The Courier News from Blytheville, Arkansas on June 30, 1967 · Page 5
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The Courier News from Blytheville, Arkansas · Page 5

Blytheville, Arkansas
Issue Date:
Friday, June 30, 1967
Page 5
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Games Are a Pain! Blyth«vUle (Ark.) Courier News - Friday, June JO, 1967 - Pag* Five By PHIL THOMAS AP Business Writer NEW YORK (AP)-The men who dream up the games people play at supermarkets and gas stations for $100 million a year in cash and prizes say the are here to stay. But many of the sponsoring merchants see them as a necessary nightmare. "Almost every oil company wishes it didn't have to get involved in these games," says a Mobil Oil Corp. spokesman, whose company sponsors "Safety Pays." "But once the competition gets one started, then you've got to get in to keep your share of the market." The men who invest the games disagree. Jerry Poncher, board chairman of J&H International Corp. of Chicago, one of the companies feat think up the games, says: "These contests are not only here to stay, they will accelerate rapidly in popularity in, 1967 and the years ahead." One of the latest games on the i sales promotion scene is called "Double Sweepstakes Bingo." It's aimed at catching the American housewife at both her supermarket and gas station. Service station and supermarket chains previously had, and many still do, run their promotions separately. But now National Food Stores and American Oil Co. have teamed up to run the identical contest simultaneously. Those who patronize the more than 1,200 outlets of the two chains in the Chicago area will get bingo cards and numbers to paste on them. Numbers picked up at tfie supermarket are good on the bingo cards passed out at the service station and vice versa. Winners can get either mer- i chandise or cash prizes ranging ' from $1 to $1,000. Although slightly more sophisticated, "Double Sweepstakes Bingo" is a close relative of other game or sweepstake promotions staged periodically on either the local or national level —by Abigail Van Ba Married Man Lives In a Dream World DEAR ABBY: After 12 years of marriage and two children, I learned that my husband had a girl friend. She's a divorcee, and nothing special by anybody's standard. He admitted that it had been going on for two years. Abby, we had a good marriage and a good sex life, so that wasn't it. I divorced him, loving him and hating him at the same time. Our divorce has been final for over a year, and he has not married the other woman. What's stopping him? He's free now. My question: Why would a married man fool around and risk losing a wife who loved him, and children who idolized him, and then not jump at the chance to marry the woman who caused it aU? NO NAME DEAR NO NAME: Probably because, he didn't ever really want her for a steady diet. Only an appetizer. Some married men are fascinated with "playing house." They enjoy dreaming, planning, and verbalizing with somebody else, secure in the knowledge that it will never materialize, ..since they're safely mar- ..ried^ But when circumstan- es change, and the fantasies ..become a reality, the dream" suddenly loses its appeal. DEAR ABBY: I have a friend who is going to marry a man who has some Negro blood in him. (One of his grandparents was a Negro.) I have sean him and his color is not very dark. My friend is very blonde, being of Swedish and German descent. She claims their children will be no darker than her husband. I say there is always a chance of a throwback to one of his darker ancestors and she could have a coal-black baby. I know I'm right, but she's the type you can't tell any thing to, so please put your answer in the paper so I can show it to her. DEAR FRIEND: I hope will show this to her e- ..ven tho you're wrong, because you are. When two individuals, marry,, only if . there is Negro ancestry on ..BOTH sides, is the kind of "throwback" you describe ,.possible. The rule is: A ..child will be BO darker than his darkest parent DEAR ABBY: Last month my brother married a girl I'll call Yetta. I was one of six bridesmaids. Yetta picked out a!! the bridesmaids' gowns .without asking any of the bridesmaids about style er color. All she asked me wa'i what size I wore. I told her a 14, but my dress came in 12, . and even with the sesms let out it was so tight I couldn't «it down in it. Besides, it was green and I can't wear green. The bridesmaids' hats were baby bonnets, and I looked like a monkey with my short hair and that thing on my head. Now comes a bill for $19.95 for my gown. Abby, I had nothing to do with selecting it. I'll never wear it again, and I really did Yetta a favor by wearing it. Should I pay it? I don't want a family fight, but I was under the impression that if the bride selects the gowns without consulting the bridesmaids, she shouldpay for them. LOOKED LIKE A MONKEY DEAR LOOKED: You ..shouldn't be expected to . .pay for the gown, but in the interest of family harmony it. CONFIDENTIAL TO T.J.: Don't confuse knowledge with wisdom. Knowledge is an accumulation of facts. Wisdom is knowing what to do with those facts. ....Everbody has a problem. What's yours? Write to Abby, Box 69700, Los Angeles, Cal. 90069. For Abby's new booklet WHAT TEEN-AGERS WANT ..TO KNOW send $1.00 to AB-.. ..BY, Box 69700, Los Angeles Cal. 90069. St. Andrew is the patron saint of Scotland. His relics are said to have been brought there from Constantinople (Istanbul). The original of Da Vinci's "Last Supper" is in the refectory of the Convent of Santa Maria delle Grazie, Milan, Italy. Russell K. Marr Salesman Tom Little RIALTY Ph. PO 2-2323 Let u« sell your house. WE CAN: Help you set the right price! Find a Buyer! Find Financing for your buyer! See us (or hocsu displaying F1IA Signs. COULD YOU WRiTE A CHECK FOR $320.17? That's the average cost at an average stay In the hospital. You need MFA Health Iniuranca daily hospital room allowance. SEE YOUR MPA INSURANCE AGENT Buel Carter, Agent BIjiherille, Ph. PO 1-SM1 WAYNE DAGGETT, Afent Oiceola, Ph. LO 3-53H or both. Esso Standard Oil Co. has "Tigerino", for example. Shell Oil Co. has "The Americana Game", Sinclair Oil Corp. has ; Dino Dollars", Great Atlantic & Pacific Tea Co. has "Bonus Bingo", and Tidewater Oil Co. has "Flying Aces." Most of the games basically involve either a variation on conventional bingo, the matching of halves or cards or scenes, or Bie completion of a word. The cash prizes range from ?1 to $2,500, with $1,000 the average top prize. Supermarkets alone spent $216 million on the promotional games in 1966, estimates Henry Reichman Sales Builders Inc., which developed some of them. Poncher says: "More than 600 national sweepstakes were held in 1966 in retail outlets, an increase of approximately 67 per cent over 1960. Expectations are ttiat in 1967 the number will reach 700. The premium industry, which supplies the merchandise prizes for the consumer motivation contests, recorded about a 30 per cent increase m volume last year — topping the $3 billion level." "Consumer surveys," he adds, "show an increasing desire of shoppers to vie 'painlessly' for cash, automobiles, trips, electrical appliances, house- wares and the other prizes offered by these contests." This consumer desire to "vie painlessly", however, is causing pain to some of the supermarket and service station chains. A spokesman for the supermarket industry said that since last fall's boycotts of some markets by consumers angry over prices, the industry had been trying to get away from games and "going for discount pricing" as a sales stimulus. He said a study showed the cost of the games ranged from a I half to four-fifths of one per cent of a chain's sales and added that a supermarket chain in New Jersey recently dropped a game on the ground it "made no improvement in sales." An A&P spokesman said its stores used a game "where they think it helps sales, where they have to be competitive." Spokesmen for the service station chains feel much the same way. "As far as we can tell, the games don't really improve your sales," the Mobil spokesman says. "The volume of gasoline sold is pretty much inflexible. There are so many cars and fiiey use so much gas. So, if your gas sales improve during eeeeeeee iiiNeeon of ths one of these promotions, it doesn't mean more gas is being sold; it means one of your competitors is losing a bit of his sales." BIG TAILPIPE for what will be the nation's most powerful single rocket motor looms above a technician at a plant in Riverside,'Calif. This exit cone itself will weigh more than 20 tons. The 260-inch motor ihat goes with it will burn 1,645,000 pounds of solid propellant in 75 seconds and produce more than 5.4 million pounds thrust, a sizable boost to the U.S.'s big rocketry program. News Briefs JOHN DAY, Ore. (AP) - Municipal Court Judge Ernest A. Sharp sentences juvenile law violators to sweep the cvity streets under supervision of a policeman. "Everybody likes it except the defendants," he says. "I haven't had any repeaters." Judge Sharp said he "was searching for a punishment that would hit the kids and not the parents," adding, "It is not in the public interest to send high school kids to jail." KENNEBUNKPORT, Maine (AP) — Dump art is in at Kennebunkport, and dump oddities will be featured at an art show July 6. The show will be part of Kennebunkport's fun-filled celebration of National Dump Week. Crowning of Miss Dumpy will highlight the festivities. BOSTON (AP) — Massachusetts Gov. John A. Volpe has proclaimed July 1 Canada Centennial Day. The State Legislature previously had designated the day a state holiday with all public offices to close. KINGSTON, R.I. (AP) — Dr. Walter ft. Hibbard Jr., director of the Federal Bureau of Mines, says it is not a question whether we're going to use minerals from the sea but when. Speaking at the University of Rhode Island, he urged that the United States be ready with legislation, diplomacy and organization for the time when it must go to the bottom of the sea for oil and natural gas. BOSTON (AP) — New England governors will study ways to control air pollution at their meeting July 6 in Boston. They will consider a report of the New England Conference of State Public Health Officials recommending establishment suggesting a committee of conference of state air pollution control officials. The average person changes position about 45 times in a night during sleep. The artichoke is the flower bud of a large thistlelike herb. Grizzly bears will eat any- Fresh Vegetables and All Sizes Tomatoes Daily! GILL'S Tomato Farm Hi-way 18 West Ph. PO 3-4442 or Ph. JO 4-2828 GREEN ACRES MOBILE HOMES, INC. PICK A GIFT During The Month of July From Our GIFT TREE We have the word MOVE: 'EM OUT ... so we are closing out the 1967 mobile models to make room for our new 1968 relocatable . . . high style ... low cost mobile homes. During the month of July everyone who buys a mobile home is invited to pick a present from our gift tree. GREEN ACRES MOBILE HOMES, INC. AirbaieRd. — Blyrheville, Ark. — Ph, 532-8586 Astrological * Forecast * By CARROLL RIGHTER- To determine your forecast, nou paragraph opposite dates Whlu include your birth date. SATURDAY GENERAL TENDENCIES: A Saturday to make sure you jet everything so organized that ,'ou can express yourself as you ,ike the most and with the least amount of opposition from anyone else. Make a point also o get into the specifics of winging some interest that is important to you more up to date so it can be greatly to your advantage. ARIES (Mar. 21 to Apr. 19) You can find more modern ways of handling material affairs so that you have greater success and are more satisfied. Contact that advisor you trust. Ixcellent ideas can be given you that you should follow quickly. TAURUS (Apr. 20 to May 20) Your best bet is contacting that somewhat emotional friend and stating your most perrons! ideas, getting advice, support, etc. Get backing from other individuals as well. Be sure you are discreet, precise. GEMINI (May 21 to June 21) Paying attention to minute details will bring the right results now and the days ahead can become more successful. Don't confide in others so much otherwise they can pirate your ideas. Be sensible. MOON CHILDREN (June 22 :o July 21) Good pals can now give you an introduction to one who can be of great assistance to you in the days ahead. This can be of either a personal or you are thinking very clearly. LEO (July 22 to Aug. 21) Tasks of a civic nature are best means for advancing at this time, but be sure you are accurate and precise. Make the payments that bring your credit up to where it should be. Stop :eing so obstinate. VIRGO (Aug. 22 to Sept. 22) Some new plan you have in mind could open new avenues McN»U|ht eradicate Inc. of expression and success to you for the future get into the study thai is necessary for you to have greater understanding. Don't be lazy. LIBRA (Sept. 23 to Oct. 22) Others are all in a dither to have fun and forget all about responsibilities, but it is best that you be stable and carry through valiantly now. Please your mate thereby. A theater date would be fine in P.M. though. SCORPIO (Oct. 23 to Nov. 21) Find out what partners want from you and show that you can and will cooperate most intelligently. Any dissension now could result in severe severance of connections. Don't jeopardize what is really a fine thing. SAGITTARIUS (Nov. 22 to Dec. 21) Be more enthusiastic about finishing some work you started some time ago and ihat is really important to you. Then take the treatments that improve your vitality, increase It. Stop sitting around so much. CAPRICORN (Dec. 22 to Jan. 20) Doing whatever will in crease happiness in the future is fine, so getbusy with that plan you have in mind. Get your friends to cooperate with you. Out tonight to amusements you like with congenials,j«j AQUARIUS (Jan. 21 JtJJ'eb. 19) You need to give baric; matters more time, thought; a" d energy if you want to operate more successfully from now on.' Rid yourself of whatever'^ detrimental to your fundamental structure. Do so quietly.,.,; PISCES (Feb. 20 to Mar. 20) Ideal Saturday to get thaLshop- ping done and run oflier errands for which you have had little time before this. Y o u can come to an understahding easily with persons in business or the professions. Keep -busy. IF YOUR CHILD iS 80RN TODAY. . .he, or she, will ba one of those very slow, deliberating young people who will even get on your nerves, 'so be sure to teach early to come to decisions quiclky, even if som mistakes must be made sometimes, and then there can be success here throughout the lifetime instead of failure. Teach to persevere as well. Remember Pay Your Paper Boy VELSICOL Big Daddy COTTON INSECTICIDE Big Daddy* controls hard-to-kill boll worms! Cotton boilworms and tobacco budworms now withstand in-' ecticides that used to work. BIG DADDY, however, contains chlordanc, DDT, and tnethy! paratbion. U works better than single insecticides,. Tested BIG DADDY insecticide, keeps even severe bollwomv budworm and boll weevil populations at low levels on standard 5^7 day schedules. It's easy to apply and low in cost. ORDER TODAY! VELSICOL: Now a tile that wont leave you cold! Ozite introduces the soft, warm, quiet tile that never needs waxing or polishing...becauM it'* carpet! Ozite Carpet Tiles are 12-inch squares of long-wearing Ozite Carpet, with a £ soft rubber back for extra plushness. Use them in the kitchen, rec-room, bath, den, nursery. Vectra fiber mskss them amazingly stain-resistant. And they're easy to vacuum clean. 16 colors. Simple to install. All colors also available in broadloom widths. Where will yoa use new Ozite Carpet Tiles? Use your imagination! LIFE OzitB CARPET EUBANKS FLOORING CO 815 N. 6th Blythavill* ntti*'" SftkVISSiKt. Co., i«. Ph. PO 3*609||

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