Alton Evening Telegraph from Alton, Illinois on April 15, 1954 · Page 12
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Alton Evening Telegraph from Alton, Illinois · Page 12

Alton, Illinois
Issue Date:
Thursday, April 15, 1954
Page 12
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It** •t Keyword in Spring Carpet 4 fchtch has become a keyword in the carpet Is more abundant than ttfts Spring. Texture makes ffl Interest and personality of a carpet, w*sise fonetfon is to pro- vtde a «*y, wawn background and sottfla conditioning lor a . fhls seifiwfl's texttfrie is achieved ALTON EVENING TELEGRAPH by the ftfter-blewffrtR of related and contra*tinR colors for a casual appearance and wise hi keeping clean. New methods of curling, twisting and kinking yarns before they larp woven have brought about a three-dimension textured effect. For the first time two or more pile levels are available In budget-priced rugs and carpets. Ribbed textures are highly favored and more pronounced this spring in all-wool and combinations of wool and carpet rayon. This sturdy ribbed weave swccwds the solid color twist. It offers special interest and character thai full tills its function as n luxurious WOOD RIVER PRESCRIPTION CENTER "S«ftrie« for th« sick" Sirvieii Llmltid Exclusivity tt •ILLlNfl PRESCRIPTIONS and SICKROOM SUPPLIES Open: 9 A.M. to 7 P.M. Daily Except Sunday. 11 N. WOOD RIVER AVENUE VEIN E. BRAMLEY Wi.G.. *.Mi. PHONE 4-1623 EMERGENCY PRESCRIPTIONS Call 4-4700 background without intrtfstoti. | I A slightly ribbed textured ef-1 I feet is created by the first tuflrd ! multiple level looped pfte- cotton i carpets. The ribbing is less dis-' tinct than that of the tightly woven wool or blend carpets, but it has a double interest brought about by loosely tufted loops on two levels. Tufted construction, populari/wl by the introduction of cotton rsr- pets, is no longer restricted to cottons. Several new all-rayon tuftrrl carpets will be available this spring. This improved rayort yarn was rnginerred especially for IIST in carprtinc. To it has been added a new soil retarding princess, which follows the frond toward easy care. Turquoise is the biggest color news in soft floor-coverings. Stalling In the cotton linns, It has he- Come important in wools, blends ! and 100% carpet rayons. All ot the spire and rarth tones, including torra col la und nulmrg. vie with greens for highest popularity. Newest greens are in the yellow family, fpHlurins; tones (if olivi avocado or celadon, (irays hnv amethyst or violet overtones. An tlqiie or tarnished golds arc fre qucntly seen as fit-rent in florn patterned coverings. The mm popular shades of pink and rost have a warm coppery lone. Carpels, while more luxuriou; looking, arc actually sturdier thi: spring. THURSDAY, APRIL 15, 1954 Telegraph Want Ads CLICK Leading tht Parade for Sfy/«/ for Vo/w«/ HANDBAGS Calf»I Foilltl Potent I Plastics! Straws! Wielc.rl Such wonderful »tyle»...keyed to toda/i tmart (othlom... in every beautiful material and color you could possibly wont I And the valuei will amaze you I HIT/ MWEST Wonderful values that look as gay and glamorous as the most expensive «hoe» you'll find. They're wonderful I Your Best Pump Buy For Spring Savings I ITAUAH You'll simply adore this smooth, shining pump with proid gojly adding the dressmaker's touch! It's a wonderful, wonderful way to stort Spring economically! • 9lut bather • ted leather SPECIAL SELLING OPEN FRIDAYS 9 TO 9 OPEN STOCK Bedroom Group (F) EASIEST TERMS IN TOWN (A) Sturdy Panel Full-Size Bed & 2 Night Stands . (B) Single Dresser with Fine Mirror . (C) Large Roomy Chest of Drawers (D) Full-Size Bed, Bookcase Style . (E) Spacious Double Chest of Drawers (F) Complete 4-Piece Bunk-Bed $ Outfit ... (G) Rancher Desk-Vanity and Chair . (H) Sweeping Double Dresser $ 39 •43 with Large Mirror 7-PIECE . (D) FIRST TIME.'..Full Open Stock Grouping of Modern Designed Bedroom Pieces...LOW PRICED! You can thank Biedermans tremendous buying power for these exceptional Modern Designed bargains, bought by CARLOADS at Special Savings . . . savings that go right into your very own pocket! Buy only the pieces you need . . . multiple-drawer double dresser—or a bookcase bed—or a double duty bunk bed METAL CHAIRS 5.95 value 3 98 These ore contour-moulded all- steel chairs with weather-resistant baked-on enamel finish In either red or green. A terrific buy at only $3.98! NO PHONE OR MAIL ORDERS SON-TAN COT innerspring 39.95 value! mattress! jing at its (test! Soft innerspring mo tress in red or green plastic, Bock adjusts to 4 positions. sensationally low priced now! REGULARLY 159,95! • FOAM RUBBER on arm chair • 36"x48" table and 5 *idt Chairs! opens to full 60" I It's exciting! Not only is this dinette set more beautiful than most . . , it'l more comfortable, sturdier, made of higher quality materials thon any other* you ve seen at this low price. A really special buy! Delivered in factory cartons. I ItniK f it I n I •>//< / s S|// ( r I }{}{(, 200 MILES FREE DELIVERY It your comfort's on a budgtt buy this choir. It's greot! NO PHONE OR MAIL BROADWAY and PIASA

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