Alton Evening Telegraph from Alton, Illinois on April 14, 1954 · Page 30
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Alton Evening Telegraph from Alton, Illinois · Page 30

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Alton, Illinois
Issue Date:
Wednesday, April 14, 1954
Page:
Page 30
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ALTON EVENING TELEGRAPH WEDNESDAY, APRIL 14, 1954 Career Woman Releases Duties _ By OtffiOfHt ROE •KWCraTOu PfCM W0THWI*8 Effffflif foe 25 years Frances Sider has fefcen the Wnd of career woman ftetnted to wfth pride by those seeking to prove that no woman needs to be chained to the home. A pioneer designer of bathing Suits and Sportswear, this petite, super-charged tycoon has built tip a reputation as a woman who can fan a successful business with one hand and a home and family with the other. Yet this spring, after the mosl successful season in her long and brilliant business history, careerist Prances Sider suddenly announced that she is selling out, giving up her business interests, planning to slay home and be a housewife. Here's how she explains it: "I've been knocking myself out all these years, working early and late, trying to run a household in rfty spare time. It's been an exciting, demanding life. But all of a sudden t asked myself what I was getting out of it all. "My daughter seemed to resent the time I must spend at work. My husband was disappointed | when I couldn't always be with him at the social affairs necssary in his profession as a lawyer. 1 began to feel that 1 wasn't being fair to either of them. So I'm quilting. I'm going to be a full-time wife and mother. "I've given (he career angle a lair try—and now I wish I'd just stayed home in the first place. "If my daughter shows signs of wanting a carer, I'm going to do my best to talk her out of it, "I'm convinced the happiest women, and those who give as well es get the most out of life, arc the ones who make a full-time job of running a home and making their families happy." Building Bright Spot in Economy. For This Year By SAM DAWSOX LOS ANGELES ^-Building is the bright spot in the economy today—and prospects of still easier financing may keep it that way lor months. Even in cities liberally sprinkled with vacant houses, new homes arc being started—and sold. New office buildings, stores, schools, hospital nnd marketing centers are rising to service the big population shifts and growths since the. war. This type of construction usually lags behind the big rush of home building. Both in Los Angeles and San Francisco building is running behind last spring, but it continues at a good pace. And in some of the suburbs, home-building is as much as 30 per cent higher, the Building Contractors Assn. of California reports. For the nation as a whole, the Labor and Commerce departments report the dollar volume of construction is running ahead of a year ago, and lopped 7!i billion dollars in the first three months. Based on hopes of further easing of home financing terms by Congress, speculative contractors are now going ahead with home building plans around many cities, building material suppliers report. In some communities now 90 per cent of the buyers of new homes are veterans who have especially easy financing terms. In those cities, real estate agents moan because older houses can't compete with these terms and are moving slowly. Get set for SUMMER with a 1954 Magic Chef ROOM AIR CONDITIONER Givt your family the comfort of year-round horns conditioning. Keep cool and enjoy dependable performance by Magic Chef.. . the only modern air conditioner withMagif filter. "^ Model KC604 Regular $329.95 Now '289 ,95 ALTON HOME IMPROVEMENT «*7 K Broadly AUOA After 6 «-*M8 144 EAST FERGUSON WOOD RIVER WOOD RIVER FURNITURE MART FLOOR SAMPLE OUR STORE AND WAREHOUSES ARE OVERSTOCKED W E ARE FORCED ToTake •* OnThcChin •I a^l\ • • •• • ^F • • ^F •• •P WE ARC NOT SELLING OUT OR MOV- OF FURNITURE, RUGS, APPLIANCES, BEDDING! BE HERE THURSDAY MORNING 9 A.M. •gffiKjffi 88 9.6 CU. FT. FROST FREE HOT POINT REFRIGERATOR and Your Old Refrigerator 12 CU. FT. AUTOMATIC DEFROST DOUBLE DOOR $499,50 PHILCO REFRIGERATOR .50 And Your Old Refrigerator CITY GAS RANGES And Up Coleman Gas Heater Natural Gat k.50 *49 9x12 Felt-Base SEE OUR WINDOWS RUGS Lullobye or Thoyer CRIB and MATTRESS *39 50 INNERSPRING MATTRESS $14.95 Big Price Tag Specials On AN LIVING ROOM SUITES 2-Pe, Tapestry Suite, Frieze, Green and Gray . $99.50 $!98.50-2-Pc. Suites, Now, $139.00 S2l9.50-2.Pc, Suites, Now. $159.00 S249.60-2.Pc, Suites, Nbw. $189.00 S289,50-2.Pc, Suites, Now. $219.00 $329,50-2-Pc, Suites, Now, $249.00 Over ISO Living Room Suites Cotton Mattress $ 12' 95 TV or HOSTESS CHAIRS $12,95 Valui $£.95 STEEL Wardrobes $19,95 Valui 'II 90 BEDROOM SUITES PRICES That Talk to You 3-Pc. Dresser, Chest and Bed, $99.50 3-Pc. Vanity, Chest and Bed, $129.00 3-Pc. Bedroom $119.00 Double Dresser Suites . . $169.00 Double Dresser Suites . . $199.00 • Blond • Walnut • Mahogany • Limed Oak • Prima Vera See Them All at WOOD RIVER FURNITURE MART $29.60 Valui Innerspring Mattresses *14 95 PLASTIC PLATFORM BOOKERS $00,50 Worth $49.50 t RED • GREEN • CHARTREUSE Now STUDIO COUCHES Rial Bargain! UTILITY CABINETS All Steel 2 Door Style \ $ Shelves * $10.95 Value , . 2 Sorry! In Fairness to All No Phone or Nail Orders BROADIOOM FREE— FREE Estimati Whatever nulling may he necessary nrouiul n itairwuy or (Ireplnce, in corner* or fo«,v» to fit your carpet ptspe- clnll.V to your rooms, will l>« •lone. Laying Wherever you d e 11 r e, any carpet diiriiifr the special offering will bn installed \v»ll- to-wall, under the qimrter- rouiul liy ftkilletl carpet lay. rrs. Let our experts measure your home. Bring suggestions as to size, color, style- no obligation, of course FREE Bindin * Ve.i, all binding' necessary to Kiv« your carpet thai tailored, finished appearance will be furnished to you without extra cost. FREE D>|1 "" FREE » d «"< Wood Klver Furniture Marl will arrange for delivery of your purchase Hbsolutel.v free, to you. And we'll deliver within 300 miles! BIGELOW! FIRTH! MOHAWK! Yen — iia-ludi'd with any e » r p e l purchase whether room size or wall-to-wall, Th« Furniture Mart will (five you 32-oz. all hair waffle puddiiiK at no extra cost. ALEXANDER. SMITH! GULISTAN! Choice of Colors 9-12-15 Ft. Widths LUXURIOUS CARPETING $A99 4 SQ, YD, YOU CAN COVER AN ENTIRE ROOM AS LOW AS toll, . . $69.88 9x15 . . . $7488 FLORAL PATTERN CARPETING VOU CAN COVER AN ENTIRE ROOM AS LOW AS •*I2 ... $83.88 I2il8 .. . SIMM TONE-ON-TONE CARPETING $ 9 >99 «• «• VOU CAN COVK« AN ENTIRE ROOM AS LOW AS 9x12,, ,$H9,M 12x15 ,,, SIN.IO 10-YEAR GUARANTEED WASHERS 9x12 Axminster Wool Rugs and up! TELEVISION Philco • Zenith Admiral • Motorola IN STOCK FOR IMMEDIATE DELIVERY. SOME ARE ALL CHANNEL EQUIPPED. Sparton $f 9Q*SO • • «>».•».« •• ^^^^ S General Electric $OA>50 121" ^5J Emerson Maple $<fl CA.50 21" TABLE MODEL . 199 BUY YOURS NOW! SCATTER RUGS II" x 2V WOOL RUG «" x 54" *3 98 ALL WOOL II" T 51" $100 ONLY 18 All Colors $4.95 20-YEAR GUARANTEE SEWING MACHINES No Better Values Can Be Found HOT POINT DISHWASHER AND SINK Kitchen Sinks, Sizes 54" • 66" Wat $429.50 . . GARBAGE DISPOSAL '69 42" Sink 66" Sink.,, . $59.50 ,50 139 Venetian Blinds At a Low, Low $2-59 PLASTIC PLATFORM ROCKER Worth $29.50 NOW . Kin B CONTOUB CHAW I'lastio $|»A £f| ami Cover 09tOU 4 up $ 16 .95 18x27 RUGS CHROME BREAKFAST SETS Buy the Table 5eporqr« or Buy Chrome Chairs .Seporor* ' REAL VALUES 5-Pc, Gkromi Breakfast Sit S MM We, Chrom Breakfast Sit S IUO 5-Pc, Chrom Breakfast Sit S BUM 5-Pc, Chromi Breakfast Sit SI 19,00 DM Obrini Okairs , , , S 7.N As The? Ar f S*« Qut L«r* fctwtion METAL LAWN CHAIRS If wt don't h«vt what you want In a FLOOR SAMPLE You Cm Still favf 20% Off tht . Rtfular Prto tf Any Ittml

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