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But Gives Labor Good Scare— Churchill Loses in Political Debut LONDON (AP) — The second Winston Churchill lost in his political debut Thursday but gave Britain's Labor government a good scare. In other special elections for the House of Commons, Prime Minister Harold Wilson's forces suffered stunning defeats in districts previously theirs by large majorities. And 27-year-old Win- ston Spencer Churchill II came within several hundred votes of making it a clean sweep against the Laborites. The loss of two seats will have no effect on the government's control of the House of Commons, where the Laborites have a majority of nearly 100 seats. But the unrelieved picture of Labor setbacks showed that dis- 8 Times Herald, Carroll, la. Friday, Nov. 3, 1967 enchantment with the government is strong, chiefly because of wage restraints and the unemployment that has resulted from its austerity program. The freckle-faced journalist grandson of Britain's wartime leader, who campaigned on charges of broken government promises, increased the Conservative vote in the predominantly working class Manchester district of Gorton from 16,418 last year to 18,682, while the Labor vote dropped from 24,726 to 19,259. Kenneth Marks, a 46-year-old schoolmaster, defeated Churchill for the seat. A "Profile" ... of their musical strengths and weaknesses is developing on the answer sheets these fourth graders (left) are marking. They are listening to tape recordings of musical phrases devised by Prof. Edwin Gordon (standing) of the University of Iowa for his Musical Aptitude Profile. The answer sheets can be scored electronically, and provide for teachers and parents a picture of children's music aptitude. All students at University Elementary School. Iowa City, the children are: (clockwise, from left) Barbara Blbdi, Brian Johnson, Chris Rossi and —U. of I. Photos Pamela Cooper, all 9. The MAP includes seven tests, each of which takes 15 minutes of listening time. Is this 9-year-old (right) a potential Van Cliburn of the 1980's? Prof. Gordon's MAP will pick him out if he is. Here Prof. Gordon watches Brian Johnson, fourth grader at University Elementary School, Iowa City, mark a MAP answer sheet as he listens to a tape recording of musical phrases of the test. Brian's answers will indicate his musical strengths and weaknesses, enabling his music teachers to tailor his lessons to meet his needs. MAP Effective Yardstick for Measuring Musical Potential (Continued From Page 1) music were given the MAP tests. Then began instruction on instruments loaned to the children for three years, including flutes, clarinets, saxophones, trumpets, horns, cornets, trombones and baritones. N» matter what their initial test scores, all the children received group instrumental instruction over the three- year period. They were evaluated annually and the ratings of their progress were correlated with their pre- training scores on MAP. Final measurements showed that those early MAP scores had accurately predicted 55 per cent of the variation in achievement among students. The findings of Gordon's study were published early this year by the University of Iowa Press in a monograph titled "A Three-Year Study of the Musical Aptitude Profile." The work is another milestone in the University's series "Studies in the Psychology of Music," being 'volume five in this series. The first four volumes were written by the late Dean Carl E. Seashore of the U of I, the last one having been published —Staff Photo Flag Presentation . . . Mayor William S. Farner, center, accepted a flag that flew above the nation's capitol in a presentation ceremony here Thursday. The flag was presented to the City of Carroll by the Chamber of Commerce on behalf of Seventh District Congressman William L. Scherle, (R.-Henderson.) Dr. J. G. Donovan, left, president of the Chamber, and Don Jones, right, civic bureau director, made the presentation. in 1930. MAP's effectiveness as a yardstick for measuring music potential is shown particularly clearly in the scores of students in the top ten per cent and the lowest ten per cent in the three-year study. Every youngster who initially scored in the upper ten per cent had achieved far above the average, and every student who socred in the bottom 10 per cent was far below average in achievement at the end of the three years. MAP's ability to predict 55 per cent of the variation in music achievement among students compares favorably with the predictive values of standard objective tests of scholastic and vocational potential, Dr. Gordon points o u t. To his knowledge, none of these standard tests has shown any higher predictive ability than MAP, though they are designed to show potential in areas which can be measured more easily than an artistic field such as music. What accounts for the other 45 per cent of the variation in achievement in music? Attitude, Dr. Gordon thinks, is probably the biggest factor — if the child is determined not to do well in his music, he won't. Other probable factors are physical coordination, intelligence, quality of training and type of instrument chosen. Students need to be motivated to make the most of their ability in music as in other fields, he adds, and his MAP Manual helps teachers make the most of whatever musical ability the child has. Under normal (rather than experimental) conditions, MAP's record as a predictor will be even better, and the tests a more valuable tool for instruction. To avoid influencing their evaluations in any manner, Dr. Gordon explains, teachers participating in the experimental study were given no knowledge of their students' scores on the tests. Moreover, IS THE TIME TO BUY THAT NEW INTERNATIONAL TRACTOR OR COMBINE WHY? • Get today's guaranteed prices. • No cash investment with reasonable trade. • Waiver of IHCC finance charges well into 1968. • Have new International Equipment for this year's harvest. • Your used equipment is worth more today in trade. • Get possible tax advantage for 1967. International Harvester students taking part in the study included some with such — handicaps as braces on theii teeth, who obviously could not be expected to achieve the degree of success in playing wine instruments which their MAP scores might indicate, Dr. Gor don points out. Quite apart from whatever SALES AND SERVICE * Hwy. 30 West Carroll Vote Record S.S. Taxes and Benefits WASHINGTON (AP) — Some Democratic members . of the Senate Finance Committee are voicing concern they may have been politically outmaneuvered in approving a record boost in Social Security taxes and benefits. The panel reached tentative agreement on the Social Security measure Thursday, after a month of work in closed session, and Chairman Russell B. Long, D-La., predicted the bill would be sent -to the Senate floor today. As it now stands, the measure calls for the biggest boosts in Denefits and taxes in the 31-year ; liistory of Social Security. And some Democrats, conceding privately the proposal to hike taxes could become a 1968 campaign issue, credited Republican Sen. John J. Williams of Delaware with forcing the boost. Williams told a reporter his concern was to be certain that all of the benefits added in the Senate committee to the House-passed bill were fully financed starting next year. ''The administration wanted to put off most of this financing until 1969 for what I think are obvious reasons," he said. "But I am getting tired of seeing Congress vote for alt these benefits and then not vote for the taxes to pay for them." Williams said he was surprised that a majority of the committee was willing to go along with his insistence that new taxes starting next Jan. 1 be added to the bill to pay for every benefit hike inserted by the committee. When the price of these benefits was added up it was found it would take a 5 per cent tax rate on both the employer and worker and an $8,700 taxable wage base to pay for them. For 1967 the rate is 4.4 per cent and the base $6,600. The House voted to continue the rate at the same level in 1968 and increase the base to $7.600 with rale hikes in later years. The Johnson administration recommended keeping the rate at 4.4 per cent next year but moving the base up to $7,800. Enactment of the tax rate anc base fixed by the Senate pane would reach a $149.60 tax hike HOW TO TAKE STEP NO. 1 Toward Using value it achieves in the class- i next yoar for the person earning room is the relief which MAP may provide to thousands of parent-pressured young instru- m e n t a 1 i s t s, through helping parents to be more realistic in what to expect musically of their children. "You can kill interest by forcing children beyond their potential," Dr. Gordon points out, adding, "But you may need to nudge the gifted student to utilize his talent." 3.800 or more. He would pay $440 compared with $290.40 this year. The Senate committee als< decided tentatively to increas the base to $10,800 in 1972. Th administration had proposec that this be done in 1974. The House version would pro vide for 12V.- per cent across the-board benefit increases witl a $50 minimum. The present monthly minimum is $44. Insured Abstract & Title Co. 101 West 5th—Carroll, Iowa Serving Carroll County Property Owners With An Economical and Efficient Abstract Service. PAUL S. FRICKE, Manager Phone 792-2794 Advertising "PLANNED-FOR-PROFIT ADVERTISING" begins with locating your best prospective customers. You can take that first step by sitting down with an advertising representative of the Daily Times Herald. Because he has the attention of several thousand families that are "top-drawer" prospects for your merchandise. BUT Unless you are willing to take three other steps too, you will not be able to take advantage of "Planned-for-Profit" advertising that sells by Helping People Buy! "Planned-for-Profit Advertising" is the "machine tool" of selling to fit properly into your plan for bringing more people into your store and increasing sales of your merchandise. It must be soundly based on a thorough study of all the factors that could help or hinder the increase of traffic in your store and increased sales by your sales clerks. Consider how important are the other three steps that make "Planned-for-Profit Advertising" such an effective selling force. STEP 2 Make a study of the possible viewpoints, prejudices and confusions that might surround your store and its merchandise in the eyes of your prospective customers. Do you have complete information about what merchandise you sell today? Do you know what are the most popular prices? Do' you know what sort of "image" your store creates in the minds of customers? This is a very important step. STEP 3 Then (and not until then) it is time to consider and to determine by a thorough study of these factors what to say to control those viewpoints, prejudices and confusions. Then it is time to consider what your advertising should say to remove those prejudices and confusions, that could be obstructing the road to increased sales. Then it is time to consider what'your advertising should say to leave the RIGHT impressions with your prospective customers, that will help attract people into your store with intentions of buying. STEP 4 Use the information gleaned from steps 1, 2, and 3 to plan an advertising program in the Daily Times Herald that will tell the right story to the right people at the right time. Use it to prepare concise and interesting messages that will help people buy by showing them how merchandise fits (their needs and how the policies of the store are so arranged as to remove those obstacles that could be deterrring them from buying (the things they want. These are the basic procedures in creating advertising that makes It easy, for people to come into your store looking for the things they WANT to buy. These are the procedures of "Planned-for-Profit Advertising"! This new and powerful tool is showing sales records that are even ABOVE the nice fat totals of 1963 for the businesses who are using it! Advertising Representatives of the Daily Times Herald are trained in the procedures of "Planned-for-Profit Advertising". They are willing and anxious to spend their time helping you use these steps. "Planned-for-Profit Advertising" brings 4 customers where you now get 3! Want to know more about this program? Ask to see our charts and planning procedures. The Daily Times Herald Advertising Dept.