FEBRUARY 24-25 624-8711 If Tov'D lev Yl f 01e! ) linWey Hum I nlrrrii ma wwim j — fc d I j i — — " — p ": V""--B mmm—— n ill r V : : i 4--1 I IS" t'ft i I if" V RovmsKyandCo Inc 620 NCraycroft Suite ?00 Tucson Az 85711 Yes I d like to know more about !ax-free income Please send me without obligation your two booklets 12 Reasons tor Investing in Tax-Free Municipal Bonds and A guide to Municipal Bonds Name Address City State Zip Phone (home) (office) ROVINSKY AND CO INC INVESTMENT- BANKERS 6li0 North CraycroftSultc a00 Tucson rl2on8S71 1Phone 886-8273 t? rIffi!Jfiffl2ii--i!Rt &&rf i3i!li- 0 Mil' tJf Warning: The Surgeon Genera! Has Determined That Cigarette Smoking Is Dangerous to Your Health 19 mg"lar"l2 mg nicotine avpet cigarette FTC Report DEC76 ' A

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