The Santa Fe New Mexican from Santa Fe, New Mexico • 27

Santa Ft, N.M., Dc. 3, 1978 THE NfWMfXICAN 03 Television stations San fa Fe sponsors plan to continue proposed projects "I1 A -4 Ay 5 i nMNewModcanBAitaraeUM Xocb Blackie Gonzales in the studio of Channel 1 1 other business Interests, saying it tod would be a welcome investment. i Brown and Pollon are part of 4 group of four that has subscribed to pledged to buy $300,000 worth of stivk in Nw Mexico Media. Brown and Pollons snares would cost a total Of $250,000. The stock agreement is contingent upon the issuance by the FCC of a construction permit to New Mexico Media, The Construction permit (permission to put up transmission facilities), sought by both companies, is tanamount to a license.

The same group of four, which includes Pollons daughter, Ellen, has agreed to underwrite $600,000 if that amount is not forthcotning in a loan from the Bank 5 of Santa Fe. Arrangements have' already been made for the loan. No one connected with New Mexico Media expressed the slightest doubt the loan will be granted. Like the stock agreement, the loan and the payment that could be substituted- for it are contingent upon New Mexico Media receiving a contraction permit. Pollons son, Joff, a Santa Fe lawyer who is chairman of the board of New Mexico Media, estimated his fathers share of the possible $600,000 payment at around $250,000.

i Brown said his share would be roughly comparable to Mr. Pollons. Echoing the confidence of New Mexico Medias backers is Belarmino Blackie Gonzales, the president of Son Broadcasting, a company whose financing is built on cash and pledges. It would be difficult, it seems, for anyone or anything to dampen the spirit of Gonzales, a born again Christian who chose to name his television company after the Son of God. Gonzales is part owner of KDAZ, a religious radio station in Albuquerque.

Channel 11 will stress Christian programming. Gonzales views the letter as a blessing. Anytime you can give additional information to the FCC and they can see the hand of God, its a blessing The FCCs major complaint is that by using the prediction method, a standard way of gauging signal By AL CARLSON The New Mexican Staff The major financial backers and top officials of companies attempting to put two television stations in Santa Fe say faults found in their license Applications can be corrected, and they remain confident permission to broadcast will be granted. Letters sent by the Federal Communications Commission to New Mexico Media, which wants to broadcast on Channel 2, and Son Broadcasting, which hopes to operate Channel 11, list deficiencies in their applications filed more than a year ago. Most of the problems cited in the letters are of a relatively unimportant nature.

However, both companies have been told by the FCC that tests show their signals from Sandia Crest, the proposed site of their transmission facilities, will not be the required strength. This news does not dismay Santa Fean C.L. Browif, former president of Stanke-Brown and Associates, or wealthy California industrialist John i J. Pollon. Under certain cir cumstances, Brown and Pollon together could pour approximately $750,000 into New Mexico Medias effort.

1 dont think we should be concerned 'about regular procedural items, Brown said in reference to the deficiencies noted in the FCGletter. We had anticipated quite a few little points to be smoothed out. I had anticipated before (joining the venture) that we would be looking at a 2 A to 3 year process. Brown indicated he will continue to offer financial support to New Mexico Media. The only thing that would make me look at the hole card, he said, would be if the economy decides to belly up on us.

Pollon, too, intends to remain a substantial backer of the company. My interest is not diminished, he said in a telephone interview from his Studio City, home. The business stands on its own feet as a very viable venture." Pollon compared the station to his was a goof. We apparently made changes in a cost estimate and forgot to make a change In part. Other FCC questions concerning Channel 11 centered around $213,955 in uncollected pledges and some required interviews of community leaders that wereMt done.

Gonzales said ne will submit to the FCC data which will show the total value of pledge1 has been rising each month as has the actual amount of money commp' in. According, to Gonzales, Son received a liltle over $90,000 in pledge money during the June through August period. Gonzaleu said the interviews have been completed and will be sent to the FCC. The stations have until Dec. 15 to respond to the letters.

At that point, Belisle said, I make a recommendation. Four or five people look at my recommendation. Finall a recommendation is made to the commission. The FCC will then either accept the recommendation or deny it, and that will result in the application(s) being granted or desi gnated for a hearing. A hearing is never a good thing for anybody.

Scanlan could have been speaking for both companies when he assessed the severity of the FCC letter to New Mexico Media. 1 would characterize this as a normal procedure, Scanlan said. This is a very ivolved, technical application. It could weigh as much as four or five pounds. For us to present an application to the FCC completely perfect would have been too much to expect.

Sure, we would like to have had a letter that said no deficiencies. But we knew it wouldnt be perfect. We didn expect any more than this. we did a good job. Other deficiencies cited concerning the Channel 2 application aire -inadequate financial statements by Brown and John Pollon, and differences in the estimates of construction costs.

The FCC wants to know how Bro'vn and John Pollon will convert assets into the huge sums of money they miay be required to furnish. Most people dont keep that kind of money in very liquid assets, said Scanlan. We will have to do something to remedy (the situation) About the differing construction cost estimates, Scanlan It strength, neither station will send a suffiently strong signal, called city grade, from the Crest to Santa Fe. The signals dont meet our rules, said Joseph Belisle, the FCC attorney handling the applications. City grade has to be put over the community of license, which is Santa Fe.

They didnt use our method to show field strength. When its (testing) done in accordance with the rules, the city-grade signals dont encompass all of Santa Fe. Officials from Channels 2 and 11 contend that the prediction method is applicable only in flat areas. They used a different method of testing signal strength, one they say is both applicable in the mountainous area they will serve and sends a city-grade signal over all of Santa Fe. Were going to go back and explain to them (FCC) what measurements show, said Charles Scanlan, president and general manager of Channel 2.

We will reiterate what we did in the application. Gonzales said that the Virginia consulting engineer retamed by his would decide how to respond to the FCC letter, but whatever he says is going to be good news. If either or both of the stations is granted a construction permit, the next step would be to erect the transmission equipment. Then, according to Belisle, (he stations would possibly be given program test authority to go on the air before licensing. You cant go on the air until youve sent in the iicepse application form.

When you send- it, you usually request program test authority and we usually give it to you unless we see something wrong. At that point, Gonzales will have realized fully the dream that began to become true more than a year ago when, as he recalls it, he and chief engineer Warren Trumbly went up on the Crest to pray. Later, Gonzales marvels, the Forest Service granted Son permission to build a transmitter on the exact spot where they had prayed. He feels God is continuing to guide his efforts. The only thing I can tell you in my heart is if I didnt think I would be able to go into the city of Santa Fe with a city-grade signal, I dont think God would have allowed me to get this far.

Its not my battle. Its His battle. He will see us through. LOOP EMBROIDERY REVIVED Loop embroidery, a beautiful, but once tedious method of stitchery, has made a space age revival with the introduction of a new loop embroidery needle, the Mini Punch. About the shape and size of a ballpoint pen, this device? employs a high quality needle that permits the user to easily reproduce the ar fistic loop stitch in a form revered in eastern Europe over 100 years ago.

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