Alton Evening Telegraph from Alton, Illinois on April 15, 1954 · Page 3
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Alton Evening Telegraph from Alton, Illinois · Page 3

Alton, Illinois
Issue Date:
Thursday, April 15, 1954
Page 3
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THURSDAY, APRIL 13, 1954 ALTON EVENING TELEGRAPH PAGE THREE One-Piece Town I Dress in Style •i With 1954 comrs the one-piece tmvn rtrpss that shows imper- rahle styling and drtail. The important dress is the shapely dress, often bellies?, sometimes helled, hut always smooth-fitting over the hip. ! Interest is kept hieh by newsy fashion devices, such as "lingerie" touches — a bow at the \ shoulder, an intricate neckline, an attention-petting flat collar, and sprinklings of white. Tabs, appliques, piping and soft tuck- in? carry the eye upward and add I he shoulder hulk necessary for the "look" of this sprinc. There are one-piece tunic dresses that look like two-piece dressy suits. There are two-piece bolero dresses that look like one- piere empire dresses. Beautiful "little" dresses appear beneath an assortment of attractive cover-ups. Cocktail dresses emphasize an open neckline contrast to covered shoulders that is unusually pretty. Sleeves, trims and skirt! widths are available in a wide variety, all proclaiming a lighthearted feeling. And although the sheath skirt is still the favorite, there are many advance styles that rate the attention of fashion-wise women. The "bird" look, prominent in rrepes and chiffons, shows a i backward sweep and Important j impressed pleating. The "dome" , look, shown to best advantage in taffetas and polished cottons, features the full, circular skirt. Shirtwaist styles appear in linens, piques and many synthetic, blends. And the princess is present everywhere, in a complete selection of crisp fabrics. Sophistication Is Theme forTeeners Th« key to spring news for teens and sub-teens is sprightly sophistication. Teen-agers and their younger admirers of the 10 to 12 age group will have a wealth of clothes to choose from, representing all they want and need in young-figure design and grown-up fashion touches. The princess look takes on added flavor in dresses of faille, spun rayon, paper taffeta and surah. Full skirted styles often wear their own attached crinoline petticoats. Checked gingham is newly sophisticated as are birdseye pique fashions. Black velvet accents bodice, collar and cuffs. Crisp cottons boast flocked stripes. Khaki- colored sportswear is cut for action and attractively printed. The young miss line-up shows dairy appliques, pink accessories, the high-rise waist of the empire silhouette. There are full size handbags to match teen and sub-teen shoes. A favorite is a satchel bag, much like mother's, with a strap handle and handstitch- Ing, to go with matching casua" shoet in polished calf. There are buckets and totes with throat- decorated shoes to match. Americans Love That Trim Look By ALICIA HART NEA Beauty Editor Americans love the trim look of a ilim skirt coupled with a crisp blouse. But every girl who has tver tried it knows that it's quite a problem maintaining that trim, neat look. Blouses just won't stay put. As Boon as the wearer stretches or reaches a little, her blouse pops up a bit. A few stretches or reaches later, she's not trim- looking at all. Some brand-new products, just on the market, offer fresh solutions to this problem. The manufacturer bases h i s method of blouse control on the same principle that is behind tires. Made of molded rubber covered with tiny raised parts, the grippers are available as bindings, bells and waistbands. The waistbands can be sewn into the waists of slacks and skirts. They come with white, beige and black backings. The belt, which is available in three sizes, is made to be worn under skirts and slacks. When worn with high-waisted skirts, it can be worn around the waist. To prevent its being seen above the edge of a regular skirt, the company advises wearing it lower on the body. The binding, says the firm, can be used to put the brakes on belts that tend to slip above the waist and on any other garments where a gripping action is desired. In addtion to claiming complete effectiveness for the three products, the company guarantees them safe for washing and dry-cleaning. Read Telegraph Want Ad« Alton's Leading Department Store For Floors of Beauty and Lifetime Wear Demand the Bert— ASPHALT ANO VINYL FLOORING Manufactured by o/hns-McrnviJJe it yourself or we will do it for you at price* you can a/ford to pay. E & E Co. IT Henry St., Alton, Ul. Plume 3-7739 hen if comes fo talking value, Young's believes one price (09 is worth thousand words. That's why Young's never shrieks. We just soy, "Do four own comparison shopping/" Come see fhe exciting new Easter fashions of Young's. Come see our bursting big assortments. Come see (he amatingly Jew price togs we're put on everything from a crisp blouse to a Paris-fresh fashion. We won't have to say a word. You'll discover for yourself why smart women depend on Young's, year in and year out, for fashions that make them lovelier... and values that leave them speechless. OPEN FRIDAY NITE TIL 9 The Magic of NYLON These values are rare and they'll go like the wind! Use Your Charge Account. Shop early. 1 SPRING SUITS Real Easter paraders in lovely spring fabrics and styles. Choose smooth solids or smart checks. Sizes 10 to 20. Values from $59.95 to $75.00 SPRING DRESSES Fresh Spring Dresses oi great fashion importance. Choose the newest styles in bouyant fabrics and colon. Sizes 9 to IS and 10 to 20. Some Half Sizes. se-.oo $-p.oo $A.OO s* * .00 Reg. 58.95 Value Yes, your pass-word to more beauty with less wtfrk In Nylon. Check the style you like best and be here for first selection. Better still, check all three and have a completely iron-less wardrobe. The three styles come in an assortment of colors in sizes 12-44 and 14V* to 26 V». Second Floor TOPPERS EASTER 100% WOOLS IN FORSTMAN CHERRA, JULLIARD HIBLORA. BOUCLES, PACIFIC VERDONA ... ALSO WOOL AND CASHMERE BLENDS. CHOICE SHADES OF NAVY, BEIGE, PINK, BLUE. CORAL, BLACK AND OTHERS. SIZES 8 to 18. Values from $35.00 to S39.95 Values from S49.95 to $55.00 Values from $55.95 to $75.00 5 Values from $6.95 fo 58.95 Values horn 59.00 lo 520.95 Values fo $12.35 FULL LENGTH COATS 100% wools and wool and cashmere blends. Choice spring shades in your favorite, most complimenting style. Sizes 8 to 18 Values from $29,95 to $39.95 Values from $59.95 to $75.00 .00 $ 48 >0 ° CHILDREN'S TOPPERS 100% WOOL SIZES 8 to 14. W LOVELY SPRING STYLES AND SHAPES. II 6.95 value CHILDREN'S COATS Solid*— Plaid*—Check*. Cotton* and rayon*. Uayoiu and Acetate*, Rayon* and Nylon* and 100% Wool*. $|.oo '9 Size* 1 to 3—$8.85 value Second F/oor Bite* 3 to 8X ami 7 to 10 — $10.98 value Site* Z to 8$ and 7 to 14100% waol~IU.»* value • .00 HA.VD-MADK TODDLER'S DRESSES and BLOUSES HAND-MADE BABY DRESSES, TODDLER DRESSES. AND PINAFORES. A WONDERFUL SELECTION IN WHITE AND PASTELS. Regular $4^.99 $3.98 and $4.98 .... £ BLOUSES IN A CHARMING SELECTION OF LITTLE GIRL FASHION. SIZES 1-2-3—IN WHITE AND PASTELS. $1.98 value $4 .00 CHILDREN'S WEAR Second floor

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