Alton Evening Telegraph from Alton, Illinois on April 15, 1954 · Page 16
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Alton Evening Telegraph from Alton, Illinois · Page 16

Alton, Illinois
Issue Date:
Thursday, April 15, 1954
Page 16
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PARt ALTON EVENING TELEGRAPH New Hairdo Is Neat and Sleek THURSDAY, APRIL 15, 1054 ALICIA HART fMttor As you prot,ably k n n w. teen- aeers. the trend an ay from last ypflr's disheveled Italian mil is edntinuinR very strong. Kmphas- is is on the neat, sleek, vrry new self-neutralizing HOME PERMANENT fROM net! trali M-s ihwlf automatically Without, the extra mnwy Work of umtig sepntnte nputralii-.- *rs. Yet you get» lovelier, lof>n»r- tasting wave ... as the apringiw «nd-etirlA prove. §150 iJLjafi Ing loHom. Utt Hi* en* (ml right tor 70* typ* holt. Hit »nr ploilli Firsf Floor 1 feminine hairdo. For you whose hair tend 1 * to fly B«ay at the *riRhK>st whiff, it is quitr- a prohlfm to maintain a pprfpftly slor^ styln. Put if you aro patirnt, you ran train your hair in noatnrss. F!P f(>riain thai you are usirn; tt shampoo that is right for your kind of hair. And. should you EPt a permanent, have one that allows for your hair's fine qual- For » really pnrfert appenr- i «m-e, use one of the many liquid : sprays now available. When applied earefully. any of these should s,'ive the e.xtra ronlro) you I need uilhout Riving your hair ! thai artificial, laequered look. To avoid (his. wo recommend that you .spray the prepnralior) into your hnir brush and then brush it through thorrniRhly. Do this two or three times so that the spray is di.slribuled evenly. Then you should have no trouble rornhinf; your hair inlo place, and keeping ft there. Operations firing Itrnnlon LINCOLN, Neh., ,v 'luo Ne-i brn.skfl brothers who h;id not ' seen eoch other for '<!() ye;iis li- nnlly met when both entered the University of Nebrnskn hospital for idenfir/il eye operations. Do- .spllp the fnet they lived only 08 miles npiirt dui'inK the 20 years, (hey were both "just too busy" to ffel together, said Herl Trnvis, 75, Ixiup City, nnd Willnrd, 7:i, of Aurora. New Shoes for Easter Angels? Make Sure They're Pre-Tested PRE-TESTEO Priced according to style and size. OPEN TILL 9 P. M. FRIDAY Pel - arrot VSHOES FORf BOYS AND GIRLS Soe our wonderful selection of spring styles in pre-teuted Poll-Parrot Shoesl These shoes do more than just took good . . . their lit and *heir wear are famous I Surprisingly inexpensive, tool See 'em todayl J TINGLEy-LINKOGLE Footwear 2615 STATE ST. NORTH ALTON Feminity, Lit tie" Boy Look Newest Two distinrt and np\v "looks" vin fnr ftrominrwr in fashions for liltlp and hi« Rirls this spring. TliP Kdwardian or boy tailored look Ipans toward prim simplicity. whilc> thp othpr ramp Pmphasi/cs fln airy fptninlnity. Thp FMwardian look is brand npw and sfprns from thp man- lailoi-pd shirt stylps. so popular last fall with teen-agers — and tfiprnfore with their younger fris- fprs. Typical of this Ifttle-boy look is neat tailoring with simple details. Young roalx and suits reflect the (hpme hy means of high flap pockets, velvet-paved Chesterfield collars buttoned high, semi-fitted jackets with double back vents and rounded front closings. Blouses and dresses with the Edwardian flavor wear round, stiff- enpd collars on neckbands. The collars aften are removable to show the neckband alone. Blouses Iwvc bow tips and French cuffs and are fashioned of boldly striped men's shirting. Frequently they wear contrast collar and cuffs In linen or white pique. Tucked or pleated bosoms carry the theme further. Scinon Spannnrs Kiill-skirtcd dresses are aimed rtl season spanning — to wear under coats during spring and solo through the summer. Tots' mid toddlers' dresses are shorter and show off Iiim-y can-can panties or petticoats, beneath. Older girls continue their longer lengths for I he grown-up look they love. Spring '54 offers an abundance of related costume fashions for girls and teens. There arc three- piece suits with boxy toppers, bip- length jackets with loose, straight lines for year over sljm sport skirls or full dress skirts. Suits are lined to match print blouses, and a variety ot coat mid dress en- sernbles is available. I'Jdwardinn look fabrics are smooth and colors are chihsic. Young Adaptations The "feminine" school of girls- wear features adaptations of princess and empire styling in pretty pastel colors—particularly watermelon pink and sky blue. Tin? halt-ail neckline Is a leader in sleeveless styles with full, full skirls. Top interest is accented in coats and suits with soft stnndup or slmid-away collars or cowl and horseshoe necklines. Wood broadcloth and suede are smooth fabric favorites, while subtly textured materials include clipped bouclcs and lightly stubbed rayon or silk blonds. Dainty dross fabrics are cool and feather-weight. Very now and .semi-sheer nylon organdies or loalisles, tissue chambrays in orlon The crocodile family includes two species of alligator and five species of cayman. SLIP and MATCHING. GOWN by SEAMPRUFE The dmmi.v gown . . . lh« •Up . . . both of luxurious S|nul-o- 1'aque tlull nylon tricot. "Ki'tlcr- tlou" nylon cniliroldiTi-d tricot nil around imikot, you as prvlty ftnn- JiilT H* you are goliiK. Knllre. ho- ilim> of olip Hiul itoiui hill)- lined front mid buck uiul iced uith fiiu< nj'lon luce. TUB GOU'X with Mitin rih- bon thouliler »lriij),s. Uhltc, Site* 32-40. '8.95 THE SLIP with luce »rin>iii/>d Une. White, Blue. Si«e» 3'!-4l). *7.95 LINGERIE Main Flow I "Whatever your heighr, it tits you light OPEN FRIDAY NITE TIL 9 STfPSmflRTLy IIITOTHE For every man's fovocfte sport, SWANK'S authentic designs EASTER NECKWEAR Bayon ac«tatei, all silks, and dacrons in your choice of wide, narrow or bow ties. The greatest selection in town. $if ,50 On Young's Main Floor JL to BOW TIES $1.00 Handsome cuff finks... and matching tie klips BOYS' WHITE DRESS SHIRTS ATTRACTIVELY GIFT BOXED— COMPLETE WITH LONG OR BOW TIE AND MATCHING CUFF LINKS. SIZES 6 to 12 Main FJoor Embellished with mother-of-pearl in golden settings Every set a prize for any man's collection Cuff Unb $3.30, Tie Kbp I2JO. Set J6.M.. fricti mkjta It Fni. Tat. Look for the name "SWANK* ktc*ut Will Mlct tbtdi$erenc» PASTEL OXFORD CLOTH DRESS SHIRTS ROUNDED BUTTON DOWN COLLAR THAT IS SO POPULAR FOR SPRING. PINK— BLUE— YELLOW— GRAY. 5^.98 ALSO WHITE. COMPLETE SIZE RANGE ............. «• WHITE BROADCLOTH DRESS SHIRTS REGULAR OR FRENCH CUFFS IN FAMOUS VAN HEUSEN OR ELY & WALKER BRANDS. $*).98 S«.9S ....... .............. <fc Sizes 14 to 16'/i and Main FJoor MEN'S SPRING SLACKS FOR REAL COMFORT IN YOUR LEISURE MOMENTS OUT-OF- DOORS JUMP INTO A PAIR OF COOL, COMFORTABLE. LIGHTWEIGHT. CREASE RESISTANT SLACKS FROM YOUNG'S. FINE FABRICS OF RAYON ACETATES RAYON, NYLON. ACETATE BLENDS AND WASHABLE RAYON. SLACKS OR SELF-BELT MODELS. Sizes 28 to 42. MEN'S NYLON ANKLETS .95 NEW SPRING PATTERNS IN COOL PASTELS. Sizes 10 l /i to 13'/i ...... 79c $ 4" ,. $ 12 NO CHARGE FOR ALTERATIONS BOYS' SPRING SLACKS COTTON and NYLONS Sites 6'/i to 10>/2 39 e ,. 79 e For Greater Values It's Alton's Leading Department Store •OYf' EASTER SLACKS t RAYON ACETATE • HAYON-NYLON-ACETATE • WASHABLE RAYONS Slacks and SeH-Btlt Models. Sim f to 16. «. '7 80 Afa/n Phot OPIN FRIDAY NITC TILL •

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