Cumberland Evening Times from Cumberland, Maryland on May 16, 1957 · Page 51
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Cumberland Evening Times from Cumberland, Maryland · Page 51

Cumberland, Maryland
Issue Date:
Thursday, May 16, 1957
Page 51
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Dial PA 2-4600-' for : a .WANT AD Taker EVENING ;. TIMES, CUMBERLAND, Mf)- THURSDAY, MAV 16, 1957- ADVERTISEMENT ADVERTISEMENT FJFiT-ONE ADVERTISEMENT AOVEfcTISEMENT lew M«narcl» Mills T Mav 17 & '^ Petersburg Is Site of First Self Service Home Center In West Va. History Of Monarch Mills Organization Main Entrance to Mammoth Monarch Mills •Entire Shop Laid Out Just Like Supermarket Uniques feature the new Monarch Mills in its layout. It is patterned ; alter Ihc very successful food-typ* ' supermarket . . . you can find what >'ou want Quickly and be back home oh the "Job in a matter of minutes. {V Monarch Mills Home Handyman JStorc is located right in tfic heart •f of things, only a few minutes from ' anywhere. In a Jiffy you can park ( in the enormous parking lot, enter Ihe giant air-conditioned store, find what you want by checking Jhe^>ig ' easy-lo-see department signs (cverv- h1 Ihini is clearly labeled aj to its ^ prices and u<es. Even the bins of j. wood are labeled to ?uidc you in * biivine the wood best suited to your J SS?'ecl.) You take everything r li the speedy checkout counter, pay f r your purchase - . . ;md ils done! >"i waiting for soles help. 'Although (here are plenty of experts who wiH help you in selection' . .,. no wait- in? to pay. You are in nnd out in a jiffy. You can actually shop on your lunch hour . . . and have tims enough to rat a hearty meal. This supermarket method of operation 50 familiar and welcome to housekeepers has proved extremely popular in a few forward-looking lumber-hardware stores throughout the country. Monarch Mills is the first store in this area to recognize this popularity and to design ils new store accordingly. Former Location of Monarch Mills New Store Will Stay Open 'Till 9 P. M, Saturdays Father And Son Team Efforts Create New Shopping Center' The n«"*-er and greater Monarch Mills is the result of the efforts of a father and son team. Driven by a desire to serve .their patrons belter, Heber and Roswell Alt have spared no expense or labor in their efforts to give to the people of the Tri- State area the most modern farm and home supply super-market to be found anywhere. In presenting this modern shopping facility it merely reflects their confidence in this area and the' .wonderful possibilities for expansion thai are here. They believe that the Tri-State area has a real future and they want fo have a part in its development. This spirit i$ the one that has pioneered the present expanded facility and in the interest of serving their patrons better they have gone all out in this effort. Ox Roast To Climax Grand Opening On Friday, Saturday A giant ox roast will climax the grand opening festivities of the new and modern Monarch MiHs to be held at the new building on Friday and .Saturday, May 17 and 18. Preparations are being made to serve . more than 3000 of those who are expected to attend. The time of the big event is from 4:00 P. M. until 10:00 P. M. Saturday. The general public throughout the tri-state area is invited to attend and ils all free. In addition lo the big ox roast with all the trimmings, a door prize will be given away every fifteen minutes on Friday and Saturday afternoon. There is nothing to buy, you simply register and drop your name in the boxes provided and a name is drawn every fifteen minutes. The prizes are all practical and wanted items and none has less than a 525.00 retail value. RADIO CONTROLLED GARAGE DOORS Garden Shop Tools 60 BIG FREE DOOR PRIZES VALUED FROM $25.00 to $75.00 To Be Given Away Every 15 Minutes Friday And Saturday Afternoon! Monarch Mills was founded in 1939. It. was originally organized by H. A. Alt, currently serving as president of the Potomac Valley Bank, and his sons, Ted Alt, lleher Alt and his son-in-law, M. H. Roby. The. first place of business was located at Dorcas, W. Va., and later a small building was constructed on Ihe site now being given up for the new one. The business continued to grow and expansion programs have taken place since the original construction. The principal and in fact the only line'of business conducted by the firm was the sale of feed and the .contracting of; poultry. As the business advanced, more lines were added including a complete lumber yard and building supplier. The public acceptance of this growing business made it imperative that it be further expanded and there was no longer the needed building space on the old place. It was then that the present dream of a new and modern home and farm supply center was born. ' Roswell H. Alt, Vice President of the company, is a son o( Heber Alt, one of the original founders. After completing, a lour of duty with the army, most of which was overseas, he returned to Petersburg where he purchased the interests of H. A. Alt and Ted Alt in the business. M. H.,time separated himself' from the business and had established his own operation in South Petersburg. This created a team of father and son who now operate the business.'Under the close cooperation 6{ these two men this giant merchandising service has been constructed. What a difference in the present operation and those of the first Monarch Mills. Here is the most .complete array of farm and- home supplies to be found anywhere. It is indeed a tribute to our system of free enterprise and it is indicative of the future that awaits anyone who is willing to dream, to plan and to work. HEBER ALT, President. Efficiently laid out like a saper-nurket; everything yoi need where you can see H for easy selection,,, The Monarch Mills Handyman Super Center \vas designed with. YOU in mind. The YOU who owns a new home and are full of enthusiasm of finishing off just a little bit more than was in the contract with your builder—terraces, greenhouses cabanas, basements,-toolhouses and lhe-lik& to "YOU who has been planning a garage 'and lo 'make it into your own- personal do-it-yourself home center. ' " ' : " . & YOU who lives of Monarch Mills' gracious old homes—who wants to modermie th« kitchen with new cabinets, extra working surfaces, to give the living room a face-lifting with fresh new paint and maybe dividers for special activities. . to YOU ,who lives jn an apartment slid, would like, to try your hand at some bookshelves or maybe an auxiliary cabinet ''to display joar prized china and crystal. ; - OX ROAST - ON SATURDAY MAY 18 -4 P.M. to 10P.M. ... on your dash. Door unlocks, opens, light goes on. Push bution again. Door closes, locks, light goes off. Saves time and money: protects against intruders day and night, guards against accidents, too! You can enjoy this ultra-modern convenience at amazingly low cost. Call us today for complete details! •35-feet, solidly packed with handyman tools. Largest selection in Grant County DAVIS OF BALTIMORE PAINTS CONGRATULATES MONARCH MILLS, on the opening of their nbw BUILDING MATERIALS SUPER-MARKET • A GIANT STEP FORWARD FOR PETERSBURG, W. VA. Davis of Baltimore extends hearty congratulations to Monarch M\Us, (he far-seeing people who made it possible, and the people of Petersburg. We extend to you our very best wishes for all possible future success! MULTITINT and SATINTONE THE EVANS PIPE COMPANY URICHSVILLE, OHIO CONGRATULATIONS AND BEST WISHES • Leonard F, Winslow Company RICHMOND, VIRGINIA CONGRATULATIONS AND BEST WISHES • Cumberland Cement & Supply Company CONGRATULATIONS TO MONARCH MILLS THi SANDERS COMPANY , Wholesale Millwork and Building Materials BALTIMORE, MARYLAND CONGRATULATIONS MONARCH MILLS ON YOUR OPENING • SNEED LUMBER CO. WHOLESALE LUMBER SALEM, VIRGINIA t Your Dollars Buy MORE with ROTO-HOE Our Congratulations To MONARCH MILLS WETSEL SEED COMPANY INCORPORATED Harrisonburg, Virginia • DEPENDABLE ^34 SEEDS p. ROTO-'HOI' _»..^.- • 1. KOTOROl rq>I«M»«i |«i» u« !••»«,•, SINCE f N^,t^i« «.i*rt« „«** >i, _ *'.k-»-* joa coort Iraurc ti±i«. « A4 « tO. ROTO-KOt* pr<nr* morf te th* Wxfc rf 1911 »• <•* tlteviniA of utetv «O«M tf»t r« **k« >5 cMacn *itJi nfiuitd atclufitc. «f« inftttttra K

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