Redlands Daily Facts from Redlands, California on March 10, 1959 · Page 26
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Redlands Daily Facts from Redlands, California · Page 26

Redlands, California
Issue Date:
Tuesday, March 10, 1959
Page 26
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Peg* t«—Tuesday, Mar. JO, 1959 REDLANDS DAILY FACTS Purple Runs Bright Gamut The purple collection Is one of the leaders in the spring color promenade, destined to carry on through summer. Shades of purple. . . once considered the exclusive property of the amply-endowed dowager, hos come into its own as one of the high-fashion spring colors. Ranging in tone from the palest lilac to the almost midnight-hue ol deep violet, the new purple family encompasses an entire series of vivid amethysts and mauves. New dyes and new yarns, used alone or in combination, have made possible these intensely youthful shadings. Featured for every size and age group, from teens to women, they are often combined with green or yellow for a unique effect. Shorter Jackals In almost atl cases, suit jackets arc shorter — loose and straight . . . rounded lightly or bloused . . . detailed at the high-waistline or not — but all in all they are far less severe in line. Suit skirts are still most often slender but they are tailored with more ease through the hipline and with a slight taper to the hem. The brief jacket is the Number One jacket expect in the notable and smart exception of the walking suit — which has a three- quarter length jacket — ideal as an extra coat! Lot* of Costumes Destined for real popularity is the drcss-and-jackct costume. The dress is usually a modified and gently-defined sheath with a brief and easy jacket. A long coat over a simple dress —plain over print or other — is another costume favorite. In the costume mood, suits with blouses to match jacket linings and other coordinate themes are also highlighted. Shirtwaist Is Naw Although the classic shirt-waist dress never leaves the fashion scene, however extreme styles may become — this season, these California-inspired basics arc the rage. Done in all fabrics, in dozens of variations from slender skirted Sofa Beds For Extra Utility The new sofa-beds havo been trimmed down, with lower, slimmer lines! From an adequately styled necessity, they have been redesigned into furniture that is a smart focal point for any room, any decor! The Provincial. Lawson and modern style sofa-beds have long been- with us, but this year sees the introduction of sofa-beds in French Period styles, low-slung, Oriental-bench models and Early American designs. styles to full-flaring ones, there's a shirtwaist for everyone, and every possible occasion. Survey Probes Into Business Of Home Decorating A broad look at the business of home decorating has revealed some interesting facts concerning home owners and their concept of the art of interior decoration. To find out how decorators were doing in their specialized line of work, a national firm undertook a survey of some 4,200 homemak- crs. Kesults disclosed thai while decorators arc doing a fine job wherever and whenever their services are used, they are not doing such a fine job of selling themselves to potential clients. The interviewers making the survey called in person on homemakers in the $0,000 to $25,000 income bracket, living in homes in the $IH.000 to $05,000 range. They found that 06 per cent had never used a decorator service. Of Hie remaining M per cent, 6 per cent had used decorators affiliated with department or specialty stores. Only 8 per cent had used individual decorators. Of the 4,200 persons interviewed 72 |>er cent thought a decorator "would be too expensive". 81 percent did not know just what services a decorator renders to his clients. 04 per cent had no idea on what financial basis a decorator works. On the encouraging side tu the business, 65 per cent of those interviewed said they "would like" to use decorator service. Dual Duty Items Find Home Uses With the space problem perennially looming as an'important one in most homos, you can make rooms look larger by using cornets for practical furniture group iiigs. This enables you to gain more ccnter-of-lhc-room area making the rooms look more spacious, too. Matched in height, corner tables and couches can be used harmoniously in an "I," shaivd ;uea; a double bed can l>e used in a coiner arrangement by framing it along the back and end walls with bolsters and bookcase headboards. Other ideas: long, low tables can do double duty as end tables as well as coffee tables when placed along a wall . . . low chests can offer a useable tabletop .surface when placed between two chairs. An important thing to remember is to accessorize with items that are properly scaled and matching in color and decor themes. Juvenile Items Are Newsy Juvenile furniture, once the stepchild of the home furnishing industry has come into its own this year! Borrowing from adult rooms, in a new, more practical approach, juvenile furniture now features built-ins, dividers and pieces that will "grow" with the child. Prefabricated storage walls hold toys. Itoom dividers provide a haven for guppies, doll collections and books. A sliding door chiffo- robc conceals a blackboard on the reverse side of the door, Kvcn baby's high chair is now hinged, so Ihnt it con convert to a table-height chair when necessary. This more mature view of the needs of the kindergarten set pays dividends in looks and economy! Easy Shortening Do it yourself Is now the rule in lengthening or shortening slips. And have designers made the chore easy! You just adjust a button at the shoulder, eliminate a row of lace at hem, or open a tuck al the bottom. What is an Interior Decorator? Interior Decorator is the "architect" in designing a background for you and your family in which to live comfortably. Given factors such as your likes and dislikes, family budget, existing furniture and architecture, the decorator will submit a "plan." It may be a suggestion of a single item, or a carefully designed rendering depending on the assignment. What is Baker-Crear? First and foremost we are interior decorators. We do not champion any one style or period nor wish to project our personality and ['reference in your house. We advise, suggest, and help you choose the things you like. We do not carry a large stock of "tired" items to force upon you, The cost of an item does not vary from a "month- end bargain" to a regular price that is proportionately higher. We feel you should do only as much for your house as you can cotiveniently afford. . . . We are not high pressure salesmen. The lovely living room of the beautifully arranged Murray residence on Marion Road. Decorating by Thelma Higgins of our firm. Should you wish to proceed slowly, any plan we submit will mature gradually with no '•empty look" even at the beginning. Before starling on a new decorating project, consider carefully the wisdom of securing experienced professional assistance. And . . . should this lead you to believe things cost more at Baker-Crear, do us this courtesy. Compare prices on identical or comparable items. You KNOW at Baker-Crear you will receive experienced advice, and you KNOW the merchandise and workmanship will be the finest. DECORATORS — Thelma Higgins, Vernon Crear (A. I. D.), Gilbert Ruclas II EAST VINE STREET REDLANDS PHONE PY 3-3259

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